Wellam Hospital Rebranding | Corporate Identity
Branding
A logo is the main visual identity of an organisation. It should be simple, memorable, timeless, versatile and appropriate. Considering all these important aspects and a detailed understanding of our hospital, the elegant and functional logo designs has been created.
Our previous logo-
We llam Hospital Rebranding
Concept 1 Branding
Cure with love
It is always best to have a good family doctor who can take care of patients and their whole family. We’re a family hospital and we have a team of such doctors and staff that can treat a wide range of different conditions of all their family members. We can ensure prevention, coordination of care, management of disease, precaution, and solution of their disease. Also, we provide baby care to their family. We also have primary care physicians who can work on/ recommend specialized treatments in any of their serious conditions.
We are also a hospital where they can walk in during an emergency as well and be able to access our professional medical care on an urgent basis. This way, we’re showing our hospital’s culture for being passionate to help our patients, and to help them cure with our affection/love and care. The concept ‘Cure with Love’ has the inclusiveness of our care and the empathy towards every kind of patients.
A happy patient after the cure with our empathy, love and the professional medical care.
This designed symbol is chosed from this theme as our main logo, as we need a symbol that can express our values and it should speak to the people as well.
Cure with love
Wellam Hospital
Passionate to help
Wellam Hospital
We have developed a modern visual language that can express the caring culture in our hospital. We have design multiple elements that are visually appealing to our patients, doctors and staff. This design language is developed to use in the various spaces (interior and exterior of the hospital) For example , the ICCU department walls and reception lobby. It will help to create a positive ambience to stay for the patients. It is also designed to use it on the exterior display panels.
Cu
with
lo
re
ve
Cure with love
Wellam Hospital
Better care for your health
This theme of our hospital can be used for our hospital’s advertising to communicate with people in easy way. It’ll easily stand out from clutter with it’s modern and easy design language and sharp colours. Dark and sharp themeon the left will be used for the ourdoor displays and the other design on the right with it’s smooth and easy colours, will be used for the interiors.
Cu
with
lo
re
ve
Cure with love
Wellam Hospital
Better care for your health
Wellam Hospital
Hospital name board with different sized layouts.
Wellam Hospital Wellam Hospital
Cure with love
we wellness
Cure with love
Wellam Hospital
M HOS
PI
TAL •
WELLA
Better care for your health
2021 •
M HOS
PI TAL •
WELLA
Better care for your health
2021 •
Cu
with
lo
re
ve
Cure with love
Wellam Hospital
Better care for your health
Passionate to help
Better care for your health
Wellam Hospital
Cure with love
Wellam Hospital
Identity card
Cure with love
Wellam Hospital
Wellam Hospital
+91 9930608973, 9819000492 1st Floor, Tiara Commercial Complex, Pokharan Road, No. 2, Opp. Gandhi Nagar Water Tank, Thane West- 400610.
DIAGNOSTICS
Cure with love
Dipak Rao
Laboratory Assistant Join: 20-6-2021 Expire: 10-2025
TAL
•
2021
•
WELLA
M HOS
PI
This is example for Our social media posts/ads can be this minimalistic and simple.
Cure with love
Exterior Display Panel design - WIP.
Better care for your health
We llam Hospital Rebranding
Concept 2 Branding
Wellam Hospital Your life in better hands
We are a team of professional doctors
Wellam Hospital Your life in better hands
Story and the tagline: Here, keeping in mind the majority of our patients are from middle-class families, we have kept the design language simple and clear yet professional in many aspects such as fonts, symbol and colour scheme.
The reason is, Simplicity is the key to reach out to the maximum number of people. Also, we’re repositioning our hospital as a friendlier hospital with the best of professionals/doctors to serve a variety of patients. In this pandemic situation, people suffered a lot in many ways. After the different situations they’ve handled, they’re very insecure about multiple things. Quality health medication is one of those things.
Wel Hos
Wellam Hospital Your life in better hands
So, it becomes important to us to assure them that they’ve come to the right place, to the right people. Here, building patient’s trust is important towards our professionalism, the therapy/treatment we offer them with love and care. Hence, considering all these aspects, our new tagline is giving them that assurance of the care, safety and quality of our services-
“Your life in better hands”
Symbol:
The minimal and dynamic symbol (logo) expresses'The Healthy Freedom' - Freedom from illnesses.
And through the minimalism in the symbol, we promote simplicity. And simplicity is the key to their trust. The other tagline (slogan) suggested for this logo, which portrays a different perspective and also, it complements well to the logo is-
“ It’s time to leave healthily!”
Wellam Hospital
It’s time to live healthily!
Font & Colour options
Wellam Hospital Your life in better hands
This is definitely looking premium with high contrast colours and serif fonts which goes well with the symbol. And this gives a look of a multispeciality hospital.
Wellam Hospital Your life in better hands
Here, the font looks simple and colour contrast is kept at Medium level. Our target audience is mainly middle class, hence this combination make it look friendlier (considering budget aspect) to them.
Wel Hos
Wellam Hospital Your life in better hands
Wellam Hospital Your life in better hands
We are a team of professional doctors
Wellam Hospital Your life in better hands
We are a team of professional doctors
Wellam Hospital Your life in better hands
We are a team of professional doctors
Wellam Hospital Your life in better hands
We llam Hospital Rebranding
Concept 3 Branding
A very unique and disruptive approach for a hospital identity. Physical health
A universal hospital icon (+) sign is incorporated in the logo.
Emotional health
Mental health
A dynamic rotating element shows contineous progress in health
Environmental health
Health matters!
Wellam Hospital
Here, we have developed an abstract and dynamic graphic language that promotes different factors of being healthy, the selected colours for this design are really friendly and it shows the happiness.
Health matters!
Wellam Hospital
Logotype Font:
Nexa XBold This Modern font is chosen for it’s preciseness, friendliness and curvy letter characters.
Wellam Hospital
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Health matters!
Wellam Hospital
Different Designs Studio 014, K3, Trimurthi Society, Kanjurmarg West, Mumbai-400078. Contact: +91 8879105778, 8605344095. | yogesh@differentdesigns.studio, yogeshtajane9591@gmail.com