statistics
on communications 2017
YMCA Europe Page 2016 + 39%
2015 +126%
2017* *Since 2017, Facebook shifted over almost all non-promoted posts to a secondary feed, leaving the main feed focused entirely - 25% on original content from friends, and adverts.
584.836
783.797
561.895
248.447
2014
People reached 2017 2016 2015
2015 - 211 € 2016 - 186 € 2017 - 166 €
+ 15%
9.925
8.615
+22%
7.317
5.983
2014
+18%
Budget for ads & promotions
Page followers 2017 2016 2015
5 working groups: - NGS Forum; - YES Forum; - Communications & PR; - Balkan YMCAs; - Camping Standards.
+ 13%
+13%
+92%
1st of Jan to 31st of Dec. 2017: 1.095 posts 37.039
32.562
28.799
14.955
2014
People engaged
39.826
2017
Video views (since June 1st)
Gender balance: 52% F, 48% M Age: 52% - 18-34 years old Top countries (followers): Germany, UK, USA, Norway, Kosovo Top countries (reach): Albania, Kosovo, USA, Greece, Germany
Roots for Reconciliation Page 2015
2016 -13%
2017
People reached
2.165
2017 +10%
Page followers
2017 +30%
1st of Jan to 31st of Dec. 2017: 364 posts Gender balance: 55% F, 45% M
-9%
Age: 67% - 18-34 years old
People engaged
10.651
2016
8.215
9.076
2015
3 working groups: - Peace Work Institute; - Peace Seminar; - YMCA Orange Camp.
2.386
2015
+15%
1.875
2016
No budget for ads and promotions
94.696
121.906
141.542
-22%
Top countries (followers): Armenia, Kosovo, Macedonia, Georgia, Azerbaijan Top countries (reach): Armenia, Albania, Germany, UK, USA
YMCA Europe webpage 2017 2015 2016
+ 13%
44.228
39.342
39.240
+10% -0.2%
35.558
2014
Sessions
2017 2015 2016
31.542
-1.2% + 12%
28.111
+26%
28.459
23.448
2014
Users
2017 +4%
94.004
-0.6%
90.059
+6%
90.671
85.508
2014
2015 2016
Page views
2017 +12%
140
125
+50% +7.7%
116
77
2014
2015 2016
Posts (articles, events, blogs)
Top 10 site content: 1. Homepage 2. About 3. Activities 4. Events 5. YMCA France 6. YMCA Netherlands 7. Contacts 8. YMCA Spain 9. About us 10. YMCA Italy Top 5 search term: 1. Jobs 2. Leadership academy 3. Hostel 4. Accommodation 5. Employment Top 10 countries: 1. USA 2. UK 3. Germany 4. Spain 5. India 6. Switzerland 7. Sweden 8. Czech Republic 9. Netherlands 10. France Operating system: 1. Windows 2. iOS 3. Android 4. Macinthos
Budget including hosting 2016 - 250 â‚Ź 2017 - 400 â‚Ź
Roots for Reconciliation Page
Brand new website for YMCA Europe Roots for Reconciliation project http://rfr.ymcaeurope.com
Other accounts 2017
Flickr
+49%
2016
+72%
2015
17 foto albumes 3.791 views
No budget for ads and promotions
22 foto albumes 6.541 views
32 foto albumes 9.757 views
YE
2017
2017 +82%
2015
+84%
2016
2016 -40%
1980 views
1170 views
2135views
1530 min.
ROOTS
2826 min.
2017 +78%
2015
2017 2016
2016
+47%
-57% 809 views
346 views
510views
281 min.
499 min.
2017 +773%
Tweet activity: 170.700 Impressions / day: 496
2016 +682%
2015 23 followers
157 followers 1213 followers
Gender balance: 52% M, 48% F
Newsletter & Campaigns 2017 2017
+114%
2016
2016 2015
People reached
15
11
4
1.269
Average industry open rate on MailChimp
632
72
+36%
+175%
+778%
2015
37%
20%
Subscribers lists
Average open rate for YE newsletters
YMCA Europe www.ymcaeurope.com /ymcaeurope /ymcaeurope /ymcaeurope