YMCA E-Store is wholly owned by YMCA Associations Australia wide, launching in 2003, to be the shared services entity for the organisation, incorporating a merchandising and sourcing function, on line retail, member benefit programs, National Procurement functions, Member to Member services and as the National sponsorship vehicle. At the time of conception it was acknowledged that the YMCA was an iconic brand and logo that had never been marketed to its full potential.
Over the journey E-Store has evolved to be just the merchandising arm for the organisation, however their remains an appetite and determination for the company to attain its original programs and be the vehicle to unite our organization as One Y.
The purchase of YMCA Gear products helps the YMCA support the empowerment of
inspired young people.