ADVANCING OUR CAUSE 2012-2014 STRATEGIC PLAN
YMCA of Snohomish County
ADVANCING OUR CAUSE 2012-2014 STRATEGIC PLAN
STRATEGIC IMPACT FOCUS AREAS: CREATING COMMUNITY THROUGH CONNECTIONS People experience and are connected to the impact of the Y. Create community through shared experiences by fostering an environment where sharing of personal stories and experiences is common. Demonstrate impact in ways that speak to both the head and heart. Educate the community about depth and breadth of programs and services.
A Y WITHOUT WALLS
Fulfill our mission by intentionally extending programs and services beyond the confines of our facilities. Develop a program delivery model that best stewards our resources and those of partnering organizations while addressing current and anticipated gaps between community needs and resources. Foster a culture of program innovation by encouraging experimentation, inquiry, and continuous learning.
PEOPLE AS ASSETS
Encourage and support individuals to become their “best selves” by engaging them in meaningful ways, connecting them to the Y’s impact, and empowering them to influence outcomes. Create a culture that facilitates and supports relationship building. Thoughtfully engage and connect volunteers with meaningful opportunities to serve the Y in areas where their passion intersects with organizational need. Develop Y staff by recruiting, engaging, and developing individuals who are committed to the Y’s cause.
BUILDING TOGETHER
Inspire ourselves and community partners to maximize expertise and resources for the betterment of all. Stimulate a culture of collaboration and shared learning among and between branches and departments in our organization. Continuously work to anticipate and understand where community needs and YMCA capability intersect.
2014 GOALS: FINANCIAL ASSISTANCE PROVIDED
FINANCIAL ASSISTANCE RECIPIENTS
BBBS MENTORING MATCHES
2011 $1,625,800
2011 10,350
2011 287
2014 $1,757,500
2014 11,150
2014 330
A ROAD MAP TO THE NEXT THREE YEARS • Continue with the YMCA Capital Advancement Plan that was adopted in response to the capital needs assessment and campaign feasibility study. Once benchmarks are achieved, we will transition to an active capital fundraising campaign. • Embrace the strategy of positioning the Y as a charity worthy of community support, capturing the stories and experiences of members, participants, volunteers, and donors that will help us connect individuals to the impact of the Y. • Create additional opportunities for transformational growth by fostering a county-wide culture of philanthropy. Growth in our annual community support campaign, endowment fund through increased Heritage Club membership, and grant procurement will fund critical life-enriching programs. • Focus on community health issues related to obesity and chronic disease as well as expanding our support to cancer LOCATION survivors. Address line 1 Address • Reach line out 2and collaborate with others to expand our Phone important work for youth and teens and explore new opportunities to contribute to educational initiatives that address school readiness, summer learning loss, and preparing youth for careers in STEM (science, technology, engineering, and math). • Increase the diversity of our board and staff, provide training in inclusion and cultural competency, and expand collaborations with partners like Familias Unidas and NAACP.
HEADING 2
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CONNECT +14%
NONPROFIT ORGANIZATION MORE VOLUNTEERS U.S. POSTAGE Engage volunteers in meaningful and productive service activities. CITY,hours STATE 2011 2,100 volunteers giving 42,800 PERMIT NO. XXX 2014 2,400 volunteers giving 47,000 hours
PAID
DELIVER QUALITY SERVICES +4%
Ensure that we are delivering high quality services, reflected in our membership satisfaction score. 2011 48% rated “Excellent” in overall satisfaction 2014 52% rated “Excellent” in overall satisfaction
FOSTER PHILANTHROPY +6% +15% +9%
Change lives through the growth of annual contributed support. 2011 $1,101,900 annual community campaign 2014 $1,170,500 annual community campaign 2011 2,755 Donors to annual community campaign 2014 3,154 Donors to annual community campaign 2011 130 Heritage Club members (Endowment Fund donors) 2014 142 Heritage Club members
SUPPORT COMMUNITY HEALTH +43%
Serve health seekers, address community health issues related to obesity and chronic disease, and expand support to cancer survivors. 2011 241 ACT! and LIVESTRONG® participants 2014 345 ACT! and LIVESTRONG® participants
GROW MEMBERSHIP +6%
Focus on member acquisition and retention and grow our membership back to pre-recession levels and to an all-time high. 2011 42,200 individual members 2014 44,850 individual members
SERVE MORE YOUTH AND TEENS +31%
+22%
Minority Achievers Program 2011 735 youth served through 13 locations 2014 970 youth served through 15 locations Youth and Government and other leadership and service programs 2011 306 youth served 2014 375 youth served
MISSION EVERETT FAMILY YMCA AND ASSOCIATION OFFICES 2720 ROCKEFELLER AVE., EVERETT 98201 425 258 9211
The YMCA of Snohomish County is composed of people of all ages, ethnic backgrounds and religious affiliations united in sharing the values of caring, honesty, respect, and responsibility through programs that build strong kids, strong families, and strong communities.
PURPOSE MARYSVILLE/NORTH COUNTY FAMILY YMCA 6420 60TH DRIVE NE, MARYSVILLE 98270 360 653 9622 MILL CREEK FAMILY YMCA 13723 PUGET PARK DRIVE, EVERETT 98208 425 337 0123 MONROE/SKY VALLEY FAMILY YMCA 14033 FRYELANDS BLVD., MONROE 98272 360 805 1879
To enable and inspire individuals and families to live a more enriched, healthy and purposeful life who together will build a stronger, more connected community.
VISION The YMCA of Snohomish County will be the community center point where children and youth learn positive values, strengthen their commitment to service, and their motivation to learn. Families will build stronger bonds by spending time together and becoming more engaged with their communities. Individuals will have opportunity to strengthen their spiritual, mental, and physical well-being. At every stage of life, the YMCA of Snohomish County will be there to help children, families, and individuals reach their full potential.
MUKILTEO FAMILY YMCA 10601 47TH AVE. W., MUKILTEO 98275 425 493 9622 STANWOOD-CAMANO FAMILY YMCA ORGANIZING COMMITTEE 8823 VIKING WAY, STANWOOD 98292 360 629 9622
YMCA-SNOCO.ORG BIG BROTHERS BIG SISTERS OF SNOHOMISH COUNTY AN AFFILIATE OF THE YMCA OF SNOHOMISH COUNTY
1420 HEWITT AVENUE, EVERETT 98201 425 252 2227
BBBS-SNOCO.ORG
A proud recipient of United Way community impact funding