Architectural Professional Practice
Career Essentials How to Give a Talk? – Portfolio – Business Etiquette - Manners
Dr. Yasser Mahgoub
How to Give a Talk?
Dr. Yasser Mahgoub
PRINCIPLES OF EFFECTIVE TALKS Any effective talk must do three things: • (1) communicate your arguments and ideas, • (2) persuade your audience that they are true, and • (3) be interesting and entertaining.
Dr. Yasser Mahgoub
PRINCIPLES OF EFFECTIVE TALKS •
USUALLY BETTER USUALLY WORSE * Talk * Read * Stand * Sit * Use visual aids: outlines, pictures, graphs * Have no visual aids * Move * Stand still * Vary the pitch of your voice * Speak in a monotone * Speak loudly and clearly, toward audience * Mumble, facing downward * Make eye contact with the audience * Stare at the podium * Focus on main arguments * Get lost in details * Finish your talk within the time limit * Run overtime * Rehearse your talk * Don't practice * Summarize main arguments at beginning & end * Fail to provide a conclusion * Notice your audience and respond to their needs * Ignore audience behavior * Emulate excellent speakers * Emulate mentors regardless of their speaking ability
Dr. Yasser Mahgoub
Principles 1) Talk rather than read. You'll be easier to understand, and you'll be better able to make genuine contact with your audience. Furthermore, ultimately talking will help you think more clearly by forcing you to communicate your points in ordinary language. There's nothing virtuous about perfect grammar, complicated sentences, and sophisticated vocabulary if your audience can't follow you. Dr. Yasser Mahgoub
Principles 2) Stand up. This is better for two reasons. First, people can see you better. Second, standing puts you in a physically dominant position. Remember: you're the focus. The audience needs your help to maintain their attention. They want you to be in charge. By standing up, you accept this invitation -- making both your job and theirs a little easier.
Dr. Yasser Mahgoub
Principles 3) Use visual aids. People are visual creatures. “A picture is worth a thousand words" is especially appropriate in the context of a conference talk, where you don't have time to say very much. Have an outline of your talk on overhead transparencies. It makes your audience want to hear the details. It helps them understand the structure of your thinking. Talk outlines should be extremely concise and visually uncluttered. 12-15 lines of text per transparency is plenty. Dr. Yasser Mahgoub
Principles 4) Move around. It's easier to keep focused on someone who's moving than on a motionless talking head. Hand gestures are also good. Simply crossing from one side of the room to the other every three or four minutes is probably enough.
Dr. Yasser Mahgoub
Principles 5) Vary the pitch of your voice. Monotones are sleep-inducing. Many people don't realize they have this problem. Get a trusted friend or colleague to listen to your delivery and give you honest feedback. (This is an important principle in itself.) Even better, tape or videotape yourself and check out how you sound.
Dr. Yasser Mahgoub
Principles 6) Speak loudly, clearly, and confidently. Face the audience. An important element of vocal technique is to focus on the bottom (the deepest pitch) of your vocal range, which is its loudest and most authoritative tone. (This can be especially important for women.) Speak from the gut, not the throat. Breathe deeply -- it's necessary for volume. Don't be afraid to ask for feedback: "Can you hear me in the back of the room?“ Be careful, when using visual aids, that you continue to face the audience when you speak. Dr. Yasser Mahgoub
Principles 7) Make eye contact with the audience. Do this by casting your gaze toward the back and sides of the room. Be careful not to ignore one side of the audience. Many speakers "side" unconsciously, looking always to the left or to the right half, or only to the front or the back, of the room. Here's another place where feedback, either from friends or from videotape, can be helpful.
Dr. Yasser Mahgoub
Principles 8) Focus on main arguments. Your audience is not going to remember the details of your evidence. In such a situation, less is more. Give them short, striking "punch lines" that they'll remember. They can always read your written work later. A good rule of thumb is to make no more than three main points in any given talk. That's about all most people will be able to remember. Dr. Yasser Mahgoub
Principles 9) Finish your talk within the time limit. Not to do so is disrespectful both of any subsequent speakers and of your audience. Most people's maximum attention span is 40-45 minutes. If you exceed this limit, you'll probably lose them. The only way to be certain you can keep within your limits is to rehearse your talk. But nothing is more embarrassing than getting only halfway through before hitting the time limit.
Dr. Yasser Mahgoub
Principles 10) Summarize your talk at the beginning and at the end. "Tell them what you're going to tell them, and tell them what you told them.“ If you follow this rule, your audience is much more likely to remember your main points. Even more important, it helps you stay focused on the key ideas you're trying to convey.
Dr. Yasser Mahgoub
Principles 11) Notice your audience and respond to their needs. If people seem to be falling asleep, or getting restless or distracted, the problem may not be you. Is the room too hot, or too cold? Too dark? Can people see you? Is the microphone on? Is something outside the room distracting people? Don't hesitate to stop briefly in order to solve these problems. Dr. Yasser Mahgoub
Principles 11) Notice your audience and respond to their needs. Always use the maximum lighting your presentation format will allow. For example, you can usually leave all the lights on if you're using an overhead projector, but you'll need to turn some off to use slides.
Dr. Yasser Mahgoub
Principles 11) Notice your audience and respond to their needs. Alternatively, you may have gone on too long, or you may need to speak louder. Whatever the case, notice what's happening and use it as feedback. If you can't figure out why your audience is responding poorly, ask somebody later and fix the problem next time. Dr. Yasser Mahgoub
Principles 12) Emulate excellent speakers. The best way to become an excellent presenter is to watch really good, experienced speakers and model your talks on theirs. Notice not just what they say, but what they do: how they move, how they sound, how they structure their talks. Add those devices to your own repertoire.
Dr. Yasser Mahgoub
Introduction: Give your name and the name of the project you are presenting. Overview: Quickly describe the scope of the project, and explain your concept or approach. Demonstration: Walk your audience through the space, beginning at a real or nominal entry. Invite Reaction: Involve the audience in the presentation. Answer questions in a way that reinforces how your solution solves the problems. Summary: Recapitulate three or four main points. Sign-off: Thank your audience for their attention.
Demonstrate your professional competence. Dress and act appropriately (business-like attire and
actions) Practice your presentation. Know its content so that you can discuss without having to look at the boards or computer screen for cues. Be prepared with relevant information (areas, corridor widths, etc.) Know your vocabulary and pronounce terms correctly. Avoid colloquialisms and slang (don't say, "this is 'just-a' file" or "this is, 'like, you know,' a file" or "I 'stuck' the file here").
Emphasize the users, not yourself. Describe how your proposal meets the clients' and users’
needs, and solves their problems (and not how it reflects what you like or dislike). Do not personalize the presentation (avoid "I" language). Do not mention the problems you had in developing an approach, finding materials, getting time to work on the project, etc. Do not simply list furnishings or dwell on the obvious (such as, "this is a chair”). Believe in your solution, but don't be defensive. Welcome questions and suggestions.
The PORTFOLIO
Dr. Yasser Mahgoub Dr. Yasser Mahgoub
PORTFOLIO DEVELOPMENT Your portfolio is a collection of your best pieces of work, arranged in a way to show your interests and talents as a designer. It showcases your accomplishments in the graphic form of text and illustrations. A finely tailored portfolio is the most important tool you can bring to an interview. Dr. Yasser Mahgoub
24May 2007
PORTFOLIO DEVELOPMENT It will distinguish you from others with whom you are competing. It is a tool to promote yourself to prospective employers and clients. The challenge is to be able to objectively assess your strengths and accomplishments.
Dr. Yasser Mahgoub
25May 2007
PORTFOLIO DEVELOPMENT Developing a portfolio requires you to evaluate your work as unemotionally as possible. It requires a keen sense of organization and ability to arrange written and visual materials into a unified graphic package.
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26May 2007
PORTFOLIO DEVELOPMENT A good portfolio illustrates your strengths and demonstrates that you have a clear understanding of format, graphic design, concept development, problem-solving, and business communication. It not only represents a body of work, it displays the work in such a way that your design skills are evident. Dr. Yasser Mahgoub
27May 2007
1.
Identify the objectives of the portfolio Who is the audience? What do you want the portfolio to express to them? What skills do you want to emphasize? What do you want to focus on in the future?
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28May 2007
2.
Portfolio Audit
Complete the portfolio audit:
Select projects to include Decide how many pages to devote to each project; which pieces of work will represent the project and which will be excluded Decide what type of reproduction method is appropriate for each piece Decide the order of the projects
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Audit: Story Board
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Audit: Thumbnail Sketches
Sketch out relative size and position of work in more detail than storyboard.
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3.
Portfolio Format
Determine the portfolio format: Size (standard, oversize, or mini)and Shape (vertical/portrait or horizontal/landscape or square) Folding and mounting processes
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33May 2007
Page Folding Bifold Trifold (inward) Trifold (zigzag) Parallel Accordion Gate fold Cross fold 6 traditional bookbinding methods Dr. Yasser Mahgoub
34May 2007
4.
Enclosing System
Decide on enclosing system: 1.
2. 3. 4. 5. 6.
Zippered with spiral binding mechanism, sheets, and protectors Zippered, with individual boards Attache, individual boards, no binder Customized case (wood, metal, cardboard) Easel binder with sheets and protectors Small box for diskette
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35May 2007
Methods of Binding Wire coil Sewn Double coil Side-stitched Comb Hinged folder Three-ring Adhesive bound
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Corrugated cardboard box with folders
Hardback binder with bi- and trifold pages
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5.
Graphic Design and Page Layout
Graphic design: Decisions about placement of text and typography, size, placement, and distribution of illustrations, and choice of reproduction method. Do the portfolio and the visual images communicate the intended message? Do the graphics help communicate the message or get in the way? Page layout: Use of a template or grid to guide you in positioning and scaling images or text and help you maintain a consistent design.
Dr. Yasser Mahgoub
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Ways of arranging columns of text on horizontal or vertical formats Dr. Yasser Mahgoub
Ways of arranging heads 41May 2007
Sample Page Layouts
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Vertical 2-column
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Horizontal 2-column
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Flexible 3-column grid
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6.
Sequencing
Best way to arrange projects and pages within each project
How much weight to assign an element May be governed by design process, changing size of images, growing complexity, evolving forms, or change of scale Will help determine number of pages devoted to each project
How to create good transition between projects
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TYPES OF PORTFOLIOS Traditional portfolio for interview Sample portfolio to mail with resume Digital portfolio for interview and/or to mail On-line portfolio Dr. Yasser Mahgoub
48May 2007
Basics Include range of project types Include range of presentation types including manual drafting, freehand, CADD, and other digital images Start and end with best work Include some elements to create unity and cohesion between projects (e.g., graphics, typeface, size, titleblocks) Consider presentation time (include only what you have time to show) Dr. Yasser Mahgoub
49May 2007
What to Include Resume Brief explanations/descriptions of design problem, design concept for each project Concept drawings and ideation of projects included in portfolio Working drawings (may be reduced or rolled) Perspective renderings Furniture floor plans, elevations, isometrics, color/support boards, models
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50May 2007
How much text is necessary to include in your portfolio? For a direct client presentation written words are not as important as the visual experience. Your interaction and people skills become most important. With Websites it is much like a magazine. Use approximately 2/3 photographs and images and 1/3 text, but make the text count. Stating your philosophy, the name project, size, scope, date and other specifics provides valuable information.
Dr. Yasser Mahgoub
51May 2007
TRADITIONAL PORTFOLIO FORMATS Take a good look at your work and do whatever you can to emphasize your abilities. “Satisfactory” portfolios are easy to come by, so figure out a way to make yours dynamic. Should be easily transportable or shipped Common format sizes: 20” x 30”, 8” x 10”, 8-1/2” x 11”, 11” x 14”, 11” x 17”, 16” x 20” Orient all examples either horizontally or vertically if possible Mount originals or images of sketches, plans, and renderings on backing material and insert into plastic sleeves Dr. Yasser Mahgoub
52May 2007
TRADITIONAL PORTFOLIO FORMATS For large portfolio formats, include original work For smaller formats (more common):
Professional quality photographs Color copies/reductions Scanned images PMTs to reduce working drawings and other B&W technical work Photocopy reductions of B&W technical work 35 mm slides
Dr. Yasser Mahgoub
53May 2007
TRADITIONAL PORTFOLIO FORMATS  One approach for a small format portfolio is to increase the size of each image or photograph, attach it into a board and then individually pull out each photograph to view, rather than having someone thumb through a portfolio quickly. Show only the best of the best and think about what you might say regarding each project.
Dr. Yasser Mahgoub
54May 2007
Promotional/Sample Portfolio Submitted with cover letter and resume. Offers a quick look at your work. Send to targeted firms Reduced color or B&W copies Scanned images used in conjunction with page design software Need well-designed package to house documents
Dr. Yasser Mahgoub
55May 2007
Digital or PowerPoint Presentations Some firms may have equipment specifically designed for PowerPoint. This method creates a slide show with flying text, custom graphics, and sound for effective presentations. Select common font Provide good contrast between text and background Use clear images, free of distortion If sound is included, be sure it is appropriate and not annoying Dr. Yasser Mahgoub
56May 2007
Digital Portfolios This method enables you to leave a sample of your work with a prospective employer to view and generate a "wow" factor. Consider eye-catching animation. Make them idiot-proof Include instructions for operation and troubleshooting Make sure they will play on the majority of computers
Coordinate case with portfolio and resume Include contact information on case and in presentation
Dr. Yasser Mahgoub
57May 2007
On-line Portfolio This method allows prospective employers worldwide to view your work. The key to success with this method is keeping it extremely professional and not linking to any personal site, if possible. Scan only your best work and minimize the size of each graphic, so each page loads quickly.
Dr. Yasser Mahgoub
58May 2007
The best way to present your work is to find the most dynamic alternative available to you. The position you seek and the type of firm you are considering will influence what they might be looking for in the work presented by a student. It is best to show a broad base of abilities and styles. Remember selling yourself to a prospective employer is much like selling your services to a potential client. Make the presentation as slick as possible, give it thought and add your own personal style. A portfolio presentation that is easy to alter, as you develop and projects change, is preferable. First impressions count and the attention and detail you give your portfolio shows. Dr. Yasser Mahgoub
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PORTFOILIO Samples
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THE ELECTRONIC DESIGN PORTFOILIO
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Good Books Linton, Harold (2000). Portfolio Design. NY: W.W. Norton & Company. Haller, Lynn (1998). Creative Edge Page Design. Cincinnati: North Light Books.
Dr. Yasser Mahgoub
81May 2007
Business Etiquette = Success in the Work Field
May 2005
Dr. Yasser Mahgoub
What is Business Etiquette? •Presenting Yourself •Good Manners •Courteous to others
•Respect of others •Being comfortable around others and making them comfortable around you
•No gender issue
May 2007
Dr. Yasser Mahgoub
Principles of Business Etiquette •Be punctual •Be discrete •Appropriate clothing
•Appropriate language •Maintain a positive attitude •Concern for others •Strong work ethic
May 2007
Dr. Yasser Mahgoub
Office Protocol •Know how to organize •Know chain of command •Be familiar with the organization of company
•Efficiency •Integrity •Morality
•Responsibility
•ETHICS May 2007
Dr. Yasser Mahgoub
Conversation •Conversation is an exchange of thought •Stop, Look, Listen •Limit use of “I”
•Include all people present in the conversation •Practice active listening skills •Read so you know what’s going on •A good way to encourage conversation with strangers, is to ask advice May 2007
Dr. Yasser Mahgoub
Rules of Introduction •One person is always introduced to another. •Basic rules are: 1. A man is always introduced to a woman
2. A young person is always introduced to an older person 3. A less important person is always introduced to a more important person. •Do not introduce people by first names only •Display enthusiasm in introductions May 2007
Dr. Yasser Mahgoub
Handshakes •A handshake is firm and brief •Accompanied by a direct look into the eyes of the person whose hand one is shaking •Shaking hands occurs when introductions are made
•Men and women are equals today in the workforce so a woman should always extend her hand when meeting someone. (varies according to culture.) •Same guidelines for introductions are used for shaking hands •A handshake is appropriate upon meeting on a street, at a social function, or in a business setting May 2007
Dr. Yasser Mahgoub
Electronic Communication •E-mail is instant communication; it should not be lengthy •It should follow the form of a word processed memo and be brief and professional •It is not private or confidential; may be forwarded to others •Do not use all CAPS; it is like shouting •Do not forward or send chain messages •E-mail has a group of symbols known as “emoticons” May 2007
Dr. Yasser Mahgoub
Use of cell phones •A timesaver for many people
•Reception may not be good due to background noise •Turn off cell phones in meetings •Talking on cell phone and doing another task may be distracting •Others around can hear the user’s conversation
May 2007
Dr. Yasser Mahgoub
Telephone •Identify yourself when you make a call and state your business •Speak clearly and distinctly •Answer phone with enthusiasm
•If you leave a number for a call back, speak the number slowly and repeat it twice •Best way to answer a phone is still “Hello”
•Return calls quickly •If you have voice mail, make sure that it is working properly May 2007
Dr. Yasser Mahgoub
Nonverbal Communication •Three steps of nonverbal communication: reading, evaluating, and controlling body signals •Gestures of skepticism •Gestures of stress •Gestures of nervousness •Gestures of superiority
May 2007
Dr. Yasser Mahgoub
Dress and Image •Follow dress code of company •Wear what is satisfying to you •Wearing of jewelry
•Whole clothing •What is your image?
May 2007
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Business Meals •Who? •Where? •When? •Type of business? •Table manners •Table settings
May 2007
Dr. Yasser Mahgoub
“Good manners will open doors that the best education cannot.” - Clarence Thomas (1948 - ) "A good beginning makes a good ending." - English Proverb Good Luck … May 2007
Dr. Yasser Mahgoub
Agenda Mind Your Manners; Defining Business Etiquette Professional Presentation; Reality vs. Perception Talk the Talk; Communicating with Employers Elbows Off the Table; Dining Etiquette Good manners will open doors that the best education cannot. Clarence Thomas (1948 - ) Dr. Yasser Mahgoub
What is Etiquette? Definition Manners that are acceptable by a society or business (Webster’s New world Dictionary) A set of traditions, based on kindness, efficiency, and logic that have evolved over time.
Dr. Yasser Mahgoub
What Constitutes Business Etiquette? The gender-neutral application of powerful social skills to transact accepted business practices with thoughtful consideration that sharpens and increases your competitive edge. -The Executive Protocol Group Without etiquette, you limit your potential, risk your image, jeopardize relationships that are fundamental to business success. Dr. Yasser Mahgoub
Perception and Self Promotion ď Ž
Johari Window
Common Knowledge
Blind Spots
Facade
Potential
Dr. Yasser Mahgoub
Communicating With Employers
Follow-up Email Phone/Voice Mail Cell Phones Face to Face You can get through life with bad manners, but it's easier with good manners. Lillian Gish
Dr. Yasser Mahgoub
Following-Up RSVP and follow through 6 Degrees of Separation Prioritization Acknowledge, even if you aren’t interested
Dr. Yasser Mahgoub
E-Mail Etiquette Don't Be A Novelist Too Much Punctuation!!! Formatting Is Not Everything Salutations Signatures
Grammar and Punctuation
Dr. Yasser Mahgoub
Phone/Voice Mail Speak slowly and clearly Answer with your name Don’t use speakerphone without permission Return all calls the same day Record a professional voicemail message When leaving voicemail, speak slowly and repeat contact information Dr. Yasser Mahgoub
Cell Phones Use cell phones in private Limit your distractions Turn off when in meetings or interviews Check out your connection prior to accepting or returning a call
Dr. Yasser Mahgoub
Dining Etiquette "The world was my oyster, but I used the wrong fork."
-Oscar Wilde
Why Meet Over a Meal?
Social Fit/Etiquette Assess Team Orientation Project How Well You Might Work With Clients Relaxed Environment To Sell The Company Get To Know You On A Personal Level
Dr. Yasser Mahgoub
Openers: Pre-Meal Mingle
Casual conversation Mingle and introduce yourself Chance to connect with many before a meal Note: Nametags should be worn on the Right hand side
"The mark of a good conversationalist? Pay attention to what people say!" Larry King Dr. Yasser Mahgoub
You May Be Seated...
Women should be seated first Place your Napkin in your lap The napkin may be placed on your chair if
you must leave the table Do not spit food out into your napkin Be careful not to leave lipstick on the linen Use the napkin to blot, not wipe
Remember Solids on the Left Liquids on the Right Dr. Yasser Mahgoub
The Place Setting
Dr. Yasser Mahgoub
1st Course: Soup and Salad Use utensils from outside to inside Wait until all are served before eating Bread
Pass to the right Break and butter small pieces
Salad
Pass dressing to the right Cut leaves with a knife if they are large
Soup
Stir to cool and scoop away from yourself Dr. Yasser Mahgoub
Beverages Follow your host Alcohol issues
Over 21? No more than 1 even if host has more
Under 21? Not at all
Dr. Yasser Mahgoub
Seafood Starters Shrimp
With a tail, you may use your fingers Without a tail, you should use a fork (2 tined)
Oysters
Raw in the shell, swallow whole Cooked, use a fork
Tip - Do not try seafood for the first time at an employer event Dr. Yasser Mahgoub
Main Course Don’t order the most expensive menu item Cut your food into pieces 1-2 at a time Cut with your Dominant hand then put your knife down Set down utensils between bites Salt and Pepper are married Place utensils at 4:20 if you are finished Place at an X if you must leave the table Dr. Yasser Mahgoub
Dessert: To eat or not to eat? Follow the cue of your host Use the utensils at the top of your plate or the fork immediately to the left of your plate Place your coffee cup up for coffee ď Ž
Never leave your spoon in the cup
Sugar and cream are married Napkin remains in your lap until you are ready to leave then fold and place next to your plate Dr. Yasser Mahgoub
Sticky Situations Spilling Food
On You On the table
Unwanted Food/Too Hot Soiled Silverware Dropped Silverware Sneezing at the Table Food Caught in Teeth Dr. Yasser Mahgoub
Pop Quiz If you bring a folder or portfolio with you to a business meal, it is best to clear a small space for it on the table ď Ž
It is appropriate to place your napkin on your lap as soon as you are seated ď Ž
True or false
True or False
Dr. Yasser Mahgoub
Pop Quiz Since you are the employer’s guest, it is appropriate for you to order first
True or False
If you get warm during the meal, in order to stay comfortable, it is best to remove your jacket
True or False
Dr. Yasser Mahgoub
Pop Quiz The number of forks at your place setting is an indication of the number of courses you may expect to be served ď Ž
True or False
To indicate that you are done with your meal, simply make eye contact with the wait staff to have your plate removed ď Ž
True or False
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Pop Quiz To get an idea of the price range in which to order, you should ask your host for a few suggestions from the menu ď Ž
True or False
If you are at a business lunch and you are not yet full, it is expected that you will order dessert ď Ž
True or False
Dr. Yasser Mahgoub
Pop Quiz When ordering alcohol at a business meal, it is best to follow the host’s lead in deciding how to approach the situation. Continue to order as many beverages as the host.
If you need to excuse yourself during the meal, it is appropriate to place your napkin on your seat until you return
True or False
True or False
Dr. Yasser Mahgoub
Pop Quiz If you are at a meal with a group, you should use the plates near your upper right, if you are right handed ď Ž
True or False
If you are with a group and sharing items (bread, appetizers), typically you should pass to the person on your right ď Ž
True or False
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Pop Quiz Since Cell phones are so common in business today, if you have a cell phone, it is appropriate to leave it on during an interview lunch ď Ž
When given a nametag to wear during a business function, you should wear it under your right shoulder ď Ž
True or False
True or False
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Pop Quiz When interviewing during a meal, you should take responsibility for initiating conversation about your qualifications. It is appropriate for you to direct the conversation and to “Sell Yourself”
When greeting those who have joined you for an interview, you should rise and shake their hands
True or False
True or False Dr. Yasser Mahgoub
Final Tips Take your cue from the Host Prepare questions and read the paper Connect with everyone and be inclusive Remain calm no matter what brush up on table manners Practice practice practice “A man's manners are a mirror in which he shows his portrait.� Johann Wolfgang von Goethe Dr. Yasser Mahgoub