Q2
West & North Yorkshire Business
38 RAISING THE BAR
Connecting charity with creativity A recent Raising the Bar success story is between our member, Intellistart – a Leeds and Manchester based marketing company, and Learning Partnerships – a charity working to provide opportunities and support for children, young people and adults to access education, employment, training and volunteering opportunities. Joel Cortez, Director of Intellistart, and Debbie Hardy, Corporate Engagement Officer at Learning Partnerships, have shared their experiences with Raising the Bar, and how the initiative led to their partnership.
Debbie Hardy, Corporate Engagement Officer at Learning Partnerships: “Having noticed through various social media channels that the Chamber of Commerce was helping charities promote requests for help through their opportunities board, it felt the perfect time to make contact. “Learning Partnerships had internally made the decision that the charity needed to communicate to the world what it did and why it made a difference. With the charity having been established for 30 years this October, it felt the right time to make a video to showcase its impact. The aim of Learning Partnerships is to help children, young people and adults living in the most deprived areas of Leeds, helping them progress
into employment or further education and training. Helping communities who face extreme barriers into employment each person’s story is different but with LP intervention, we help break down the poverty cycle. “We had the idea to make a video featuring the charity’s participants, allowing them to tell their story and talk about the relationship they have with the charity. “Not long after talking with the Marketing Team at the Chamber our request for help went live. “A short time later Joel from Intellistart made contact offering his help and the charity has never looked back. Over the past few months, we have developed a great partnership with Joel & Ewelina working together
on the project to develop the charity's corporate video, so much so that the scope has now extended to reviewing our website. They both have a ‘can do’ approach to everything which has been so important when working on both these projects. Ewelina’s eye for detail and personal touch has transformed our website. “The advice, guidance and time given by Intellistart has been invaluable to us, particularly at a time where the charity is stretched with funding due to the pandemic. “As a charity we can't thank the Intellistart team enough, in many ways they feel part of the LP family, they have made a massive difference by choosing to help and we will be forever grateful.”
