guide
SOCIAL SHARING
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MODULE 2 – LESSON 3 1 IGTV and Facebook Live explained
Intermediate
Go live!
Social media and its different platforms continue to grow and add new features. In 2018, Instagram introduced Instagram TV—also known as IGTV. Throughout the years, IGTV has become very popular amongst creators and is a go-to when it comes to video creation on Instagram. Other features that have been added to create more video content on social media platforms are Facebook Watch, IG Live and FB Live. In this guide, we will go through the benefits of IGTV, IG Live and FB Live, plus how to use these tools.
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IGTV Just like turning on the TV, IGTV starts playing as soon as you open Instagram. You can like and comment on videos and send them to your friends via direct message. Unlike photos, IGTV videos can be uploaded on your desktop. Follow the steps below to upload an IGTV via your computer: 1. Log into your account and click on IGTV. 2. Click on the blue ‘Upload’ button.
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3. Then click on the blue ‘+’ icon to upload your video. To upload video content to your IGTV, your video must be between 1 and 60 minutes long. You can add details to your video, such as a title and description, as well as tag people in your description using the @ symbol. If you have connected your page to your Instagram account, you can also share your video directly to
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your Facebook page. Once you click on ‘Post a Preview’, your video will appear as a preview on your Instagram profile feed. MONETISING VIDEO CONTENT Instagram have now implemented a way for creators to monetise their video content. This update is still in testing mode and available to users with over 10k
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followers. This monetisation places ads in IGTV videos. These ads will be inserted only after people watch an IGTV preview in their main feeds. After the 15-second preview has ended, you’ll need to tap the ‘’Continue watching’’ option in order
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to see the rest of the IGTV video and the 15-second-or-shorter ad will play automatically.
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IGTV
Uploading from mobile
Here’s how to upload an IGTV from your mobile phone: 1. Log into your Instagram app and click on the search icon.
IGTV also has a standalone app that you can download separately
2. Once you are in that option click on the ‘IGTV’ button.
and use for IGTV content only. You’ll have the option to go through different IGTV videos and see content from other users.
3. Then click on ‘+’ to upload your video.
When using IGTV, you can create a series that contains different
4. Once you have uploaded your video, click ‘Next’.
episodes. This will allow you to better organise your video content.
5. You’ll then be able to choose a cover for your preview.
Your audience will be able to discover more about the content you
6. Now add a title and description and click ‘Post’.
create when following a specific series.
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live
Instagram Live allows users to stream video to their followers and interact with them in real time. The way you can see that someone is live on Instagram is when a ring highlights their Instagram profile. This helps other users to know if it’s a simple IG Story or if that user is currently on livestream.
Here are some tips on how you can use Instagram Live for your account:
PRODUCT MARKETING: Promote products through demos or tutorials.
ECOMMERCE: Alert followers to a limited time offer or sale.
Using Instagram Live
1. Prepare to stream the video: Determine when you want to broadcast. Announce the start time in advance to increase the chance users will view your video. Set up the products, people or props you will feature.
2. Select the camera icon or swipe right while in your Instagram feed. 3. Choose Live > Start Live Video. You can also add a filter by tapping on the emoji icon. 4. Tap ‘End’ to stop the stream.
BRANDING: Show the behind-the-scenes of your day to day routine or use your specific hashtags. LEAD GENERATION: Generate leads through usersubmitted questions, leading to your website and more.
With Instagram Live, you can share a replay of your livestream to your IGTV. You can engage much more with your followers in real time. They can leave comments throughout the live session and interact with you in your live video by joining the conversation. Users have the option to send you a request to join your live video. If you accept the request, they will be on the screen with you.
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FACEBOOK Social media platforms are starting to give users the opportunity to create more video content. Facebook has two video content options: Facebook Live and a new tool called Facebook Watch. These tools offer you a great way to interact with your audience. Here’s how to go live on your personal profile or Facebook page: •
Tap the camera icon next to the ‘Live’ button.
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Give Facebook access to your camera and microphone when prompted.
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Choose your privacy and posting settings.
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Write a compelling description.
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Tag friends and choose your location or add an activity.
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Set your camera’s orientation.
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Click the blue ‘Start Live Video’ button to start broadcasting.
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You can then start interacting with viewers and commenters.
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Click ‘Finish’ to end the broadcast.
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You can save the video to your camera roll and then post it to your
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FACEBOOK WATCH How to use
1. Log into your Facebook account and click ‘Watch’ on the left-hand side. 2. Click on the different videos that are available. Facebook Watch has a ‘Home’ button, where you have the option to choose between the top videos for you. Other buttons are for Shows, Live and Saved Videos. This is a great way for you to see what is happening with your audience and videos that are currently trending on Facebook.
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