CONCEPT //01/J-City/Medan2016
CONCEPT //01/J-City/Medan2016
J-CITY, BP Group INTEGRATED TREATMENT 2016 (traffic booster)
KEY PERFORMANCE INDEX: A. Pre-Event: 1. Mendorong Jumlah Pengunjung Harian dari 10 Orang /minggu menjadi 200 Orang/minggu, (200 Orang x 4 = 800), missed expectation 20% =180 Real Traffic: 620 B. Event Execution (traffic expectation): 1. Traffic Pengunjung Undangan Buyers List: 2. Traffic Pengunjung Undangan Publik: 3. Traffic Pengunjung Undangan Internal: 4. Peserta Aktivitas:
300 Kehadiran/600 Orang Undangan 500Kehadiran /1000 Undangan (online) 50 Kehadiran/100 Orang Undangan 200 Pendaftar
RECOMENDATION: A. OFFLINE TREATMENT: -
Event di Lokasi dekat Area Pembangunan: No Aktivitas 1 Pop-Cultura Live Entertainment (5 local list performers, 1 national performers) 2 Fun Bike/Fun Walk for Family 3 Festival Makanan Johor, @J-City 4 Colouring “Green Concept” Competition For Kids 5 Lucky Draw (1 Grand, 10 Reguler) 6 Pairing Event (3rd Party, CO-BRANDING OFFLINE Treatment) 7 Radiant 3.0
B. ON-AIR/OFF-AIR MEDIA PLACEMENTS: -
-
Radio Advertisement (ad-lips): No Frekuensi Minggu 1 2x 2
Hari 5 Hari /minggu
Add On & OOH Advertisement: No Cinema Videotron 1 XXI, Cinemaxx Strategic Area 2 Reguler Movie 15” 3 20” Video Graphics & Motion Video 4 Video Graphics 5 Location 5 4 Location Event & Product 6 Event & Product 5 Material 7 5 Material
Stasiun Radio 5
Durasi Konten 15”
Billboard Strategic Area 2D Graphic Visual Event & Product
Posters & Flyers Strategic Area 2D Graphic Visual Event & Product
1 Month 5 Location 5 Material
A3 & A5 25 Location 5 Material
CONCEPT //01/J-City/Medan2016
BASIC READING: C. TTL-DIGITAL ONLINE TREATMENT:
#akuinginpunyarumah (recent treatment)
#brightfuture No 1
2
3
Social Media Facebook Fanpage Account Management
Digital Ads Facebook Ads (facebook account landing page)
Instagram Account Management
Instagram Ads Carousel (facebook account landing page) Google Ads (facebook account landing page)
Evangelist Blogger Review Competition (3 Winner Electronic Prize) Buzzer Review (10 account)
Vlogger Location & Investment Review (5 Account)
INSTRUMEN VISUAL - 01: 1. Mood Board, Program Ambience:
2. Master Design Event Program Logo:
CONCEPT //01/J-City/Medan2016
3. Backdrop/Print Ad Ambience
Product Unit Show / Promo Information
4. Social Media Posting Material:
CONCEPT //01/J-City/Medan2016
5. Digital Ads:
6. OOH/Billboard:
CONCEPT //01/J-City/Medan2016
7. Evangelist Content Buildings & Promotion:
a. 6 Account Review /month. (Activity Review 2x post /6day) b. Recent “Blog Competition 2016” (5 Top Winner) Re-Review c. Affiliate Website Promotion (local national) - www.medanrumah.com - www.lamudi.co.id - www.rumah.com - www.iklanrumah.net
CONCEPT //01/J-City/Medan2016
VENUE AREA: J-CITY, Medan Johor Metropolitan, Jl. Karya Wisata
CONCEPT //01/J-City/Medan2016
CONCEPT //01/J-City/Medan2016
COMMUNICATION “Draft” PLAN: (Treatment /3Month) Month
Desember
Week
1
2
3
Quarter Periods Treatment Januari 4
1
2
3
Februari 4
1
2
3
4
1 2 3 4 STARTER Offline (event) treatment
Jalan Sehat Bersama J-City
LAUNCHER & Year Transition Pop Kultura “Pop Up Event”
PEAK Johor Cullinary Festival
Demikian Proposal Program Aktivitas ini kami persiapkan, sebagaimana dengan harapan yang sama terhadap pertumbuhan kegiatan pemasaran J-City dapat kembali terdorong kedalam komposisi kunjungan dan persepsi publik terhadap nilai yang di miliki oleh J-City dapat di terima kembali informasinya secara utuh di tengah-tengah customer dan ataupun penggiat property.
Semoga Kerjasama ini dapat terjalin dengan baik, kami menanti kabar baik dari pihak manajemen dan agenda pertemuan lanjutan. Terima kasih
Preliandy Sutiono Strategic Planner (spdcommunication)