ב”ה
Abraham’s Tent 2014 EXECUTIVE SUMMARY
2014 ANNUAL REPORT 2015 ACTION PLAN
BY THE NUMBERS
OVER
4,400 PEOPLE
1,650 1,473
VISITED ABRAHAM’S TENT IN 2013
WE ALSO HOSTED OVER
,000 BIRTHRIGHT 1PARTICIPANTS FROM DOZENS OF GROUPS 2014 IN REVIEW This past year saw a huge leap in the development of Abraham’s Tent programs, both in quality and quantity. Our overall participation more than doubled from last year, as we reached even more diverse audiences and engaged people more profoundly with well crafted programs. In addition to better marketing and significant growth in numbers, AT also invested in the professionalism of its programs, and in its relationships with other organizations. Connecting with various Birthright trip providers brought over a thousand participants to AT as part of their visit to the Old City. Our relationships with educational institutes made the process of referring students much smoother and more successful. By exuding warmth and providing quality, engaging programs and a friendly environment, and by working together with other organizations in Jerusalem, AT solidified its presence and became an essential part of any young person’s Israel experience. Many of those who came to AT for a night or two ended up extending their stays for a week or two, and many spent more time in Israel than initially planned because of their positive experience at Abraham’s Tent. At also placed emphasis on connecting participants to Jewish community and resources as they continue their travels and when they head back home. As incredible as this past year has been, with the strategic relationships we developed and our plans to expand for next year, it is the future that we are most excited about.
1,100
1,063
800 600
2012
2013
OVERNIGHT STAYS
2012
2013
SHABBAT MEALS
2012
2013
EVENT/PROGRAM PARTICIPATION
FISCAL REPORT 2014-2015 EXPENSES
2014 2015
Facilities
48,738
36,000
Social Events & Shabbat Meals
25,400
45,000
Classes, Workshops & Tours
35,750
40,000
Lounge & Resource Center
3,201
5,000
Marketing
6,840
9,000
Development & Fundraising
17,376
18,000
Administration
20,000
25,000
1,850
8,000
$159,155
$186,000
Capital Expenses Total Expenses
INCOME
2014EXPENSES Dev. & Fundraising 11% Classes Workshops & Tours 22% Admin 13%
Social & Shabbat 16%
Marketing 4% Capital 1% Lounge 2%
Facilities 31%
2014 2015
Accommodations Income
9,052
5,000
Program & Groups Income
1,450
18,000
Annual Raffle
10,000
Monthly Donors
9,600
15,000
Grants
24,000
24,000
Fundraising
96,000
2015PLANS • Expand capacity for all programs • Develop more strategic partnerships with complimentary organizations • Improve and market group programs • Invest in organizational development
Total Income
$140,102
$72,000
Balance
- $19,053
- $114,000
NEW FOR 2015! Our plan for 2015 is to increase capacity while lowering overhead. How? By opening a new center in downtown Jerusalem that is open year-round, while outsourcing accommodations, Abraham’s Tent will be a leaner operation with more flexibility, and we can focus our energy on what we do best: Providing exciting and memorable Israel experiences. We’ll be able to reach many more people from more diverse demographics, and offer a larger array of services.
• Secure a long-term facility for full-time operation in central Jerusalem
2015 FUNDING PLAN 2015 Fundraising Goal: $114,000
64 UNITS AT $1,800 PER UNIT DONOR TYPE
# OF UNITS
VALUE
# OF DONORS
TOTAL
Donor
< 0.5
various
many
$14,400
Friend
0.5
$900
8
$7,200
Sponsor
0.75
$1,350
5
$6,750
Supporter
1
$1,800
4
$7,200
Contributor
2
$3,600
4
$14,400
Partner
3
$5,400
2
$10,800
Benefactor
5
$9,000
1
$9,000
Pillar
10
$18,000
1
$18,000
Guarantor
15
$27,000
1
$27,000
Thank you for your support.
Yosef & Sorale Eichenblatt, Co-Directors Office: 9 Diskin, Suite 40, Jerusalem, Israel 96440
US: 818-666-8237 | info@AbrahamsTentinJerusalem.com | Israel: 972-52-361-7703
www.AbesTent.com