Design Project Proposal Template

09 / 21 / 2017

PROJECT PROPOSAL WEB DESIGN & DEVELOPMENT

Prepared for Mr. David Bohm New World Initiatives (202) 659-0000

Reference Number: 2017-0002 Prepared by: Your Name Here Valid Until: January 1, 2018

Contents

Executive Summary

14

About Us

17

Services

18

Clients

22

Meet the Team

24

Project Summary

29

Goals & Objectives

30

Main Site Features

31

Proposed Site Map

32

Target Audience

34

Proposed Team

36

Project Timeline

37

Detailed Milestones

38

Fee Summary

40

Detailed Estimate

41

Relevant Experience

43

Design Packages

50

Additional Services

51

References

52

Conclusion

53

“

You can purchase this InDesign template for $12 USD right here! It’s 60+ pages, uses layers, character & paragraph styles, and free fonts.

Plus it comes with a Word version and an Excel invoice.

MAXWELL ALIQUET

Founder, This Company

SECTION 1 / BACKGROUND

Executive Summary PRIMARY OBJECTIVE This document sets forth a proposal to build a fictitious website. The new website will require a content management system to edit and publish content. The content consists of both text and image as well as project portfolio imformation content for use on standard web pages.

The CMS backend will allow for the enhanced management of content for publishing. This proposal outlines the project and provides an estimate for the anticipated scope of the new website.

GAPS & OPPORTUNITIES Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo et imperdiet. Nullam urna urna, luctus non lacinia nec, tincidunt non odio.

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PROPOSED SOLUTION We recommend a full service web site solution that includes e-commerce. We also recomend that inventory automation, product photos and detailed product information be considered for Phase I. Primary components include: ``Site Creation Full service web site with e-commerce including inventory automation ``Custom Image Viewer Custom built product image viewer to display high resolution images. ``Ongoing Site Maintenance Monthly site updates with new information using a CMS. Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis. Ut consectetur lorem ipsum dolor sit amet.

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14

REDUCED TIME AND EFFORT

INCREASE TRAFFIC

IMPROVED USABALITY

ATTRACT REPEAT VISITORS

REDUCED TIME AND EFFORT

IMPROVING DOMAIN AUTHORITY

IMPROVED USABALITY

REDUCE BOUNCE RATE

REDUCED TIME AND EFFORT

EASIER TO UPDATE

REDUCED TIME AND EFFORT

ENHANCED EXPERIENCE

MAKING COMPLEX INFORMATION ACCESSIBLE

SECTION 1 / BACKGROUND

About Us “Ut wisi enim ad minim veniam, quis nost exer ci tation ullam corper suscipit lobortis nisl” BACKGROUND Over the past twenty years, yourStudio has been creating compelling designs for a wide variety of project types. As a full service graphic design and web development agency, yourStudio has grown from a small team of 5 to an international design studio operating out of three countries.

Throughout our evolution, we have continued to define and lead the web development sector category and created a rich tradition of award-winning projects.

EXPERIENCE With experience ranging from print collateral and web design, social media planning and marketing, to online inventory/database systems, our project list has grown to include an extensive list of internationally recognized clients including: Mercedes-Benz, International Government Agency, Environmental Development Corporation, Ignite Social Media and the World Design Organization

PHILOSOPHY We don’t believe in short cuts. At yourStudio, every successful project starts with an intensive information gathering and planning phase that pays off ten fold once it’s time to execute the end product. Better attention to these items in the beginning leads to better results for our clients. Along the same lines, throughout the development phase we avoid hacks as well as intrusive modifications to existing extensions. This streamlines your upgrade path and makes future edits a breeze. Our focus remains on maintainability and future expandability in every single project.

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SECTION 1 / BACKGROUND

Services 

Planning & Research Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo et imperdiet.



Web Design & Development We develop websites on a variety of frameworks including WordPress, Rails, and Angular.js. We start with a strategy that reflects your objectives; work with the right technologies that match your requirements.



Web Application Development We develop custom Rails, Linux, Apache, PHP & MySQL web applications and websites. We are else experts with the Kohana development platform and well-versed in AJAX, HTML5, jQuery and JavaScript.



Search Engine Marketing & SEO Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. sociis natoque penatibus et magnis dis ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur.



Social Media Integration Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mau ris viverra erat a ipsum facilisis eu tristique turpis luctus. Et magnis dis ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur.

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SECTION 1 / BACKGROUND

Core Competencies BACKGROUND Over the past twenty years, yourStudio has been creating compelling designs for a wide variety of project types. As a full service graphic design and web development agency, yourStudio has grown from a small team of 5 to an international design studio operating out of three countries.

Throughout our evolution, we have continued to define and lead the web development sector category and created a rich tradition of award-winning projects.

With experience ranging from print collateral and web design, social media planning and marketing, to online inventory/database systems, our project list has grown to include an extensive list of internationally recognized clients including: Mercedes-Benz, International Government Agency, Environmental Development Corporation and the Grand Conseil Scolair.

Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo.

CORE COMPETENCIES Information Technology

100%

Information Architecture

100%

Mobile app development Research and Analysis

90% 80%

Strategic Planning

850%

Marketing

100%

Public Relations 60%

Copy Writing

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SECTION 1 / BACKGROUND

Design Process







KICK-OFF MEETING

DISCOVERY

CONTENT







CLIENT FEEDBACK

DEVELOPMENT

BETA LAUNCH

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





WIREFRAMES

VISUAL DESIGN

PRESENTATION







USER TESTING

FINAL RELEASE

ANALYTICS

21

SECTION 1 / BACKGROUND

Clients

45TH STREET

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SECTION 1 / BACKGROUND

Testimonials DAN CHAN Co-Founder / 45th Street

“The team is always willing to go the extra mile for our team and our clients. They frequently assist us with last minute requests and questions, helping us give our clients the very best service. “ WILL CENDEJAS Co-Founder & Director / 45th Street

“The CMS backend was solid and allowed for the enhanced management of content for quick and efficient publishing. “ LENA RODRIGUEZ Owner / Seed

“We couldn’t have been more

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pleased with the proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. ” LINDA ARREDO Director / The Peak Foundation

“The team came up with the design on their first try, delivered the complete package on a reasonable budget, and then continued to finetune it until the outcomes aligned with the project goals and objectives.

They frequently assist us with last minute requests and questions, helping us give our clients the very best service”

23

SECTION 1 / BACKGROUND

Meet the Team WE’RE SMALL BUT MIGHTY At yourStudio we understand the needs of our clients, as well as the trends driving innovation. Our team includes people with a wide range of skill sets and backgrounds to ensure we are best positioned to help our customers be successful.

Linda Arredo Our fearless leader!

Maria recognizes the potential for a revolutionary app market and pioneers software develpment to capitalize on the potential of emerging technologies.

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Kenneth Luna

Aki-Petter Lind

Kenneth is the Chief

Aki is the Lead

Financial Officer and

Developer and Web

Chief Operating Officer.

Application Officer.

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Lena Rodriguez

Gioia Mancini

Claudia Cropper

Will Cendejas

Lena is a Lead Designer

Gioia is the Chief

Claudia is the is the

Will iis the Manager

and Project Manager.

Financial Officer and

Director of Sales.

of Technical Services.

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Chief Operating Officer.

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25

SECTION 1 / BACKGROUND

Meet the Team

Linda Arredo

Claudia Cropper

Gioia Mancini

Partner & Principle

Chief Financial Officer

Lead Developer

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Will Cendejas

Kenneth Luna

Aki-Petter Lind

Front End Engineer

Digital Media Associate

Junior Web Designer

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“

We conceived this studio to be more than a place of work. The goal we’ve had from the beginning is to create an environment where we enjoy working together as a team and are able to serve our clients to the fullest.

MAXWELL ALIQUET

Founder, This Company



Efficient and Simple Strip out irrelevant information in order



to reduce number of content pages.



Link Checker Broken link checker plug-in that will



search through all content for links.



Application Security Protection from unauthorized access,



use, modification, or disruption.



Competition Differentiation Set products and services apart from



those of your competitors. .



Integrated Analytics How customers are landing on-site and



what channels are contributing.



Intuitive Dashboard Recognizable metrics allowing data to be acquired with modest effort.



SECTION 2 / APPROACH & PROPOSED SOLUTION

Project Summary In this section, we will outline exactly how yourStudio will address all of the functional requirements outlined in Client’s request for proposal, including design, template creation, CMS deployment, social media integration, import of existing contentand hosting.

INTERFACE DESIGN AND USER EXPERIENCE User-Centered Design Our team prioritizes user-centered design, allowing our clients and stakeholders to interact with a prototype (or mock-up) before the start of actual development. This allows us to best understand the functional requirements, that is the affordances and features from a user’s point of view.

In our experience our clients value this design methodology, as it gives them confidence about the project from the start and prevents many unexpected outcomes after their investment Automated Testing Tools Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo et imperdiet. Dum fermentum nunc. Ad minim veniam ris

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GRAPHIC DESIGN The graphic layout and design will follow the existing style guide that specifies corporate colors, font treatment, and logo usage.

Additionally, the proposed redesign concepts will embody a site that feels professional, trustworthy and established. The redesigned site will also give the user the sense that the site is easy to use, contains clear descriptions and showcases trustworthy services and personalized attention.

DELIVERABLES Feedback Form Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo. Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut conse ctetur condimentum justo.

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29

SECTION 2 / APPROACH & PROPOSED SOLUTION

Goals & Objectives To ensure that we fully understood the scope of the project, our team detailed each of the functional as well as the technical requirements utlined in the body of the [RFP]. Below you’ll find each requirement we were able to identify alongside the solution that [your studio] will apply to meet all requirements. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo .

GOAL 1 Improving Site Design Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris viverra erat a ipsum facilisis eu tristique turpis luctus. Ut consectetur condimentum justo . ``Objective 1.1: Liquam elementum accumsan nulla, eget cong orci laoreet eu ut luctus. ``Objective 1.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. ``Objective 1.3: Dolor suspendisse pretium vitae nunc viverra ornare etiam.

GOAL 2 Content Reorganization Proin enim sapien, augue duis dolore eu, biben dum fermentum nunc. Ad minim veniam ris. ``Objective 2.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. ``Objective 2.2: Ut luctus justo. Suspendisse mollis convallis sed convallis penatibus. ``Objective 2.3: Dolor suspendisse pretium vitae nunc viverra ornare etiam.

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SECTION 2 / APPROACH & PROPOSED SOLUTION

Main Site Features SUMMARY The primary role of the proposed website is to establish an effective and efficient communication tool that keeps all the website’s users connected and informed about the latest services, events, and activities. The website must also serve as a trusted source for news at both national and international levels The website design will stand out from its market competition through active and energetic page design; the site map will be constructed in an organized manner, displaying all necessary links and buttons for a smooth page navigation that leads to the ultimate user experience. `` Develop overall functionality and user interface in order to encourage browsing and repeat visits. `` Build a latest news/blog section allowing staff members to create regular content. `` Create a content management system allowing user to add and remove listings, content or images. `` Create custom page layouts as per the clients requests as well as market research. `` Integrate clients social profiles such as facebook and twitter with the option for twitter feeds. `` Provide twitter and facebook designs matching website branding. `` Use a responsive framework so it will be fully compatible with all mobiles and tablet devices.. `` Complete onsite optimisation for relevant and quality UK and local search results. `` Build a user friendly property search feature that allows the user to speci

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SECTION 2 / APPROACH & PROPOSED SOLUTION

Proposed Site Map HOME

Header Navigation

 ABOUT US

SERVICES





2

INITIATIVES

PROJECTS





History

Direction

Give Good

Latest

Staff

Branding

Lifestyle

Pro Bono

3

Interaction

1

First Site Framework Detail This basic website flowchart was done right here

2

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1 Forums

Community

Contact

RESOURCES

NEWS





Connect

Latest

Guide

Events

Help

4

Search

Login

BLOG

CAREERS





Archive

Locations Openings

Published

3

Third Site Framework Detail Proin enim sapien, augue duis dolore eu,

4

Fourth Site Framework Detail Proin enim sapien, augue duis dolore eu,

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SECTION 2 / APPROACH & PROPOSED SOLUTION

Target Audience “Ut wisi enim ad min im veni am, quis nost exe rci tati on ullam corper nisl ut aliq uip” The members of the target audience are highly active with a short attention span.

They are 20–30 year olds who demand quality and dependability that theClient promises to bring tot heir changing lives.

They have expressed an interest in [the name of the project] because such a resource will accommodate their active lifestyles at an affordable monthly membership price.

This youthful market is highly educated and thinks both critically and progressively.

DEMOGRAPHICS Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis

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luctus. Ut consectetur condimentum justo et imperdiet. Nullam urna urna, luctus non lacinia nec, tincidunt non odio. ``Attribute One sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. ``Attribute Two sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. ``Attribute Three sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

VALUES AND BELIEFS Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

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SECTION 2 / APPROACH & PROPOSED SOLUTION

Lifestyle Characteristics

Use mobile devices excessively

Adopt new technology quickly

Socialize while consuming

Positive and communityoriented

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Mobile Usage

Socializing

Focus

Stream Videos

33%

52

hrs

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37% 15%

75%

74%

35

SECTION 2 / APPROACH & PROPOSED SOLUTION

Proposed Team CLIENT

DEVELOPER STUDIO

LINDA ALVAREZ Principle

CONSULTANT

CONSULTANT

LIAM FERRO Job Title

LUCA ESWICK Job Title

WILL STEVENS Job Title

MARIA GOLEZ Job Title

GIOIA MANCINI Job Title

WILL CENDEJAS Job Title

KENNETH LUNA Job Title

AKI-PETTER LIND Job Title

GIOIA MANCINI Job Title

GIOIA MANCINI Job Title

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GIOIA MANCINI Job Title

36

SECTION 2 / APPROACH & PROPOSED SOLUTION

Project Timeline TIMEFRAME We anticipate that the scope of services as described above will take 16 weeks to complete. We commit to meeting all of the Client’s timeframe requirements by the completion date of Friday, July 29, 2017

WEEKS

1

2

3

4

5

6

Discovery Design Development

Week 1: Discovery Mutiple research and discovery sessions involving interviews, focus groups, and comparative analysis of competition, as well as precedent studies.

Week 2: Planning Mutiple meetings with clients/stakeholders either virtually or face-to face to develop a navigational map that includes all major page elements such as page titles, functionality, and navigational organization.

Week 3: Design Design mock ups are created and presented for feedback in order to establish a design that meets the goals of the new website.

Design mockups include homepage designs,

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major internal page designs, desktop views and mobile views.

Week 4: Development Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Week 5: Testing Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit esse molestie conse quat. Vulputate velit esse molestie.

Week 6: Site Launch Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

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SECTION 2 / APPROACH & PROPOSED SOLUTION

Detailed Milestones Discovery Sessions Goals & Objectives Writing of Creative Brief Site Architecture Plan Scope Review Wireframes & Sitemap Design Mock-Up 1 Design Mock-Up 2 Design Mock-Up 3 Content Writing Final Copy Sign Off Development Beta Testing Final Revisions Launch WEEK 1

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WEEK 2

WEEK 3

WEEK 4

WEEK 5

WEEK 6

WEEK 7

WEEK 8

WEEK 9

WEEK 10

WEEK 11

WEEK 12

WEEK 13

39

SECTION 2 / APPROACH & PROPOSED SOLUTION

Fee Summary OVERVIEW & SCHEDULE yourStudio has analyzed the needs of [insert client] in detail in order to arrive at the following fee and detailed estimate. A retainer of 10% of the total budget is required when the contract is signed. The remaining balance will be paid after each phase milestone approval.

E-commerce platform fees are not included in this proposal. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem. Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit esse molestie conse quat.

Total Weeks

25 weeks

Total Expenses:

$13,200

Total Fees

$261,200

Total Fees & Expenses

$261,200

FEE SCHEDULE Progress Billing at the end of Phase 1: 11.5%

$5,000

Progress Billing at the end of Phase 2: 11.5%

$6,500

Progress Billing at the end of Phase 3: 11.5%

$15,200

Progress Billing at the end of Phase 4: 11.5%

$8,250

Progress Billing at the end of Phase 5: 11.5%

$3,400

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SECTION 2 / APPROACH & PROPOSED SOLUTION

Detailed Estimate DEVELOPMENT Consulting Fees (hourly total)

$4,500

Content Management System

$3,000

Web Design

$1,000

Graphic Design

$2,500

HTML & CSS

$3,000

Stock Photography

$8,000

Coding

$10,000 Subtotal $36,100

INTEGRATION Demand Generation Platform

$12,000

Hosting and System Maintenance

$4,500

Online Advertising Integration

$8,000 Subtotal $24,500

TOTAL

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TOTAL

$60,600

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Relevant Experience “ They pulled off some very tricky programming to get the site to do exactly what we wanted.�

We combine strategic thinking with design and emerging technologies in order to deliver innovative solutions. In 2016 our projects won top honors from Awwwards, IMA, and W3.

CORPORATE EXPERIENCE Conse ctetuer adipiscing elit duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem. Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit. tincidunt non odio. Conse ctetuer adipiscing elit duis autem vel eum iriure aenean placerat sem. Phasellus nec erat nibh duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

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NONPROFIT EXPERIENCE Natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Lorem ipsum dolor sit amet, conse ctetuer adipiscing elit duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Onse ctetuer adipiscing.

CLIENT LIST `` First Intervention Project `` Econonic Development Initiative `` Food & Water Watch `` The Education Abroad Network (TEAN) `` Business Improvement District `` K-12 Tennessee Energy Education Network `` House Committee on Small Business

`` Water Charity For Safe Water & Sanitation

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Social Media

Technologies `` Drupal `` PHP `` Google Vis `` Javascript `` Aenean

IOS SOCIAL MEDIA PLATFORM Next Gen Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis luctus. Aenean in metus nec libero tempus consectetur. Cras lacinia dolor eget est elementum hendrerit.

Donec quis justo sem. Aenean orci nibh, porttitor ac molestie.

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Technologies: Drupal, PHP, Java, MySQL, CSS, HTML, Google Visualisation API, Flash and JavaScript

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Digital Publishing

Technologies `` Drupal `` PHP `` Google Vis `` Javascript `` Aenean

MODERN DIGITAL READING TOOL The Early Education Initiative Proin enim sapien, augue duis dolore eu, bibendum fermentum nunc. Mauris viverra erat a ipsum facilisis eu tristique turpis luctus. Aenean in metus nec libero tempus consectetur. Cras lacinia dolor eget est elementum hendrerit.

Donec quis justo sem. Aenean orci nibh, porttitor ac molestie.

Conse ctetuer adipiscing elit duis autem vel eum iriure dolor hendrerit in vulputate velit esse molestie consequat.

Technologies: Drupal, PHP, Java, MySQL, CSS, HTML, Google Visualisation API, Flash and JavaScript

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Alternative Project Layout

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



SECURE

EASY PAYMENTS

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



UNIVERSAL

DETAILED ANALYTICS

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Pudam que ma et enis etur si con con niati rempor maio venistotas dolestet, non non excera quidunt volupture eseque excerit, qui dunt, qui ad que mo ipsapitae voles dus re sita nullamus dolumquo dolorite veliqui dem con eum volore simus. Luptam qui doluptas maio ium quam ratqui ulpa aut quidunt volupture eseque excerit,

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Project Team Resumes KEY STRATEGISTS We have been building custom websites and delivering online marketing services to businesses since 2005. We have built a solid reputation throughout the years with emerging businesses throughout the world.

All of our key strategists have a minimum of 5 years of dedicated website strategy experience and some closer to 15. One or more of our experienced strategists are assigned to every project.

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EDUCATION Master of Fine Arts, Interior Design Savannah College of Art and Design Savannah, GA Master of Fine Arts, Interior Design Savannah College of Art and Design Savannah, GA

Gioia Mancini Lead Developer

Over 9 years of web development experience, with proven background successfully managing all facets of site development, from initial design and architecture to deployment and client management.

LANGUAGES JavaScript, JSP, (X)HTML, HTML5, CSS, CSS3, PHP, JavaScript, jQuery, MySQL, Action Script

SKILLS Layout Design, WordPress, Genesis Framework, Custom Theme Development, Plugin Development, Joomla, Application Development, PSD to HTML, SEO, SEM, Web Analytics, Facebook Pages

SELECTED RELEVANT EXPERIENCE X4 Media Group Director of Web Development 04/2011–05/2012 Responsible for leading and managing all facets of web design and development projects including project prioritization, strategic planning, conceptual design, development, execution, implementation and testing. Management of development and production environments and associated resources including server-side applications and databases.

Elemental Media Group Director of Web Development 04/2011–05/2012 Oversee all web projects and services including dynamic website design, site architecture, front-end development and programming using PHP, MySQL, HTML(5)/XHTML, CSS(3), JavaScript and various CMS tools. Responsible for server configuration and administration, acquisition of domain names, SEO, and brand development.

Elemental Media Group Director of Web Development Houston, TX / 04/2011–05/2012 Responsible for leading and managing all facets of web design and development projects including project prioritization, strategic planning, conceptual design, development, execution, implementation and testing. Management of development and production environments and associated resources.

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Design Packages

BASIC PACKAGE

SILVER PACKAGE

GOLD PACKAGE

$889

$1289

$2389

5 Page Website Design and Construction

7 Page Website Design and Construction

12 Page Website Design and Construction

Up to 20 Images and Graphics Included

Up to 30 Images and Graphics Included

Unlimited Images and Graphics Included

1 Years Free Website Hosting & Domain Name Registration

1 Years Free Website Hosting & Domain Name Registration

2 Years Free Website Hosting & Domain Name Registration

Tested on All Major Browsers & mobile devices

Tested on All Major Browsers and mobile devices

Tested on All Major Browsers & mobile devices

Basic Website SEO

Basic Website SEO

Basic Website SEO

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SECTION 3 / PROJECT TEAM & RELEVANT EXPERIENCE

Additional Services For an additional fee, you can add any of these services to a web design and development package in order to further customize your project. Pricing is hourly unless otherwise noted.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

Stock Video Footage

Custom Photography

Custom Video

1

+$120

Focus Groups

+$100

Statistical Analysis

88 PHOTOGRAPHY & VIDEO

Stock Photography

Web & E-Mail Surveys

+$90

88 AUDIO-VIDEO PRESENTATIONS Professionally designed & optimized and most can be completed within 2 weeks of the project start date.

+$501 Slide Deck Presentations

+$120

Education Seminars/Webinars

+$175

Narration

+10%

Captioning

+10%

+$751 +$120 +$150

Stock Photography and video footage are priced per item

and may vary depending upon quality/content

88 IN-DEPTH RESEARCH We can conduct research throughout the United States as well as globally, either in person or utilizing online techniques.

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

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SECTION 4 / CONCLUSION

References David Bohm Community Outreach Leader New World (202) 659-0000 d.boehm@newworld.com Include details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.

Felix Hoch Director Digital Strategy Food & Water Watch (202) 683-0000 |f.hoch@fwwatch.org Include details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.

Leah Baumgaertner Early Intervention Director Orange County Crisis Center (202) 637-0000 | baumgaertneer@occc.org Include details about your professional relationship. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Ipsum dolor sit amet, consectetuer adipiscing elit.

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SECTION 4 / CONCLUSION

Conclusion “Ut wisi enim ad min im veni am, quis nost exe rci tati on ullamcorper suscipit lobortis nisl ut aliquip” PRIMARY OBJECTIVES yourStudio remains committed to creating networks and solutions that are smarter, and more durable, with a generational approach to an evolutionary infrastructure.

More specifically, yourStudio supports Pubic Sector clients around the world by delivering innovative, integrated capabilities through advanced technologies, and services.

We not only understand the unique challenges of government entities, but also bring years of personal experience to help solve these challenges. For this project

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| Project Proposal No. 478625-7657

to achieve its full potential, the following components must be present: As mentioned in our executive sumary, we recommend a full service web site solution that includes e-commerce. We also recomend that inventory automation, product photos and detailed product information be considered for Phase I. Primary components include: ``Site Creation Full service web site with e-commerce including inventory automation ``Custom Image Viewer Custom built product image viewer to display high resolution images. ``Ongoing Site Maintenance Monthly site updates with new information using a CMS. yourStudio has the skills, experience and enthusiasm you are looking for to develop your website and ensure that all 4 essential components are in place. We feel confident that our proposed approach will deliver an optimized, engaging and user-friendly experience. If you require anything additional please don’t hesitate to contact us.

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WEB SITE PROJECT PROPOSAL

Acceptance of Proposal PROJECT DETAILS Client: Company Name

Project: Company Name

Contact: 123 Main Street City, State 12435

Project No: 4667-0112

Date: August 1, 2017

Reference Proposal Date: July 27, 2017

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY COMPANY By my signature, I accept all details listed in this comprehensive proposal and agree to pay the amount estimated for web design and production costs.

Client Signature

Print Name/Title

Tear along the dotted line

Date

To officially begin the project, please send a signed copy of this agreement along with the outlined down payment to: 123 Main Street City, State 12435

Submitted July 4, 2017 Project No. 478625-7657

Method of payment

Check Credit Card Paypal

54

The next set of pages contain a few extras that are included in your download. Your pruchase also includes an excel invoice.

DON’T FORGET Delete this page before you print!

CONTRACT Company Name 123 Main Street City, State 12435 Project: Project Name Project Number: 3245 Services: Contract Total Cost: Deposit Amount: Remaining Balance:

$00.00 $00.00 $00.00

Discount: Amount Due:

5% $00.00

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY COMPANY Please sign below to signify your acknowledgement and acceptance of all terms spelled out on this and previous pages.

Client Signature

Print Name/Title

Date

THANK YOU FOR YOUR BUSINESS Payments may be remitted via PayPal, Bank Transfer or Check made out to ink Studios. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.

yourstudio

yourstudio.com

455 Main Street

t. 555.555.1234

City, State 12435

f. 555.555.2345

COMPLETION Company Name 123 Main Street City, State 12435 Project: Project Name Project Number: 3245

PROJECT COMPLETED In signing this document, I confirm that <company> has completed work on the <project> as outlined in the contract agreement dated <date>. Final deliverables are accurate and complete and contain no typos, design errors or incorrect information. Phasellus nec erat nibh, id convallis orci, consectetuer adipiscing elit. Maec sed diam nonum nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Aenean placerat sem sit amet odio. Vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim.

Client Signature

Print Name/Title

Date

THANK YOU FOR YOUR BUSINESS Payments may be remitted via PayPal, Bank Transfer or Check made out to ink Studios. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.

yourstudio

yourstudio.com

455 Main Street

t. 555.555.1234

City, State 12435

f. 555.555.2345

INVOICE Company Name

July 31, 2017

123 Main Street

Status: Pending

City, State 12435 Project: Project Name Project Number: 3245

ITEM DESCRIPTION Web Design

UNIT PRICE

QTY

PRICE

$1,100.00

1

$1,100,00

$1,250.00

2

$2,500,00

$950.00

1

$950.00

This is made using the InDesign tables feature. If you are unfamiliar with InDesign tables please take a look at this overview: http://help.adobe.com/en_US/InDesign/6.0/WSa2 85fff53dea4f8617383751001ea8cb3f-6ff2a.html

Template Design Aptent taciti sociosqu ad litora torquent per conu bia nostra, per inceptos himenaeos. Nam ut metus tortor, sed ultricies sem ut metus tortor sem hendrerit fermentum. conu bia nostra, per inceptos himenaeos. Nam ut metus

Business Card Design Aptent taciti sociosqu ad litora torquent per con ubia et nostra, per inceptos himenaeos. Nam ut metus tortor, sed ultricies sem. Donec scelerisque tellus ut sem hendrer.

Subtotal Taxes TOTAL

THANK YOU FOR YOUR BUSINESS Payments may be remitted via PayPal, Bank Transfer or Check made out to ink Studios. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.

$950.00 $0.00 $4,550.00

yourstudio

yourstudio.com

455 Main Street

t. 555.555.1234

City, State 12435

f. 555.555.2345

CREATIVE BRIEF

Client Overview PROJECT INFO Client: Company Name Goes Here

Date: August 1, 2017

General Description/Specs:

SPECIFICS Purpose:

Budget: Others Involved: Target Audience:

Goals:

Competition:

Due Date: Circle one below

Fixed date

Submitted July 4, 2017 Project No. 478625-7657

Flexible date

59

CREATIVE BRIEF

Client Questionnaire PROJECT INFO Client: Company Name Goes Here

Date: August 1, 2017

General Description/Specs:

Please describe your company/organisation does:

Do you have an existing website already? If so, why are you looking to redevelop?

Please list at least two competitive websites and relevant URLs, and comment on what you like/dislike about them:

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The following pages contain a starter template for a short proposal.

DELETE THIS PAGE BEFORE USE.

Web Development Short Proposal EXECUTIVE SUMMARY yourStudio will propose a plan in order to design and build a website to accommodate future growth. The [name of website] is one of the major communication channels wih the following issues: difficulty in modification of HTML code, broken links, unecessarily complicated navigation, slow performance, outdated content, and a design that does not reflect the dientity of [insert client name]. yourStudio feels that the new website would greatly beenfit from a content management system (CMS) in order for staff to easily edit and publish content to the internet. The content consists of both unstructured text and image content for use on typical web pages. The CMS backend will allow for the management of both types of content for publishing. The following plans outlines a preliminary project scope as well as an estimate in order to allow [insert client name] to see the big picture.

SCOPE OF WORK The administrative site will be in a secure subfolder of the public website. Active directory security will be applied to the folder to prevent unauthorized access. Any administrator will be able to perform the following content management functions: Page Management 1. List all pages in system 1.1 Search by name, address, title, content 1.2 Sort by date created/updated/published 2. Add new page to system 2.1 Enter page url, name, title, description keywords 2.2 Select page template (to specify layout + content areas)

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WEB SITE PROJECT PROPOSAL

2.3 Add HTML/text to content areas defined by selected template 2.4 Save as draft or publish to website 3. Edit existing page in the system 3.1 Change page name, title, description, keywords 3.2 Change page template + status (Published / Removed) 3.3 Edit HTML/text in content areas 3.4 Add/edit related links 4. Additional Features 4.1 Change page url (* checks for broken links in content/menu) 4.2 Copy to new page (* makes exact copy of page + content) 4.3 iii. Add/remove from main/sub/context menu (* separate from menu management) Menu Management The menu functionality will allow for a three level main menu that is shared across all pages.

The admin will be able to edit the display text (or image file name) and the extended text description for the menu item as well as specify the order that the menu items are displayed. It will be designed in such a way that additional page specific context menus can be added later with minimal changes to the existing system.

BUDGET AND TIMELINE yourStudio believes in empowering our clients during the development process by providing flexibility over the scope of the project. Thus we are proposing a Time and Materials service agreement including up to 600 hours, with the hourly rate for consulting services established at $90. This will give the project the ability to easily adapt to changing circumstances without having to negotiate new pricing each time a change arises. For example allowing yourStudio to propose technical changes in the event that new open source products get released during the development timeframe that will result in feature enhancements and improvements.The following timeframe is provided as a rough estimate

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Project Proposal

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WEB SITE PROJECT PROPOSAL

MILESTONE

PHASE

DURATION

Phase 1

Discovery

2–3 Weeks

Phase 2

Concept Design

3–4 Weeks

Phase 3

Primary Page Development

2 Weeks

Phase 4

Secondary Page Development

3 Weeks

Phase 5

Review and Testing

1 Week

Phase 6

Final Revision and Acceptance

1–2 Weeks

NEXT STEPS To proceed with this project, [insert client name] is required take the following steps: 1. Accept the proposal as is or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply.

2. Finalize and sign contract.

3. Submit initial payment of 50% of total project fee.

CONCLUSION Upon acceptance of this proposal, yourStudio will draft a comprehensive statement of work for your review that will serve as the project contract between the yourStudio and the Client. If you have any questions or need additional information amended to the proposal please don’t hesitate to contact us.

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Project Proposal

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The following pages contain a generic outline for a standard form of agreement of terms and conditions.

DELETE THIS PAGE BEFORE USE.

Standard Form of Agreement Client: Company Name

Project: Company Name

Contact: 123 Main Street City, State 12435

Project #: 4667-0112

Date: August 1, 2017

Reference Proposal Date: July 27, 2017

Identification of the Parties: This Agreement is made between customer [NAME OF CUSTOMER] (the “Customer”) with a principal place of business at [ADDRESS] and designer [NAME OF DESIGNER] (the “Developer”) with a principal place of business at address [ADDRESS].

1. Definitions 1.1 Agreement means the entire content of this Basic Terms and Conditions document, the Proposal document(s), Schedule A, together with any other Supplements designated below, together with any exhibits, schedules or attachments hereto.

1.2 Client Content means all materials, information, factual, promotional, or other advertising claims, photography, writings and other creative content provided by Client for use in the preparation of and/or incorporation in the Deliverables.

1.3 Copyright means the property rights in original works of authorship, expressed in a tangible medium of expression, as defined and enforceable under U.S. Copyright Law. 2. Terms of this Agreement 2.1 The terms of this Agreement shall be effective for 30 days after submission to the Client. In the event this Agreement is not executed by Client within the time identified, the Agreement, together with any related terms and conditions and deliverables, may be subject to cancellation, amendment, change or substitution.

3. Fees and Charges 3.1 Fees. In consideration of the Services to be performed by Designer, Client shall pay to Designer fees in the amounts and according to the payment schedule set forth in the

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STANDARD FORM OF AGREEMENT

Proposal, and all applicable sales, use or value added taxes, even if calculated or assessed subsequent to the payment schedule 3.2 Expenses.

3.3 Deposit. A non-refundable deposit of 50% of the total fee payable under the contract is due immediately upon the signing of the contract. The remaining 50% is due when the Work is completed to the reasonable satisfaction of the Client. [NAME OF DESIGNER] reserves the right not to begin Work until the deposit has been paid in full. This is just an outline to use as a guide for your own terms and conditions.

3.4 Additional Costs. Any outside costs including, but not limited to, equipment rental, photography fees, photography and/or artwork licenses, domain registration, hosting set up fee or hosting will be billed to Client unless specifically outlined in the Proposal.

3.5 Invoices.

4. Photography & Images 4.1 Deposit. A non-refundable deposit of 50% of the total fee payable under the contract is due immediately upon the signing of the contract. The remaining 50% is due when the Work is completed to the reasonable satisfaction of the Client. [NAME OF DESIGNER] reserves the right not to begin Work until the deposit has been paid in full.

4.2 Additional Costs. Any and all outside costs including, but not limited to, equipment rental, photography fees, photography and/or artwork licenses, domain registration, hosting set up fee or hosting will be billed to Client unless specifically outlined in the Proposal.

5. Copyright 5.1 The Client agrees to provide Development team with all necessary files in order to move forward with work outlined in the Project Proposal. Client understands that Developer may choose not to begin work until all files have been received. Final text will be supplied by the Client. The following services constitute the basic identity development services: ``This is a table within the body copy. Lorem ipsum et oiu. ``Ipsum facilisis eu tr tincidunt non odio mauris viverra erat.

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STANDARD FORM OF AGREEMENT

``Mauris viverra erat a ipsum facilisis eu tr tincidunt non odio.

5.2 â&#x20AC;&#x201A;Maec sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Maec sed diam nonummy nibh euismod tincidunt 6. Payment Maec sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

Invoices are payable upon receipt and late fees apply. Maec sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

``This is a table within the body copy. Lorem ipsum et oiu. ``Ipsum facilisis eu tr tincidunt non odio mauris viverra erat. ``Mauris viverra erat a ipsum facilisis eu tr tincidunt non odio.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

7. Timing & Acceptance 7.1 â&#x20AC;&#x201A;Timing. Designer shall prioritize performance of the Services as may be necessary or as

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Agreement

68

STANDARD FORM OF AGREEMENT

agreed upon by the Parties, and will undertake commercially reasonable efforts to perform the Services. Client agrees to review Deliverables within the time identified for such reviews and to promptly either, (i) approve and accept the Deliverables (which will then become the Final Deliverables) or (ii) provide written comments and/or corrections sufficient to identify the Client’s concerns, objections or corrections to Designer.

7.2 Acceptance. Within five (5) business days of receipt of each Deliverable, the Client shall notify Designer of any failure of such Deliverable to comply with the specifications as agreed upon by the Parties, or of any other objections, corrections, changes or amendments Client wishes made to such Deliverable. Any such written notice or electronic mail shall be sufficient to identify with clarity any objection, correction or change or amendment, and Designer shall undertake to make the same in a commercially timely manner. Any and all objections, corrections, changes or amendments shall be subject to the terms and conditions of this Agreement. In the absence of such written notice or electronic mail from Client within said stated time period, the Deliverable shall be deemed accepted.

8. Changes 8.1 General Changes. Unless otherwise outlined in the Proposal, Client shall pay additional charges for changes requested by Client which are outside the scope of the Services, at [NAME OF DESIGNER] standard hourly rate of $120 per hour. Such charges shall be in addition to all other amounts payable under the Proposal, despite any maximum budget, contract price or final price identified therein. [NAME OF DESIGNER] may extend or modify any delivery schedule or deadlines in the Proposal and Deliverables as may be required by such Changes.

8.2 Substantial Changes. If Client requests or instructs Changes that amount to a revision in or near excess of fifteen percent (15%) of the time required to produce the Deliverables, and or the value or scope of the Services, [NAME OF DESIGNER] shall be entitled to submit a new and separate Proposal to Client for written approval. Work shall not begin on the revised services until a fully signed revised Proposal and, if required, any additional retainer fees are received by [NAME OF DESIGNER].

9. Copyright and Ownership 9.1 Original Material. The Client affirms that to the best of its knowledge all materials furnished and used are its own original material or material which they have obtained the copyright to use for the purposes of this Agreement. Written copies of copyright clearances may be required by the [NAME OF DESIGNER]. All deliverables produced for this project and

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STANDARD FORM OF AGREEMENT

any subsequent projects during the term of this contract, shall be the exclusive property of the [NAME OF CLIENT] and [NAME OF DESIGNER] agrees that the Client shall be the copyright owner of the “works for hire” produced under this contract.

9.2 Use by Client. The Client and/or the sponsoring agency reserve a royalty-free, nonexclusive and irrevocable License to reproduce, publish, otherwise use and to authorize others to use the work for purposes outlined in [APPENDIX].

9.3 Use by Designer. [NAME OF DESIGNER] retains the right to reproduce, publish and display all Final Deliverables outlined in the Proposal in the Designer’s portfolios including websites, galleries, design periodicals and other media or exhibits for the sole purposes of recognition of creative excellence or professional advancement, and to be credited with authorship of the Final Deliverables in connection with such uses. Either Party may include a link to the other Party’s website.

10. Indemnification 10.1 By Client. The Client agrees to indemnify, save and hold harmless Designer from any and all damages, liabilities, costs, losses or expenses with respect to any and all claims, demands, or actions brought forth by a third party arising out of any breach of Client’s responsibilities or obligations, representations or warranties under this Agreement. Under such circumstances, Client shall promptly notify Designer in writing of any claim or suit.

Client has sole control of the defense and all related settlement negotiations. Designer shall provide Client with commercially reasonable assistance, information and authority necessary to perform Client’s obligations under this section.

10.2 By Designer. Subject to the terms, conditions, express representations and warranties provided in this Agreement, Designer agrees to indemnify, save and hold harmless Client from any and all damages, liabilities, costs, losses or expenses arising out of any finding of fact which is inconsistent with Designer’s representations and warranties made herein, except in the event any such claims, damages, liabilities, costs, losses or expenses arise directly as a result of gross negligence or misconduct of Client.

11. Termination 11.1 Written Notice. Either party may terminate this Agreement at the mutual agreement of both parties by giving thirty (30) days written notice or if any party: becomes insolvent, files a petition in bankruptcy, makes an assignment for the benefit of its creditors; or (b) breaches any of its material responsibilities or obligations under this Agreement, where breach is not

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STANDARD FORM OF AGREEMENT

remedied within seven (7) days from receipt of a formal written notice of such breach.

11.2 Fees. In the event that this Agreement is terminated by the Client, the Client shall pay all Expenses, Fees, and Additional Costs incurred through to the date of the termination.

The Initial Consultation fee is non-refundable.

12. General 12.1 Notices. All notices to be given hereunder shall be transmitted in writing either by electronic mail with return confirmation of receipt or by certified or registered mail, return receipt requested, and shall be sent to the addresses outlined in the Proposal unless notification of change of address is given in writing. Notice shall be effective upon receipt or in the case of fax or email, upon confirmation of receipt.

12.2 Governing Law. The formation, construction, performance and enforcement of this Agreement shall be in accordance with the laws of the United States and State of Residence without regard to its conflict of law provisions or the conflict of law provisions of any other jurisdiction. notification of change of address is given in writing. Notice shall be effective upon receipt or in the case of fax or email, upon confirmation of receipt.

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY DEVELOPER

Client Signature

Print Name/Title

Date

PROPOSAL AND TERMS OF SERVICES ACCEPTED BY CLIENT Client Signature

.

Print Name/Title

Date

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OUR MISSION Sed sollicitudin, mauris ac posuere pretium, augue dui varius enim, vitae tempus nibh ligula a massa. Maecenas ultricies aliquam ante sit amet varius enim ullam corper.

OUR VISION Mauris ac posuere pretium, augue dui varius en im, vitae tempus nibh ligula a massa. Maecenas ultricies aliquam ante sit amet ullamcorper. Class aptent taciti sociosqu ad litora torquent per varius enim conubia sit amet.

CREDITS Editorial Lorna Goodenough Sammie Osburn Octavia Mccrigh Design Shoshana Cudjoe Dana Radney Malik Brakebil

Photography Six thirty studios © Copyright 2017

yourstudio

yourstudio.com

455 Main Street

t. 555.555.1234

City, State 12435

f. 555.555.2345