Portfolio Yosephine Salim 2012 - 2015

DESIGNER WRITER WHO LOVES WHO LOVES WRITING DESIGN

A Portfolio by Yosephine Salim 2012 - 2015

“ Since her journey in design school, she begins to turn a deep love into art & culture, people & behavior and finally into words & design.

Therefore, her simultaneous love for design & writing is her main weapon you may depend on. So, if you need any of these weapon, you can simply call her out. �

CV YOSEPHINE SALIM // 11TH JUNE 95 // JAKARTA // 0877.812.15.088 // EPINSALIM@GMAIL.COM

EXPERIENCE Music Director in Bvoice Radio [Feb - June]

2012

Content Writer in snack.kreavi.com

Internship as Art Director in Pantarei

[Sept - Dec]

[Aug - Oct]

2014

2013

EDUCATION 2011

Graduated from Universal School Jakarta

2015

Graduated as S.sn in Ceative Advertising from Binus University

LANGUAGE English Indonesia

85% 100%

Editor in Titik Dua Magazine

Book Writer of “Desain Grafis Indonesia dalam Industri Fashion”

*

[Sept - Dec]

2015 *Time for new experience with you!

SKILLS Layout Copywriting Writing Collage Campaign

TOOLS Photoshop Illustrator Ms-Word Social Media Keynote

WOR

RKS

01. Regina Catering An Indonesian-Chinese food family catering that is not just passionate about food, but also to serve. My job is to handle everything from branding, packaging, photography and social media content manager. #Branding #ArtDirection #Photography #Copywriting

NOTE: The copywriting flow should be be kept humble and informative. While the photography needs to look colorful, intriguing and in high quality picture.

02. Titut’s Kitchen Usually, a homemade food special is because it is

made by the owner’s hand and there is somehow a portion of love that reflects on the food. And this is

also the reason behind this kitchen concept, ‘Made

With Love’. My job is helping the brand concept and all the copywriting; from brand name, food and to cookies description.

#Branding #ArtDirection #Photography #Copywriting

On each food and cookies packaging, there will be a sticker logo with the food and cookies main identity that is designed with illustration pattern of the food.

1. Cookies Identity

2. Contact Info 3. Cookies Description

NOTE: In here, the cookies main identity is placed on the top - center of the box, while the contact info and cookies description is placed on the side of the box.

PUTRI SALJU KEJU

'S

i tr u pu lj sa

UTN

T CHE I T IT

Covered in soft white snow-like icing sugar, and mixed with Holland Cheese, you will never get enough with only just a box of it.

K

KA Ls

GE

AN ST

'S

TN U T HE

TIKITC

sA GU

'S

JU

KE

TN U T HE

TIKITC

The baked aroma of the grated Holland Cheese and the soft-yet-savory taste of Kastengel, always make it everyone’s favorite.

SAGU KEJU

Baked to perfect crispness & comes out also to a perfect softness, this Sagu Keju that is mixed with Holland Cheese, is really a must try.

NASTAR KEJU

AR ST

NA

'S

TN U T HE

TIKITC

Made with homemade Pineapple Jam and mixed with Holland Cheese, this crispy and sweet Nastar Keju is the perfect snack to fill your tables.

03. Micici Miesua A school project to re-brand a product from its brand name, logo, packaging and also the online promotion. I chose Mie Sua, a type of Chinese noodles made from rice flour and is suitable for fast yet healthy cooking #Branding #ArtDirection #Photography #Copywriting #Print

04. Campaign: Cancer Together Feeling Alone is the main issue that young adults (13 - 25) experience when diagnosed with cancer.

This campaign has 2 approach: 1. To notify they are not alone, as there are other teenager who is undergoing cancer too 2. To invite young cancer patient to an online forum cancertogether.org where they can discuss their cancer experience and support one another easily #SocialCampaign #Illustration #Copywriting #Print

www.cancertogether.org

Facebook Banner Ad:

KAMU SEORANG CANCER FIGHTER?

Tak ada lagi kata ‘sendiri’ dalam menghadapi kanker. Ayo saling terhubung dengan mereka yang juga mengertinya. www.cancertogether.org

ADITYA WINARTO, ANAK SMA 8 JUGA LOH!

Youtube Banner Ad:

05. Campaign: Ojek Ramah Pembawa Berkah

A campaign against sexual verbal abuse mostly caused by Ojek Rider. The main idea is to give a friendly campaign to prove that 'Ojek Ramah Pembawa Berkah'. To create a friendly approach, I use a few illustration & blend it with local issue. #SocialCampaign #Illustration #Copywriting #Print #Layout

WRIT

TING

01. Editor in TitikDua Design Magazine “6th Edition: Templathink�

In charge of the editorial team to provide creative, comprehensive, insightful contents for the magazine and editing final contents.

02. Book Writer of Visual Graphic Book “Desain Grafis Indonesia dalam Industri Fashion” Made by Io Woo

This book discuss the existence of graphic design in the fashion industry along with its workers. This book is specifically aimed to broaden the perspective of the graphic designer or creative people inIndonesia.

“

Apakah fashion bagian dari desain - atau - seni - atau - bahkan bukan keduanya sama sekali? Dan jika iya, seberapa jauh mereka berkolaborasi?

“

..Taken from “Latar Belakang” section

“

...Jadi, apakah kamu salah satu yang siap dalam permainan ini? Bisa iya, bisa tidak. Sebaiknya, mari kita selami dulu jenis desain apa saja yang ada disini dan intip juga pengalaman langsung dari mereka para profesional desainer grafis, fotografer maupun desainer fashion yang sudah pernah dan masih menikmati permainan ini.

“

..Taken from ‘Desain Grafis & Fashion” Section

“

EPILOG: DESAIN GRAFIS DI FASHION Seiring waktu, industri fashion semakin menjadi beragam dengan berbagai sorotan terhadapanya yang tak pernah padam. Bila fashion adalah tren, maka jelas selama masih ada waktu, fashion dapat dikatakan sebagai infinit. Ia lebih dari sekedar pelindung tubuh atau penutup kemaluan saja - melainkan juga sebagai mahakarya dari banyak tangan; tukang jahit, tukang pola, model, fotografer, desainer grafis & seterusnya.

Seperti rantai makanan yang tak kunjung patah, fashion berhasil menghiasi sudut - sudut dunia dengan eksplorasi yang tanpa batas.

...Pentingnya menjadi diri sendiri dan terus menyelam kesana - sini, ditekankan sekali lagi, adalah salah satu kunci mujarab untuk menembus pasar fashion ini.

-

...Mengerti pasar seperti Firman Lie sebutkan tentu juga penting, karena industri tetaplah bagian bisnis. Dan dalam bisnis tentu ada pembeli & pedagang. Walau pembeli ini tetap kita anggap sebagai teman berkarya, tetapi yang mengerti dan menciptakan pasar adalah mereka.

“

..Taken from “Epilog� section

03. Writer & Interviewer in snack.kreavi.com

Snack is a design & creative visual article that is light to read as the image / picture in here is the main content, while writing as explanatory.

It is also a part of kreavi.com.

..Some article headline and its lead (opening of the article) made by yours truly in snack.kreavi.com

04. OLX TVC This is one of my job I’ve involved while I was working in Pantarei Agency. Out of the 10 TVC series, i have contributed 2 series out of them.

IPUNG (OJEK) 30 sec Setting: Di sekitar komplek, Ipung (20 tahun), memakai kacamata & jaket, duduk di atas motor.

-

Male Talent: “Pas gue nyamperin gebetan pake motor, nyokapnya keluar nyamperin gue. Terus dia bilang, ‘Bang pasar ya, dua puluh ribu!” Masak gue dikira ojek?!

Oke deh! Besok gue bawa mobil! Kalau lo punya mobil keren mau dijual, taro aja di OLX! Gue beli!

-

Announcer: “Ipung dan jutaan pembeli lainnya menunggu barang bekas Anda di OLX.CO.ID. Jual apa pun, cepat, mudah, dan gratis! Kalau bisa jadi duit kenapa enggak?”

NADIA (MALAS) 30 sec Setting: Di ruang keluarga, Nadia, istri umur 35-40 tahun berbicara menghadap kamera, di belakangnya terlihat suaminya yang gemuk sedang menonton TV. Female Talent: “Lihat tuh suami saya, mau siang mau malem cuman di depan TV. Gak pernah mau olahraga di luar. Alasannya panas lah, hujan lah, debu lah. Oke, fine! Kalau ada yang mau jual treadmill atau sepeda fitness, taro di OLX ya, nanti saya cari.”

Announcer: “Ibu Nadia dan jutaan pembeli lainnya menunggu barang bekas Anda di OLX.CO.ID. Jual apa pun, cepat, mudah, dan gratis! Kalau bisa jadi duit kenapa enggak?”

05. Social Media Content Manager for Bir Bintang

A job i handle while I was working in Pantarei, to handle the social media content plan of Bir Bintang. Besides it’s main identity to approach the local man with its local beer, Main identity that Bir Bintang always approach is also about friendship and togetherness.

COLL

LAGE

KELAHIRANKU Digfital Collage 7.7x10cm

A collage about home, town, or origin that you cannot choose. Words are taken from Orhan Pamuk’s book Istanbul: Memories & the city

Mengapa kita dilahirkan di sudut dunia yang ini, pada tanggal ini?

1

1

Keluarga yang menerima kelahiran kita, negara dan kota ini yang telah dipilihkan untuk kita, 2

2

Seakan - akan melalui lotere - Mereka mengharapkan cinta dari kita,

3

3

Dan pada akhirnya, kita benar - benar mencintai mereka, dari lubuk hati

4

4

Tetapi apakah mungkin kita layak vmenerima yang lebih baik?

5

5

OTHER (DIGITAL) COLLAGE

About Feelings

OTHER (DIGITAL) COLLAGE

About Time

PERSO

ONAL

2.

1.

3.

1. “Always in Mind”, A5, Chinese Ink 2. “Hanya Pikiran Sederhana”, Photo Journal at School Board 3. “Lebih Baik Berubah 1 inchi, Daripada Tidak Sama Sekali”, (Sumpah Pemuda - Tribute Poster)

4. Instagram Daily Post

FURTHER INFORMATION, COLLABORATION OR INTEREST; REACH HER AT

0877-812-15088

epinsalim@gmail.com

A Portfolio by Yosephine Salim 2012 - 2015