凉水
/
熱湯
[ Magazine Dissection By Yiyao Wu ]
凉水 ［Liáng Shuǐ］
/
［Rè Tānɡ］
熱湯
凉水 ［Liáng Shuǐ］ With clean and neat graphic design We can easily digest the info Either read it detailed Or just a quick browse Just like drinking WATER You can either sip or chug the whole jar
COLD WATER
Represents Magazine-Cereal
HOT SOUP
Represents Magazine-Forbes Graphic design is cluttered We can’t really take a quick browse Have to take it apart Chunk by chunk Just like Hot Soup You can take a smaller sip
［Rè Tānɡ］
熱湯
Content 4 Fs
/
Cover Index Spread Depts.
Function Formula Format Frames
Function
Cereal’s function is to be a visually pleasing and inspiring travel & lifestyle magazine that not only allows the reader to be engaged with the beautiful publication but also to explore unique destinations around the world. The target audience for Cereal is mostly urban young people who love to travel and learn about far away places and ideas. Forbes focuses on finance, industry, investing and marketing topics. It also reports on related subjects such as technology, communications, science and law. The main audience for this publication are those that are interested in finance.
Formula
Cereal’s a more modern publication; it’s formula includes a large amount of professionally taken photography, outstanding articles, strong use of negative space, beautiful typography, and high quality paper stock. This publication has a lot of articles that focus on outdoor scenic spaces. Forbes has a highly recognizable logo on the cover page and features a lot of articles sorted by department. Though it has a very busy feel, the reader is provided with a huge amount of information in an easily accessible way.
Format
Cereal uses simple and neat graphic design with a very systematic grid system that incorporates images along with typography. Typography is one of Cereal’s strengths and is used very well throughout the entire publication. Cereal uses negative space beautifully and this helps to give character to the the magazine. Forbes uses thin papers, which makes it ideal for mailing due to its light weight. It’s lower price is a trade off for its high level of advertisements. It is also lacking in images related to articles. There are no good transitions between the text and the images. The overall design is just too crowded. Too much information in too little space.
Frames
Cereal is consistent in terms of their overall design. It uses bleeds and a very rigid grid system. There is a lot of negative space, which makes photographs stand out. The color choice is really subtle, which works because there are a lot of articles about nature. Forbes uses a white background, but because of the thin paper, it almost looks yellowish. There are very few images aside from advertisements and the images in articles are quite unrelated. This publication has a very tight grid system, which makes everything look really busy. It uses different colors to represent different departments. From a design standpoint there is very little design appeal and it lacks in creativity.
凉水 Masthead
Issue #
Selling Line Main Image
Logo
Cover Line
Feature Articles Issue #
Website
Main Image
Main Cover Line
熱湯
凉水 Header
Main Contents
Feature Article
Header
Date Main Image
Main Contents
Feature Article
熱湯
凉水
Cool Watch
Header
Feature Article
Department
Header
Editor’s Mugshot
Byline
Sub Header Folio
Caption Sub Header Text Wrap
Pull Quote Folio
熱湯
凉水
Images
Sub Header
Folio
Section Image Caption
Sub Header
Header Byline
Folio
Pull Quote
Advertisement
熱湯
凉水 ［Liáng Shuǐ］
/
［Rè Tānɡ］
熱湯