Document Overview

The purpose of this document is to empower Kia Canada dealers with the following:

1. An overview of what public/media relations is and what it can do for our brand

2.Language for how everyone in the Kia family should be speaking about the brand.

3. A guide for what each dealer can do locally in their own community to supplement Kia Canada’s national efforts.

For additional insights, or if you have questions, please email media@kia.ca

“A good PR story is infinitely more effective than a front-page ad.”

—Richard Branson