Advertising Portfolio 2009-2011

Product/Brand : - Yakult

Work: - In Store Poster - Newspaper Advertisment

In Store Poster Concept

Newspaper Advertisment Concept

Product/Brand : - Nintendo Wii

Work: - Outdoor Poster/Billboard - Ambient Advertising

Outdoor Poster/Billboard

Ambient Advertising

Product/Brand : - Singapore Airlines

Work: - Outdoor Poster/Billboard - Ambient Advertising

Outdoor Poster/Billboard

Outdoor Poster/Billboard

Ambient Advertising

Product/Brand : - Doritos TVC Competition

Work: - TVC Storyboard Competition Entry

“Share the crunch with a bunch”

“Share the crunch with a bunch”

Advertising Storyboard

Description General. Boy opening his Doritos - on park bench, day.

Single. Boy starts to eat his Doritos (anxious and happy) crunch sound as he bites.

General. A lot of pigeons flock towards him attempting to take his Doritos. Boy (confused and scared) tries to scare the birds away.

Panel

Advertising Storyboard

Info Scene #:

Description

01

Medium. Boy tries to eat a Dorito - in the tram, indoor (crunch sound).

Panel

Info Scene #:

02

Panel #: 1

Panel #: 4

Date: May 15, 2009

Date: May 15, 2009

Scene #:

01

Single. Boy bites Dorito (enjoying) (crunch sound)

Scene #:

02

Panel #: 2

Panel #: 5

Date: May 15, 2009

Date: May 15, 2009

Scene #:

01

General. All the people in tram swarm the boy. Everybody concentrated in one side of the tram. (tram fx) outdoors.

Scene #:

02

Panel #: 3

Panel #: 6

Date: May 15, 2009

Date: May 15, 2009

Description Close up. Boy’s hands holding the Doritos bag and reaching for a chip. (bag fx) behind it a high school.

General. Boy walking with his Doritos.

Behind, a group of high school students looking towards the boy.

General. All the students crowd the boy in order to get some of his Doritos (shouting and excited crowd sounds).

Behind, the high school.

“Share the crunch with a bunch”

“Share the crunch with a bunch”

Advertising Storyboard

Advertising Storyboard

Panel

Info Scene #:

Description

03

Single. Boy (thinking) comes with an idea. In store. Indoors. Walks out of frame.

Panel

Info Scene #:

04

Panel #: 7

Panel #: 10

Date: May 15, 2009

Date: May 15, 2009

Scene #:

03

General. Boy walking into a ladies spa holding his Doritos bag. In front of him, I Zen Spa.

Scene #:

05

Panel #: 8

Panel #: 11

Date: May 15, 2009

Date: May 15, 2009

Scene #:

03

General. Boy (enjoying and happy) with Doritos in his hands (apparently sharing) surrounded by beautiful ladies in bathrobes. Indoors, ladies spa

Scene #:

05

Panel #: 9

Panel #: 12

Date: May 15, 2009

Date: May 15, 2009

“Share the crunch with a bunch” Advertising Storyboard

Description Close up. Doritos bag and headline says: ‘Doritos, share the crunch with a bunch’

Panel

Info Scene #:

06

Panel #: 13 Date: May 15, 2009

Duration: 28 seconds Loction: Melbourne, Australia Agency: Slaze Advertising Final production date: May 30, 2009

Product/Brand : - The Body Shop

Work: - Youtube Channel Design

Product/Brand : - Cenovis (Children’s Multi-vitamin)

Work: - Collectable Postcards

Postcard Front

Postcard Back Spring to life

Cenovis helps kids with bone growth so that they can be as “tall as a crane”...

Spring to life

Cenovis gives kids energy for physical performance so that they can be as “fast as a jet”...

Postcard Front

Postcard Back Spring to life

Cenovis provides kids with strength so that they can be as “strong as a road roller”...

Spring to life

Cenovis helps kids with brain development and learning ability so that they can be “as smart as a Robot”...

Postcard Front

Postcard Back Spring to life

Cenovis supports kids immune function so that they can be as “tough as a truck”...

Product/Brand : - Pump Water

Work: - Digital Creative Compaign (Animation Clip)

Animation Clip Screen Shots

To view the full animation clip please visit or click on the below link:

http://vimeo.com/33516848

Product/Brand : - Hong Kong International Airport (Transit Passenger Experience) Work: - Digital Creative Compaign Concept

HKIA Transit Experience – 2011

Poster/Billboard Promotions

Hong Kong International Transit Experience is a free incentive to passengers who have 3-4 hours of transit time to experience Hong Kong without leaving the Airport. HKIA has decided to bring in some significant cultural experiences of Hong Kong to be experienced in the Airport.

When passengers arrive they will immediately be greeted with posters and billboards promoting the HKIA Transit Experience

This free cultural experience will see passengers drinking traditional Chinese tea, tasting Chinese food (Yum Cha), getting relaxed with a Chinese neck massage. More importantly, it aims to give passengers an opportunity to learn about the lifestyle of Hong Kong.

Hong Kong International Airport hopes this Airport Transit Experience scheme will inspire passengers to come back as tourists so that they can experience Hong Kong in real life outside of the Airport.

HKIA TRANSIT EXPERIENCE

The Text Message Notification Every arriving passenger into Hong Kong Airport will automatically receive a text message welcoming him or her to Hong Kong.

This message aims to be their first notice of the HKIA Transit Experience available to them.

The Mobile Website After passengers register their interests with the transit officer they will be instructed to log onto the HKIA website and begin their Transit Experience by following the link on the Homepage.

Passengers simply have to look for their name and boarding pass details to bring up their activity schedule.

HKIA TRANSIT EXPERIENCE

The Transit Experience Schedule This digital schedule provides passengers with details of their activities like activity information, session times and the location.

HKIA TRANSIT EXPERIENCE

The Warning Message One hour prior to the passenger’s flight boarding time, a message will appear on the screen to remind them to head to their specified gate.

Sharing The Experience The final massage will ask HKIA Transit Experience passengers whether they would like to share their experience with friends and family via social networking sites such as facbook and twitter.

HKIA TRANSIT EXPERIENCE

HKIA TRANSIT EXPERIENCE - facebook sharing

Email: yiu_chung_ho@yahoo.com.au

Mob: +61 410608121