guide
SOCIAL SHARING
MODULE 1 – LESSON 1 1 Account Setup and Uploading Images
Beginner
An introduction to social media Two key social platforms, Instagram and
with relevant and strategically placed
Facebook, can help you to attract others
content. You should aim to entertain,
and promote YOU as the Brand—creating
inspire or educate with each post. What
powerful platforms for connections.
to post and when to post are crucial to
We have applied industry best practice to both mediums to develop a guide to help you best share YOUR Brand. Social media provides a fantastic opportunity to grow and share your business organically. The goal is to promote yourself through effective content marketing. Promoting YOU and YOUR personal passions is a great way to attract others, and when you increase exposure to your posts you maximise the potential to attract sales and prospects. Being visible is a strategy to amplify your YL business. Posts need to be engaging
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your success on each platform. Knowing how to analyse and measure the reach of your posts will assist you to elevate your success. This YL Social Sharing Guide outlines the most current techniques and wisdom around how to best represent you and your Young Living brand, making it easier to optimise what, how and when to post - resulting in increased engagement and new opportunities. No matter what your current level of social media proficiency, we will guide you through all the steps to start sharing successfully!
FACEBOOK Show yourself to the world and shine!
You have now decided to open an account on Facebook, one of the most popular social networks for connecting with people worldwide. Follow the steps to learn how to open a Facebook account. With these steps you will fully understand the process and learn how to accept just the necessary conditions, so you don’t have to overshare information to Facebook. As with any other online registration, your account setup for Facebook is also very straightforward: •
Visit the Facebook website
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Fill out the Sign-Up form and click on ‘Sign Up’
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Follow the security check instructions and click ‘Sign Up’ again
DON’T FORGET TO CHECK YOUR EMAIL ACCOUNT! You will receive an email from Facebook requesting to confirm your account through a link. Confirm it and you’re in! 3
FACEBOOK Set up your profile
STEP 1 – Add a profile picture: choose an image where everyone can recognise you.
STEP 2 – Find friends: work colleagues, classmates, family members or other Young Living enthusiasts. You’ll find them all in one place. STEP 3 – Profile information: add info about your school, workplace or other personal information. This step is not mandatory; however, we recommend that you add some information that will make it easier for your friends to find you.
TOP TIP Profile images with good light and no hidden faces have a better chance to get approached and discovered. 4
INSTAGRAM Instagram has evolved into one of the most popular forms of social media and is growing daily. If you are still one of the few who doesn’t have an account, this step will help you to easily set one up from
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scratch. Don’t wait any longer to create your presence on Instagram and promote your Young Living business or personal brand.
Set up your account
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STEP 1 – Open the App and click on: ‘Don’t have an account? Sign Up’ > click the ‘Sign-Up’ button to start.
STEP 2 – Create a username that is easy to understand and easy to remember. Once you have the green tick, your username is good to go. STEP 3 – Continue by entering your telephone number or email address for verification. STEP 4 – Enter the received verification code (either as a text message or in an email) to continue.
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INSTAGRAM Set up your account (cont.)
STEP 5 – Click on the blue button (‘Connect to Facebook’), to connect with your friends from Facebook on Instagram.
STEP 6 – Add a profile picture that clearly shows you in a good
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light (you’ll be given the opportunity to upload images from different options).
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STEP 7 – Click ‘Save’ to save your login information, to prevent forgetting your password when you log out of your device. STEP 8 – Click ‘Turn on’ to turn on notifications. This means you’ll receive notifications when people start following you, when someone comments on or likes your picture or when someone sends you a message.
8 THINGS TO REMEMBER All the steps you are doing in the beginning can be modified in your Instagram Settings, once you complete your registration process. 6
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INSTAGRAM Make it your own!
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You have now arrived at the final step with all your information. Now create a beautiful portfolio (also called Instagram Bio) that will attract people when looking at your Instagram account.
STEP 1 – Name your account: this can be your chosen username or an alias. E.g. Instagram username: olea_dea_ / Instagram account name: Magdalena STEP 2 – Edit profile: Instagram Bio, website link and hashtag. Instagram Bio: this is the small area underneath your username. Share some details about yourself, what you do and where you do it. Website link: If available, add a link that leads to a website that represents what you are doing. Hashtag: Add a memorable hashtag that is unique to yourself by using #.
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EXAMPLES OF ENGAGING INSTAGRAM BIOS It’s important to express the kind of personality, value and passion you have at first glance; from motherhood to wellness, clean living, relationships and friends.
TOP TIP Reflect the YOU in your Instagram profile. Be authentic, transparent and yourself. Build a profile that people will love to visit and spend time scrolling through. Make sure to choose a Bio that clearly defines who ‘you’ are. Once your account is complete, focus on building a strong brand for yourself, both online and personally. This will also help you attract others and show that you are consistent. So how to build the Brand YOU? Continue reading for more tips and tricks on applying the right theme and filter to your profile and images. 8
quality OVER QUANTITY
UPLOADING IMAGES TO YOUR ACCOUNT When uploading images to your personal Facebook profile, you’ll have to follow the steps below:
UPLOAD FROM PHONE
STEP 1 – If you haven’t yet, download the Facebook app. STEP 2 – Log in to your account that you just created. STEP 3 – Click on the blue home button to get started.
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FACEBOOK 4
Upload from phone (cont.)
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STEP 4 – At the top of the page, click on ‘What’s on your mind?’ STEP 5 – Click on ‘Photo/Video’.
STEP 6 – Choose an image from the Camera Roll of your device (your chosen image will be marked in blue). Click ‘Done’ once you have selected the image you want to post. STEP 7 – Type in ‘Say something about this photo’.
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STEP 8 – Click on the ‘Friends’ button to choose who you would like to share your photo with. STEP 9 – Final step: click ‘Post’.
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TOP TIP You can also add friends to your caption by tagging them with @ + name. Your post will then appear on their Facebook profile as well as on your profile.
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Upload from desktop
There’s not a big difference when uploading from your desktop. The main difference is that you are now uploading images from
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your computer’s library and not your phone/tablet library. So make sure that if you take images with your phone to transfer them to your computer. STEP 1 – Visit Facebook.com and log in to your account. STEP 2 – Click on the ‘Home’ button to get started. STEP 3 – At the top of the page, click on ‘What’s on your mind?’
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STEP 4 – Click on ‘Photo/Video’. STEP 5 – Choose an image from your Desktop (your chosen image will be marked in light blue). Click ‘Open’ once you have selected the image you want to post.
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STEP 6 – Type in ‘Say something about this photo’. STEP 7 – Final step: click ‘Post’.
TOP TIP Use the option ‘High Quality’ when uploading your images to Facebook. But make sure to choose a picture that already has strong colours and good light, like the example shown on the top right of this page.
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INSTAGRAM Instagram is the preferred medium for businesses to reach out to its target audience
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AND it shouldn’t come as a surprise that visuals are the best way to communicate. Use Instagram to get your message across to people, through visuals.
Upload from phone
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STEP 1 – Open the Instagram app and log in to your account. STEP 2 – Click on the ‘+’ button at the bottom of your screen to upload your image. Then select an upload option:
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Library/Gallery: Opens a list of your saved photos and videos. Photo: Opens the camera for you to take a new photo. Video: Opens the camera for you to take a new video.
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STEP 3 – Take or select a photo or video and click ‘Next’. STEP 4 – Select a filter and click ‘Next’. STEP 5 – Write a caption and click ‘Share’. TOP TIP You can also tag friends by clicking ‘Tag people’! Enter the names of the people you want to tag or tag a brand that features in your image and they will be automatically tagged on your picture.
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EXAMPLES OF ENGAGING INSTAGRAM PROFILES Look at these engaging Instagram profiles and the types of images they are using. Define your own brand and theme for yourself and what you feel confident and comfortable with.
TOP TIP Instagram gives you the possibility to choose different filters for your images. Only use a filter when you have a chosen theme already adapted to your images. Otherwise keep your image as it is. Sometimes less is best. 13
Do’s
AND DON’TS
Examples
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When uploading images to your profile, whether on Facebook or on Instagram, make sure to stay authentic and give it a personal touch. Your account does not need to be product oriented only, although when you share a product, share it as the hero of your image. Tell stories, inspire and educate your viewers and readers. It’s more important to have an image with quality than plenty of images that won’t impress the people who are looking your profile.
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