Coldwell Banker Previews

LIST WITH THE POWER OF E XPERTISE Coldwell Banker Previews International速

THE PREVIEWS ADVANTAGE ®

A Leader in Luxury Real Estate

For more than 80 years, Coldwell Banker Previews International® has provided a unique fusion of local expertise and global power. To list with a Previews® Property Specialist is to ensure you receive a superior level of personal attention and the utmost discretion. It is the number one reason why owners of the world’s most remarkable homes who have previously sold with Coldwell Banker ® consistently return to enlist the Previews advantage.

Explore the legendary advantages behind the Previews® name.

A LEGACY OF EXPERTISE And Innovation Marketing Luxury Real Estate

Established in 1933, the Previews ® program was born from one man’s desire to show great estates to customers a world away.

By capturing the spirits of these extraordinary homes on film, Henderson Talbot gave wealthy homebuyers a new way to choose residences with confidence. Over the next four decades, Previews remained solely focused on marketing luxury homes under a gold standard of service and innovation.

In 1980, America’s most established real estate brand, Coldwell Banker ®, acquired the rights to create the best-in-class luxury marketing program now known as Coldwell Banker Previews International ®.

Strength of character built over the course of more than eight decades

A Leader in Luxury Real Estate A Global Reputation of Success Coldwell Banker Previews International ® combines specialized knowledge, strategic marketing savvy and unparalleled resources. To ensure property exposure throughout the world where the most affluent buyers live, work, and travel, you need Coldwell Banker Previews International.

National Sales Volume

$38.6 BILLION

estate each year, more than any other real estate brokerage.

NATIONAL LUXURY SALES

Within this, Previews ® handles an average of $106 million 2

Nationally, Coldwell Banker ® sells over $212 billion 1 in real

in luxury home sales every day, totaling more than $38.6

$106 MILLION IN LUXURY SALES EVERY DAY

billion2 annually.

Locally, Coldwell Banker Previews International closed $10.9 billion dollars in luxury home sales in Southern California in 2014—more than any competitor in the marketplace. 1

$10.9 BILLION SOUTHERN CALIFORNIA LUXURY SALES

Ultra-Luxury Properties Coldwell Banker Previews International represents some of the highest priced residences throughout the United States.

1 Data based on closed and recorded transaction sides of homes sold as reported by the U.S. Coldwell Banker franchise system for the calendar year 2014. USD$.

2 Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by the U.S. Coldwell Banker franchise system for the calendar year 2014. USD$.

Local Network

58

5

Throughout Southern California 5

14

Palmdale

15 18

Santa Barbara

15

Ventura

18

Lake Arrowhead

Oxnard Woodland Thousand Oaks Hills Malibu

215

Santa Monica

West Ontario Covina

Beverly 60 Hills Los Angeles

247

San Bernardino

Glendale

10

Corona Anaheim Long Beach

215

Irvine 1

Palm Springs

Hemet

Santa Ana

Huntington Beach

62

10

15

90

Palm Desert La Quinta

215

Mission Viejo Laguna Niguel

Wildomar Murrieta Temecula 15

San Clemente

5

76 79

Oceanside Escondido Encinitas

With 4,100+ independent sales associates in 81 offices, Coldwell Banker Residential Brokerage grossed $18.4 billion in Jolla annual sales*, making Coldwell Banker Residential Brokerage one of the most La successful real estate companies in Southern 8 Santee

California. From exclusive coastal enclaves and lavish city living to distinguished suburban neighborhoods and prestigious San Diego desert communities, Coldwell Banker Residential Brokerage maintains a strong foothold that extends throughout Southern

California, offering a diverse range of luxury properties appealing to buyers from around the world.

Previews® Property Specialists are closely allied with a powerful network of the company’s top real estate professionals in areas all over California, the nation and the world—independent sales associates who are likely to be working with buyers who are in the market for property like yours. To showcase your incomparable property discreetly, powerfully and internationally… choose Coldwell Banker Previews International ®.

* 2014 Southern California total sales volume.

Connected By A Global Network Of Experts in Their Local Markets Listing with Coldwell Banker Previews International速 not only gains you the expertise of someone with a proven track record of luxury home sales, but who has met the most stringent qualification criteria. Only your Previews 速 Property Specialist has access to the Coldwell Banker速 global network of sales associates to connect your property with qualified buyers from around the world.

In addition to the expansive Coldwell Banker international presence, Previews Property Specialists can leverage the worldwide connections of parent company and global residential real estate leader, Realogy Holdings Corp.

Operations by Country COLDWELL BANKER速 REALOGY GLOBAL NETWORK

3,000+

86,000+

43

OFFICES WORLDWIDE

INDEPENDENT SALES ASSOCIATES WORLDWIDE

COUNTRIES & TERRITORIES

Corcoran Group Real Estate A Premier Luxury Real Estate Firm The name Corcoran is synonymous with luxury real estate specializing in New York, the Hamptons and South Florida. With over 35 years of experience, the Corcoran Group Real Estate, Coldwell Banker Residential Brokerage’s sister company headquartered in New York, is affiliated with over 1,900 independent sales associates, with 25 offices, and sales that reach more than $18 billion annually. The Corcoran Group Real Estate unites neighborhood expertise and the strength of a world-class brand.

Hamptons International A Leading Residential Real Estate Brand in the United Kingdom Established over 150 years ago, Hamptons International brings years of experience to the luxury market with a commitment to industry innovation and exceptional customer service. Hamptons International is the lead international brand of Countrywide Group, the UK’s largest estate agency, which operates 49 brands and over 1200 wholly owned offices and is recognized for dominating market share in residential transactions throughout the United Kingdom.

Increased International Exposure Previews ® PROPERTY SYNDICATION ON HAMPTONS.CO.UK REACH AN INCOMPARABLE AUDIENCE OF UK BUYERS UK NETWORK OF MORE THAN 85 OFFICES

The Power of Price Positioning And Creating a Successful Sales Plan Your Previews 速 Property Specialist is your greatest resource for local market trends and serves as your advocate to ensure a smooth and profitable real estate transaction. By creating a perception of value, your property specialist will help you position your property to generate the greatest amount of buyer interest and negotiate the best possible price and terms for the sale of your home.

The Power of Price Positioning Commodity Markets Appreciate and Depreciate An appreciating real estate market exists when fewer properties are coming on the market than are being sold, creating a shortage of inventory that causes prices to rise. A depreciating real estate market exists when more properties are coming on the market than are being sold, creating an oversupply of houses that drives prices down.

appreciating markET | prices go up Less inventory coming on... More inventory going off...

depreciating market | Prices go down More inventory coming on... Less inventory going off...

The Power of Price Positioning The Buyer Pool is Relatively Constant in Any Market buyer pool

Buyers that do buy are motivated to act when they perceive value.

buyer pool

q buyers motivated to act

q property with a perception of value

The Power of Price Positioning Determine the Market Direction of Real Estate Commodities in the Area • The first column represents new listings on the market • The second column shows listings under contract • The third column shows total inventory of homes • The fourth column shows overpriced listings that have expired

2,500 –

2,000 –

1,500 –

New Listings Under Contract

1,000 –

Total Inventory Expired Listings

500 –

0–

mo1

mo2

This is an example of market conditions for illustration purposes

mo3

High inventory = depreciating market Low inventory = appreciating market

The Power of Price Positioning Capturing the Most Buyers in the First Days of Exposure The first 14 days are the most critical in capturing the largest number of buyers who are prepared to buy because most are: • Working with an independent sales associate an average of 10 weeks • K nowledgeable about market prices • Financially pre-approved • Familiar with properties previously on the market • Ready to make an offer when they perceive value

100 –

number of buyers

80 – 60 – 40 – 20 – 0– week 1

|

week 2

buyers most prepared to buy

|

week 3

|

week 4

|

week 5

|

week 6+

The Power of Price Positioning Days on Market Affect Selling Price Buyers pay attention to how long a property has been on the market and their perception of the value of that home decreases every day. A home will usually sell at its highest price in the first days of exposure to the market.

days on market

buyer’s perception

$3,429,000

2

Must see

$3,429,000

30

Seller is getting anxious and should be willing to negotiate

$3,429,000

60+

Why hasn’t this house sold?

What is wrong with it?

The Power of Price Positioning Showing Activity Indicates How Well the Property Has Been Positioned When heavy traffic is achieved, independent sales associates manage the important negotiation process to net the best possible sale price.

over priced

market priced

action priced

NO traffiC No Offers

some traffic possible offers

heavy traffic Multiple offers

The Sales Process Developing A Tailored Strategy For Your Property Market Your Home Develop a custom marketing plan for your luxury property that includes promotion on the top real estate websites, as over 90% of

homebuyers

begin their search on the internet.

Qualify Buyers The goal is to bring you financially pre-qualified buyers who are ready, willing and able to purchase your home.

Develop a Negotiation Strategy Present all offers to you objectively; review and explain the terms; help you evaluate how the offer fits with your goals; and negotiate on your behalf to obtain the most favorable price and terms.

Handle the Details Stay involved every step of the way—keeping you informed as the transaction progresses and working on your behalf to successfully close the sale.

Follow Up Stay in contact with you, even after the sale, to make sure you are completely satisfied with your experience.

Tailored Advertising To Reach Luxury Homebuyers At the heart of the Previews® program is the understanding that each extraordinary property demands its own equally extraordinary bespoke marketing plan. It all begins with a master suite of tools that empower a Previews Property Specialist to craft local, regional and international advertising campaigns that capture your home’s unique qualities and speak to those affluent buyers who are most likely to respond. This approach ensures the highest level of opportunities for exposure of your fine estate.

The Power of Bespoke Marketing PRINT MEDIA

D I G I TA L S U I T E

360º

Marketing Plan

P U B L I C R E L AT I O N S

SOCIAL MEDIA

ColdwellBankerPreviews.com Official Website of the Previews® Program D I G I TA L S U I T E

ColdwellBankerPreviews.com is one of the most revered online destinations—featuring engaging photography, videos, international features and an inventory of more than 12,000 luxury properties—visited by 2 million visitors in 100 countries each year. Traffic to ColdwellBankerPreviews.com increases year-over-year, with 27% of all traffic coming from outside the United States.

International Translation Currency conversion tools and 12 language translations: Bengali chinese (simplified)

Chinese (traditional)

ENGLISH

French german

hindi japanese portuguese russian spanish vietnamese

ColdwellBanker.com The Most Visited Real Estate Brand Online D I G I TA L S U I T E

The Coldwell Banker® website is one of the industry’s leaders, attracting more than 1.2 million potential homebuyers each month.

ColdwellBanker.com and the brand’s robust mobile sites and apps are powerful tools that showcase your listing to over 40 million visitors each year, around the globe. The visually stunning platform showcases your home like no other. As a seller, you are provided the opportunity to work with your Previews ® Property Specialist to share what makes your home special through personalized videos, images and stories, providing prospective buyers with information they simply can’t access anywhere else.

Visitors Each Year

40+ MILLION

AROUND THE GLOBE

ColdwellBankerHomes.com Connecting Fine Listings and Qualified Buyers D I G I TA L S U I T E

ColdwellBankerHomes.com is your ultimate real estate destination, providing expansive reach for sellers and relevant and localized content for buyers while delivering an intuitive home search experience. The website is a product of an extensive research and design effort that was born with a “mobile-first� philosophy. With over 40% of site visits from smartphones and tablets, the responsive design is optimized to fulfill this growing user demand. By showcasing properties using integrated map views and captivating photography, the website actively engages homebuyers.

Top Traffic by Country United States

Canada

China

Australia

France

United Kingdom

Brazil

India

Germany

Philippines

CBPLuxury.com The Previews® International Microsite D I G I TA L S U I T E

With increased global buyer activity in the luxury market, Coldwell Banker Previews International® established an international multilingual microsite—CBPLuxury.com, which showcases a rotating selection of Previews ® properties designed to reach potential buyers in Brazil, China, Russia and the United Arab Emirates. Coldwell Banker Previews International invests in a search engine advertising campaign that drives potential buyers in these regions to the website, which they can also translate and view in Arabic, Chinese, Portuguese, Russian or English.

Search Engine Advertising With Google Brazil

Google UAE

Google China

Yandex Russia

Expansive Online Reach Across the Most Powerful Websites and Search Engines D I G I TA L S U I T E

With more than 90% of property searches now beginning online, a strong digital footprint is paramount to reaching today’s mobile and global luxury homebuyer. This is why Coldwell Banker® has invested millions of dollars in internet marketing to ensure your property is seen by the widest audience.

Additional exposure is generated by immediate syndication through a network of prominent real estate websites, several of which comprise an elite list of top-tier outlets within the Coldwell Banker network that are reserved exclusively for Previews® listings $1 million and higher.

Key Syndication Partners

CHINA

Expansive Online Reach Advertise Your Property to Buyers Worldwide D I G I TA L S U I T E

In addition to a powerful network of hundreds of websites, your property marketing will be enhanced through your independent sales associate’s access to an exclusive program on the seven most dominant high-traffic real estate websites and more, including Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes, AOL Real Estate, MSN Real Estate, HGTV FrontDoor & Homes.com

• Featured listing and top placement in consumer search results on Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes,

AOL Real Estate, MSN Real Estate, HGTV FrontDoor and Homes.com

• Agent branded listings receive 76% more leads than listings without • Listings above the $1M price point receive leads at twice the rate of unbranded listings • Leads are routed directly to your independent sales associate’s mobile device Parent company to Coldwell Banker Residential Brokerage, NRT, is the only national real estate brokerage with the strength to offer this exclusive online marketing strategy.

JamesEdition.com The World’s Luxury Marketplace D I G I TA L S U I T E

JamesEdition.com connects buyers with exclusive luxury goods by enabling users to browse listings of estates, cars, yachts, fine jewelry and more from around the globe. By combining extraordinary homes with remarkable treasures found on JamesEdition, Previews® continues its quest to cultivate a complete luxury lifestyle experience online—where real estate, travel, art, design and the finer things in life come together. An impressive circle of luxury brands sharing their products and services with ultra-affluent consumers and peers in over 200 countries and territories with 70% of its website visits from international users.

Top Traffic by Country United States

Canada

sweden

brazil

United Kingdom

NETHERLANDS

germany

australia

switzerland

Mobile Marketing Bringing Information to Buyers—Wherever They Are D I G I TA L S U I T E

Just as the internet changed the way people search for homes, mobile technology has changed habits even more.

Coldwell Banker ® has stayed on the forefront of those changes with its ever-evolving mobile technology tools.

ColdwellBanker.com and ColdwellBankerHomes.com are mobile-enabled to provide a robust user experience for mobile devices like the iPhone ® and Android®.

HOMEBASE intouch™ A Proprietary Buyer-Inquiry Response System D I G I TA L S U I T E

Delivering a truly satisfying home selling experience requires responsiveness and the ability to maintain solid communications throughout the process. The busy schedules of sellers and potential buyers can make this especially challenging. To assist, Coldwell Banker Residential Brokerage developed proprietary technology and convenient web-based systems for facilitating transaction related communications, including Homebase intouch ™, the proprietary buyer-inquiry response system.

How HOMEBASE intouch™ Works When a potential buyer makes an inquiry on your home at any of the websites where your listing appears, a message is sent within seconds, giving your Previews® Property Specialist the opportunity to respond quickly.

Social Media For the Previews速 Program social media

The vast social media footprint of the Previews速 Program covers the luxury lifestyle from all angles and provides unique opportunities for exposure across each of the major platforms. More than 90% of affluent consumers are on social networks, indicating an evergrowing opportunity to reach a new generation of luxury buyers.

Previews Inside Out the official blog of Coldwell Banker Previews International速 previewsinsideout.com

Facebook

Google+

Twitter

facebook.com/cbpreviews

plus.google.com/ColdwellBankerPreviewsIntl

twitter.com@cbpreviews

Posts on Previews速 social media reach an audience of over 200,000 per week

Previews Inside Out Official Luxury Blog of the Previews® Program social media

This unique portal provides an insider’s look into luxury real estate, lifestyle and design from some of the nation’s leading voices and style-makers with a dedicated following of potential buyers in 44 countries. Additionally, Previews ® Inside Out features exceptional properties from the Previews network, digital editions of Homes & Estates magazine and the biannual Coldwell Banker Previews International® Luxury Market Report.

Previews® Inside Out Email

40,000+

affluent influencers within the previews ® network

Online Video The Power of Video Listing social media

Coldwell Banker® is the first in the industry to put the full power of its brand and network behind a tool that represents the future of real estate—the video listing.

YouTube is the first place most consumers go today when looking for video content online, and they are increasingly turning to YouTube for much more than entertainment. YouTube is now the world’s second largest search engine, trailing only Google.

Many consumers now search YouTube for content related to practical information they need, including when they want to know more about a specific area or town.

To create On LocationSM, Coldwell Banker worked with YouTube to develop a totally customized framework and were the first real estate brand to launch an easy-to-use online destination for video content that offers consumers information on everything real estate.

On Location YouTube.com/ColdwellBanker

TM

View Magazine The Largest Regional Real Estate Brokerage Magazine P R I N T media

Previews® has the ability to showcase properties at a vast regional level through View, a magazine exclusive to Coldwell Banker Residential Brokerage in Southern California and Arizona. The visually engaging, full-color magazine is distributed to consumers through news publications each month, reaching thousands of potential buyers in targeted, affluent zip codes.

January 3 - January 9, 2015

July 12 - July 18, 2014 Los AngeLes, sAntA BArBArA & VenturA Counties

Coldwell Banker residential Brokerage

January 31 - February 6, 2015

Cover Represented by TIM SMITH

Cover represented by LinDA MAY & JADe MiLLs

Southern California’s Leading Real Estate Magazine

Coldwell Banker Residential Brokerage

February 2015

Cover Represented by John nelson & Cat Moe

Southern California’s Leading Real Estate Magazine

Coldwell Banker Residential Brokerage

Cover Represented by ChaRles & FaRRyl MooRe

Southern California’s Leading Real Estate Magazine

Distribution

15 MILLION+

COMBINED ANNUAL CIRCULATION

View China Multiple times per year, a special China edition of View is published and distributed through The Wall Street Journal in Beijing and Shanghai. This publication provides sellers with an even greater opportunity to reach international buyers.

Coldwell Banker Residential Brokerage

Southern California’s Leading Real Estate Magazine

The Wall Street Journal The Industry Leader of Business & Financial News P R I N T media

With Previews® elite advertising partnerships, Previews Property Specialists have the ability to target an affluent global audience through alternating monthly, full-page advertising in the Asian and European editions of The Wall Street Journal. With a combined circulation of over 150,000 in more than 30 countries to an average household net worth of over $2 million, The Wall Street Journal is an excellent lead source for international buyers.

Coldwell Banker Previews International®

Coldwell Banker Previews International®

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

NEWPORT COAST, CALIFORNIA Contemporary estate with views located in prestigious Crystal Cove.

4 bedrooms, 5 baths, $5,950,000

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Represented by: Jane Anderson T. 000.000.0000 | jane@coldwellbanker.com

Africa North America Central America South America Asia Australia Caribbean Europe Middle East

coldwellbankerpreviews.com

Africa North America Central America South America Asia Australia Caribbean Europe Middle East

©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

coldwellbankerpreviews.com

©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

Countries EUROPE EDITION

ASIA EDITION

BELGIUM

NETHERLANDS AUSTRALIA KOREA

TAIWAN

CZECH REPUBLIC

POLAND

CHINA

MALAYSIA

THAILAND

FRANCE

SPAIN

HONG KONG

NEW ZEALAND

VIETNAM

GERMANY

SWITZERLAND

INDIA

PACIFIC ISLES

ITALY

TURKEY

INDONESIA PHILIPPINES

MIDDLE EAST / AFRICA

UNITED KINGDOM

JAPAN

Distribution

150,000+

COMBINED CIRCULATION

SINGAPORE

Homes & Estates Magazine Previews® Proprietary Publication P R I N T media

As one of the most widely read magazines of its kind, this beautifully printed publication is a pivotal component of the Previews ® bespoke marketing program. Within its pages you’ll find the world’s most exquisite villas, chateaus and manor homes for sale showcased alongside luxury lifestyle content. Released in spring and fall, Homes & Estates reaches approximately 225,000 individuals around the globe through both its print and digital editions.

DISTRIBUTION Digital editions are

TOTAL REACH

sent via e-mail to a targeted

225,000

120,000

C OMBINED PRINT & DIGITAL DISTRIBUTION

105,000 PRINT

DIGITAL

international consumers

60,000

30,000

15,000

DIRECT MAIL

Delivered to subscribers of

Distributed via poly bag to Haute Living

Highly targeted audience of ultra-high-

The Wall Street Journal in top

subscribers in Manhattan,

net-worth individuals in the U.S.

U.S. luxury markets

San Francisco and Los Angeles

Homes & Estates: The Wall Street Journal Special Insert Printed in four-color to the highest standards, this biannual insert is delivered to more than 130,000 subscribers in the most affluent cities of the United States, the United Kingdom, France and China.

CUSTOMIZED DIRECT MAIL Targeted to Reach the Right Buyers P R I N T media

This two-part process begins with the creation of print pieces that elevate the luxury home buying experience. These flyers, postcards and brochures provide crucial support to other advertising efforts.

It is equally important to ensure these pieces end up in the hands of buyers who have the financial resources to purchase your home. To this end, Coldwell Banker Previews International ® has partnered with a firm that provides the highest quality intelligence data about the wealth and lifestyle market. Curating data from over 60 sources, these insights enable your Previews ® Property Specialist to target prospective homebuyers whose net worth indicates their ability to afford a significant real estate acquisition.

Grand Estate Representation

Agent Name

Villa Solana is one of xxx.xxx.xxxx Santa Barbara’s 5 Historic Hilltop Estates—the most email prestigious in the agent

site set on an Santa Barbara area. agent Magnificently 11.2-acre knoll with 360-degree mountain and ocean views, the 1914 estate has been restored its original neo-classical grandeur. A setting beyond compare, with over 20,000 square feet, 2-bedroom guest house, theater, art studio, one of the finest botanical gardens and the provenance of having guests such as John F. Kennedy and Martin Luther King.

in Santa Barbara

Target Luxury Buyers Previews ® Property Specialists have access to highly targeted mailing lists reaching affluent buyers including: International Ultra Affluent

Homes Assessed Over $3 Million

Real Estate Investors

Aircraft Owners

Horse Owners

Yacht Owners

Fortune 1000 Executives

Multi-Millionaires

Premier Advertising Opportunities Achieved with Preferred Media Partnerships P R I N T media

Coldwell Banker Previews International® provides your exceptional home with the possibility of premium ad placement in the world’s most influential luxury lifestyle publications. From Robb Report Home & Style to Condé Nast Traveler, the Previews® program encompasses a distinguished portfolio of media partners to ensure your home’s exposure to affluent readers around the world.

DISCOVER

Ultimate skis, Hennessey, Patek Philippe, Brioni

INFLUENCE

Gerard Basset, Jessica Michault, Elizabeth Doerr

INSPIRE

Top 10 private islands, Classic cars reborn

EXPLORE

Shanghai, Cape Town, Hawaii, New Orleans

Issue 1/Volume 15 January/February 2015 $50

London calling THE MOST DARING DESIGNS FROM THE WORLD'S MOST EXCITING CAPITAL

LUXURY LIVING WORLDWIDE

| Fall/Winter 2013

CLIVE CHRISTIAN MASTER OF LUXE ASTON MARTIN IN THE FAST LANE

Preferred Media Partners LUXURY REAL ESTATE

city lifestyle & Specific interest

INTERNATIONAL

Homes & estates

niche media

COUNTRY LIFE

LUXURY LIFESTYLE & GENERAL INTEREST

OCEAN HOME

financial & news

INTERNATIONAL ROBB REPORT

CAVIAR AFFAIR

UNIQUE HOMES

CHIEF EXECUTIVE OFFICER

LONDON DAILY TELEGRAPH

DUPONT REGISTRY

CONDÉ NAST LUXURY GROUP

FINANCIAL TIMES

LUXURY PROPERTIES

ELITE TRAVELER

ARCHITECTURAL DIGEST

FORBES

MILLIONAIRE ASIA

HAUTE LIVING

CONDÉ NAST TRAVELER

INTERNATIONAL NEW YORK TIMES

UNIQUE HOMES CHINA

ROBB REPORT HOME & STYLE

THE NEW YORKER

THE NEW YORK TIMES

ROBB REPORT COLLECTION

VANITY FAIR

THE WALL STREET JOURNAL

TOWN & COUNTRY

The Power of Media Across Print, Digital, and Television Mediums P U B L I C R E L AT I O N S

With the media playing such a key role in generating demand for luxury real estate, Coldwell Banker Previews International ® has created its own powerful network of public relations professionals to generate buyer leads by securing press placements for your special property. Previews® has a history of capturing the finest estates on camera, including television press coverage.

Previews properties have been featured on CNN, CNBC, Bloomberg and a host of other TV outlets with strong viewerships.

Print & Online The Wall Street Journal Business Insider

The Times (London)

The Economist

Private Air: Luxury Homes

Associated Press

Forbes

Los Angeles Times

Architectural Digest

Unique Homes

Bloomberg

Forbes Life

The New York Times

YAHOO!

Esquire

Elle Decor

Wealth Magazine

Worth Magazine

Elite Traveler

GQ

Financial Times

Robb Report

Barron’s

Bloomberg Pursuits

homes & estates

Television CNN

EXTRA!

NBC TV – Open House – 10

CNBC

KCBS-TV

FOX11 LA - Good Day & Studio 11

FOX Business

E! Entertainment Television

abc 20/20

Luxury Market Report The Voice of Luxury Real Estate in Affluent News Media P U B L I C R E L AT I O N S

All real estate may have local significance, but luxury real estate also has global influence. This philosophy is the inspiration behind the Previews速 Luxury Market Report. Released biannually and widely covered by national media, the report tracks affluent buying trends, market activity, top cities for luxury home listings and sales and other insights that give clients and sales associates the broadest view of the luxury housing landscape.

Audience The Luxury Market Report has been featured in prestigious media outlets that attract a global affluent audience: CNBC

UK DAILY MAIL

Inman News

the wall street journal

BLOOMBERG NEWS

MSNBC

luxury daily

world property channel

FORBES

MARKET WATCH

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Concierge Services A Simple Solution, Connecting You With Qualified Service Professionals Concierge Services Coldwell Banker Concierge 速 offers you access to hundreds of service providers at your fingertips, 24 hours a day, seven days a week at www.conciergeservice.com.

Trusted service providers listed in this easy-to-search website are pre-screened to ensure they are properly insured, experienced and licensed for the type of work they are offering. Performance agreements have been signed with all Concierge速 service providers to ensure they maintain the highest standards of ethics and professionalism.

Moving Services Moving your entire household may seem like a daunting task. Whether your move is across town or to the other side of the world, Coldwell Banker Concierge eases the challenge with assistance from experts in household relocation.

Coldwell Banker Residential Brokerage has spent years seeking out the best movers in the industry. The moving program features dedicated customer service specialists, competitive pricing and professional assistance. Since all of the movers are pre-screened, licensed and insured, you need not worry about entrusting your most valuable possessions to these professionals.

Speak with a Concierge representative about a free moving quote.

Utility Connection (Cal-Connect) Coldwell Banker Residential Brokerage offers a complimentary utility connection service that is extremely efficient and easy to use. Connect or transfer utilities and home services in minutes at www.cal-connect.com. Shop and compare phone, cable, internet & electricity rates all within one site.

Call (800) 500-4053 or email concierge@hrc.californiamoves.com to speak with a Concierge specialist.

Visit www.ConciergeService.com for more information

Executive Relocation Servicing All Major Relocation Accounts in the Country Have you ever wondered who handles transferring employees when a corporation needs them to move for a job?

Coldwell Banker Residential Brokerage is the preferred broker for CARTUS Relocation, which is a sister company to Coldwell Banker® and is the largest corporate relocation company in the world. CARTUS and many other major international corporate relocation companies have chosen Coldwell Banker Residential Brokerage to handle their most important corporate executives and their families with their real estate transactions.

CARTUS provides global relocation services throughout 165 countries and serves over 50% of the Fortune 50 Companies.

Coldwell Banker Residential Brokerage has the largest and most experienced Relocation Division in Southern California and has earned many national awards and accreditations.

In addition to servicing CARTUS corporate accounts, Coldwell Banker Residential Brokerage is also the preferred broker for many of the top relocation management companies (referenced below). These companies represent thousands of corporations internationally and facilitate over 500,000 moves annually.

CARTUS has an extensive broker network throughout the U.S. If you or someone you know needs relocation or real estate assistance, please call (800) 833-7356 or contact a Coldwell Banker Residential Brokerage independent sales associate.

CARTUS’ Trusted Guidance Stands Above the Competition Employer Assisted Moves

Source: Workforce.com’s 2013 Relocation Services Providers Hotlist; June, 2013 and self-reported volume is based on the previous four quarters of publication date.

Industry Affiliates Network of Reputable Firms to Streamline the Closing Process

Real Estate Financing As one of the largest mortgage brokers in California, First Capital Mortgage offers a variety of loan programs. Trained loan officers work with independent real estate sales associates, clients and client advisors to provide valuable, time-saving, professional services. For consumer loan needs, First Capital offers one-stop shopping with the best services at the lowest possible rates.

Escrow Services Founded in 1965, West Coast Escrow has been serving clients of Coldwell Banker Residential Brokerage since its inception. With West Coast Escrow’s exclusive Escrowlink website, you can access complete, secure information on the status of your escrow transaction and connect with your escrow officer any time.

Title Services Equity Title Company, a full-service independent title agency, is the preferred provider of services for Coldwell Banker Residential Brokerage clients. Founded in 1980, it offers exceptional underwriting strength, a complete range of title and escrow services and exceptional customer care.

American Home Shield The Nation’s Leader In Home Warranties Its job is to help homeowners keep their systems and appliances running by minimizing costs and risk. They provide affordable protection against breakdowns due to normal wear and tear, along with reliable repairs from the nation’s largest network of independent, pre-screened home service professionals.

Coldwell Banker ® offers a Home Protection Plan, administered by American Home Shield ®, that enhances your home’s appeal by offering buyers repair or replacement protection on every covered mechanical system or major built-in appliance for one full year after the sale. This coverage can be crucial, as statistics show that properties with a home protection plan have higher selling prices and shorter selling times. This home protection plan can also help protect your home while it is on the market. In the event of an unexpected breakdown, a home protection plan can provide quick relief for you at a very busy time.

Here are the facts: • Contractors are assigned to a job within 15 minutes or less, 90% of the time • If a covered item is not repairable, then its replacement is covered • American Home Shield accepts and pays more claims than any other home warranty company in the nation, having covered up to $3 billion over the last 10 years

Home Warranty Pricing & Plans American Home Shield offers flexible coverage to fit your needs and is easily customized with the “Build Your Own” plan. Its Home Protection Plans help protect up to 21 major home systems and appliances. Whether you want to cover appliances like your dishwasher, systems like your air conditioning, or both, American Home Shield delivers. With plans starting at just $19 a month in some areas, home warranty protection is more affordable than ever.

Remember, AHS Home Protection Plans cover the repair or replacement of many system and appliance breakdowns but not necessarily the entire system or appliance. Ask your independent agent for complete details of home warranty plans.

IN CONCLUSION Your extraordinary home deserves representation of an equally extraordinary caliber.

Experience the superior levels of local expertise, personal attention and utmost discretion that comes with the power of Previews速.