YOUNG
BLACK
ENTREPRENEUR
MAGAZINE TM
Quarterly Spring Into Focus ISSUE 3 April 2015
Rushia Brown Angela Carter Johnny Clarkson Dethra U. Giles James B Kynes Jr. Moetivation Keya Neal Nicole Johnson Roberson Tisa McNeil Robinson Sean Sherman Will Turner Gia Walker
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YBE
A NobleSol Art Group Publication NobleSol.Net
More Than a Baller The SBA Unlocked: How One YBE Landed 1.1 Million Dollars YBE On The Move Ideas vs. Plans Growing Your Sexy Beard Artists We Love Building Your ASS...ets African American Fine Art: The Atlanta Report
YBE STRONG “You pray for rain, you gotta deal with the mud too. That's a part of it.” -Denzel Washington
Young Black Entrepreneur Magazine
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YOUNG
BLACK
ENTREPRENEUR
MAGAZINE TM
Quarterly Spring Into Focus ISSUE 3 April 2015
Rushia Brown Angela Carter Johnny Clarkson Dethra U. Giles James B Kynes Jr. Moetivation Keya Neal Nicole Johnson Roberson Sean Sherman Will Turner Gia Walker
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YBE
A NobleSol Art Group Publication NobleSol.Net
Artists We Love More Than a Baller Ideas vs Plans Building Your ASS...ets African American Fine Art: The Atlanta Report Growing Your Sexy Beard Takes Twice As Long To Get Half As Far
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Young Black Entrepreneur Magazine
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A NobleSol Art Group publication.
April 2015 ISSUE 3 For advertising rates: Info@NobleSol.Net Publisher & Founder OKEEBA JUBALO Advertising Director Johnny Clarkson Director of Public Relations Rushia Brown Marketing Advisor Antonio Owens Creative Direction & Graphic Design NobleSol Art Group Contributing Writers OKEEBA JUBALO Kat Brown Rushia Brown Johnny Clarkson Dethra U. Giles James B Kynes Copy Editor Kat Brown Amethyst Bush NobleSol Art Group P.O. Box 667 Decatur, GA 30031-0667 NobleSol.Net
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2015 by No bleS o l Art G ro up. All r i ght s reser v ed
EMPOWERMENT VOLUME 1 ENTREPRENEURSHIP
OKEEBA JUBALO
BLACK IS MY BUSINESS
COMING SOON! MOTIVATIONAL SPEAKING...WITH A BLACK TWIST
OKEEBAJUBALO.COM
Young Black Entrepreneur Pg 6
$$ Publisher’s Letter OKEEBA JUBALO
Pg 7
$$ More Than A Baller Rushia Brown
Pg 9
$ Will Turner
CONTENTS
Pg 13
$$ The SBA Unlocked: How One YBE Landed 1.1 Million Dollars Tisa McNeil-Robinson
Pg 16
$$ YBE On The Move
Pg 17
$ Angela Carter
Pg 19
$$ Ideas vs. Plans Dethra U. Giles
Pg 22
$$ YBE Tips: Growing a SEXY Beard James B Kynes Jr.
Pg 25
$ Moetivation
Pg 27
$$ Artists We Love
Pg 34
$$ The Publisher’s Pick
Pg 35
$ Building Your ASSets Johnny Clarkson
$: Interview
Pg 37
$ Nicole Johnson Roberson
Pg 39
$ Keya Neal
Pg 41
$$ African American Fine Art: The Atlanta Report OKEEBA JUBALO
Pg 44
$ Gia Walker
Pg 46
$ Sean Sherman
Pg 49
$$ YBE On The Move
$$: Article/Contribution
YBE/04.2015
MAGAZINE
It Takes Twice As Long To Get Half As Far Publisher’s Letter
My job as a father, husband, son, brother, uncle, friend, cousin, Black man and YBE never ends. There is always something to do or someone’s needs to put before my own. Twenty-four hours in a day are never enough. My wife is amazed at how quickly I fall asleep night after night. No tossing or turning for me. When I sleep...I SLEEP. Between my family responsibilities and building three separate businesses, my time is very short. I made my mind up early that I would put my family first, and then everything else would go from there. This is a very challenging philosophy, because it is the total opposite of what it takes to build a strong professional brand. As a Black man, this belief system is especially hard. Our society has placed unrealistic standards on every one of my footsteps. Expecting perfection in a country that is nowhere near perfect is a tightrope of barbed wire I walk daily. When I look at my peers who have been able to cover a large amount of professional ground, I do feel a certain way about that. Not to take anything from their dedication to their craft, but knowing them on a personal level gives me a window into the real story the public does not know. All of these “successful” brothers are divorced with children or just selfish with children. It is sad to say their households are a mess. Their family may have all or most of the spoils that come with a “successful” lifestyle, but what I now know is that “success” is more than material things. It is said that money is not everything, yet you and your family will live a terrible existence without it. How do you find balance in America when the overarching goal of America is for you to not be here in sound mind and body? I want to be perfectly honest and candid about these struggles I face, so you can have a clear picture of what you will have to manage.
The rarely spoken truth about Black entrepreneurship is that you will have a better chance at building the business you dream of having if you relinquish your ties and responsibilities. It can be said that it takes a high degree of selfishness to become “successful.” You will always have to put yourself first, and everyone will come after you. There is no gray area with this. If you want to be the top dog, then you will have to be the only dog that truly matters at the start and end of the day. There is no balance, you will have to have laser focus on your own goals. I hate the idea of having to write this, but I would rather tell you the truth of what it means to be a YBE who is responsible for someone’s mental, spiritual and physical well-being. The level of sacrifice it takes to raise responsible thinking and moving Black children in America is staggering. There will always be someone else’s needs that will come before your business, and money will not be the remedy for all of your marital and parental ills. Your selfless time and lessons will make the difference in your spouse and children’s lives. As a spouse and parent, your level of attention will be the determining factor that gets them to higher ground. Your business will be secondary until everyone has made it to higher ground. I know you may be thinking that once you achieve your version of “success” you will be able to give more of yourself to your family. That sounds good, but it will be too late by then. There is a heavy price that will come with not meeting your personal responsibilities. There is no way around it. Imagine telling a child or spouse to wait until you are “successful” before they can eat or breathe. That is exactly what you will be telling your family in exchange for meeting after meeting, project after project, and client after client when you are working to establish yourself as a YBE. This is not a new challenge, but an age old one. Imagine trying to swim across the Atlantic Ocean with your child on your back. Then add another child. Then add a spouse. Then add a sister. Then add a niece. Then add a brother in the Army. Then add a brother that will be locked away in the federal prison system for the next 10 years. Then add a younger brother who needs you to be an older brother. Then add your mother. Throw a few great white sharks in that water, and that my friend, is what it feels like to be me. I write this to provide clarity on the subject and not to discourage you. Before you get in this water, you better be clear…very clear on what is waiting for you.
OKEEBA JUBALO Young Black Entrepreneur Magazine Publisher and Founding Editor OKEEBAJUBALO.com
YBE
04.2015/ SPRING INTO FOCUS / YBE / PAGE 6
More Than A Baller RushiaBrown.Com
04.2015/ SPRING INTO FOCUS / YBE / PAGE 7
Rushia Brown
4. Patience is a virtue! The world often sees the end result of the professional athlete – the glitz and glamour that comes with having “made it.” Very seldom is the entire story told about how long it took, the unlimited sacrifices, and the pressures that are involved in this process. As an entrepreneur, there are so many success stories that started off as horror stories. Being able to push through is a must! There have been many stories of athletes who have successfully made the transition, and even more that have not. I’ve always said that you must possess a certain amount of arrogance to make it to the highest level of competitive sports. However, what some may see as arrogance is a healthy degree of confidence needed by every entrepreneur. In my personal journey as an entrepreneur, I have had to make several adjustments to balance arrogance and confidence. Though my vision for my company may be clear, I have to make sure that I mentally prepare myself for each task, because I am operating outside of my comfort zone. I tend to beat myself up and replay my faults. So, visualization and a step by step plan where I can measure accomplishments are vital to maintaining my confidence and not getting down on myself. I have also learned to trust my inner coach. The mental capacity to encourage myself, especially after I have made a bad decision, makes it more likely for me to succeed. The most efficient way for me to reach a certain level of success is to have a strategy that will help me focus and maximize relationships and opportunities. Because I know I am operating in my passion, I am confident that I will stay motivated and hopefully join the success stories of athletes who have made great transitions into the business world.
YBE
Being a professional athlete is one of the shortest lived careers around, but it provides a platform unparalleled by most careers! In today’s sports-crazed world, top athletes become household names for their athletic prowess on the court or field, and this opens the door for many other opportunities. Surprisingly, 21st century athletes are gaining as much, if not more recognition for their entrepreneurship and business savvy than athletes before this era. History has shown that if properly supported, a pro athlete can become a phenomenon in the business world through product endorsements to personalized apparel, and multi-million dollar investment companies. Fortunately, there are similar mindsets shared by athletes and entrepreneurs that contribute to becoming successful: 1. If at first you don’t succeed, try, try again! Everyone knows that part of being a pro athlete is knowing that failure is temporary. You have to be able to take it in stride, make the adjustment, and move on until you succeed! Same holds true in business! WD-40 serves as the perfect example. The rust prevention and degreasing agent got its name after 39 failed attempts. 2. Teamwork makes the dream work! In order to be a successful athlete, you have to understand your role on the team! There is strength in being able to take direction, being a leader and doing what is best for the group. These same attributes are important for the business world. Everyone, from the CEO to the graphic designer to the public relations person, has to operate at his or her maximum capacity in order to be successful. 3. Failing to prepare is preparing to fail! A game plan is necessary in any sport. Knowing your opponent, understanding their strengths and weaknesses is vital to your success. In the business world, knowing one’s competitors is vital when developing your competitive advantage. Being able to plan gives you a decided advantage. There is no way to guarantee success, but you can definitely give yourself a fighting chance by preparing a game plan.
04.2015/ SPRING INTO FOCUS / YBE / PAGE 8
BlaxicanFood.Com
YBE 04.2015/ SPRING INTO FOCUS / YBE / PAGE 9
Will Turner
Restaurateur
2. What is your industry and why did this industry appeal to you? My industry is fast, casual dining. I have been a backyard chef all of my life and absolutely love to cook, as well as serve people. This is what attracted me most to this industry. 3. How much money did it take to start your business, and what funding sources did you access? Initially, the cost to start the food truck venture was approximately $70,000. However, during the course of the first year, it took an additional $30,000 to solidify the business. During our second year, we opened up the restaurant, which took an additional $65,000 to start. I have used all of my personal and business credit, as well as revenue made from truck sales to start this business. 4. How has your revenue/staff grown over time, and what systems have you put in place to manage that growth? I have seen a steady 10 percent year-over-year increase in sales. Management is one of the greatest challenges we face. Although food is a product that we sell, service is our core product. In order to provide great service, we need great people. That has been one of our greatest challenges ... finding entry level culinary people who also have a great work ethic. 5. What excites you about black business? Small business is the backbone of America. Black businesses not only help to make up a sizable portion of the small business industry, they also work as an inspirational tool for young African Americans to see actual people who look like them become self-sufficient.
6. What is your biggest disappointment with black business? Inconsistency is one of my greatest disappointments with black businesses. I believe that if you start a business and you set hours of operation, you should be open during those hours of operation. If you state that you offer certain products, goods or services, then you should have the resources to provide those products, goods and services. 7. Who was your greatest teacher or what has been your greatest learning experience? My greatest teacher has been the last 20 years of my life experiences- both personally and professionally. I have had numerous opportunities to learn various skills that have come together in a giant melting pot we call, “the Blaxican.� I have to use human resource skills, accounting skills, marketing skills, cooking skills, money management skills, and mechanical troubleshooting skills on a daily basis. 8. In one word or brief phrase, tell a new YBE what to expect. Hard work.
YBE
1. Who are you? My name is Will Turner. I am the owner and founder of Blaxican Food, Inc. It is a food truck and restaurant in Alpharetta, Ga that has been in business since 2011.
04.2015/ SPRING INTO FOCUS / YBE / PAGE 10
YBE
AMERICAN “We Negro writers, just by being black, have been on the blacklist all our lives. Censorship for us begins at the color line.� -Langston Hughes
MOREHOUSE BECOMES FIRST HBCU TO WIN MOOT COURT NATIONAL TITLE by defeating a Patrick Henry College team who had won the title seven years in a row.
400-0
Professor Winfield Murray
Undefeated!
The SBA Unlocked: How One YBE Landed 1.1 Million Dollars
Tisa McNeil-Robinson YBE: Tisa, what inspired your vision to start your own school, and how long have you been in operation? Tisa: Well, I actually have a background in education. I was a teacher for years. I still teach at a junior college as an Adjunct Professor, and I also served as an Assistant Principal. What really inspired me was having a daughter. She was around two-years-old when we were getting started with everything. I was trying to find a place where I could be around her without having to necessarily work for anyone. I could be my own boss and have a good school for kids. We were sending her to a really good school, but it was so expensive. However, it was one of the best. So, my husband I were talking, and I said, “I could do this. I could run a place like this at daycare rates, but run it as a school.” So, we just started small. We were thinking we were going to start a small preschool with 40 kids at most and grow from there, but it just kind of grew and grew and grew. We are approaching our two year mark this coming May. YBE: What ages do you service now?
No urban legends here. The power of the SBA was unlocked by YBE Tisa McNeil- Robinson, who received a 1.1 million dollar 504 Loan to build her own school in central Florida. In our last issue, Region IV Administrator of the U.S. Small Business Administration, Cassius Butts, broke it all down for us. The SBA is a resource for the three C’s: capital, contracting and counseling. In three record-breaking years, Region IV awarded nearly $12 billion in SBA-backed loans to small businesses within the territory. Educator Tisa McNeil-Robinson was one those to benefit from the resources of the SBA. She shared her story with YBE Magazine. 04.2015/ SPRING INTO FOCUS / YBE / PAGE 13
Tisa: We service six-weeks-old to two-years-old, and we're starting a first grade class for the first time this coming August. So, we've also expanded into an elementary school. YBE: Very exciting. What options did you consider to fund your vision and, ultimately, what avenue did you pursue? Starting a school is not an inexpensive venture. Tisa: I always considered a bank loan, because when we got started, I knew we’d have to write the business plan. My dad found the land for us, and the man who was leasing the land knew the president of the bank. Surprisingly, the bank had funded about four other preschools in the central Florida area that have done really well. He was very excited to hear that I wanted a preschool.
He asked me if I could pick the size for my school, how big would I go? I was trying to be modest, but he said, "No, you have to tell me what you really want." So, I told him I'd love 5,000 to 7,000 square feet where I could have up to 150 kids at least. So, we wrote the plan, and they approved it with SBA backing. It worked out really well. We ended up getting around $1.1 million for the project. It required that we put 15% down. Thankfully, when I was younger, I bought rental property. I was able to use that investment as our down payment. YBE: Did you go to the bank or to the SBA first? Tisa: The bank. I never approached the SBA, the bank did. I worked through the bank first and then the SBA secured the loan. YBE: How did you know how to write a business plan? You said you were an educator. You were a teacher. How did you write a business plan that would be approved for a million dollars by the bank? Tisa: Believe it or not, I literally googled it. I'm an English teacher, so I know how to write, and I'm good with spreadsheets. So, we just did analysis of the areas and a market analysis and all that good stuff. Out of the best plans we found we pulled from each one to create the strongest plan we could. Literally, that's how it happened. YBE: Did you have a previous relationship with the bank? This has been an on-going question for many of our Young Black Entrepreneurs. Do you have to have an established relationships with a bank in order to be considered for a business loan?
YBE
The SBA Unlocked: How One YBE Landed 1.1 Million Dollars Tisa: No, you don't. Honestly, you just have to have really good credit and a really good business plan. The leasing agent for the land that we purchased had a relationship with the bank, but we had literally just met. YBE: Was it a credit union, community bank or larger commercial lender? Tisa: It was First Citrus Bank in Tampa, Florida. They are not a credit union, but they're more of a community type bank. I absolutely recommend those types of banks for anyone trying to start a business either a credit union or a community bank. It's really difficult to go to a major bank. YBE: How long did the process take from the point you identified the location and began your discussions with the bank to the point at which you were issued the funding? Tisa: I'd say it took about four months and then we could start withdrawing money for my builders to start purchasing materials and other things. YBE: So, you actually built the facility? Tisa: Yes, we built the facilities. That's why we needed so much money. YBE: Where you actively engaged with the SBA throughout this process? Tisa: They actually asked me what type of loan I wanted. They gave me options. The SBA offered the best benefits, lower interest rate, you know, all that good stuff. So, I went with them. The bank told me my options, and I chose a 504 Loan from the SBA because it funds the contractors needed to build your facility. We also had the support of Bill Habermeyer, Vice President of the Florida Business Development Corporation. He served as a mentor and consultant on behalf of the SBA.
YBE: Were there any obstacles or challenges that slowed you down? Tisa: There really weren't any issues when it came to the bank. We had issues more so with time restraints, with accounting, and that type of thing, typical things that happen when you're building. YBE: How does the SBA continue to support you? Do you go to them now as your business grows? Tisa: I do because we are considering building another facility at the end of the year. I've been able to go directly to them. YBE: Along the way, throughout this process, what individuals or companies did you enlist to provide needed services? Tisa: I did go to the state, because we are licensed through DCS. So, I asked them different questions, things that I needed to think about as far as building and space capacity. As we progressed, I started visiting HR companies and financial companies. YBE: Did you use an HR company to help you with staffing? How did you advertise and market? Tisa: We did our own interviews. We advertised on our website. We don't have a marketing firm. We used a web designer for our website and put information on our website that we were hiring. The applications just started coming in. I mean, there's just such a huge need for good preschools that, honestly, if it's a quality, good education with a good curriculum, you really don't need to market too much other than Facebook and your website. YBE: Does running your school feel like a business to you? Tisa: Oh, absolutely. Yes. We try to run it as a business, because the last school that I worked for was run similar to that. It was a charter school, so it was run differently than your average run-of-the-mill high
school. We have different departments at our school. We have a vice president and a director. They are over different aspects of the operation. We have our HR Department. Now, obviously, we don't need huge departments for everything since we only have about 32 employees, but we do try to run it like a business. YBE: Do you manage all of the payroll in house or are you utilizing an outside entity to help manage your HR practices? Tisa: We use ADP. I just simply have to enter hours and time cards. YBE: Has your business been profitable? Did you turn a profit in the first year? Tisa: For our first year in sales, we were a little over $500,000, but the second year was when we actually really started making a profit. I think our sales are close to $800,000 now. So, it definitely takes some time to get going. In that first year, you make it, but you spend it because you're still buying little things for the classroom or things that come up, things for the playground, extra teachers. So, in our second year when we had more students, we were able to start making more money and save more. YBE: One of the questions that our YBE's ask frequently has to do with how you handle your salary as the owner just starting a business. Did you pay yourself a salary first, or did everything go right back into the business and into your employees’ salaries? Tisa: Originally, I had planned to make a certain salary and just pay myself along with the employees, but it's really difficult in the beginning. So, I took a smaller salary and paid my employees first. Thankfully, we had some savings. YBE: What advice do you have for a YBE considering a venture in the education space?
YBE 04.2015/ SPRING INTO FOCUS / YBE / PAGE 14
The SBA Unlocked: How One YBE Landed 1.1 Million Dollars Tisa: Definitely maintain a great credit score and have savings. Have a lot of savings. I didn't realize this. I learned the hard way. During the summer your numbers go down. Your sales go way down. You need to have cushion and plan for that. So, savings is key. Once you know you have that and a good credit score, you're able to execute a sound business plan. As long as it's good, you can get great funding for it.
YBE
Young Black Entrepreneur Magazine
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A study recently conducted by the Urban Institute found that women and minority-owned businesses are three to five times more likely to be approved for an SBA-backed loan than a conventional loan. Whether you are considering a small or large business venture, SBA.gov offers a wealth of resources to explore.
YOUNG
BLACK
ENTREPRENEUR
MAGAZINE TM
Quarterly Spring Into Focus ISSUE 3 April 2015
About our YBE Tisa McNeil-Robinson is graduate of Florida A&M University with a B.S. degree in broadcast journalism. In 2006, she graduated from Nova Southeastern University with a master’s degree in English Education, and in 2008 she graduated from Nova Southeastern University with an Educational Specialist (Ed.S.) Degree in Educational Leadership. She is married to Eddie Robinson Jr. and has two daughters. In her 11 years in education, McNeil-Robinson has worked as an English Teacher, Assistant Principal and English Adjunct Professor at Polk State College. She is currently the Owner/President of Brilliant Minds Early Learning Academy.
Brilliant Minds Early Learning Academy Brilliant Minds Christian Academy of Technology 5900 Sundance Blvd Lakeland, Fl 33860 W: Brilliantmindsearlylearningacademy.com
04.2015/ SPRING INTO FOCUS / YBE / PAGE 15
Rushia Brown Angela Carter Johnny Clarkson Dethra U. Giles James B Kynes Jr. Moetivation Keya Neal Nicole Johnson Roberson Sean Sherman Will Turner Gia Walker
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YBE
A NobleSol Art Group Publication NobleSol.Net
Artists We Love More Than a Baller Ideas vs Plans Building Your ASS...ets African American Fine Art: The Atlanta Report Growing Your Sexy Beard Takes Twice As Long To Get Half As Far
YBE
On The Move Event: Morehouse Men Around Town Location: The Commerce Club, Atlanta GA 03.26.2015
Eugene Felton Jr.
Jon Dudley & Travis Stegall Johnny Clarkson & OKEEBA JUBALO
Winfield Ward Murray, Emanuel Waddell, Rodje Malcolm & Brandon C. Banks Justin Giboney
Brandon Williams
Rushia Brown, Johnny Clarkson & Kat Brown
Nitro Helms & Amethyst Bush
Mr. & Mrs. Brandon C. Banks
Wonderful Guests
04.2015/ SPRING INTO FOCUS / YBE / PAGE 16
Angela Carter SumonaProductions.Org
04.2015/ SPRING INTO FOCUS / YBE / PAGE 17
YBE
FILMMAKER & PHOTOGRAPHER Who are you? I am an Artist. Born in Suriname and raised in the Netherlands, I now call Atlanta my home. I have a bachelor’s degree in mass media arts and have been a working professional in this field for 10 years. I am a woman who loves to make money doing what I know I do well, contributing something positive to my own life and the lives of others. What is your industry? Why did this industry appeal to you? Sumona Productions is my company. I am a filmmaker and photographer. I have learned that what I do best is art therapy. As an artist, my industry is in people. I re-brand people with images. I brand stories. I rehabilitate people and businesses through art. How much money did it take to start your business and what funding sources did you access? It took a one-way plane ticket from Amsterdam to Atlanta and $700 in monthly expenses for two years to start. My funding came from my mother, Elisa Carter, when I was 16-years-old. The investment never stops. Every project is a new beginning, and in my industry, everything is expensive. How has your revenue/staff grown over time, and what systems have you put in place to manage that growth? My business has grown from a vision to a daily operation. My staff changes according to the project. I manage my business with a business plan and budget for even the smallest assignment. What excites you about Black Business? Black business is very sexy. I am excited about Black business because it allows us the opportunity to exercise our potential. It gives me a sense of independence and freedom. We become respected in a world where networking is key. Self-motivation and money allows for a wide range of experiences that make life more exciting.
What is your biggest disappointment with Black Business? The biggest disappointment in black business is the lack of a collective vision. When I meet with fellow entrepreneurs, we question why established entrepreneurs seem to limit their accessibility although they state that they are willing to share their experiences. We have learned that there is only enough for a select few, and that is incorrect. This magazine can contribute to building the bridge that will close the gap of communication between young and successfully established entrepreneurs. Who was your greatest teacher or what has been your greatest learning experience? I have several role models from whom I have learned. I also come from a generation of entrepreneurs that are breaking barriers and changing this world. That is a great inspiration. My greatest teacher is my mother, Elisa Carter. She is one of the few women of color at the top of the healthcare industry in Europe. In 2010, 2011, and 2012, she was named one of the 100 most influential healthcare executives in the Netherlands and the highest-ranking female executive in behavioral healthcare. Her vision is clear, and nothing stands in the way of her made-up mind. She taught me that it all starts with an idea. That one idea, if studied and executed correctly can change your life. The one thing that still saves me is her lesson to “dare to be different.” In one word or brief phrase tell a new YBE what to expect. Expect to think big, study your field, market yourself, work hard, know the value of your time in relation to money and your sanity, and take time to do your paperwork.
YBE
P.S. Every once in a while, you have to throw up the middle finger and keep it moving.
04.2015/ SPRING INTO FOCUS / YBE / PAGE 18
Ideas vs. Plans Dethra U. Giles ExecuPrep.Com I recently attended a networking event where many of Atlanta’s elite executives were in attendance. The event was a small business owner’s dream come true: top level decision makers open to conversation and no gatekeepers present to prevent “the pitch.” While happy to be selected to attend, each entrepreneur would not experience success equally. Why? Many of the small business owners only had ideas while others had a strategy. There is a saying that goes, “A penny for your thoughts.” Those who are thinkers and value ideas will find the offer of one cent for their ideas to be insulting, but, in reality, an idea is worth very little...a plan is what people pay for.
04.2015/ SPRING INTO FOCUS / YBE / PAGE 19
Until you have a plan or strategy for your business, you just have an idea and ideas alone don’t make money. Let’s do a case study of the networking event by looking at two YBE attendees: one who had a strategy and one who had an idea, actually several ideas. We will call them Mr. Ideas and Mr. Millionaire. Mr. Ideas Mr. Ideas approached and started with, “Hello, how are you? I am Mr. Ideas. What do you do?” As I began to give my elevator pitch, Mr. Ideas interrupted at every turn to tell me how he owned and ran a different company to help with every aspect of my business and personal life. He went from being a financial advisor
and CPA to selling pre-paid legal services and everything in between. His card was double-sided with one side providing information for his cleaning service and the other advertising tax services. Mr. Millionaire Mr. Millionaire approached similarly, “Hello, how are you?” However, the second half of Mr. Millionaire’s greeting was a little different. He stated, “I would like to find out how we can help each other.” This opened the conversation for mutual dialogue where we exchanged information and ideas for how we could help one another. Mr. Millionaire was also a CPA and financial planner. He introduced himself in a way that was consistent with his business card.
Success vs. Failure Who will have a positive ROI (Return on Investment) for time and money spent on the networking event? Mr. Millionaire, of course. Let’s look at four key things every YBE should do to develop and act on a strategy: 1. Identify a consistent message. The average multimillionaire has seven streams of income, but one consistent message. Who is Michael Jordan? He is arguably the best basketball player of all time. That one message sells his shoes, clothes, fragrance, drink, real estate and down the line. YBEs are encouraged to have multiple streams of income, but required to have a consistent message. A consistent message ensures your customer is not confused. Smart YBEs know a confused customer does not purchase. Mr. Millionaire employed this strategy. While he introduced himself as a CPA and financial planner, through conversation, I learned that he did real estate investing, owned a restaurant, and also had a tax service. Though he had multiple streams of income, I was not confused about his expertise, nor did he waver on how he could best help me with financial planning and wealth building. 2. Have a plan to help. “How may I help you” may be the best kept secret to getting new business. The biggest myth many business owners believe is that their customer needs them. Customers do not need you, they need a problem solved. The YBE who can identify the problem quickly and offer a sound solution is one step closer to a new client. Mr. Millionaire was strategic about directing the conversation to reveal problems I had that he could solve. This was done strategically and covertly. Through casual conversation, or at least casual to me, he got me to mention that I needed estate planning, a will and a trust for my children. Once he discovered my “problem,” he quickly provided solutions.
3. Have a plan for everyone you meet. I once trained with a martial arts instructor who said, “Be polite, but have a plan to kill everyone you meet.” Successful YBEs are hunters who go after customers and bring the kill of a contract home. Mr. Millionaire had a plan for our conversation. He had a plan for the hunt. He wanted to get my information and leave, clearly understanding what my needs were and how he could meet them. He understood the networking event was not the place to solve my problem, but the place to convince me that he was the problem solver. In turn for learning my issues, he would follow up at a later date with another strategy to secure my business. 4. Take Action. Many million dollar ideas go to the second person who thought of them. Why? Because the first person never had or followed through with a plan. You only have an idea, a thought, and one cent until you follow through and take action on a plan. Mr. Millionaire provided a plan for follow up and took action to secure my business. While at the networking event, he also took action on the strategy he’d developed to make sure the event was successful for him. He did not spend too much time with one person, was polite in his introduction, and had a polite exit strategy for every conversation. He had a plan, took action, and was successful. In his follow up call to me, Mr. Millionaire confirmed he had secured four new clients from the event. However, Mr. Ideas determined the event was a waste of his time and money. He confirmed this after I called him for a follow-up conversation. YBEs, what is your strategy? What is your plan to turn your one-cent idea into a one million dollar business? Remember, clients don’t need you, they need a problem solved. Tune in next time for tips on how to be a problem solver.
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YBE
tips
Growing a SEXY Beard
It seems the beard is making a strong comeback. Even celebrities and athletes are growing out the stringy hair on their faces. I chuckle as I see the attempts men are making to grow facial hair. So, here are some common questions and answers. 1. When I try to grow my beard, my skin itches beyond control. What can I do about that? Answer: If you usually do not grow your facial hair past a certain point, and then attempt to grow your hair, your skin will go through a transitional phase. I often suggest an oil free moisturizer, so your hair does not dry out during the transition. Also, make sure you are not using over-the-counter soap, as it will dry your skin as well. Generally, a face wash solution and occasional exfoliant will help remove those dead skin cells that cause irritation and bumps. 2. I have spaces on my beard where hair does not grow. How do I grow hair fast in those spaces? Answer: If you have these areas on your face as you attempt to grow out your beard, it is a sign that you have active pores on your face where hair will eventually grow. Allow your beard to continue to grow. Over time, the cells in some of those dead areas may awaken, and hair may eventually grow out of them. 3. I have heard that if I shave with a razor, it will help my beard grow. Will it? Answer: This may have some truth to it. However, if you begin shaving with a razor, please be aware that shaving on dirty skin or skin not properly prepped for razor shaves can create major irritation. In some cases, it can create razor bumps. Also, dull and cheap razors will increase irritation and slow the growth of your beard. 4. How can I maintain my facial hair? Answer: Find a personal barber who can keep your beard the way you like it. Remember, this is your face. Nothing looks worse on a man than a sloppy, unmaintained and poorly contoured beard. A well-trimmed beard will bring the attention you desire from your significant other or prospects looking for a king with a beard.
James B Kynes Jr. @KingsofATL
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Filmmaker What is your industry? Why did this industry appeal to you? My industry is film. This industry appealed to me, because I have always loved to write. My love of writing has been expressed through music and books in my past. I came to a point where I wanted to take a road that had been untraveled for me. This road was film.
I grew up during Brooklyn’s crack era on one of the most notorious strips of concrete in Flatbush. Riddled with drugs and crime, Argyle Road was a hard reality check that showed the extent to which the world could be cold.
How much money did it take to start your business, and what funding sources did you access? The Money & Violence project was put together on a DIY budget. There wasn't any budget set. It was paid for out of pocket as we went along.
Those who knew me say I was an intelligent child and very much the avid reader. My love of books cultivated an interest and love for writing. With hip-hop music at its creative pinnacle at the time, I started writing rap music. A friend and I formed a rap group and record label and sold thousands of units independently.
How has your revenue/staff grown over time, and what systems have you put in place to manage that growth? At this point, revenue has not changed much at all. We completed the entire first season out of pocket and didn't really make anything back at all. It was a calculated loss. With the attention that we have been receiving over the Internet, in magazines, and on blogs, our staff has grown a little. We operate under pretty much the same system from the beginning, as our growth has not been that large.
Although I have no acting experience whatsoever, I am determined to deliver the role of “Rafe”, in my web series, with all of my ability. I see Rafe as a mastermind of some sort. A great thinker who, had he chosen another route, could have been a Fortune 500 company CEO. This guy Rafe is seasoned and has been on the streets long enough to be able to foreshadow events and read people. Although the activities he chooses to get himself into are not legal, because of his principle and moral compass, it is hard to label him a bad guy. Aside from acting, I wear multiple hats in the creation and production of the Money & Violence series. I am the writer, director and editor of the project. Although it is a very time-consuming task, I embrace it. I have also written two novels that have yet to be published. Both of these literary works are inspired by true events that have transpired in my life. I am a jack of all trades who, through this project, hopes to use my talents to bring the world a better understanding of not only the who’s and what’s, but also the why’s of the events that take place in the neighborhoods known to most as the ghetto.
Those who go into business strictly for the hopes of being rich hardly ever succeed, because they do not have the faith to survive through the hard times. Who was your greatest teacher, or what has been your greatest learning experience? My greatest teacher has been life. Through experience, I have learned many things. My greatest learning experience taught me to value people and not money. With the right people, I can make all the money in the world, but with money and the wrong people, I will lose it all. In one word or brief phrase tell a new YBE what to expect. You can expect something different.
YBE
Who are you? My name is Moetivation. I was born in Brooklyn, N.Y. in December 1976. At three months old, my mother sent me to live with family in her native home of Haiti, while she struggled to make her life more stable in America. I had no contact with my mother and did not return to the U.S. until the age of three.
What excites you about Black Business? What excites me about black business is the opportunity to serve as an example to others of what is possible when a group of like-minded people has a common goal and pushes toward it. I love showing people that something as simple as a thought can be turned into something tangible. It excites me to be able to show that the only difference between you and me and me and him is hard work, consistency and dedication.
What is your biggest disappointment with Black Business? My biggest disappointment with black business is that a lot of us do this just for the money. I believe that money does not make the world go around. People's dreams do. It just so happens that people acquire money in the process of achieving their dreams. A business should be a passion or a dream. It should be like a child for whom sacrifices are made.
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CULTURE
YBE
ARTISTS WE LOVE
We all have a favorite art form-whether it be poems, paintings, photos, or another form. Art comes in many uniquely distinguishable mediums, yet the artist is rarely recognized for who he or she truly is. Artists are entrepreneurs, and God forbid the artist be a black entrepreneur.
So much beauty created by our black artists surrounds our lives, but the jaded values placed on art creates a terrible existence marred by poverty for many artistic geniuses. Have you ever stopped to think that in reality, these artists are business owners who are selling their souls to the public? Imagine waking up in a world where rent money, prescriptions, haircuts, and your child’s expenses are dependent on monetizing the expression of your most intimate thoughts and feelings.
Black artists may be the most underrated, underappreciated, and underexposed group of entrepreneurs on the planet. We do not accept a black artist as a professional artist until he or she is rich and famous. How does an artist become rich without your support? Does anything short of gracing the covers of a highly regarded magazine or a billboard mean they are not true artists? If that is truly the case, then let’s start there. The artists displayed in each issue of YBE are true entrepreneurs and artistically gifted beyond belief. We ask you to do more than just support by looking or listening to their art. True support for an artist means to purchase their work at the full price. Anything short of that is not support. That said, how much do you really love the arts?
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YBE Dante Yarbrough Fine Artist Czartist.Com
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YBE Kara Walker Fine Artist
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Fine Artist
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YBE
Alfred Conteh
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YBE Jessica Care Moore Poet & Publisher
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YBE
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Building Your ASSets
The Female Entrepreneur’s Guide To Building A Better Booty
Johnny Clarkson
There are many contributing factors that produce a less-appealing silhouette. Those include everything from stress levels, nutrition, genetics and lifestyle. Even though all of these factors are vital to sculpting your rear view, we will focus on the lifestyle aspect. Sitting on your ass can literally be detrimental to your health. Women who sit for long periods may suffer from lower back pain and discomfort doing everyday things, such as standing up. Diamonds are no longer your best friend if your goal is to have a strong, youthful and astounding butt. Your new best friend is, officially, the squat. Step 1 in the pursuit of “bubble-ness” is making sure your form is correct and producing rapid results. Start standing upright with shoulders back, a slight arch in your lower back, and your chest slightly raised. As you lower your hips straight down, make sure your knees do not go past your toes. Maintain your posture, only allowing your body to naturally move at the hip. Your feet should be slightly wider than your shoulders. Mentally, commit to knowing that when you go down, you have to get back up. Until your mind is there, do not start the repetition. As you are lowering into your rep, inhale deeply and engage your core (contract your abs). Imagine sitting into a chair behind you as you lower your body. Go as low as possible without sacrificing your form (your quadriceps or thighs should be at least parallel to the floor).
Once you have reached the bottom of your rep, explode back to the top, maintaining your form. When you reach the top, contract your glutes and thrust your hips forward. There are many variations of the classic gym. Try this glute combo twice per week and track your results over the next 30 days. (Please send your before and after success pics to info@noblesol.net. Also, tag us so we can motivate you during your journey #YBEsquatchallenge). Measure around your hips at the most protrusive level using measuring tape. Warm up: Stair climber 10 minutes at 80-90 percent speed max (without holding handles) Circuit A: 20 Deep squats followed by 50 jumping jacks 40 Deep squats followed by 50 jumping jacks 60 Deep squats followed by 50 jumping jacks (2x rounds) Circuit B: 50 Dual Leg Glute Bridge Raises 25 R Leg Glute Bridge Raises 25 L Glute Bridge Raises 35 V ups (2x rounds) Circuit C: 50 Plyo or Jump Squats 50 Pulsating deep squats (fast paced) 20 Side Lunges 35 Reverse Crunches (2x rounds) Add resistance where available, such as dumbbells in each hand and barbells or sandbags across your back. The more resistance or weight you can load as you squat, the more definition, size and form you will see. For a FREE 14 day Brick House Routine, visit www.iamjohnnyclarkson.com and subscribe to my newsletter before May 1, 2015.
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FITNESS TIPS
YBE
There are three types of muscle tissue in the human body: smooth, skeletal and cardiac. The gluteus maximus of the skeletal muscle group is responsible for the locomotion, among other movements. The body’s largest muscles do most of the work, and the glutes are the largest of them all. The beloved backyard, which has fans of all ages, colors and creeds, is made up of three main muscles on the back of each hip. Believe it or not, a firm and round butt gives you better posture.
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CLINICAL SOCIAL WORKER
What is your industry? Why did this industry appeal to you? When I think about what initially attracted me to a helping profession, I instantly think of my family. One of my favorite cousins struggled most of her life with an overpowering addiction to drugs. Despite several attempts by my family to offer support and rehabilitation, she continued to spiral into the addiction that would eventually take her life. My cousin was the mother of two beautiful children. Her oldest child came to live with my immediate family shortly after my cousin’s death. Although she was a bright and resilient six-year-old child, my mother thought it would be best for her to participate in weekly counseling in order to process her recent loss. I still remember the evening my cousin came home from her first day with the therapist. She appeared to have enjoyed her time with the counselor and excitedly entered my room with a piece of paper. Two stick figures were drawn on the paper. The figures seemed to be dancing in a field of green grass. She showed me her masterpiece with pride.
I still recall her words, “They told me to draw my favorite person playing in my favorite place. This is me playing in the playground with you.” Over the next few months, my cousin processed difficult life stressors through clinically-directed play. Observing that process sparked my interest to further explore a career in a counseling profession.
Who was your greatest teacher, or what has been your greatest learning experience? My mother has been my greatest teacher, because she has shown amazing strength and fortitude in very dark and trying times. Seeing her navigate those hardships with faith and courage has been incredibly influential.
How much money did it take to start your business, and what funding sources did you access? Starting your own business as a therapist can be quite an experience. It can be expensive to rent private space and funding is often challenging, unless you are running a non-profit organization and are able to access grants. I have personally funded my own practice, but encourage new professionals to try to join a group practice to cut down on operating costs.
In one word or brief phrase tell a new YBE what to expect. Follow your passion. Believe in yourself. Expect to work hard, and never ever give up!
YBE
Who are you? My name is Nicole Johnson Roberson. As a practicing licensed clinical social worker and doctoral student, I have worked with emotionally challenged and learning disabled children, adolescents and their families for over 10 years. I have successfully worked in many treatment settings, ranging from detention centers to specialized schools. I have also worked in various capacities, including a high school administrator and clinical supervisor. I specialize in behavioral problems and use both creative interventions and a strengths perspective whenever dealing with clients. I am currently licensed in Ga, as well as in the District of Columbia.
How has your revenue/staff grown over time and what systems have you put in place to manage that growth? As a psychotherapist, I work alone, but I have supervised several licensed social workers. I use various marketing methods online, such as writing blogs on my personal website and managing LinkedIn, Twitter and Facebook accounts for my company. I also ensure that I have a presence on sites that are unique to my industry, such as NASW.com and Openpathcollective.org. What excites you about Black Business? I am excited about running one's own business in general regardless of race. However, there is a certain pride and excitement I feel when I witness the growth and service provided by professional black businesses. I recognize (and have experienced) the many obstacles that we must overcome. . .obstacles that other ethnicities may not have to manage.
What is your biggest disappointment with Black Business? I am generally not disappointed with black business.
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Keya Neal Keya Neal App https://appsto.re/us/6nqH0.i
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Who are you? My name is Keya Neal. I am originally from Charleston, S.C. I now reside in Crofton, Md. I am a Cosmetologist and Platform Artist. Licensed for 21 years, I was the owner of It's All in the Cut Salon in S.C. for 10 years prior to moving to Md. What is your industry? Why did this industry appeal to you? I chose the beauty industry, because it was the only profession where I had the ability to change a person’s life simply by changing how they feel about themselves. That passion has now evolved into empowering my fellow stylists by providing advanced education in color. That brand is The Kolour Kulture. I developed Kolour Kulture to share knowledge of a huge money-making service that most black salons are missing.
Who was your greatest teacher or what has been your greatest learning experience? My greatest teacher was owning a salon. Being a small business owner is not for the weak-hearted! My greatest learning experience was within those 10 years. I learned how to handle business and multi-task, as well as delegate and manage people. It made me a better person. In one word or brief phrase tell a new YBE what to expect. Kolour Kulture will help change the culture of operations in salons by embracing shared values and behavior that encourages professional practices while increasing financial success through color services. PREPARE TO BE KULTURE SHOCKED!!
YBE
Beauty Artist
How much money did it take to start your business, and what funding sources did you access? My very first salon was opened with my personal money. I actually bought and paid for everything in a hand-to-mouth fashion. I would not recommend doing that again. Kolour Kulture was financed through a loan (square capital) that was used to finance the investment for marketing, tools, and wholesale products. As the business grew, I paid back the loan with the first fruits of profit. I call it using OPM (Other People’s Money). What excites you about Black Business? I love the traditional black salon - the relationships, the laughs, the closeness. It was like having an extended family. What is your biggest disappointment with Black Business? There are areas where improvement is needed in salons. We have some issues with time and money management, customer service and the range of services offered.
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YBE BLACK
“A little less complaint and whining, and a little more dogged work and manly striving, would do us more credit than a thousand civil rights bills.” -W. E. B. Du Bois
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AFRICAN AMERICAN FINE ART: THE ATLANTA REPORT
OKEEBA JUBALO For the last few days, I have been thinking about my approach to this piece, and though I have built my brand on being completely honest and raw, I feel as though another angle is needed. I will still be completely honest, but I do not want my honesty to come off as bitterness because, truthfully, I am in a really good place in my life and career. The space I am in has afforded me the ability to speak candidly about the state of Atlanta’s African American fine art scene with clear eyes and a clear voice. For nearly 20 years, I have dedicated myself to my craft as a multi-disciplinary artist in Atlanta. I have experienced local and national levels of success as a spoken word artist, painter, musician, graphic designer, creative director, and even recently I added chef to my list of credentials.
Art is art, and the power of being an artist has given me the mutable abilities to seamlessly shift into any creative role. Right now, I am about to shift into the role of a critic who has had a very close and personal relationship with Atlanta and the life of a Fine Artist who has made Atlanta his home. For the sake of time and focus, I will not go on about my professional accomplishments in some attempt to prove that I am a credible artist to you. At any point in time, you can stop reading this report and google “Okeeba Jubalo” to get a feel for who I am. This piece is about the African American Fine Arts culture in Atlanta, and the best way to tackle this subject is by breaking it up into three sections. 1.Galleries 2.Artists 3.Collectors
As we look at these three groups, you should gain a clear picture of the plight of Atlanta’s African American fine art scene.
Galleries
Let’s start with the art galleries that serve as staging points for the Black artists to display and sell their work. I am trying to gather up a line of professional sounding words that will not reduce this message to silly name-callings, but all that I can think of is tired pimp. When I look at some of the available venues here, it honestly makes my stomach ache. There are
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galleries on the south side of Atlanta that have been open for some time, and I am not exactly sure why or how. Some of these galleries actually have a good selection of work, but the location and management style of the gallery does not serve them well. Their lack of knowledge about the art business, poor connections, and passive eyes will do very little for their bottom-line and for artists. Their cheese and cheap wine approach is dated and needs an upgrade to pull in the next wave of young collectors. The solution to this phase of Atlanta’s African American fine art dilemma is for these galleries to set up satellite locations in more prominent areas, even if the locations are much smaller. It is better to show this work to those who can afford it, rather than have a space in a community that cannot and will not support the artists. This is a double-edged blade because some will argue that our neighborhoods need to be exposed to fine art, but the real truth is that the business of our art will not survive as a non-profit. We should even entertain the idea of the handful of African American gallery owners in the city forming a collective group to open a gallery in one of the more prominent areas of the city, centering it around those who will patronize fine art. This will require a large amount of organization and a minimal amount of ego to get this done. We would also have to establish a new business model for how our art is sold and presented. We should consider adding a leasing option to the business of our art to create residual money for the galleries and artists who build up stockpiles of work over their careers. In addition to a leasing option, a section of the work has to become mobile and taken into prominent neighborhoods by curating a luxury art block party with other luxury brands that compliment the lifestyle of affluence. The production cost of these events will be covered by corporate sponsors who wish to connect with this demographic. It would be of benefit to have a cover charge at the gallery art openings, so the public can be conditioned to understand the monetary value of our art.
Regarding the relationship between artist and gallery, it would be better to pay artists to show their work in addition to providing financial advances to the artists for creating the work. Business partnerships always work better when both parties have flesh in the game. This current system places the burden on the artists to finance and create the work, then the gallery comes in on the back end to make a profit off the work once it is created. This pimp and hooker arrangement is even worse than being on the street corners selling your flesh. At least on the streets, a hooker has the chance of becoming an entrepreneur of sorts by building a relationship with his or her tricks. With this fine art structure, the gallery keeps all of its clients away from the artists and only exposes them when it is convenient to the gallery. This is like having a pimp who has trained his or her hookers to pull their underwear off while backing up and then bending over. . .pressing up to the hole in the wall that has a trick on the other side.
Artists
There is no shortage of extremely talented artists who have made Atlanta their home and workspace. By coming of age in this scene, I now have the skills to compete on any world stage, regardless of who may be in the building. Being in the midst of such a diverse group of artists here, it is nearly impossible not to elevate your craft. The cost of living affords most artists the room to create their work, but the lack of a viable art scene makes it very difficult to flourish in this market. Due to the distance between Atlanta, New York City and California, marketing our work outside of Atlanta is very difficult to do on an independent level. Because of the cost of transporting larger paintings from state to state, most local artists have a limited amount of national mobility. This structure has created a bubble that is filled with hometown art heroes who can barely afford to keep gas in their cars and food on their tables. I do not question the amount of art that is created here, but I do question the amount of African American art that is sold in and out of
Atlanta. Since creativity is not an issue for me or my peers, then it must be something else. That something else would be a combination of factors, including the high volume of work created here, the artists’ lack of sound business sense, strategic long-term planning by the artists, and the lack of an advocacy organization focused on the compensation of local artists. Scarcity and quality are the keys to being able to create a demand for a luxury item. Most of our artists do not understand they are creating luxury items. Their hunger and desperation have moved them to approach creating their master works as if they are peddling socks at the local flea market. On any given weekend, you can find hundreds of our artists in the streets and at parks with their art for sale. Some of the work is actually good, but by taking this approach, they have reduced their value and are training the public to see them as talented street beggars. As we explore the business sense of most artists, it is easy to see why most of them will end up homeless and broke, even if by some slim chance they do strike it rich somewhere down the line. Another disturbing fad is that some of our artists have started to print their paintings onto t-shirts and sell them as limited editions. This is a ridiculous ploy to mask the fact that their actual paintings are not selling, so they are trying to make fast money with these shirts. This is such a backwards way of thinking and marketing our fine art. This is one of the many reflections of no long-term strategic planning that will have an adverse effect on the art scene as a whole. Like so many other professions, it would be great if we formed some sort of local artists' union to protect the rights of professional artists. I know this sounds far from where we are, but this type of vision and movement is needed to turn Atlanta’s African American fine art scene into a thriving community.
Collectors Speaking about collectors is a very touchy subject, and honestly, my reflections on this subject may rub the few Atlanta based collectors that we do have the wrong way. Collectors in this scene can be broken up into two categories: one being the established collector who is in his or her early to late 50s to the 70 and up crowd. This group has seen Atlanta’s Black art scene evolve and dissolve over the decades, and they are a very tight, yet competitive group. There are some who have done a large amount for this scene and with their connections and financial support, artists like Radcliffe Bailey and Kojo Griffin have reached national and international recognition. I have had the pleasure of having some of these cornerstone collectors support my creative process. While at the same time, this art scene is still controlled by a collective group of non-Black people who do not understand the importance of telling the story of the Black artist unfiltered. So, this group’s power seems to be limited, due to the lack of avenues they have created for the Black artist who needs a higher venue to display his or her work, showing that the artist has “arrived.” Even while being supportive of these Black artists, there is still an undertone and an overtone of calculated exploitation. While having the means to purchase artwork at gallery prices, most of these collectors make a point to buy the work directly out of the artists’ studios. To the starving artist, this may seem to be some sort of blessing, but to the experienced artist, this is a terrible business practice. What is actually happening is that “The Collector” is banking on the artist’s desperation, expecting that the artist needs to move the work because of his or her lack of resources and gallery representation. So, they will approach these artists with substandard prices and flattery to actually exploit the artist. To a certain degree, direct sales are needed, but it is also very bad for the artist and our art scene. Art galleries are in the business of selling art, and if collectors are buying art directly from the artist, then “the gallery” won’t see any real value in
representing the Black artist. These galleries are moved by hype and sales. It would be much better for these collectors to buy the work from the gallery so there will be a commercial value placed on the artist’s work. However, they will not do so, because it is much easier to exploit artists than to truly support them. On the other side of the fence, there is the new collector who is not even aware of the fact that he or she is “The New Collector.” These are the new money Blacks who have their homes and condos decorated with cheap art prints inside expensive frames. This group is totally clueless about the business of art and the importance of collecting. They would much rather purchase cars, handbags, and other mobile items that flaunt their economic status. This crowd is totally clueless and will spend endless amounts of money on items that will give them some delusional sense of self-confidence and accomplishment. This younger crowd needs to be mentored by the older collectors, so they can develop an appreciation for collecting Black fine art. Without this understanding, the future of collecting Black fine art in Atlanta is destined to become obsolete. With this new generation of collectors, Black fine art must be marketed as the new mobile status symbol. Their public and peers will have to be made aware of their purchases of Black fine art. Black fine art has to become a fashion piece or luxury accessory. The fine art openings will have to be grand with a red-carpeted entrance to give the appearance of exclusivity. Though this concept is accurate when dealing with this crowd, the cold reality of our future in Atlanta’s Black fine art scene is a hard one. To make this vision a reality, it will take a very large amount of resources and support for this to happen. The optimistic side of me believes that this could happen with small steps over the next decade. The realist in me knows that our fundamental core is so far away from the importance of collecting art that this may not happen.
In closing, there are a number of overlapping issues within Atlanta’s African American fine art scene. If they continue to go unaddressed, this neglect will create a greater cultural void. Eventually, it will lead to a dire situation, reaching a low from which it will be impossible to recover. I thank you for taking time out of your busy schedule to read this, and I hope your power of influence can help to foster a ground that is more fertile for the African American artists who have made Atlanta their home.
YBE
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Gia Walker 04.2015/ SPRING INTO FOCUS / YBE / PAGE 44
Children Learning Center Who are you? I am Gia Walker, and I am the owner of Bridge Pointe Christian Daycare Academy, Inc. I have always been an entrepreneur. My mother and I have owned and operated businesses, such as Smoothie Kings, real estate investments, and even a liquor store. After suffering an injury while working in the medical field and being robbed at gunpoint, I decided to open a daycare center that caters to parents who need co-parenting assistance. I have been in business over three years, and we have locations in Lithonia, Decatur, Doraville and Clarkston in the state of Ga. What is your industry? Why did this industry appeal to you? Initially, I had no desire to open daycare centers. I don’t have a great deal of experience working with children and didn’t think I would be good at it, but my mother pushed me to do it. She had a center before I was born and thought it would be ideal for us. Also, I had struggled with behavioral issues growing up and was even expelled from a prestigious high school in Atlanta. So, she thought I could reach the children who no other center would take. I was reluctant, but after much prayer and fasting, God’s plan prevailed. How much money did it take to start your business, and what funding sources did you access? We didn’t have much money, but with my savings and my dad investing roughly $80,000, we were able to open my Lithonia center. We started with zero enrollment. In four months, the school was full. When I opened my first center, my business account was overdrawn by $75. Last year, my revenue was over $3.5 million.
YBE
How has your revenue/staff grown over time, and what systems have you put in place to manage that growth? When I first started, I managed everything! Enrollment, payroll, recruiting, hiring, firing, money, policies and procedures, I managed it all. I worked over 70 hours per week! I had an assistant, but I refused to allow her to do anything without overseeing it or approving it. I was stressed beyond belief, and things weren’t always effective. I had to stop thinking small and learn to delegate responsibilities, set expectations, and hold people accountable. I employ six managers for the daycare operations, and I have an assistant and an administrator for my home office. We have 56 employees and currently have over 450 children in attendance daily. What excites you about Black Business? I love owning my own business, and it is a privilege to serve these children and partner with their parents for their developmental and educational needs. I am happy I set my own standards for living. I have a savings and a financial portfolio for myself and the business. I travel extensively and vacation five times a year. I provide for my mother and father, and I can afford whatever I desire. I can also provide clothes, shoes, and toys to children in my centers whose parents just can’t afford them. God has been good to me! What is your biggest disappointment with Black Business? The hatred of some people towards me hurts. Black people in the south Dekalb County area have been critical and very judgmental. I have had a stream of hatred from past employees who were fired, because they could not follow policies. I have experienced discrimination with county employees who want to shut down the centers and see them fail, because I am a black woman employing black women and helping other black women. Another hurdle I face is educating black parents about mental health and learning disabilities. We have many children who need counseling or mental health assessments, but because there is
such a stigma in the black community, convincing parents to get that help is almost impossible. Also, there is a great deal of discrimination in banking. Getting a small business loan may be difficult, no matter what your revenue. It is not always racial. Many times, banks or credit card companies will not consider giving money to businesses within certain zip codes. I have had to use alternative lending sources and even my personal credit to have cash flow within my company. Who was your greatest teacher or what has been your greatest learning experience? Through it all, I thank God. I thank Him for sending a friend like Dr. Joann Smart-Gaither who taught me how to smile regardless of heartache, and how to pray my way out of the fire. I am also thankful for my mother and business mentor, Glenda Walker. My mother has taught me how to take risks and never look back. She taught me the importance of working for myself and the art of being a good woman. I have learned that the only valuable thing I cherish are my students’ smiles. There is nothing better than when they are laughing and happy. I aim to hear and see just that every day. In one word or brief phrase tell a new YBE what to expect. If you are a young black entrepreneur, have a plan. Make sure it is solid, then work that plan. You may have to revamp it, modify it or correct it, but don’t give up on that plan. I don’t believe in having a Plan B. If you have a backup plan, ideally your Plan A has already failed. Surround yourself with educated, insightful people who are positive and who can nourish your spirit. Set a schedule and go to work for yourself every day. You will make it.
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Sean Sherman SeanShermanBasketball.Com 04.2015/ SPRING INTO FOCUS / YBE / PAGE 46
BASKETBALL SKILLS DEVELOPER Who are you? My name is Sean Sherman. I own a basketball services business called Sean Sherman Basketball, founded in 2010 in Lithonia (Atlanta), Ga. I am from the neighborhood of Jamaica, Queens, N.Y. I have been in the elite youth basketball business since 1998. I have also been in the youth development industry since 2002 as the Boys & Girls Clubs Program Director and Executive Director and as the Community Support Individual for Counseling Agencies. Sean Sherman Basketball teaches and trains basketball players at all levels including NBA, NCAA, High School and Middle School. I have worked with hundreds of players on those levels to date. Sean Sherman Basketball uses basketball as a means to assist young players to receive a college scholarship and to be a productive member of society.
What is your biggest disappointment with Black Business? My biggest disappointment is how, at times, black businesses lack professionalism and do not hold themselves to a higher standard to help change the negative perceptions, stereotypes and expectations. Who was your greatest teacher, or what has been your greatest learning experience? I have had a small group of great teachers who have inspired me and from whom I have learned. I am very thankful for those people. I have also learned from experience, trial and error, as well as from others. I love to learn and try to learn something new about business every day. In one word or brief phrase tell a new YBE what to expect. Expect the unexpected!
What is your industry? Why did this industry appeal to you? My business is the basketball skills development business. The business sort of found me. I was a skills developer before I ever made a dime in this industry. I had a talent and passion for developing, so people encouraged me to start a business. People offered to pay me for it. How much money did it take to start your business, and what funding sources did you access? It didn’t take much money to start my business. I had to secure liability insurance and a training location and then pay a monthly fee for that location. Not including the monthly fee, it was less than $1000. How has your revenue/staff grown over time, and what systems have you put in place to manage that growth? My revenue has increased over 100 percent, and my clientele has gone from one to always having a waiting list. I have retained a marketing company to assist in managing the growth. What excites you about Black Business? What excites me about black business is the passion, faith, talent, commitment, persistence, determination and belief to have our own.
YBE 04.2015/ SPRING INTO FOCUS / YBE / PAGE 47
Nakia Sanford Personal Money Coach
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You can not win the game without knowing the rules. You can not play the game without a plan. As a professional athlete, I had to master both in the game of basketball. As a financial literacy coach, I now educate others on how to win in the game of L.I.F.E. 95% of retirees are financially destitute by age 65 The average household has over $15,000 in credit card debt More than 2/3 of the United States live paycheck to paycheck As a leader in the financial services industry, we help our clients plan and execute a game plan to win in L.I.F.E. GIVE US A CALL TO START YOUR PATH TO FINANCIAL FREEDOM TODAY
678-888-2094 SERVICES: DEBT MANAGEMENT RETIREMENT PLANNING LIFE INSURANCE INVESTMENT EDUCATION AND PLANNING 04.2015/ SPRING INTO FOCUS / YBE / PAGE 47
YBE
On The Move Event: The Women's Professional Basketball Alumnae (WPBA) partnered with Connor Sports to celebrate women's basketball by connecting some legends of the past with the future stars of the game. The WPBA Championship Weekend consisted of a FREE Basketball Clinic for middle and high school girls, administered by WPBA members, followed by a Lady Legends Basketball game in which 40+ former WNBA players participated or were in attendance to support the efforts. Location: Tampa, Flordia Date: April 5-7, 2015
Rushia Brown address campers on the PASSION Principles... What it takes to be the EXCEPTION and not the RULE.
Two-time Olympic Gold Medalist Ruthie Bolton showed the fans and WPBA teammates that she still has it with an MVP 30pt performance.
Lady Legends Ruthie Bolton, Kiesha Brown and Nakia Sanford give tips to TV personality Laura Harris (ABC, Tampa, The Now) before she enters the game Campers work on their footwork and quickness
04.2015/ SPRING INTO FOCUS / YBE / PAGE 49
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