Creativity and Innovation ARCT 351 CREATIVITY VS INNOVATION
Creativity and Innovation - Dr. Yasser Mahgoub
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Daniel Libeskind's 17 words of architectural inspiration • • • • • • • • • • • • • • • • • •
http://www.ted.com/talks/lang/en/daniel_libeskind_s_17_words_of_architectural_inspiration.htm l Optimism vs Pessimism Expressive vs Neutral Radical vs Conservative Emotional vs Cool Inexplicable vs Understood Hand vs Computer Complex vs Simple Political vs Evasive Real vs Simulated Unexpected vs Habitual Raw and Refined Pointed not Blunt Memorable vs Forgettable Communicative vs Mute Risky vs Safe Space vs Fashion Democratic vs Authoritarian
Creativity and Innovation - Dr. Yasser Mahgoub
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Creativity: Definitions
What do we mean when we say someone is CREATIVE?
Introduction • Creativity consists of looking at situations from a different perspective • Most of us have a creative element, we are discouraged from using it • Creativity can be enhanced
Creativity: Definitions • • • • • •
Creativity as a process that leads to a creative product Creativity as the ability to create art Creativity as a particular skill or talent Creativity as a type of intelligence Creativity as a rich and complex association of cognitive elements Creativity as unusual approaches to life and problems
The Creative Process • Accumulate background information and knowledge • Mental incubation - doing unrelated things • Develop several alternatives • Evaluate and implement • Not a short process
Types of creativity • Invention - the creation of a completely new product • Extension - expansion of an existing product or service • Synthesis - combining several products or services into something unique
Creativity and Innovation • Creativity – the ability to develop new ideas and to discover new ways of looking at problems and opportunities. • Innovation – the ability to apply creative solutions to problems or opportunities to enhance or to enrich people’s lives.
Creativity: How To Measure It? •Eminence: Cultural evaluation? •Productivity: Quantity of work created? •Psychological Tests: CQ tests?
Elements of Creativity • • • •
Unique (original) Valued (useful) Intent (purpose) Continuance (implementation excellence)
Artistic Creativity & Scientific Creativity What is the difference, if any, between artistic creativity and scientific creativity?
Characteristics of Creative People • • • • • • • •
Bright, not brilliant Good at idea generation Positive self-image Motivated by challenging problems Sensitive to the world around them Don’t make snap decisions Flexible Look for meaning and implications of problems
Increasing Personal Creativity • • • •
Read voraciously Think in opposites Look for new uses for old things Draw and keep your idea in a file or notebook
Developing Creativity • Left side of brain: – rational – linear thought – mathematical – controls speech – analytical – controls right side of body
Developing Creativity (ctd) • Right side of the brain: – imaginative – lateral thought – creative – controls left side of body
Linear Creat ivit y (Logic/Knowledge) Focus Dept h Skills Hard Work
Lat eral Creat ivit y (Intuitive/Imagination)
Breadt h
I nnovat ion
Uniqueness
Analogies
Out -of-t he-Box
Non-Logic
Experience Growt h Expansion
3/2/2013
Architectural Design - Dr. Yasser Mahgoub
3/2/2013
Architectural Design - Dr. Yasser Mahgoub
Creativity and Innovation - Dr. Yasser Mahgoub
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Can We Learn to Be Creative?
Yes!!
By suspending conventional thinking long enough to consider new and different alternatives!
Creative Thinkers Always ask, “Is there a better way?” Challenge custom, routine, and tradition. Are reflective. Play mental games. Realize that there may be more than one “right” answer. • See mistakes as pit stops on the way to success. • • • • •
Tips for Enhancing Individual Creativity • Allow yourself to be creative • Give your mind fresh input every day • Keep a journal handy to record your thoughts and ideas • Read books on stimulating creativity • Take some time off
Barriers to Creativity • Searching for the one “right” answer • Focusing on “being logical” • Blindly following the rules • Constantly being practical • Viewing play as frivolous
Barriers to Creativity (continued)
• • • • •
Becoming overly specialized Avoiding ambiguity Fearing looking foolish Fearing mistakes and failure Believing that “I’m not creative”
Enhancing Individual Creativity • Allow yourself to be creative • Give your mind fresh input every day • Record your thoughts and ideas
The Creative Process Preparation
Incubation
Implementation
Investigation
Illumination
Transformation
Verification
Discussion - Creativity and Innovation • What is Creativity? • What is Innovation? • What is the difference between Creativity and Innovation? Creativity and Innovation - Dr. Yasser Mahgoub
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Creativity and Innovation - Dr. Yasser Mahgoub
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