The purpose of this document is to empower Kia Canada dealers with the following:
1. An overview of what public/media relations is and what it can do for our brand 2. Language for how everyone in the Kia family should be speaking about the brand. 3. A guide for what each dealer can do locally in their own community to supplement Kia Canada’s national efforts.
For additional insights, or if you have questions, please email media@kia.ca
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