03752237 yiwen sun week porfolio issue by Yiwen Sun

Inspired By Life Experiences

SELECTED WORKS FROM 2014â&#x20AC;&#x201C;2017 YIWEN SUN, GRAPHIC DESIGNER

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INSPIRED BY THE LIFE EXPERIENCES

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INSPIRED BY LIFE EXPERIENCES

Inspired By Life Experiences SELECTED WORK

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TABLE OF CONTENTS Inspired By Life Experiences

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Yiwen Sun

Project One

RISE FROM DEATH

Project Two

PURSUING ASIAN STYLE MUJI 产品衍生设计

Project Three

MEMORIES OF AN CHILDHOOD

Inspired By Life Experiences

重获新生

童年记忆 Project Four

TOASTING TO LIFE 品味生活

Project Five

LOST IN THE SOCIAL MEDIA 公益海报设计

Project Six

IT'S TIME TO GO FHISHING 功能性 A P P 设计

Project Seven

ENJOY THE FLIGHT 享受飞行

Project Eight

IT'S TIME TO FEED THE PETS 该给你的宠物喂食啦

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Yiwen Sun

Project One

RISE FROM DEATH

Inspired By Life Experiences

REGENERATION 重获新生

T YPOGRAPHIC DESIGN PRINT & MEDIA 字体设计

INSTRUCTOR

–

教

Ariel Grey

AUDIENCE

观

Science Fan Scientist

科

学

家

科

学

迷

–

授

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众

CLASS

班

Typpgraphic Design 3

字

体

设

计

级

SEMESTER

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2015

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C H A P T H E R 01

学

期

Yiwen Sun

Design Concept:

This project is designed for a coffee-table book, inspired by natural phenomena. By displaying Mount Vesuvius’s destructive power during the eruption and the nature life’s rebirth in the destroyed land, the book shows people a vivid scene: will offer the land more various minerals than before and revive natural lives.

Design Brief:

This book consists of 4 chapters, which separately tracked and revealed the status and features at specific time points of 2 seconds, 2 minutes, 2 months and 2 years of Mount Vesuvius’s eruption. The book demonstrates nature’s tenacity to come back.

Inspired By Life Experiences

although the eruptions will destroy all natural beings and surrounding things, it

Starting in red and gradually ending in green, the change of page colour expresses to readers the extreme heat during the volcano’s eruption and the freshness, growth and harmony of earth when everything comes back to life. The process of the molecule graphics coming together will impress readers with the experience of nature’s rebirth.

设计目的：

根据自然现象设计一本科学性的休闲读物，火山喷发是自然现象之一而维苏威火山喷发次数少但是波及范围巨大同时也给人类的文明进程造成了巨大的伤害。人们一直以来都认为维苏威火山的喷发只会给人类带来灾害，同时火山的喷发也在无形中给土地带来丰富的矿物质，这些矿物质有利于促进土地的肥沃能更好的使农作物成长。这也是维苏威火山给自然界和人类带来的一线生机。

设计方案：

这本书以维苏威火山喷发的过程作为设计的切入口，通过介绍火维苏威山爆发的两秒种，两分钟，两个月以及两年来表现来火山给人带来的影响。这本书以红色到绿色的渐变以及破碎和完整的花纹为主要的表现手段，因为红到绿的渐变能更好的给读者带来从死到生，凤凰涅磐的感觉。而破碎和完整的花纹则可以强调出不同章节所变现的气氛。

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C H A P T H E R 01

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Project Two Yiwen Sun

PURSUING ASIAN STYLE

Inspired By Life Experiences

MU JI PACKAGING REDESIGN M U J I 产品衍生设计

PAC K AG I N G D E S I G N P R I N T & PAC K AG I N G 印刷

包装设计

INSTRUCTOR

–

教

Valerie Taylor-Smith

–

授

AUDIENCE

观

18 - 30 age Young People

18–30

Artist

艺术家

CLASS

班级

Packaging Design 2

包装

众

岁人群

–

设计2

SEMESTER

–

2015

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C H A P T H E R 01

学期

Yiwen Sun

Design Concept:

This is a new package design for MUJI paints. I chose to follow Japanese graphic design master Kenya Hara’s style to design this project. Minimalism, from which the project’s design inspiration draws, is the core design concept of MUJI. The design of splash-ink on the package breaks the monotony on the one hand and reflects the paint characteristics wants to show. Meanwhile, the unique Chinese ink painting skills are adopted in the design so that people can enjoy the simplicity, liveliness of Asian style.

Design Brief:

I try to follow Kenya Hara’s colour palette and layout for MUJI to capture the beauty of the moment when paints starts to diffuse in water, and also the process that paints are splattered all over. This conveys to consumers both a strong visual aesthetic appearance

Inspired By Life Experiences

on the other hand. In general, the inheritance of MUJI’s traditional style is what the design

of the water soluble material and the molecular vitality of the new kind of paint

设计目的：

选择一个现有设计师模仿并运用他的设计风格实现在一个新的油漆桶包装上，我选择的模仿的设计师是日本著名的平面设计大师原研哉，而我选择MUJI作为我油漆桶的品牌。MUJI的设计灵感基于极简的风格，因为极简是MUJI最核心的设计观念，在设计的过程中整个包装又加入了泼墨的元素，这种元素又打了MUJI在设计上的单调感又能体现油漆材料的特质，总体来说这个设计主要体现的是继承 MUJI的传统风格，同时加入亚洲特有的元素给人带去极简，明快，以及亚洲风的感觉。

设计方案：

作为MUJI公司产品的衍生品牌，整个包装必须体现出MUJI原有的设计风格。所以这个油漆桶本身的排版和颜色都是根据MUJI原有的色系和排版衍生出来的，而油漆桶的设计灵感来自于油漆融入特殊溶剂瞬间的美感，这样可以体现出油漆的可洗性和环保性。总体来说这个产品主要是为了还原MUJI原有的设计风格和美感。

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C H A P T H E R 01

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Project Three Yiwen Sun

MEMORIES OF A CHILDHOOD

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BOARD GAME DESIGN 棋盘类游戏设计

PACKAGING DESIGN PRINT & PACKAGING 印刷

包装设计

–

INSTRUCTOR

–

教

Christine George

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授

–

AUDIENCE

观

3 – 10 age Children

3–10 儿童

Young People

青少年

CLASS

班级

Packaging Design 3

包装

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设计3

SEMESTER

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学期

2016

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C H A P T H E R 01

众

Yiwen Sun

Design Concept:

The board game design includes a game board, cards, figures and game pieces. Players will play 4 different types of pirates. The one who gets the biggest number on a dice tossing among the four players has the priority to firstly move the game piece. The same rule also goes for the situation when 2 players or more meet at a same position at same final treasures.

Design Brief:

Each player has one leader and fifteen members deployed in four ships. Players can arm themselves with weapons. If the ship which carries the leader is destroyed, all other ships should go back to their base. If all pirate’s ships land the centre island on game board, players can attack each other and try to get the treasures. As this game is based on ancient

Inspired By Life Experiences

time in the games. In the end, the first player who reaches the destination acquires the

pirate story, all of game elements are designed to ancient pirate styles

设计目的：

设计一款多人的棋盘类游戏，并且设计棋盘，卡片以及人物角色。战斗吧海岛是一个虚构的棋盘类游戏，玩家们将扮演四个不同类型的海盗，率领自己的海盗争夺最后的宝藏。4名玩家将会用投掷骰子比大小的方式获得优先移动棋子的权利，当两名或两名以上的玩家在相同的位置相遇时, 玩家将会以投掷骰子的方式决定胜负，第一个走到终点的玩家相会获得最终的宝藏

设计方案：

一个玩家拥有四艘海盗船，一名海盗首领，15个海盗船员，玩家可任意分配四艘船上的人员和武器。当玩家首领所在的海盗船被摧毁时这名玩家的所有海盗船必须全部回归基地。当四名玩家的海盗船都达到中间的汇合点时，玩家们可展开随机攻击确保己方的海盗首领登上中心的小岛并得到最后的宝藏。因为这个游戏的灵感来自于古代的海盗，所以这个游戏的棋盘用藏宝图的形式来展现，同时在棋盘的周围加入了藏宝图固有的花纹和一些做旧的元素，整个盒子则采用了宝藏箱的形式来展现。这样能让玩家更好的体验这个游戏的主题。

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C H A P T H E R 01

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Project Four Yiwen Sun

TOASTING TO LIFE

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GREAT WALL BRANDING REDESIGN 长城红酒设计

PACKAGING DESIGN PRINT & PACKAGING 印刷

包装设计

INSTRUCTOR

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Christine George

教

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授

–

AUDIENCE

观

30 - 50 age People

20–50

Foreigner

外国人

CLASS

班级

Packaging Design 3

包装

–

设计3

YEAR

–

学期

2016

中年人

–

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C H A P T H E R 01

众

Yiwen Sun

Design Concept:

This project is a label design for a Chinese wine brand that includes a logo and packages based on the producing year and price of the wine. The “Great Wall” wine was the first wine brand in China. My goal of this design for the overseas edition of the Great Wall wine is to try to make customers understand the brand’s culture when

Design Brief:

The Chinese dragon, Chinese Emperor’s symbol, is be used as the main design elements on the package. In ancient Tang dynasty, wine was enjoyed only by the royal family. Emperors in all dynasties loved it. The Great Wall stands among the mountains, just like a giant dragon twining in country and protecting people. For a

Inspired By Life Experiences

they look at the label.

long time, Chinese dragon and Great Wall have been regarded as power and strength which can make customers feel the wine’s high class and good taste. Chinese patterns are embellished on the package to further emphasize a traditional Chinese style.

设计目的：

选择一个红酒品牌重新设计logo并根据该红酒的年份设计不同价位的包装。长城红酒是中国第一个红酒品牌，它创立于1988年。这个红酒之所以被命名为长城是因为长城是中国的象征，作为这个品牌的海外包装，包装本身必须突出中国元素和古典的感觉，这样才能让顾客知道这是一瓶来自中国的红酒。

设计方案：

整个包装的设计理念都是围绕着长城这个词来设计的。整个酒标的设计灵感都是来自于长城的形状以及国人对长城的形容来，中国人常常把长城比作龙，因为它守护中原大地近有千年。同时龙不仅象征着长城也是中国古代君王的象征，而且在中国古代只有君王才能饮用葡萄酒。所以这瓶酒采用的龙作为主要的设计元素，其次在这个酒瓶中也加入了一些长城特有的浮雕花纹，这样才能更好的给顾客带去中国风和古典的感觉。

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C H A P T H E R 01

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Project Five Yiwen Sun

LOST IN SOCIAL MEDIA

Inspired By Life Experiences

SOCIAL MEDIA ADDICTION POSTER DESIGN 公益海报设计

POSTER DESIGN PRINT & PRODUCT EXTENSION DESIGN 印刷

包装设计

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INSTRUCTOR

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教

Troy Alders

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授

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AUDIENCE

观

Young People People who addicted to social media

年轻人上网成瘾的人

CLASS

班级

Visual Design 1

包装

–

设计3

SEMESTER

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学期

2016

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C H A P T H E R 01

众

Yiwen Sun

Design Concept:

This is a series of posters focusing on people addicted to social media. Social media appeals to many users with its large amount of information, wide range of coverage and free speech. However, overall of social media has changed people’s thinking pattern let your thoughts be changed by social media.”

Design Brief:

The design theme of fettering and confining is shown in the most common forms – commercial advertisements and traffic signs. A pair of fettered hands presented on the board is a metaphor that social media has occupied peoples’ time and space of independent thinking and seized their spiritual freedom.

设计目的：

Inspired By Life Experiences

and main options. I use social media websites as the example to tell people “Do not

设计一套有关于上网成瘾的公益海报，社交媒体上瘾是当今社会最普遍的且最严重的社会现象之一，因为网络言论的自由度高，不同形式的信息量大导致用户用大把的时间浏览这些信息沉迷于网络。所以我以当今最热门的社交网站Facebook作为切入口设计了一套关于网络成瘾的公益海报及广告衫。

设计方案：

整个海报的设计灵感来自于网络成瘾事件，同时整个海报的设计概念则是以束缚以及限制作为设计的关键词。这张海报将Facebook及网络舆论作为手铐，铐住人们的双手也就是限制住了用户的思想以及自由。海报标语不要做为Facebook的奴隶则以在于提醒人们不要过度的沉迷于网络而丧失了自己的主观思想。

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C H A P T H E R 01

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Project Six Yiwen Sun

IT'S TIME TO GO FISHING

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FUNCTIONALIZATION APP DESIGN 功能性

APP 设计

APP DESIGN DIGITAL & UI/UX DESIGN 数字化

& UX/UI 设计

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INSTRUCTOR

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教

Anne Kitzmiller

–

Anne Kitzmiller

AUDIENCE

观

Fishing Freshman

钓鱼新手

People who

热爱钓鱼

like fishing

–

运动的人

CLASS

班级

Graphic

包装

Design 3

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设计3

SEMESTER

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学期

2016

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C H A P T H E R 01

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授

众

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Yiwen Sun

Design Concept:

A functional smart phone app for angling to offer information and guidance to anglers in different levels. Angling is a kind of leisure sport and it requests certain demands on timing, spots, equipment and weather. This app can offer professional and personal

Design Brief:

This Go Fishing app offers freshmen a variety of guidance on fish information,suitable bait, fishing rod, fish tape and other necessities. For experienced and professional anglers, it offers the features and best angling spots of certain fish types in current season. On the homepage, it shows the wind speed, air pressure and humidity as reference. Users can also share and communicate their angling experience via

Inspired By Life Experiences

guidance according to the input that a user enters.

social media, and drive straight to the closest spot recommended by to the app to enjoy angling.

设计目的：

设计一款垂钓类的APP，使它能够适合三个不同层次的垂钓者，垂钓是一项休闲娱乐的运动，但是大多新手不知道如何选择最佳钓鱼的地点，时间及工具导致浪费了大量的时间。为了避免这样的情况发生同时让新手更快的了解垂钓的方式，方法及最佳的时间，去钓鱼吧这个APP诞生了，这个App主要针对的人群是钓鱼新手，其次是一些一般水平的垂钓者和职业垂钓者。

设计方案：

这个APP可根据用户的钓鱼水平分成三个不同的级别，钓鱼新手可根据APP中所显示的装备和鱼类信息购买所需要的装备，同时这个APP也为钓鱼新手提供了绑定鱼线及鱼饵的方法。一般钓鱼者和职业钓鱼着可根据自己喜欢的鱼类品种选择就近的钓鱼地点。这个APP也会根用户所在的位置随机的显示距离用户最近及最佳的钓鱼地点，用户可点击喜欢的钓鱼地点直接导航。同时这个 APP的主屏目上显示了风速，气压及含水量等一些重要的钓鱼信息供用户参考。

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Project Seven Yiwen Sun

ENJOYING THE FLIGHT

Inspired By Life Experiences

SOUTH CHIINA AIRLINE REDESIGN 公益海报设计

STRATEGIES FOR BRANDING DESIGN PRINT & BRANDING 印刷

形象设计

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INSTRUCTOR

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教

Todd Hedgpeth

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授

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AUDIENCE

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Traveller

旅行者

Business man

商务人士

young people

青少年

CLASS

班级

Branding

商标

Design 2

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设计 2

SEMESTER

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C H A P T H E R 01

众

Yiwen Sun

Design Concept:

This is a redesign of China Southern Airlines’ logo. CSA is China’s oldest and most popular airline company, with a capacity of 600 flights per day. It is based in Guangzhou, a famous coastline city and a attractive travel destination in southern China. joy of a holiday mood.

Design Brief:

The graphic of the main pattern is a spray jumping out of the water, which symbolizes a relaxing vibe of holiday and the coastal city’s feature. Its tangerine outline presents a bird-like shape, which is the symbol of flying. The logo’s gradient color from blue to violet is inspired by ocean water and Guangzhou’s landmark tower’s night view to

Inspired By Life Experiences

The logo is targeted to create a feeling of a safe and calm flying experience and full

represent the serenity during flying and joy after landing as well.

设计目的：

重新设计南方航空logo，南方航空是中国最早的航空公司，它创立于1985年。这个航空公司的日均起飞架次达到了600架／每天，它也是中国境内最受欢迎的航空公司之一。南方航空的总部位于广州，广州是中国最大的沿海城市同时也是中国最大的度假胜地之一

设计方案：

整个logo外形设计希望给人带来轻松，愉悦的气氛，所以logo正型选用海面的浪花，因为浪花不仅能够让人能联想到休闲，度假的氛围，同时也给人一种愉自由的感觉，这个logo的副型则选用了鸟的外形这样能更好的与航空公司相联系。 logo整体的颜色取自于广州著名的地标建筑的夜景色，因为这个颜色不仅能代表这座城市同时也能给人一种稳重，大气的感觉。总体来说这个logo希望给人们带来轻松，自由及大气的感觉。

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SO UT H CH INA AIR

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Project Eight Yiwen Sun

IT'S TIME TO FEED THE PETS

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PETS FOOD PACKAGING DESIGN 宠物包装设计

STRATEGIES FOR MARKET DESIGN PRINT & BRANDING & PACKAGING DESIGN 印刷

形象包装设计

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INSTRUCTOR

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教

Thomas Ncnulty

AUDIENCE

观

Young People People who

年轻人宠物拥

Has Pets

有着

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班级

Packaging

包装

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设计 4

SEMESTER

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2016

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众

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Design Concept:

In this project, we redesign the Kohl branding in the shopping mall. All of product line and packaging were improved to meet the market’s need better. We added a pets’ line into the new product line to satisfy American families 80% of that owned pets. This design grasps pet’s features and their lovely and happy natural characters to

Design Brief:

According to the two key words of loveliness and joy, we decided to present this pet food product series in the way of illustration, which can both be a unique selling point for this product and catch consumers’ attention. The illustrations of food series show every kind of pets’ unique characters in a vivid and exaggerated way. The

Inspired By Life Experiences

express the idea that pets are humans’ close friends.

accessory medical supplies and tool kits are presented by photos in hue contrast. Thus, it can create a joyful visual effect and unique package style as well. In a word, the new package design brings customers a brand new visual experience.

设计目的：

重新设计Kohl’s 商场的LOGO以及产品线，让它能更好的适应市场需求。Kohl’s 是美国最大的廉价购物大卖场，这个商场的标语是“except great thing” 我们的目的是整合商场内所有的产品线满足现在市场及客户的需求。我们将作为宠物包装的hi 兄弟做为一条新的产品线加入到了Kohl’s的商场内，因为美国有80%的家庭都拥有宠物。

设计方案：

Hi 兄弟的设计灵感来自于宠物本身，因为宠物是人类最好的朋友，它们不仅可爱，友善，同时它们也给人们带来了无限的欢乐。所以这个包装的关键词是欢乐，有趣及可爱，根据这些关键词我们决定用以插画为主的方式去表现整个包装。因为插画即能抓住顾客的眼球又能体现出包装的风格。这个包装根据不同宠物的品种及风格衍生了不同形态的插画。总体来说这个包装希望能给观众带来欢乐，有趣及可爱的感觉

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Project Nine Yiwen Sun

IDENTITY COLLECTION

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COLLECTION THE BRANDING FROM EACH WORKS 形象设计整理

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CALSS

班级

Packaging Design 4

包装

Packaging

包装

设计 4

Design 3

设计 3

Branding

形象

Design 2

设计 2

INSTRUCTOR

教

Thomas Ncnulty

Todd Hedgpeth

Christine George

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Yiwen Sun Inspired By Life Experiences BAT TLE F OR TREA S U R

SOUTH CHINA AIR

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THANK YOU

Yiwen Sun Inspired By Life Experiences

TO MY PARENTS Thansk my parents for giving me such a wonderful opptunity to study in Academy of Art Unversity, I really learn a lot of things

TO MY TEACHER Thanks to William, for keeping pushing me in this semester, Thanks to Aril Gery, for teaching me about professionalism and the flexibility of type.

TO MY UNCLE 10 8 / 10 2

Thanks to Sun qingguo for giving me good suggations to some photographic.

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COLOPHON

Yiwen Sun Inspired By Life Experiences

Contact: Yiwen Sun 415 – 410 – 3642. 086 – 13819171605 sunyiwen000@gmail.com sunyiwen000@163l.com

Printing: Giant House 1336 San Mateo Ave South San Francisco, CA 94105

Binding: The Key 1934 Park Blvd, Oaskland, CA 94606

Typography Baskerville SemiBold Franklin Gothic Book

School Academy of Art Unversity

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Photographic & Layout design By YIwen Sun

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