2012
2016
YIWEN SUN – INSPIRED BY A LIFE OF EXPERIENCE
THANK YOU TO ALL OF THE PEOPLE WHO HELP ME DURING SEMESTER FROM 2012 TO 2016
INSPIRED BY A LIFE OF EXPERIENCE
CONTENTS
目录
REGENERATION
Typographic Book Design
作品一
YAR MATEY
Board Game Design
作品三
GO FISHING
Fishing App Design
作品五
BUDDIES
Pets Food Packaging Design
作品七
PERSONAL WORKS Working for Employer
作品九
P RO J ECT 1
MUJI REDESIGN
05 – 16
Paint Packaging Design
重生
作品二
P RO J ECT 3
28 – 37
战斗吧 海盗
P RO J ECT 5
46 – 57
钓鱼吧
P RO J ECT 7
66 – 77
兄弟们
P RO J ECT 9
90 – 97
个人作品
P RO J ECT 2
17 – 27
特殊的MUJI
GREAT WALL
P RO J ECT 4
Wine Lable Design
作品四
38 – 45
长城红酒海外版
FACEBOOK ADDICTED Advertisement Design
作品六
作品八
58 – 65
网络公益海报
SOUTH CHINA AIRLINE Branding System Design
P RO J ECT 6
P RO J ECT 8
78 – 89
中国南方航空
PORTFOLIO O F YI W E N SUN
TYPOGRAPHIC 3
RE GENERATION 重 生
005
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT ONE INSTRUCTOR : ARIEL GRWEY
APP
CLASS: TYPE THREE
WEBSITE
SEMESTER: 2015
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: SCIENCE FANS
BRANDING
THE GOAL OF THIS PROJECT: The goal is to create a scientific magazine that analyzes the positive and negative aspects of eruption of the volcano of Vesuvius.
DESCRIP TION: Regeneration is divided into 4 chapters to describe the eruption process at 2 seconds, at 2 minutes, in 2 months and in 2 years. Going through the regeneration,the reader will know every detail of Vesuvius’ outbreak and understand that volcano brings not only negative things, but also positive benefits.
006
PORTFOLIO O F YI W E N SUN
TYPOGRAPHIC 3
RE GENERATION 重 生
007
1
PROJECT
2
3
4
5
6
7
8
9
作品一 导师 : ARIEL GRWEY
印刷
科目
字体运用及设计三
APP
学期
2015
包装设计
目标人群: 科学爱好者
网页设计
设计周期: 14 周
品牌设计
设计目标 通过维苏威火山的形成和维苏威火山喷发后给人类带来的利弊这两个方面去设计一本科学 实验性的杂志
概要 这本书主要讲述的是维苏威火山爆发给人们带来的好处和坏处, 这本书主要分成4个的章节来 描述维苏威火山爆发的过程 段火山爆发的演变过程
这些章节分别是表现的是两秒
两分钟
两个月和两年这些时
读者通过阅读这本书会了解火山爆发的每一个细节
阅读还会体会到火山爆发不仅仅是一件坏事
同时读者通过
还会给人们的生活带来有利的一面
008
PORTFOLIO O F YI W E N SUN
009
TYPOGRAPHIC 3
P ROJE CT
1 2 3 4 5 6 7 8 9
R E G E N E R AT I O N
010
PORTFOLIO O F YI W E N SUN
011
TYPOGRAPHIC 3
P ROJE CT
1 2 3 4 5 6 7 8 9
R E G E N E R AT I O N
012
PORTFOLIO O F YI W E N SUN
013
TYPOGRAPHIC 3
P ROJECT
1 2 3 4 5 6 7 8 9
R E G E N E R AT I O N
014
PORTFOLIO O F YI W E N SUN
015
TYPOGRAPHIC 3
P ROJECT
1 2 3 4 5 6 7 8 9
R E G E N E R AT I O N
016
ww PORTFOLIO O F YI W E N SUN
PACKAGING 2
SPECIAL MUJI
特 别 的 无 印 良 品
017
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT TWO
INSTRUCTOR : TAYOR- SMITH
APP
CLASS: PACKAGING 2
WEBSIT
SEMESTER: 2015
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: 18-35 AGE
BRANDING
THE GOAL OF THIS PROJECT: The goal is to create new types of MUJI paint packaging, even though its original Logo is continuously used.
DESCRIP TION: The new image shown on the MUJI paint container body is inspired by the paint making process, that is mixing the brand new powder product into water. The image grasps the moment of the paint powder dispersion into water. It tries to make a breakthrough MUJI’s original light color expression style by application of some strong color contrast. For paint product, the high color contrast may be a good way to impress paint customers. According to mass psychology, people usually connects in mind the strong color with high product quality, so that using high color contrast image maybe a good way to impress paint customers.
018
PORTFOLIO O F YI W E N SUN
PACKAGING 2
SPECIAL MUJI
特 别 的 无 印 良 品
019
PROJECT
1
2
3
4
5
6
7
8
9
作品二 导师 : TAYOR- SMITH
印刷
科目
包装设计 2
APP
学期
2015
包装设计
目标人群: 18-35 顾客
网页设计
设计周期: 14 周
品牌设计
设计目标 通过设计品牌原有的风格创造这个品牌新的风格
使得这个品牌在新的市场中得
以生存及发展
概要 这个产品是创造一个全新风格MUJI的油漆品牌 案灵感则是来自于这个油漆的 原料 使用
产品延用了MUJI 原有的LOGO
这个油漆是一种全新的粉末状 油漆
而logo图
只要掺水就可以
所以这个logo的图案采用的 是粉末融入水中一瞬间的状态 作为灵感来表现的
这个
产品与MUJI最大不同 就是打破了MUJI原有的淡色系的表现 转而使用一些强对比的颜色 此举的意义在于这个产品是油漆品牌 只有强对比的颜色才能在一系列的油漆产品中脱颖而出 从心理学的角度出发,人们更喜爱一些厚重颜色作为产品的元素使得这些产品看起来有质感
更
能吸引客户
020
PORTFOLIO O F YI W E N SUN
020
PACKAGING 2
PROJECT
1
2
3
4
5
6
7
8
9
SPECIAL MUJI
021
PORTFOLIO O F YI W E N SUN
022
PACKAGING 2
PROJECT
1
2
3
4
5
6
7
8
9
SPECIAL MUJI
023
PORTFOLIO O F YI W E N SUN
024
PACKAGING 2
PROJECT
1
2
3
4
5
6
7
8
9
SPECIAL MUJI
025
PORTFOLIO OF YIWEN SUN
026
PAC KA I N G 2
PROJECT
1
2
3
4
5
6
7
9
8
9
SPECIAL MUJI
027
PORTFOLIO O F YI W E N SUN
PACKAGING 3
YAR MATEY
战 斗 吧 海 盗
02 8
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT THREE INSTRUCTOR : CHRISTINE GERORGE
APP
CLASS: PACKAGING THREE
WEBSITE
SEMESTER: 2016
WORK CYCLE: 14 WEEKS
PACKGAING
AUDIENCE: AGE AROUND 3-10
BRANDING
THE GOAL OF THIS PROJECT: The goal is to create the new funny board game which targets to the young people aged 4–10 years.
DESCRIP TION: YAR MATEY was to establish a board game which rules are based on airplane chess and roles are pirates. Because the pirate board game is most popular in market, YAR MATEY uses very pleasant colors and lovely pictures to present the pirate stories and to bring players into a fabulous pirate world.
029
PORTFOLIO O F YI W E N SUN
PACKAGING 3
YAR MATE Y
战 斗 吧 海 盗
030
PROJECT
1
2
3
4
5
6
7
8
9
作品三 导师 : CHRISTINE GERORGE
印刷
科目
包装设计三
APP
学期
2016
包装设计
目标人群: 5-10 岁儿童
网页设计
设计周期: 14 周
品牌设计
设计目标 这个项目是根据低年龄的游戏市场设计一款有关于海盗的棋盘类游戏
游戏的画风和规则
必须结合低年龄市场的要求
概要 这个项目是创造了一个全新的棋盘类游戏 一款游戏
这个游戏运用海盗人物和飞行棋规则制作出的
因为现在桌面游戏市场中最受欢迎的是海盗的主题
爱的画风去展现四种著名的海盗
游戏通过轻快的颜色和可
会带领游戏者进入一个全新的海盗游戏世界
031
PORTFOLIO O F YI W E N SUN
032
PACKAGING 3
PROJECT
1
2
3
4
5
6
7
8
9
YA R M AT E R
033
PORTFOLIO O F YI W E N SUN
034
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
YA R M AT E R
035
PORTFOLIO O F YI W E N SUN
036
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
YA R M AT E R
037
PORTFOLIO O F YI W E N SUN
PACKAGI N G 3
GREAT WALL
长 城 红 酒 包 装
038
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT FOUR
INSTRUCTOR : CHRISTINE GERORGE
APP
CLASS: PACKAGING THREE
WEBSITE
SEMESTER: 2016
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: AGE AROUND 40-70
BRANDING
THE GOAL OF THIS PROJECT: The goal is to create a trade label for the Great Wall wine, a famous Chinese wine, for its oversea market.
DESCRIP TION: The Great Wall overall design adopts a traditional Chinese style, a lovely dragon line pattern is carved on the body of its bottle to imply the Great Wall flying over the mountains. Moreover, a lot of Chinese patterns are designed in the frame to impress overseas customers with more Chinese characters. 3 different packaging materials are used to differentiate the product qualities and prices.
039
PORTFOLIO O F YI W E N SUN
PACKAGI N G 3
GREAT WALL
长 城 红 酒 包 装
040
PROJECT
1
2
3
4
5
6
7
8
9
作品四 导师 : CHRISTINE GERORGE
印刷
科目
包装设计三
APP
学期
2016
包装设计
目标人群: 40-70 岁
网页设计
设计周期: 14 周
品牌设计
设计目标 根据长城红酒原有的风格创造出一个适合海外市场的延续品牌
这个延续品牌能让海外市
场的顾客了解中国式的红酒
概要 这个作品是给中国著名的红酒品牌设计一套海外市场的红酒瓶酒标 统的中国式风格 一个象征
而酒瓶的主体花纹则采用的是传统的龙图腾
同时长城也是龙的一个缩影
整个设计采用的是传
因为龙图腾是中华民族得
这个产品用了三种不同的材料来诠释三种不同定
价的红酒
041
PORTFOLIO O F YI W E N SUN
042
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
G R E AT WA L L
043
PORTFOLIO O F YI W E N SUN
044
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
G R E AT WA L L
045
PORTFOLIO O F YI W E N SUN
PACKAGI N G 3
GO FISHING
去 钓 鱼 吧
046
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT FIVE
INSTRUCTOR : ANNE KITZMILLER
APP
CLASS: GRAPHIC DESIGN 3
WEBSITE
SEMESTER: 2016
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: FISHERMAN
BRANDING
THE GOAL OF THIS PROJECT: The goal is to create new fishing App which is suitable for each level of fishing player and discovers the most suitable fishing location for each player.
DESCRIP TION: Go Fishing gives out optimized fishing spot to players according to the shortest distance from their location. Meanwhile, it also discovers the most suitable fishing location based on player's fishing skills and fishing preference.
047
PORTFOLIO O F YI W E N SUN
PACKAGI N G 3
GO FISHING
去 钓 鱼 吧
048
PROJECT
1
2
3
4
5
6
7
8
9
作品五 导师 : CHRISTINE GERORGE
印刷
科目
包装设计三
APP
学期
2016
包装设计
目标人群: 垂钓者
网页设计
设计周期: 14 周
品牌设计
设计目标 这个项目是根据不同成次的垂钓者的层次和对不同鱼类的喜好设计一款可导航的钓鱼件
概要 这个项目是设计一款垂钓APP 进行分类
这个APP可根据垂钓者的钓鱼的层次和对不同鱼类的偏好
同时根据对垂钓者的所在的实际位置进行定位并选取离垂钓者最近并且最佳的
垂钓位置进行导航
这个App还提供对垂钓新手的指导功能和分享垂钓者实时动态的功能
049
PORTFOLIO O F YI W E N SUN
050
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
GO FISHING
051
PORTFOLIO O F YI W E N SUN
052
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
GO FISHING
053
PORTFOLIO O F YI W E N SUN
054
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
GO FISHING
9
PROJECT 1 2 3 4 5 6 7 9 8 9 055
PORTFOLIO O F Y I W E N SUN
056
PACKAGI N G 3
PROJECT
1
2
3
4
5
6
7
8
9
GO FISHING
057
PORTFOLIO O F Y I W E N SUN
VI SUA L DESI GN ON E
SOCIAL MEDIA ADDICTED 公 益 海 报
058
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT SIX INSTRUCTOR : TROY ALDERS
APP
CLASS: VISUAL DESIGN ONE
WEBSITE
SEMESTER: 2015
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: ALL OF PEOPLE
BRANDING
THE GOAL OF THIS PROJECT: The goal is to create the public welfare advertisement, which can remind people to step away from social media.
DESCRIP TION: This is an advertisement designed to prevent people from getting addicted into social media. Now the Facebook has become the largest social platform for U.S people to obtain their required information. The platform not only has a lot of users, but also easily makes the user to be addicted to it. Through the metaphor image showing the logo of Facebook as a handcuff tying people’s hand, the advertisement is telling people that Facebook may prohibits them from moving around. It tries to strike audience’ s eye and transfers a message that Facebook is controlling our life.
059
PORTFOLIO O F Y I W E N SUN
VI SUA L DESI GN ON E
SOCIAL MEDIA ADDICTED 公 益 海 报
060 060
PROJECT
1
2
3
4
5
6
7
8
9
作品六
导师 : TROY ALDERS
印刷
科目
视觉设计 1
APP
学期
2015
包装设计
目标人群: 所有人
网页设计
设计周期: 14 周
品牌设计
设计目标 这个项目是根据现在最普遍的社交平台上瘾来设计一套公益海报
以此来提醒人们远离网络
平台
概要 这个项目是关于网络公益海报广告设计 台
通过相关信息搜索 Facebook是全美最大的社交平
这个平台拥有庞大的用户群同时也是最容易让人上瘾的社交平台
book为主体材料
因此这个项目已Face-
用象征的手法把Facebook的logo做了一个手铐铐住了人们的手
让观众明白过度使用FACEBOOK容易上瘾
这就很
象征着Facebook控制了人们的生活
061 061
PORTFOLIO O F YI W E N SUN
062
VISUAL DESIGN ONE
PROJECT
1
2
3
4
5
6
7
8
9
SOCIAL MEDIA ADDICTED
063
PORTFOLIO O F YI W E N SUN
064
VISUAL DESIGN ONE
PROJECT
1
2
3
4
5
6
7
8
9
SOCIAL MEDIA ADDICTED
065
PORTFOLIO O F YI W E N SUN
BUDDIES
BUDDI ES
兄 弟 们
066
PROJECT
1
2
3
4
5
6
7
8
9
P R O J E C T S EV E N INSTRUCTOR : THOMAS MCNULTY
APP
CLASS: PACKAGING 4
WEBSITE
SEMESTER: 2016
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: PETS OWNER
BRANDING
THE GOAL OF THIS PROJECT: The goal is to improve the Kohl’s store strategies of packaging.
DESCRIP TION: Buddies is a packaging designed for pet goods sold by Kohl’s subsidiary companies. Kohl’s is the one of largest discount chain stores of retail goods in U.S. As its subsidiary of pet commodities, the packaging should look unique and eye-catching. Moreover, there will be more than fifty similar commodities exhibited in one place,the packaging design needsto be more lovely and interesting. Since pets have become a part of people’s life and bringing them happiness, the design should show their cuteness and fun. We choose illustrations as techniques to interpret our ideas rather than photography, since the photography is usually normal and hardly standing out. The illustration allows us to flexibly express the pets cuteness and fun.
067
PORTFOLIO O F YI W E N SUN
BUDDIES
BUDDI ES
兄 弟 们
068
PROJECT
1
2
3
4
5
6
7
8
9
作品七
导师 : THOMAS MCNULTY
印刷
科目
包装设计 4
APP
学期
2016
包装设计
目标人群: 所有人
网页设计
设计周期: 14 周
品牌设计
设计目标 这个项目是设计Kothle’s 购物中心旗下的宠物商品包装
概要 Kothle 是全美最大的零售经销商 眼球
作为它旗下的宠物用品这些产品必须看起来非常的独特和吸引
因为这个商场将会出现50或者50以上许多的商品同类产品竞争客户的情况
念是可爱和有趣的
因为宠物是人们生活真中的一部分
品整体的风格主要偏向于书本插画方式
同时宠物也会给人们带来快乐
这个产
主要的原因是插画更容易去表现这个产品的概念
更重要的原因是大部分的宠物商品都是用照片的方式来体现出主题 通和平常
这个设计的概
所以“ 兄弟们”表现方式采用了插画
但是
但是这种方式看起来过于普
这种方式更容易吸引顾客的眼球
069
PORTFOLIO O F YI W E N SUN
070
BUDDIES
PROJECT
1
2
3
4
5
6
7
8
9
BUDDIES
07 1
PORTFOLIO O F YI W E N SUN
072
BUDDIES
PROJECT
1
2
3
4
5
6
7
8
9
BUDDIES
073
PORTFOLIO O F YI W E N SUN
074
BUDDIES
PROJECT
1
2
3
4
5
6
7
8
9
BUDDIES
075
PORTFOLIO O F YI W E N SUN
076
BUDDIES
PROJECT
1
2
3
4
5
6
7
8
9
BUDDIES
077
PORTFOLIO O F YI W E N SUN
BEANDING 2
SOU TH CHINA AI RLINE 南 方 航 空
078
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT EIGHT INSTRUCTOR : TODD HEDGPETH
APP
CLASS: BRANDING 2
WEBSITE
SEMESTER: 2016
WORK CYCLE: 14 WEEKS
PACKAGING
AUDIENCE: TRAVELLER
BRANDING
THE GOAL OF THIS PROJECT: The goal is to redesign a total new branding system for South China Airline.
DESCRIP TION: The headquarters of the airline is located at Guangzhou, a city nearby the sea and with summer climate for whole year, is a nice destination of travel and vocation. A curve like ocean wave is chosen as the motif of the design to show a very pleasant, peaceful and enjoyable experience in plane. Meanwhile, the sea spray patterns are adopted in the introduction brochures of the airline as a second graphic pattern to support the main motif.
079
BEANDING 2
SOU TH CHINA AI RLINE
南 方 航 空
PROJECT
1
2
3
4
5
6
7
8
9
作品八
导师 : TODD HEDGPETH
印刷
科目
标志设计 2
APP
学期
2016
包装设计
目标人群: 所有人
网页设计
设计周期: 14 周
品牌设计
设计目标 这个项目是设计Kothle’s 购物中心旗下的宠物商品包装
概要 这个项目是给中国南方航空公司设计一个全新的商标设计Vi系统 广州这座沿海城市
这个城市气候特别适合人们旅行和度假
的形状作为这个整个设计的主体
因为浪花给人一种非常恬静
个设计商标也运用了浪花的花纹作为一种视觉辅助设计
中国南方航空总部坐落于
所以这个商标Vi系统选择浪花 惬意和度假的感觉
同时这
这样更能让顾客乘客尝试体会到这家
航空公司的服务宗旨
081
PORTFOLIO O F YI W E N SUN
082
BEANDING 2
PROJECT
1
2
3
4
2
5
6
7
8
9
SOUTH CHINA AIRLINE
SOUTH CHINA AIR
SOUTH CHINA AIR
083
PORTFOLIO O F YI W E N SUN
084
BEANDING 2
PROJECT
1
2
3
4
5
6
7
8
9
SOUTH CHINA AIRLINE
085
PORTFOLIO O F YI W E N SUN
086
BRANDING 2
PROJECT
1
2
3
4
5
6
7
8
9
SOUTH CHINA AIRLINE
087
PORTFOLIO O F YI W E N SUN
088
BRANDING 2
PROJECT
1
2
3
4
5
6
7
8
9
SOUTH CHINA AIRLINE
089
PORTFOLIO O F YI W E N SUN
PERSONAL WORKS
PERSONAL WORKS 个 人 作 品 090
PROJECT
1
2
3
4
5
6
7
8
9
PROJECT NINE CUSTOMER: MENGMENG, ZHAO, ZICHENG MAO
APP
PERSONAL EXPERIENCE
WEBSITE
SEMESTER: 2016
WORK CYCLE: 1 MONTH
PACKAGING
AUDIENCE: ALL OF PEOPLE
BRANDING
THE GOAL OF THIS PROJECT: The goal is to design two different movie posters and improve the branding Logo for Coffee Bar.
091 091
PORTFOLIO O F YI W E N SUN
PERSONAL WOKRS
PERSONAL WORKS 个 人 作 品 092
PROJECT
1
2
3
4
5
6
7
8
9
作品九
客户
赵萌萌 毛子成 .
学期
2016
目标人群: 所有人 设计周期: 14 周
印刷 APP 包装设计 网页设计 品牌设计
概要 设计两幅不同风格 的电影海报和重新设计咖啡店Logo
093
PORTFOLIO O F YI W E N SUN
094
PERSONAL WORKS
PROJECT
1
2
3
4
5
6
7
8
9
PERSONAL WORKS
095
PORTFOLIO O F YI W E N SUN
096
PERSONAL WORKS
PROJECT
1
2
3
4
5
6
7
8
9
PERSONAL WORKS
097
ID E N TI T E S
IDENTITES
标 志 定 义
I DEN T I T ES
I D E N TI T I E S
B AT TLE F OR TREA S U R
E
I DEN T I T I ES
B AT TLE F OR TREA S U R
E
ID E N TI T I E S
SOUTH CHINA AIR
I DEN T I T I ES
SOUTH CHINA AIR
ID E N TI T I E S
I DEN T I T I ES
E
I DE NTI T I E S
S
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L AB
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CL UB
C U S TO M TI
C
C O FF E E
ED I N 2 1 06
DE
LIC
EX ACY
EXQUESI
TE
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I DEN T I T I ES
S
T
L AB
ISH
CL UB
C U S TO M TI
C
C O FF E E
ED I N 2 1 06
DE
LIC
EX ACY
EXQUESI
TE
O
Copyright Š 2016 by Yiwen Sun All rights are reserved. No part of this book can be reproduced, distributed, transmitted without permission from the owner.
COLOPHON PHOTOGRAPHY: Yiwen Sun LAYOUT: Yiwen Sun
TYPEFACE: Gothan Bold
Adobe Caslon Pro / Lato
INSTRUCTOR: Culpepper, William
COURSE: Senior Portfolio
SCHOOL: Academy of Art University Graphic Design