Expanding YOR Acquaintance List
Putting the Pieces of YOR Puzzle Together
Start with the People You know Cell
Phone Acquaintances Online Community Facebook Linked
In MySpace and more People
you meet
Daily Ask for Referrals Launch
Referral Programs
Spheres of Influence Sphere of Possibilitie s
Sphere of Influence
How do we expand our list? Things
to think about… 2. If you were to get married, how many people would be on your invitation list? 3. List every school you ever attended and the school population 4. List every job you’ve ever had and how many people were employed there
Other Ideas.. 1.
2.
List every organization you’ve ever been a part of and how many people were part of it (Church, Sports, Community Organizations, Non-Profit Organizations, etc…) List all your online communities and how many are on your contact list (Facebook, Dating Site, AIM Messenger, MSN Messenger, Yahoo Messenger, all your email address books)
Acquaintances List
all your acquaintances (People you know from random places – Clubs, Restaurants, Grocery Store, Dry Cleaners, Bank, Gym, Cell Phone Store, Car Wash, Hair Salon, Clothing Stores, etc…
3 Streams of Marketing Michael
Mo emphasizes the need for it.. The people you personally know will only take you so far.. Having more streams is important #1 - The people you already know (warm contacts) #2 – Old Contacts, Past Registration Sheets, Old Follow-ups, Who needs the product? Chicken List (those you’ve hesitated to contact because they are more successful, Summer Season, Vacations?
3 Streams of Marketing Make
New Contacts
While
doing errands Get new phone numbers from every place you visit during that day The Three Foot Rule Drink YOR MRP Shake/SuperGreens while running errands, creates curiosity Email Ask
or Mail Letters to family and friends
for referrals “who do you know that is looking to…. (ie. Loose Weight, work from home, etc..)
3 Streams of Marketing Send
Holiday Greetings People who don’t become a customer or distributor… Ask
Cold
for 3-5 referrals on the spot
Calling – On the Phone or Email
Look
for an industry you already like or love. It’s easier to talk to someone whose industry you’re already familiar with. Don’t bounce around too much.. Stick to one for a while and when it’s exhausted move to the next.
Cold Calling Leads If
you decide to email first…
Make
sure you appeal (edify) them as a leader in their industry. Ask them questions so it reinforces the edification Request to meet with them one on one This
type of meeting NEEDS to be personal and physical connections need to be established
Follow
up with a Thank You Note!
Recap,
re-edify and show appreciation
Cold Call Leads
If you call them on the phone Thank them for taking the time to talk to you. Edify them as a leader in their industry Ask to make an appointment to meet with them regarding questions you have about their industry and to possibly talk about your products and services If yes, don’t be late, be early If no, thank them for their time and if would be alright if you sent them information, get their mailing address and add them to a 6 month follow up list. Add a personal note to the information you send.
Recommendations
Run a small classified ad Attend Business Networking events such as local Chamber of Commerce. Volunteer or Attend Sports, Fitness or Health related events or fairs Purchase list for direct marketing/mailing Posting flyers Conducting an opinion survey Passing out business cards or leaving business cards everywhere Operating a booth at a fair or convention Internet marketing and promotions Wear and use company merchandise