Manual Standard 2019
CONTENTs
LOGO
TyPE SYSTEM
1
5
COL PAL
7
LOR LETTE
7
stATIONERY
SYSTEM 9
MERCH 15
A
white unicorn with rainbow horn and a sunglass is the main figure of our corporate. This happy, colorful fantasy creature represents our ideology about candy. Our products provide our customers with the magic of happiness. Our magic is conducted by different liquors inside each candy, which is represented by the six colors we choose.
LOGO
1.47 inch
1 inch
The Logotype must respect the protection zone, which equals the height and width of the “K�, above, left, bottom and right. The minimum size is 1.47 in by 1 inch.
2
AccEptAblE VARiAtioNs
3
1
The uses of colors in logo that shows on the left are the only six acceptable color patterns. Any other combinations are not allowed.
2 3 4
The unicorn figure and name of company can be used in seperate. When they use together, the background color of the logo must be same with the text color.
When the figure and name use together, the size is fixed. No other combinations are allowed.
The company name can not use black color.
4
TypE SystEM
T
itles use Delius Unicase 24 pt only in all caps. Delius are only used for titles and are never used in body text. Body text use Muli Light 10 pt. In some cases, Muli can also used as titles, which can apply different sizes and variations of Muli family. For example, greetings on the letter head is Muli SemiBold 10 pt.
TitlEs
DElius UNicASE
REgulAR 24 pt ALL CAPS
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 Body Text
Muli
Light 10 pt ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890
Aa Aa
*All the fonts are from Goole Font
6
ColoR PALETTE
C: 9 M: 73 Y: 70 K:2 R: 225 G: 66 B: 48
C: 7 M: 55 Y: 73 K: 1
179C
C: 72 M: 7 Y: 66 K: 1
7730C
R: 72 G: 160 B: 94
7669C
7578C
R: 232 G: 111 B: 50
C: 63 M: 52 Y: 4 K: 0 R: 97 G: 94 B: 164
R: 101 G: 192 B: 198
325C
C: 61 M: 2 Y: 11 K: 0
143C
R: 240 G: 190 B: 49
C: 5 M: 23 Y: 79 K: 1
8
STATIONERY SYSTEM
BUSINESS CARD Logo size: 1.47 in * 1 in
0.5 in
1.26 in
1.1 in
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
1.1 in
0.24 in
Font: Muli Light 8 pt
0.2 in
Middle of the card
10
0.35in
0.3in Font: Muli Light 8 pt
14 Presidential Ct Syracuse, NY, 13202
ENVELOPE
Logo size: 1 in * 1 in
11
0.3in Logo size: 1.47 in * 1 in
1.35in
Font: Muli Semibold 10 pt
LETTERHEAD Font: Muli Light 10 pt
HELLO! In general, I want to create a candy is happy, colorful and kind of magical. I brainstormed a lot of ideas about color changing and surprising. For example, a candy can change colors based on the temperature of the mouth. Or I thought about a candy which has the same color on the external, but different tastes inside, so people wouldn’t know which flavors they would eat. In the end, I went to the idea of “ Drunk Unicorn,” which is a hard candy contains different liquors inside and can mix with each other to create new flavors. This idea enables me to use abundant colors and it is kind of surprising. My target people will be young people who are over 21. Unicorn is a perfect figure to deliver the idea of magic, colorful and happiness. It has magic and can produce a rainbow! The design of the drunk unicorn is interesting and different from the precedent image of unicorns. The sunglasses, silly eyes and a cute tongue are unexpecting. The logos also has six variations that provide a satisfactory experience of colors. To be consistent with cartoon style of the logo, I add black stroke to all the elements. The overall atmosphere is happy and very suitable for the feeling of drunk. Thus, this fun and eye-catching design would attract the target people.
0.7in
To start, I tried several color patterns base on rainbow colors, and in the end, figured out this combination. They are vibrating but not dazzling, and no matter which two colors put together, the combination is comfortable. Each color corresponds to a kind of liquor. To illustrate the idea of mixing, instead of using one color for the logo, I choose to use all the colors in the logo and emphasizes one color each. I add a blush on the face, and extended tongue, to give the sense of being drunk. The typeface I use for the logo is Delius Unicase Regular, and the typeface the body paragraph is Muli Light. I choose Delius because it is a fun and cartoon-like typeface that matches my logo very well. I changed the I of the Delius to make it more harmonic. Because the logo is a relaxed and happy design, I want a typeface that it is not serious but easy to read to be the body paragraph. Then, I choose Muli. Sincerely, Yingying
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
0.36in
Font: Muli Light 8 pt
12
WEBSITE
13
14 Presidential Ct Syracuse, NY, 13202
HELLO! In general, I want to create a candy is happy, colorful and kind of magical. I brainstormed a lot of ideas about color changing and surprising. For example, a candy can change colors based on the temperature of the mouth. Or I thought about a candy which has the same color on the external, but different tastes inside, so people wouldn’t know which flavors they would eat. In the end, I went to the idea of “ Drunk Unicorn,” which is a hard candy contains different liquors inside and can mix with each other to create new flavors. This idea enables me to use abundant colors and it is kind of surprising. My target people will be young people who are over 21. Unicorn is a perfect figure to deliver the idea of magic, colorful and happiness. It has magic and can produce a rainbow! The design of the drunk unicorn is interesting and different from the precedent image of unicorns. The sunglasses, silly eyes and a cute tongue are unexpecting. The logos also has six variations that provide a satisfactory experience of colors. To be consistent with cartoon style of the logo, I add black stroke to all the elements. The overall atmosphere is happy and very suitable for the feeling of drunk. Thus, this fun and eye-catching design would attract the target people. To start, I tried several color patterns base on rainbow colors, and in the end, figured out this combination. They are vibrating but not dazzling, and no matter which two colors put together, the combination is comfortable. Each color corresponds to a kind of liquor. To illustrate the idea of mixing, instead of using one color for the logo, I choose to use all the colors in the logo and emphasizes one color each. I add a blush on the face, and extended tongue, to give the sense of being drunk. The typeface I use for the logo is Delius Unicase Regular, and the typeface the body paragraph is Muli Light. I choose Delius because it is a fun and cartoon-like typeface that matches my logo very well. I changed the I of the Delius to make it more harmonic. Because the logo is a relaxed and happy design, I want a typeface that it is not serious but easy to read to be the body paragraph. Then, I choose Muli. Sincerely, Yingying
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
Seven Eleven
Seven Eleven
Seven Eleven
chief executive officer
chief executive officer
chief executive officer
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
Seven Eleven
Seven Eleven
Seven Eleven
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
315-666-99989 drunicrn@gmail.com 14 Presidential Ct Syracuse, NY, 13202
chief executive officer
chief executive officer
chief executive officer
14
MERCH
15
16
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