SINAR PERMATA DELI (SPD COMMUNICATION)
Since 1989, SPD Communication has been providing Integrated Marketing Solution for our business partners. Our strength lies in our ability to recognize and deliver the brand message to its target market. Our works include Media & Advertising, Creative Solution, Production Unit, Post Production, Brand Activation, and Digital Marketing. Utilizing stateof-the-art production equipment, we are able to produce a high quality, professional and effective advertising material. Emphasizing creativity, innovation, and effectiveness, SPD Communication looks forward to building a mutual business relationship with you and grow together as a business partner.
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BASIC READING
ONLINE INFORMATION PORTAL http://www.digitec-watch.com/
ONLINE INFORMATION PORTAL http://digitec.my.id/
Japan-manufactured branded watch, suited for both men and women who are active and always on-the-go. We understand that you need durable and comfortable watch, but both trendy and chic at the same time. Perhaps the sun, wind and fresh air are what you need. DIGITEC IS DESIGNED FOR THOSE WHO ARE READY FOR THE GREAT OUTDOOR EXPERIENCE. It is for those who are game for challenge and adventurous activities. Feel the comfort, go with style. Our design is also suited for underwater activities. Our product is suited for 100 meters below sea level with no inner condensation. Simply said, with Digitec Watch, you can go ahead with any water sport activities, whatever they may be.
COMMUNICATION PLAN
Social Media Management (fanpage, instagram, vlog)
ONLINE Digital Ad (Facebook, Instagram, Display Network)
MEDIA PLACEMENT & PUBLICATION
HIGH/LOW (NO BIG DEAL)
LOCAL NATIONAL WIDE, ( Print Ad, OOH, K.O.L)
OFFAIR
A. Challenge Session (Community/Sports Club) B. Open Booth – Product Display (Games-Direct Selling) Indoor Public Space #nobigdeal
Gambar Bagan 1.1 Garis Besar Mekanisme
Campaign Logo
HIGHer Ground / LOWer “DIGITEC, Profesional Digital Watch” Absolutely have no problems to deal with, Its like A NO BIG DEAL. With 100m Water Durability. We try to Pull up these campaign tagline in life as mood booster, contained daily push/pull activity (outdoor-indoor) Finding “Hearted” Brand Positioning for DIGITEC Keyword: Outdoor Watch, Professional, Tough, Water Resistant, Japan Technology, No Big Deal
Informasi Utama: Tekstual Judul Treatment, Offline/Online,
Nama Campaign /Hastag:
Eksposur Utama Subyek/Obyek: Visual Varian Produk Ekspos, Aktivitas terkait-Luar Ruangan,
Gambar 1.2 Visual Design Composition (Large Format “implementation� Version)
ONLINE RECOMENDATION SOCIAL MEDIA MANAGEMENT FACEBOOK-INSTAGRAM Pengelolaan akun sosial media DIGITEC, dengan menggunakan tema campaign #nobigdeal yang mencakup akun Faceboook Fanpage & Instagram. KOMPOSISI KONTEN POSTING MATERIAL & DIGITAL AD (2x Posting /7Hari): 1. 25% Inspirasi produk yang dapat di gunakan di aktivitas dengan korelasi yang sesuai dengan karakter produk (soft sale) / Product Knowledge. 2. 25% Interaktif, Mis: Tebak gambar, Pertanyaan Historial, Temukan Perbedaan dalam gambar, Menyetel Jam Tangan DIGITEC. 3. 25% Informasi (umum) konteks terkait dengan aktivitas outdoor/olah raga ekstrim nasional/Mancanegara. 4. 20% Quotes mengenai inspirasi kehidupan sosial masyarakat dengan mobilitas tinggi dan sporty. 5. 5% Digital Ad (facebook-instagram)
Gambar 1.3 FACEBOOK FANPAGE (Home Page/Wall)
REKOMENDASI TREATMENT ONLINE: 3/8 A. TRIVIA / QUIZ (Starter) u/ 2 ORANG PEMENANG a.1 Susun Puzzle Desain Kemasan Jam Digitec a.2 Temukan 10Perbedaan pada 4 Gambar/foto Masing - masing pemenang diumumkan Maks 5hari setelah Quiz di tutup. Hadiah: Merchandise dari Digitec + Pulsa Rp 50.000 B. NO BIG DEAL CHALLENGE (Medium) Tantangan No Big Deal: Posting “Foto” Aktivitas Outdoor mu dengan menggunakan/dengan Jam Tangan DIGITEC, Dengan Caption yang menarik (maks 100 Karakter) Untuk dinikmati dan kemudian minta sang kekasih u/ nyatakan cintanya dengan gaya itali, Upload Video Pendekmu (maksimal durasi 15”) dan Nyatakan balasan mu di wall fanpage indocafe cappucinno. Hadiah: 1 Buah Jam Tangan Digitec + Merchandise C. TRIVIA / QUIZ (Grand) c.1 Susun Gambar sesuai dengan urutannya c.2 Teka-teki silang tentang kelebihan jam DIGITEC Masing - masing pemenang diumumkan 7Hari setelah Quiz di tutup. Hadiah: Merchandise dari Digitec + Pulsa Rp 100.000
Gambar 1.4 INSTAGRAM ACCOUNT (Timeline)
(Social Media Prize) MERCHANDISE RECOMENDATION
Outdoor Cellular Phone Chase Anti Shock
Action Camera Mount (helmet), Universal for Xiaomi,Gopro,Etc
Action Camera Mount (Hand Strap), Universal for Xiaomi,Gopro,Etc
@ <200.000
Gambar 1.5 FACEBOOK AD
Gambar 1.7 INSTAGRAM AD (Carousel)
(Sponsor)
(Public)
Gambar 1.6 DISPLAY NETWORK (National Wide Range Ad)
MAIN EXPOSURE
OFFLINE RECOMENDATION RELATED OFFLINE TREATMENTS (Brand Awareness & Online Content Source) Pelaksanaan kegiatan di lokasi tertuju Initiatives Based: DIGITEC #nobigdeal GAMES & CHALLENGE RROADSHOW (4 Kota: Medan, Bandung, Jakarta, Makasar) Aktivitas Outdoor, Kriteria: Ruang Taman Terbuka/Lapangan Terbuka/Balai Olah Raga Wilayah Kota/Arena Olah Raga
GOAL SET BENEFITS: Brand Awareness (public creative outdoor activity) Product Positioning & Promo Bundling (direct selling) Local Youth Database (for advance purposes)
A. CHALLENGE SESSION
WALL CLIMB Tantangan kompetisi bagi pelaku wall climbing dengan kategorial: Universitas, Atlit Amatir & Profesional sampai dengan kelas (umum/pelajar). Penilaian dilakukan oleh tim praktisi yang berkaitan dengan bidang kegiatan ini.
SWIMMING Kejuaraan Antar Sekolah/Universitas/Lembaga Di Area Kota Kegiatan Berlangsung dengan keterlibatan lembaga bidang ke olah ragaan (pemerintah dan swasta)
B. GAMES SESSION & DIRECT SELLING
Wheel of Fortune Games, Peserta yang berhak adalah pengunjung lokasi aktivitas yang sudah membeli produk DIGITEC dan Sudah Berinteraksi dengan Display Booth DIGITECH. Hadiah Hiburan di persiapkan oleh pihak klien Dan panitia pelaksana. Manpower:
SPG 2 Org, Team Leader 1 Org, Project Officer 1
Org
Display instruments: Wheel of Fortune
LCD TV, Display Booth, Portable
Direct Selling Booth, Custom Design “DIGITEC” Implementasi Area Kota Jakarta-Medan. Material HPL Finishing Duco, Karakter Dataran Rendah dan Dataran Tinggi.
GAMES & DIRECT SELLING VENUE RECOMENDATION @MEDAN, North Sumatera
Sun Plaza is a shopping mall located in Medan Polonia, Medan. This shopping center building have 6 floors designed with the concept of Family Mall. Wikipedia Address: Jalan Kh. Zainul Arifin No. 7, Madras Hulu, Medan Polonia, Kota Medan, Sumatera Utara 20152
the Iconic landmark of Medan - CENTRE POINT MEDAN, the super regional shopping destination in the heart of the city offering people the very best of shopping and lifestyle experience.
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Preliandy Sutiono Strategic Planner 0816-1722-5337 DIGITAL & EVENTS Jl. Puteri Merak Jingga No. 17E Medan, Sumatera Utara
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