YOUNG
CEOMONTHLY 1
ISSUE 5 | FREE
Managing music in a Full Circle INTERVIEW WITH
Joel Taylor
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Foreword 3 EDITORIAL
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elcome to a New Year and the 5th Edition of Young CEO Monthly, the magazine that aims to bring young known and especially unknown business owners from the age of 16-30 to the attention of the public. I hope that you had a fantastic Christmas and New Year’s Eve. Probably like me your looking forward to making all your goals for 2015 a reality. Talking about making goals a reality, in this month’s edition we would like to introduce you to a young gentleman who through hard work has brought his dream of running a management company in the music industry to life.
Young CEO Monthly is published by CEO Monthly Publications. Opinions and views expressed do not necessarily reflect CEOMP policy. CEOMP accepts no responsibilty for views expressed by contributors. Advertisements and reader offers are not endorsed by CEOMP.
We hope that his story will inspire you to go on an entrepreneurial journey and above all you’ll share it with your friends and family.
George Boateng Editor
Quote
of the
Month
“A good opportunity is like fresh baked bread. It only stays hot for a few minutes, fresh for a few hours and edible ” Anonymous
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Content Page 3 – Foreword Page 4 – Cover Story Page 7 – Business Advice of the Month Page 9 – CEO/Company Profile Page 10 – Classifieds Page11 – Reflections
4 Cover Story
Managing music in a Full Circle
Joel Taylor, CEO of Full Circle Management
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hat inspired you to start your business and when did you start it?
I started Full Circle Management because I wanted to create a platform for young organic talent to thrive. There were no opportunities for young individuals to be seen and heard by the right gate keepers, so I decided to assemble a team of young individuals to exemplify the youthful ethos of Full Circle Management and by doing that I managed to bridge the gap between the industry and the unseen talent. The Full Circle team consists of 5 ambitious, creative, and innovative individuals, Connor Hunnisett, Ryan Francis Williams, Anjelo Disions, Chanel George, Chloe Wheeler, Ben Skinner, Thea Morgan and Shannon McCready Brown. Full Circle Management started on the 20/05/13. What was your background before starting your business(s)? In the early years of my career I was a musician I used to tour and support artists such as Mario, Soulja Boy, and
Neyo. I learned so much from watching them perform; it taught me that you can captivate a crowd by mastering your craft, being on stage continually built my confidence and presence enabling me to become a good public speaker and performer. What do you find to be the best thing about the industry your business is in? It’s a gratifying feeling watching someone flourish into a mature talent. I find joy in encouraging and motivating young talent, also helping artists to achieve their full potential. Giving someone a chance to create a sustainable music career is extremely rewarding for me. What three areas do you focus most on in your business? 1. Team Work, we pride ourselves on strong formidable teamwork, we believe that every individual plays a vital role just like the bricks within a house; if you were to remove some of them the foundation would become weak.
5 What is your work ethic like? I believe it’s very important to be disciplined and focused; I wake up at 6 o’clock every morning. My morning ritual consists of, reading, working out, and mediation. How did you fund your start-up? I invested all of my savings into the company solely because I knew I had an unbeatable plan so decided to put my money where my mouth is. If an investor wanted to invest in your business what would they be investing in?
Joel with US Rapper Kendrick Lamar at the BBC 1Xtra Studios 2. Encouraging Young Talent, unlike many companies we provide young individuals with opportunities and we support them in achieving their goals. Most companies see young individuals as a liability but we see the untapped potential and nurture it. “It all starts with an idea and a concept, with these two components possibilities are endless. Don’t be afraid to make mistakes because if you never took the risk to fail how would you ever succeed.”
Although the present market is extremely competitive, I have found through extensive market research that there is a definite demand for quality mainstream musicians, such as developed, skilled and quality artists which none of my competitors offer. If an investor was interested in our company he would generate residual income from the royalties and revenue accumulated by our top artists. What would you consider your main achievement so far in your business and personal life?
3. Independent Projects, everyone under the full circle umbrella is entitled to pursue their own projects with the assistance of our resources. We give them the freedom to collaborate with other companies helping them to diversify their knowledge within the entertainment industry.
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It all starts with an idea and a concept, with these two components possibilities are endless. Don’t be afraid make mistakes because if you never took the risk to fail how would you ever succeed.
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My main achievement would have to be getting one of my acts (Ava) signed to Xenomania they’re responsible for Girls Aloud, Sugarbabes, the Saturdays and Amelia Lily.
6 My personal achievement would have to be writing with Wayne Hector. Where do you see yourself and your business in 10 years’ time? I want to capture at least 70% of the market providing a service that can’t be matched and making a turnover of £ 1,000,000 every year building a credible branded company known for a high calibre of talent in addition to that, shaping and moulding future stars and icons. Company growth is very important to me; I want to invest in a full circle office space enabling me to employ more employees and also building the productivity of the company creating a strong base allowing us to expand the business. Having 5 successful artists on the full circle management rooster would be a great achievement getting them signed to the biggest record labels and publishing companies in music business would
Joel with one of his artists, Anjelo Disions providing an unbeatable service to our customers which would be the major and independent labels along with the top publishing companies. Awards and prizes for the artists on our rooster would be great getting recognised for the hard work and development we instil into our talent, and receiving credible validation by the music industry and becoming a house hold name. Eventually expanding the business and moving to New York, creating a base there so we can sign more talent. We would like to have loads of platinum discs around the office creating a sense of pride and accomplishment.
Joel with some of his team members carve out a great reputation for our management company. Building a strong relationship with the entire major and indie labels in the United Kingdom such as Universal Music, Sony BMG, Virgin, Island, Emi Group, Warner Music Group, Rough Trade, Creation, XL Recordings, Mute, and the plan is to supply these companies with consistent clients. Full Circle Management wants to be known for their quality talent
FullCircleCorp
What is your #1 advice to another young person thinking about starting their own business? It all starts with an idea and a concept, with these two components possibilities are endless. Don’t be afraid to make mistakes because if you never took the risk to fail how would you ever succeed.
www.fullcirclemanagementcorp.com
Adapted from www.YourSalesManagementGuru.com Copyright © 2015 | All rights reserved
Business Advice of the Month 7
3 tips to improve the Process of your business in 2015 by Ken Thoreson| Sales Management Guru
A few weeks ago I did a web cast for a vendor that was designed for their channel resellers. Its purpose was to discuss effective Business Planning and to review a specific process to ensure their plans and more importantly their execution in 2015 will be at higher levels. When people think about a Business Plan, we normally find an Excel spreadsheet with estimated revenues and expenses; we believe it needs to be more comprehensive with specific departmental action plans. The content of the webcast was based upon our ESTEEM Formula, a format we use to work our clients through a process to build their business plans. The program was an effort by the vendor to increase the professionalism and productivity of their partners. While I can’t obviously share the entire 60 minute program here, I thought I might share a few elements.
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Second, uses the following questions and pass them out to your management team, they have two weeks to complete them. At your management meeting compare everyone’s thoughts and discuss the findings. Then you can begin to develop your Business Plan. • What went well in the past year? • What did not go well? • What are the key drivers? • What are the key metrics? • What are the risks? • What are the opportunities? • What are some of the specific factors you will be facing in 2015? • What
assumptions
are
you
making
about the market in 2015? • What assumptions did you make about your product offerings in 2014? Still true?
However you get ready for 2015, it’s critical to establish a vision, strategic objectives and then develop actionable/ tactical programs that are designed to achieve the goals.
• What assumptions did you make about
First, take the business assessment evaluation from our website. It is a comprehensive tool designed to reflect your maturity level and an organization. It will measure management, sales, HR, marketing and other components of your business, the assessment will grade each section and provide you insights into what to potentially focus on in the new year. http://www.acumenmgmt.com./ BusinessManagementAssessment
• Execution
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your company capability in 2014? Still true? Third, use a format that makes sense for your firm. This is Acumen’s ESTEEM format: • Environment • Strategy • Tactical Effect • Evaluation • Measurement However you get ready for 2015, it’s critical to establish a vision, strategic objectives and then develop actionable/tactical programs that are designed to achieve the goals.
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Business / CEO Profile 9
Because of her, Facebook has improved its earnings performance and revamped its mobile strategy
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heryl Sandberg was born in Washington, D.C., in 1969. She went to Harvard for her bachelor’s degree in economics and worked at the World Bank after graduating summa cum laude. She then attended Harvard Business School and went to work in the U.S. Department of the Treasury during the Clinton administration. When the Republicans swept the Democrats out of office in November 2000, Sandberg moved to Silicon Valley and worked for Google for seven years. She then moved to Facebook, where she has been COO since 2008. Sandberg is the author of Lean In: Women, Work, and the Will to Lead, which has sold more than a million copies. At Harvard, Sandberg majored in economics and had Lawrence Summers as a thesis adviser. Traits that would go on to define Sandberg began to emerge at Harvard, and her study of economics often came through a feminist lens (although she’s said she was not a feminist). She studied the role that economic inequality plays in spousal abuse and founded a group called Women in Economics and Government, which, she says, was created “to get more women to major in government and economics.” With her government job as a chief of staff (1999-2001) behind her, Sandberg moved to Silicon Valley, eager to join the new tech boom that was under way. Google showed early interest in Sandberg, and she found Google’s mission, which she described as “to make the world’s information freely available,” compelling enough to sign on with the three-year-old company in November 2001. As Google’s vice president of global online sales & operations, Sandberg was responsible for managing online sales of advertising and publishing products, Google Book Search and consumer products. Sandberg was with Google until 2008, with her tenure marked by stunning professional success and an ever-growing reputation as one of the top executives in the country. In March 2008, Sandberg’s Google run came to an end, and she joined Facebook as the company’s chief operating officer. From her COO post, Sandberg oversees Facebook’s business operations, specifically helping Facebook scale its operations and expand its global footprint. She also oversees sales management, business development, human resources, marketing, public policy, privacy and communications. For her duties, Sandberg has been richly rewarded, and she made her way onto the billionaires’ list in early 2014, based on her stake in Facebook, which made its initial public stock offering in 2012, the same year that Sandberg became the first female member of the company’s board of directors. Sandberg’s weatlh today stands at £851 Million | $1.3 Billion | €1.1 Billion. Adapted from biography.com
10 Classified
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Time To Reflect 11
Be ready for the ‘Stoning’ in 2015 by Victor Azubuike | pensivevictor.blogspot.com
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ne thing I’ve learnt on this planet is that it’s not hard to get make money, actually let me throw it out in the open. It’s harder to make £10,000 with £10, than it is to make £1,000,000 with £1,000. As long as you have the capital and the right strategy you can become rich. All rich people that speak about how they went about their wealth at one point during their road to success reached the same traffic light, it may have been at different points during their road to success but they all experienced it, and this traffic light is called the ‘Stoning’. Where they faced ridicule, persecution and humiliation for their idea’s or their almoststupid faith in their business. But what did they do with these stones that were being thrown at them? Instead of allowing them to hit them; they decided to pick them up and build. There’s power in stones, even though most of the time they are used for negative reasons or to provoke a negative outcome. In this year of 2015 we all want to do better and achieve more in our personal and business lives and will have to be ready for those that will try to stone the steps we will need to take to achieve that next stage in our lives.
“When people throw stones at you, you turn them into milestones.” - Sachin Tendulkar -
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