Research Methods: Standardized Questionnaire The Use of Questionnaires

– Begin with hypotheses about which attributes relate to each other.

(Example: Type of previous dwelling influences satisfaction with apartment living.)

– Carry out particularly thorough preliminary diagnostic research. Use focused interviews and observation methods to determine how people similar to intended questionnaire respondents define a situation: what is important; what names they use for places and things; the types of answers they give.

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Structure and develop the questionnaire to include all the variables.

– Pretest the questionnaire with more people like the expected respondents by administering it to self-conscious respondents while asking them to comment on it.

– Administer the questionnaire and analyze the results.