Abraham's Tent 2014 Executive Summary

‫ב”ה‬

Abraham’s Tent 2014 EXECUTIVE SUMMARY

2014 ANNUAL REPORT 2015 ACTION PLAN

BY THE NUMBERS

OVER

4,400 PEOPLE

1,650 1,473

VISITED ABRAHAM’S TENT IN 2013

WE ALSO HOSTED OVER

,000 BIRTHRIGHT 1PARTICIPANTS FROM DOZENS OF GROUPS 2014 IN REVIEW This past year saw a huge leap in the development of Abraham’s Tent programs, both in quality and quantity. Our overall participation more than doubled from last year, as we reached even more diverse audiences and engaged people more profoundly with well crafted programs.

In addition to better marketing and significant growth in numbers, AT also invested in the professionalism of its programs, and in its relationships with other organizations. Connecting with various Birthright trip providers brought over a thousand participants to AT as part of their visit to the Old City. Our relationships with educational institutes made the process of referring students much smoother and more successful.

By exuding warmth and providing quality, engaging programs and a friendly environment, and by working together with other organizations in Jerusalem, AT solidified its presence and became an essential part of any young person’s Israel experience. Many of those who came to AT for a night or two ended up extending their stays for a week or two, and many spent more time in Israel than initially planned because of their positive experience at Abraham’s Tent. At also placed emphasis on connecting participants to Jewish community and resources as they continue their travels and when they head back home.

As incredible as this past year has been, with the strategic relationships we developed and our plans to expand for next year, it is the future that we are most excited about.

1,100

1,063

800 600

2012

2013

OVERNIGHT STAYS

2012

2013

SHABBAT MEALS

2012

2013

EVENT/PROGRAM PARTICIPATION

FISCAL REPORT 2014-2015 EXPENSES

2014 2015

Facilities

48,738

36,000

Social Events & Shabbat Meals

25,400

45,000

Classes, Workshops & Tours

35,750

40,000

Lounge & Resource Center

3,201

5,000

Marketing

6,840

9,000

Development & Fundraising

17,376

18,000

Administration

20,000

25,000

1,850

8,000

$159,155

$186,000

Capital Expenses Total Expenses

INCOME

2014EXPENSES Dev. & Fundraising 11% Classes Workshops & Tours 22% Admin 13%

Social & Shabbat 16%

Marketing 4% Capital 1% Lounge 2%

Facilities 31%

2014 2015

Accommodations Income

9,052

5,000

Program & Groups Income

1,450

18,000

Annual Raffle

10,000

Monthly Donors

9,600

15,000

Grants

24,000

24,000

Fundraising

96,000

2015PLANS • Expand capacity for all programs • Develop more strategic partnerships with complimentary organizations • Improve and market group programs • Invest in organizational development

Total Income

$140,102

$72,000

Balance

- $19,053

- $114,000

NEW FOR 2015!

Our plan for 2015 is to increase capacity while lowering overhead.

How? By opening a new center in downtown Jerusalem that is open year-round, while outsourcing accommodations, Abraham’s Tent will be a leaner operation with more flexibility, and we can focus our energy on what we do best: Providing exciting and memorable Israel experiences. We’ll be able to reach many more people from more diverse demographics, and offer a larger array of services.

• Secure a long-term facility for full-time operation in central Jerusalem

2015 FUNDING PLAN 2015 Fundraising Goal: $114,000

64 UNITS AT $1,800 PER UNIT DONOR TYPE

# OF UNITS

VALUE

# OF DONORS

TOTAL

Donor

< 0.5

various

many

$14,400

Friend

0.5

$900

8

$7,200

Sponsor

0.75

$1,350

5

$6,750

Supporter

1

$1,800

4

$7,200

Contributor

2

$3,600

4

$14,400

Partner

3

$5,400

2

$10,800

Benefactor

5

$9,000

1

$9,000

Pillar

10

$18,000

1

$18,000

Guarantor

15

$27,000

1

$27,000

Thank you for your support.

Yosef & Sorale Eichenblatt, Co-Directors Office: 9 Diskin, Suite 40, Jerusalem, Israel 96440

US: 818-666-8237 | info@AbrahamsTentinJerusalem.com | Israel: 972-52-361-7703

www.AbesTent.com