Visual Standards Guide
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DeLorean Visual standards Guide
03.
At the beginning, nostalgia is the proverbial engine driving American car production and car consumers. — By Suzanne Snider
CONTENTS
CHAPTER.
01.
1.4 Dimension restrictions
02 04 08 10
2.1 2.2 2.3 2.4
14 16 18 20
1.1 New logo showcase 1.2 Proper logo usage 1.3 Improper logo usage
CHAPTER.
02.
Color standards Typography standards Graphic form & visual style System establishment
CHAPTER.
03.
3.1 Process research 3.2 Future extensions 3.3 Deliverables
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CHAPTER 01.
NEW DEMEANOR logo usage specification 1.1 1.2 1.3 1.4
New logo showcase Proper logo usage Improper logo usage Dimension restrictions
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New logo showcase
1.1
New Logo mock-up
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Proper logo usage 1.2
Four different logo variation
The new DeLorean logo is the essential to present the brand through different media and different design situation. For consistency, the way to use our logo is limited depend on different design situation, This is the part to show the correct ways to use our new logo.
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New logo has 4 main variations to use for different design situations. The primary version is the version that is the most prefer to use. The other versions are also can be use when the design have limited space, horizontal space.
Version
01.
SIGNATURE 01 Primary version
Version
02.
SIGNATURE 02 Secondary version
version
03.
SYMBOL Tertiary version
version
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04.
TYPOGRAPHY Quaternary version
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logo variation with background
SIGNATURE 01 Use on the dark color or red background color.
SIGNATURE 02 Use on the pure black color background, or some material approximate black.
SIGNATURE 03 + 04 The standard of this signature logo is similar with the standard above.
SYMBOL 01 + 02 The standard of this signature logo is similar with the standard above.
TYPOGRAPHY 01 The typography logo has only one version on any dark or other color.
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For consistency, the DeLorean logo prefers to use on the light background. But there are times when it will be use to appear over color or dark background. In this case, this is the limited way to use the logo on dark or color background.
Light or white background
Dark or black background
Other color or red background
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Improper logo usage 1.3
Four different logo variation The new DeLorean logo is designed for specific uses to maintain consistency. The logo needs to present in the original form. Here is some example of “not to do“ with the logo. Please follow the guideline to ensure the correct way to using DeLorean logo in a different design situation.
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WRONG POSITION
WRONG ANGLE
WRONG COLOR 01
WRONG COLOR USAGE
WRONG COLOR 02
DROP SHADOW
STRETCH
OUTLINE
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FLIPPING ICON
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Dimension restrictions
1.4
Distance and sizes Dimension restrictions help indicate the size that proper to use different versions of our new DeLorean logo. This diagram will also help determine which versions to use in print, digital media, or advertising, depending on its size requirements.
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SIGNATURE
HORIZONTAL
SYMBOL
10 M
1M
5 CM
1 CM
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CHAPTER 02.
BRAND NEW LOOK Logo usage specification 2.1 2.2 2.3 2.4
Color standards Typography standards Graphic form & visual style System establishment
B r a n d New Look
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Color Standard 2.1
Color theory & Psychology
No.01
No.02
Title: Fire
Title: The cold water
No.03
No.04
Title: Great gold
Title: The autumn
B r a n d New Look
Phoenix red R:194 G:47 B:63 C:24 M:97 Y:82 K:0 HEX: #c22f3f
Stone dark gray R:39 G:37 B:37 C:81 M:78 Y:76 K:58 HEX: #272525
Final Decision
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The final color palettes that use for new DeLorean visual system is combination of bright red with dark gray. The psychology behind red color is that bright red represent the fire and passion. And also the new logo includes the phoenix symbol, the red also represent the phoenix reborn from the fire.
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Typography standard 2.2
Typographic system
No.01
No.02
Title: Fresh
Title: High-tech
Delorean System
Delorean System
The DeLorean DMC-12 (commonly referred to simply as “the DeLorean”, as it was the only model ever produced by the company) is a sports car originally manufactured by John DeLorean’s DeLorean Motor Company for the American market from 1981 to 1983.
The DeLorean DMC-12 (commonly
No.03
No.04
Title: Connection
Title: The great building
Delorean System
DeLorean System
The DeLorean DMC-12 (commonly referred to simply as “the DeLorean”, as it was the only model ever produced by the company) is a sports car originally manufactured by John DeLorean’s DeLorean Motor Company for the American market from 1981 to 1983.
The DeLorean DMC-12 (commonly referred to simply as "the DeLorean", as it was the only model ever produced by the company) is a sports car originally manufactured by John DeLorean's DeLorean Motor Company for the American market from 1981 to 1983.
referred to simply as “the DeLorean”, as it was the only model ever produced by the company) is a sports car originally manufactured by John DeLorean’s DeLorean Motor Company for the American market from 1981 to 1983.
B r a n d New Look
Final Decision The overall text need consistency, so this process is to find the right typeface combination to use for entire visual system. The main idea to choose the right geometric type face that contain futuristic character and have shape and form that can going together with logo mark and logotype.
AAAA
Orbitron (Title)
ABCDEFGHIJ KLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789.
AA
Basic Square 7 (Subtitle) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 .
A AAA AA
Trade Gothic LT Std (Body copy)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnipqrstuvwxyz 0123456789.
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Graphic form & visual style
2.3
Graphic system design
B r a n d New Look
The graphic style of new DeLorean is come from the new logo. The new logo has hexagon shape, which represent the collaborate, future and structure. Every elements that showing in the system are come from the geometry shape combination which showing on the left pages. The overall visual style is combine the modern abstract picture with lines and solid and hollow hexagon shapes.
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System establishment 2.4
a business system design for new DElorean The business system is another design that show the whole system of the new DeLorean. The business system is the first sign for people to know a bout the new brand. So the business system is follow the color, graphic and type setting.
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CHAPTER 03.
EXTENSIONS Future development direction 3.1 Process research 3.2 Future extensions 3.3 Deliverables
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six sigma Six Sigma is a set of techniques and tools for process improvement. It was introduced by engineer Bill Smith while working at Motorola in 1980. Jack Welch made it central to his business strategy at General Electric in 1995. A six sigma process is one in which 99.99966% of all opportunities to produce some feature of a part are statistically expected to be free of defects. Six Sigma strategies seek to improve the quality of the output of a process by identifying and removing the causes of defects and minimizing variability in manufacturing and business processes. It uses a set of quality management methods, mainly empirical, statistical methods, and creates a special infrastructure of people within the organization who are experts in these methods. Each Six Sigma project carried out within an organization follows a defined sequence of steps and has specific value targets, for example: reduce process cycle time, reduce pollution, reduce costs, increase customer satisfaction, and increase profits.
DMAIC The DMAIC project methodology has five phases:
Define the system, the voice of the customer and their requirements, and the project goals, specifically. Measure key aspects of the current process and collect relevant data; calculate the ‘as-is’ Process Capability. Analyze the data to investigate and verify cause-and-effect relationships. Determine what the relationships are, and attempt to ensure that all factors have been considered. Seek out root cause of the defect under investigation. Improve or optimize the current process based upon data analysis using techniques such as design of experiments, poka yoke or mistake proofing, and standard work to create a new, future state process. Set up pilot runs to establish process capability. Control the future state process to ensure that any deviations from the target are corrected before they result in defects. Implement control systems such as statistical process control, production boards, visual workplaces, and continuously monitor the process. This process is repeated until the desired quality level is obtained. Some organizations add a Recognize step at the beginning, which is to recognize the right problem to work on, thus yielding an RDMAIC methodology.
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3.1
Process Research
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How to develop a process?
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01.
Advise & Discover
06.
02.
A-1
Implement
A-2 I-1
A-3
I-2
I-4
I-3
I-5
Educate & Research
E-1 E-2 E-3
S-1
C-1
S-2 D-1
S-3
D-2
05.
C-2 C-3
D-3
Support
04.
Develop
DRC Process
03.
Collaborate
T h e Extensions
Basic on the inspireation of the Six Sigma. The DRC process circle has formed. There are six steps of future development in the DeLorean Reinvention Circle (DRC). To revamp a broken process, the first step is going to the consulting center. And then, step by step, DeLorean will lead organization into new direction.
A-1
Handle career counseling program
D-1
Ticktock management system
A-2
Geek-D online forum
D-2
Zip online data analyze / Statistics website
A-3
Insider legal support department
D-3
All Present health care center / Nursing home
E-1
Beyond education center
S-1
Phoenix foundation
E-2
Bookworm ecology public library
S-2
Red Flame scholarship
E-3
All Changer Academy Magazine
S-3
All station store
C-1
“To the Future“ innovation exhibition
I-1
“Catch-up“ innovation debate
C-2
Bridge networking summit meeting
I-2
DRC Laboratory
C-3
Utopia community
I-3
Build-up creative factory
I-4
Flying transportation management system
I-5
Burning Fire concept vehicles
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Future Extensions 3.2
What's the future direction? Advise & Discover Handle career counseling program
Geek-D online forum
En Ev
Pr Se
Introduction: Provide solution guidance for career dilemma.
Introduction: Provide a professional place for experts to share and support each other.
Description: The career counseling program is designed for those people who face the stalled in their current career. They are fully skills and experts in their certain career. The only reason that they have difficulty is that of the bad industry overall environment. Some of them are may aware of the problems of the industry, but only needs help to indicate the way to solve those problems.
Description: No matter what problem people have during their process of innovating and design; the online forum is the best place for them to ask and discuss at any time anywhere. People could get ideas and answers from experts for a specific topic by Q&A, like skill support, topic debate etc.
Mission-focus: Help those people who work in the “broken� industry to find a new way to break through. Differentiators: Similar with: Career Insights, Crystal Fry, Quintessential Careers, Idealist Careers
Mission-focus: The forum allows experts to communicate and collaborate with each other from a different area. Thus, all the insider who wants to change the status of the industry will have a good platform to brainstorming and figure out the best solutions. Differentiators: Similar with: The Verge, Mashable, CNET, GeoExpert
DeLorean career counseling program focuses on helping people in a broken process in America, like manufacture, retail, medical and food industry.
DeLorean online forum has a strict qualification examination, which means this is a professional platform only for insider (experts).
It links with DeLorean Legal support department and DeLorean project management system. Career consulting related to many different issues. So those two systems are supported for the professional career plan.
It links with the DeLorean networking workshop. After the workshop, experts could register an account in the forum online, so that they can keep in touch with each other, and continue sharing information after the workshop.
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Insider legal support department Se Introduction: Make all project implementation and succeed within the law. Description: Work in a safe zone is very important for all projects, programs, and ideas. Different country has a different law. DeLorean provides the professional legal support for both local and foreigner people who want to join the American market. Mission-focus: The legal support helps the player play safety in the rule of America. It is a strong tool for the player to adopt the local America market within the law. So that, every innovator could have the best external environment to reinvent a broken industry. Differentiators: Similar with: Borden Ladner Gervais LLP, Gowling Lafleur Henderson LLP, Fasken Martineau LLP, Norton Rose Fulbright LLP The legal support department is focused on the America market and legal system only. It links with the career counseling program. It is the subsidiary department for the counseling center. People could get professional advice for their future career. It protects innovators playing in the safe zone. Pa g e . 0 2 9
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Handle career counseling program / Lawyer’s office
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Educate & Research Beyond education center
Bookworm ecology public library
Se Ed
Se En
Introduction: Provide high-quality education for people who want to be expert in a certain area.
Introduction: Provide a place that allows everyone to gain professional knowledge equally.
Description: The education center provides equal opportunities for those people who want to gain professional knowledge to improve or to develop their own career in a certain area. DeLorean offers them the best expert teachers and education services. For different industry, DeLorean has its unique education system to give people the desired learning environment.
Description: The public library creates an unlimited opportunity for anyone who wants to change. The development of human society depends on the inherent of technology and knowledge. And the knowledge is the power to change the world. DeLorean devotes itself to create a better environment for the public to learn.
Mission-focus: It is a good place for people who want to improve their personal skill in a certain career. So that, they could face a different challenge during the innovation process. The education center provides not only skill improvement of experts, but also cultivate the new generation of pioneer and innovates.
Mission-focus: The library is a good place for people gathering knowledge. By sharing the knowledge with the public, it is passing the message that knowledge can make a change, which is a good way to educate people about DeLorean’s vision about change and innovate. It helps in raising the awareness of reinventing the broken process.
Differentiators: Similar with: Teach For America, TNTP, The Education Trust, Khan Academy, Green Dot Schools The education center aims at certain business or industry but not some specific subject. The curriculum plan formulates by the personal needs of the career. It links with the career counseling program. After people got their personal career suggestion, the program will help them customize a set of curriculum in educating center. So that, people could improve their personal skill by their needs.
Differentiators: Similar with: Library of Congress, Bodleian library, Reading Room, Vatican Library People will learn what they want in a beautiful and peaceful natural environment with animals and plants. It links with the DeLorean education center. The library is part of the education system. People who leaning in the education center could find support from the library.
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All Changer Academy Magazine / report Pr Introduction: It is an academy magazine that publishes every three months. Description: It is a magazine but also a report for people who want to know what happens and what is changing in the world now. The magazine provides readers with the latest news in the different industry. It will make a conclusion about the whole industry development and analyze the data of changing. Moreover, it is an authoritative place to authoritative important papers and research reports. Mission-focus: Academy magazine is media that spread the professional information. Knowing the change is as important as making the change. The magazine will inspire more people to be an innovator. Differentiators: Similar with: EARTH Magazine, Andover, Entrepreneur It is a serious periodical but at the same time is a magazine. It combines the fun and serious together. And also, it published more frequently than the other scientific journals and reports.
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It links with the education center, DeLorean innovation exhibition, DeLorean summit meeting, and DeLorean community. Those events are the material provisions of the magazine. At the same time, the magazine is the information discriminator between those events. The magazine is a good media to promote the vision of DeLorean.
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T h e Extensions
Beyond education center / Management group study
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Collaborate “To the Future“ innovation exhibition
Bridge networking summit meeting
En Ex Co
En Ex Ev Co
Introduction: Provide a place where people could share and experience the latest innovations.
Introduction: Provide an opportunity that people from different area to share and communication with each other.
Description: The purposes of holding an exhibition of innovation are: 1. Showing the current achievement of DeLorean innovation program. 2. Encourage and stimulate more good idea that will change the world.
Description: Summit meeting is an insiders’ communication and networking party. It is like a festival for the experts. During the meeting, different country, career and age mixing together. It is a good opportunity for people to expend their social network and come up some new ideas.
Mission-focus: Encourage and inspire the innovation and revolution in broken process. Differentiators: Similar with Science Storms, Body Worlds, Gallery One, PICASSO Innovation exhibition only showing people the newest and fresh idea that first time been provide to the world. The idea and invent will be original. And also they have to be certain contribute to the real world and society. It links with Beyond education center, Bookworm ecology public library, DRC Laboratory, and Build-up creative factory. The education center provides the exhibits, the library hold the exhibition. The lab and factory produce the exhibits and souvenir.
Mission-focus: Help those people who work in the “broken” industry to find a new way to break through. Differentiators: Similar with 2018 Global Networking Summit, Dublin Tech Summit, Google Cloud Next, IBM Interconnect DeLorean invite experts from different industries. And build up the successful model for new coming to learn. It links with DeLorean innovation exhibition, DeLorean community and DeLorean education center. The meeting is an integration of those three group. And also DeLorean will invent more investor and other related contacts to extend social circle for everyone who attend the meeting.
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Utopia community Ev Introduction: DeLorean community is a combination of dwelling district and research institutions. Description: DeLorean want to build up a place that exporters could focus on what they are working on. DeLorean community is a place that gathered the most advance institutions and equipment. Different institutions live right next to each other. The close distance and richness provide people the great convenience. Mission-focus: the broken process including many different industries in the America. The richness of different industry determines the innovation is never the single project. Integration of resources is the best way to solve this problem. Differentiators: Similar with: Silicon Valley DeLorean community is high range community. The people live an work there are all highly educate and want to be experts in certain area and industry.
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It links with DeLorean Laboratory. The lab building inside the community. In the community, those different functions facilities building in the near area. Which allow people easy to transport from the workplace to the residential area. The people who live in the community will be the experts in the different industry.
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Utopia community / Activity center
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Develop Ticktock management system Pr
Se
Zip online data analyze / statistics website Se Co
Introduction: It is a set of policies, processes and procedures used by an organization to ensure that it can fulfill the tasks required to achieve its objectives.
Introduction: Provide a strong online data analyze tool that helps people process the huge amount of numbers and data.
Description: A good management system can make the process of every project run much faster and more efficient. DeLorean provides a service for people who need help running complex projects and processes in the most efficient way.
Description: Data analyze, and statistics are very important for everyone who want to make change from beginning to the end. Analyze data and numbers could get certain useful conclusion, which will help people to see from the different aspect from different angle. And it helps find out something that never been notice before.
Mission-focus: A management system is an important part of the reinvention circle. The project management system ensures that every game changer can run their own circle correctly and efficiently. It helps people achieve their goals easily. Differentiators: Similar with: Wrike, Asana, Dapulse and Clarizen. Ticktock project management system is a synthesized system that includes every aspect of the process. Other systems focus on one aspect; Ticktock not only provides a management system, but also advice from industry experts. It links with Handle career counseling program, Insider legal support department and Zip online data analyze / Statistics website. Those three departments working together to create a perfect and strong loop that support each other.
Mission-focus: The online data analyze helps people see the big picture to handle the entire situation and trend. Thus, the innovators know which direction they should go. Differentiators: Similar with: Knime, OpenRefine, R-Programming and Orange. It is not only a simple data collect and statistic website, but also it gives professional suggestions and conclusions. The website will atomically give people appropriate conclusion basic on his/ her interesting and study area. It turns the rough initial data into something very useful for certain industry. It links with counseling program, management system, innovation debate and Laboratory. The service provide the statistic for management system and lab. The counseling program will use those data which collect from other DeLorean program.
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All Present health care center / Nursing home Se En Ex Introduction: It gives both seniors and young generation a solution about their health problem. Description: All present give everyone another good choice to make life better. The healthy center gives people life time health care from their young age to old. There no worry about any disease cover and treatment in different ages. Mission-focus: As we know, the health care is always a problem. All Present program aim to solve this broken process in the America. It provides people an extra choice to improve their life quality. Differentiators: Similar with: Community Health Systems, Hospital Corporation of America, Tenet Healthcare (Dallas) and LifePoint Health (Brentwood, Tenn.). It is not found by government, neither found buy some personal corporation. It is a for-profit which found by a organization that want to change the current industry. It provides people an entire life service from their young age to their old age.
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It link with Utopia community, Bridge networking summit meeting, Phoenix foundation and All Changer Academy Magazine. The health care center is in the Utopia community, it belongs half to the community service. And it supports by the phoenix foundation. It is achievement will post o n the Academy magazine. At last, its developer and managers are connected and collaborate with each other during the summit meeting.
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T h e Extensions
All Present health care center/ Corridor and ward
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Support Phoenix foundation Se Ev
Co
Red Flame scholarship Se Ev
Introduction: Provide the opportunity for people who want to change certain industry.
Introduction: Award people who had contribution in changing their area and industry.
Description: The foundation is using to encourage those people who have real talent or innovate idea in certain area or industry. Those people are the best about particular technical or research but need financial support from outside. Or need initial funding for entrepreneur in innovate way.
Description: Different with the foundation, the John DeLorean scholarship is kind of reward for those people (including students) who did brilliant job in improve certain area. It provides enough impetus for people to conquer the difficulties during the process.
Mission-focus: Support the people who has potential ability to change and improve the certain industry by their own idea. Differentiators: Similar with: Bill & Melinda Gates Foundation John DeLorean foundation is not only a financial system, but also a good “presentation board” for potential project and people. The foundation makes them stand out and get attention from potential investors. It links with the DeLorean Academy Magazine, DeLorean education center and DeLorean networking workshop. The detail of financial support will be showing on the magazine. The foundation is also a good stimulant for education center. And during the workshop, DeLorean will find out more potential opportunities.
Mission-focus: Encourage people to keep the passion of innovate and improve the currently situation of certain industry. And it awards the achievements of brilliant people. Differentiators: similar with Denys Holland Scholarship, Think Big Scholarships, Excellence Scholarships, Edinburgh Global Online Distance Learning Scholarships John DeLorean scholarship reward both the successful game changer and unsuccessful game changer. It represents the vision of John DeLorean’s vision about never give up. It links with DeLorean education center, DeLorean Academy Magazine / report and DeLorean innovation exhibition. The award winners will be showing on the magazine and also their innovations will be showing on the exhibition. Moreover, the scholarship will reward the students who outstanding during the study in education center.
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All Station store Se En Ev Introduction: DeLorean store including physical store and online store, the physical merchandise and virtual products. Description: DeLorean store is the terminal of whole DeLorean system. It is the place the final test the products or ideas if work or not. It is responsible for the virtuous circle of financial chain. And also, DeLorean store is a best place that allows customer interactive with the final products. Customers will be able to experience the benefit that bring by DeLorean. It will boost brand awareness. Mission-focus: Practice is the sole criterion of theory. Store is the place proves whether the “change� is success or not. Differentiators: similar with Le Bon Marche, Selfridges, Bergdorf Goodman, GUM DeLorean store only selling the products from the whole DeLorean system.
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It links with DeLorean Laboratory, DeLorean creative factory and John DeLorean foundation. The store is the important part of the DeLorean innovate circle. The idea from lab, the product from factory, the store selling the products, the profit investing to new project.
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All Station store/ Main building
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T h e Extensions
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Implement 1 “Catch-up� innovation debate Ex
Ev
DRC Laboratory En Ex
Introduction: Provide opportunities to inspire more people and come up more new ideas by the collision of thought during the debate.
Introduction: Provide a place that allows people practice their ideas and allow the failures.
Description: The innovation debate is an international activity. It welcomes everyone form different country and culture to join the ideological party. Everyone could benefit from this debate. People may get the new point of view about something or get a brand-new idea by listen others opinion.
Description: DRC Laboratory provide the most advance equipment and facility to give people the best experience and support to realize their ideas.
Mission-focus: Through the debate, let the general public know the importunateness of innovation creative and brainstorming. Thus, the encourage more people to have critical thinking and spirit of innovation. Differentiators: Similar with: National Speech & Debate Association The debate is hold in the America. And is more academy orientate. The contestants are the experts from similar or related area that debate with some profession topics. It links with Beyond education center, Bridge networking summit meeting, and Red Flame scholarship. The contestants could be the student in the education center and attender in the summit meeting. The final winner will get support from the scholarship.
Mission-focus: Practice is the only way to inspection the idea. To reinvent a broken process, start with idea, realize with the first try. The laboratory is the place that inventor begin their master work to change the world. Differentiators: Similar with Palo Alto Research Center Incorporated, SRI International, Boeing Phantom Works and Argonne National Laboratory The laboratory is not limited with some sort of specific experiment. It can practice theory, management model, new technology and so on. No matter it is the physical or immaterially, the lab could exam them. It links with Build-up creative factory, Beyond education center, Phoenix foundation, Utopia community and Ticktock management system. Laboratory is part of the community. From the idea to the final products, it needs the management system as the supervisor, and need the education center and foundation as the support, so that the experiment could working well and reach the final goal. Factory could get prototype form laboratory to produce.
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Flying transportation management system
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Introduction: It produces the products that invent or redesign from the game changers.
Introduction: It is a transportation system that make people live more efficient.
Description: Factory is the final part of the whole reinvent process. It is not only a place that make idea to finally come true, but also a reliable source of fund for future project. It is the last part of the circle, but also the beginning of a new circle.
Description: People spend more and more time on the road to somewhere else then before. The traffic one of the biggest problem in the world now. To save the time on the road and use them wisely in innovation is the goal or the management system.
Mission-focus: There has be a signal or achievement prove that the whole process has been complete. The factory is the final prove of some process. It is the last part change the idea into physical. Because of the factory, the innovator could turn their idea into the real world.
Mission-focus: Transportation is one of the broken process in the America. It affects everyone’s life. So, DeLorean aim it to improve the experience of traffic. The transportation management system could solve the problem from the basic.
Differentiators: Similar with: Van Nelle Factory, Volkswagen’s Transparent Factory, Aerzen Green Building, and GreenHouse Facility The factory only produces the most creative products. It focuses on different industry that could make people life better. It is a internal factory that only could use by the people in the DeLorean.
This transportation management is not the government system. It only been applying in small area yet. But in the future after been approved by government, it will be widely use into real world. Link with Burning Fire concept vehicles, DRC Laboratory, Phoenix foundation, Bridge networking summit meeting and Utopia community. The transportation management system is first been use in the utopia community. It is prototype is come from the lab, and it builds up by the foundation. And it been advocate during the summit meeting. The concept vehicles is part of the system to help the whole system work better.
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It links with DRC Laboratory, Beyond education center, Phoenix foundation. The foundation is the basic support for production chain, the education gives better innovator to factory. The lab designs the first generation of the final products.
Differentiators: Similar with WISE, Infoplus, Logistically, PowerHouse
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DRC Laboratory / Test machine
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Pr PRODUCTS Se SERVICES En ENVIRONMENTS Ex EXPERIENCES Ed EDUCATIONAL OPPORTUNITIES Ev EVENTS Co CO-BRANDING OPPORTUNITIES
Implement 2 Burning Fire concept vehicles Pr Introduction: Those are faster and safer vehicles which relay on the Flying transportation management system. And those are environmental friendly. Description: Better transportation system have to have certain vehicles to match together to give people better performance. Thus, the vehicle is represented a kind of new concept and idea in the nearly future. It is experiment, and also the tool to fix the broken transportation process. Mission-focus: It focus on fix the broken transportation process. To help everyone get better experience on traffic. Thus, people’s life will be more efficiency. Differentiators: Similar with BMW concept 8 series, honda sports EV concept, INFINITI prototype 9 The vehicle is part of the Flying transportation management system, but not a independent masterwork like others. It links with Flying transportation management system, DRC Laboratory, Phoenix foundation, and Beyond education center. The education center study the method, the lab exam it. By the support of the foundation, the vehicles working in the Flying transportation management system.
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Utopia community / Residential area
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3.3
What's the future direction?
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Factory is the final part of the whole reinvent process. It is not only a place that make idea to finally come true, but also a reliable source of fund for future project. It is the last part of the circle, but also the beginning of a new circle. There has be a signal or achievement prove that the whole process has been complete. The factory is the final prove of some process. It is the last part change the idea into physical. Because of the factory, the innovator could turn their idea into the real world.
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C-3 Utopia community / Dwelling room
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DeLorean want to build up a place that exporters could focus on what they are working on. DeLorean community is a place that gathered the most advance institutions and equipment. Different institutions live right next to each other. The close distance and richness provide people the great convenience. The broken process including many different industries in the America. The richness of different industry determines the innovation is never the single project. Integration of resources is the best way to solve this problem.
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C-2 Bridge networking summit meeting Summit meeting is an insiders’ communication and networking party. It is like a festival for the experts. During the meeting, different country, career and age mixing together. It is a good opportunity for people to expend their social network and come up some new ideas. It help those people who work in the “broken” industry to find a new way to break through.
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D-2 Zip online data analyze / statistics website Data analyze, and statistics are very important for everyone who want to make change from beginning to the end. Analyze data and numbers could get certain useful conclusion, which will help people to see from the different aspect from different angle. And it helps find out something that never been notice before. The online data analyze helps people see the big picture to handle the entire situation and trend. Thus, the innovators know which direction they should go.
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E-2 Bookworm ecology public library
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T he public library creates an unlimited opportunity for any one who want to change. The develop of human social is depend on the inherent of technical and knowledge. And the knowledge is the power to change the world. DeLorean devote itself to create a better environment for public to learn. Sharing the knowledge with public is good way to educate people about DeLorean and its vision about change. It helps raising the awareness of reinvent the broken process.
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A-3 Insider legal support department
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Work in the safe zone is very important for all projects, programs and ideas. Different country has different law. DeLorean provides the professional legal support for both local and foreigner people who want to join the American market. The legal support will help the player play safety in the rule of America. It helps organization adopt the local America market within the law. To be a fearless innovator within the law is the basic for all projects.
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S-3 All Station store DeLorean store is the terminal of whole DeLorean system. It is the place the final test the products or ideas if work or not. It is responsible for the virtuous circle of financial chain. And also, DeLorean store is a best place that allows customer interactive with the final products. Customers will be able to experience the benefit that bring by DeLorean. It will boost brand awareness. Practice is the sole criterion of theory. Store is the place proves whether the “change� is success or not.
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I-2 DRC Laboratory DRC Laboratory provide the most advance equipment and facility to give people the best experience and support to realize their ideas. Practice is the only way to inspection the idea. To reinvent a broken process, start with idea, realize with the first try. The laboratory is the place that inventor begin their master work to change the world.
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C-1 “To the Future“ innovation exhibition
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The purposes of holding an exhibition of innovation are: 1. Showing the current achievement of DeLorean innovation program. 2. Encourage and stimulate more good idea that will change the world. Encourage and inspire the innovation and revolution in broken process.
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A digital version of this visual standard guide book is available online at issuu.com All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or any means, electronic, mechanical, photocopy, recording or otherwise, without the written permission of DeLorean organization. Design by Yixi (Rosie) Wang Print in the United States of America