Brand & Identity

from Young Designers of Australia Volume 01

Web Design

Designers utilise multidisciplinary skills to produce functional, cohesive brand identities. A brand’s visual identity is interpreted by their target audience who perceives the brand’s voice in a particular manner.

Alex Duong

AN YEN EATERY AND CAFÉ 2019 | SWINBURNE UNIVERSITY OF TECHNOLOGY

An Yen Eatery & Café is a small and ample Vietnamese diner in the centre of Melbourne. It brings a unique and nostalgic experience of Vietnamese home cook dishes to the Western community, with the authentic and original

recipes from my very hometown. With an ample and minimal dining area along with a decent and cozy atmosphere, customers would enjoy their time at our dinner while remembering Vietnam after a long time away from home.

Contact

Email: alex.duongt@gmail.com

Instagram: @anomoly.alex

Behance: Alex Duong

Asha Massong

SELF BRANDING: ASHA MASSONG 2020 | CURTIN UNIVERSITY

Asha’s brand identity is playful, bright and fun. It encapsulates the curious yet welcoming personality on which the brand is built. Strategic in execution; the brand mark is simple yet unique in its personalised characters. The pattern is lively and full of rhythm and flow, hence balancing out

the minimalism of the brand mark. Both of these elements are tied together through colour, vivid and inspiring, uniting the brand elements and allowing them to work in harmony with each application.

Contact

Email: ashamassong@westnet.com.au

Instagram: @ashamdesign

Wesbsite: ashamassong.com

Charlotte Tiong

NUMI ORGANIC TEA 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

This project was for Brand and Identity Design University assignment, where we were briefed on creating a new brand identity for an ethical and sustainable company. I decided to re-brand Numi Organic Tea, who create herbal organic and ethically sourced teas that needed a new modern look to attract a younger demographic and fit into

the aesthetic trends of today’s society. I focused on the value of authenticity of the company and really highlighted a unique natural representation that demonstrated the culture of the tea and the company’s beliefs of bringing the community of tea lovers and curators together.

Contact

Email: etherealunitydesigns@gmail.com

Instagram: @etherealunitydesigns

Behance: Charlotte Tiong

Facebook: Ethereal Unity Designs

Joey Truong

NHÀN 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

NHÀN, meaning ‘relaxed and effortless’, is a Vietnamese coffee brand. The brand brings the internationally known coffee culture from hole–in– the–wall counters on the sidewalk across Vietnam,

to sleek, contemporary cafes with roasters on the premises, into mass production but still maintains the signature, truthful, rustic and timeless taste of the Vietnamese coffee legacy.

Contact

Email: joey.truongk@gmail.com

Instagram: @just.joeydesign

Behance: Joey Truong

Shraddha Somai

EXPLOREIUM: THE CREATIVE AGENCY 2020 | SWINBURNE UNIVERSITY OF TECHNOLOGY

Shradda has developed an identity for a creative agency which deals with digital fields. The idea was to create a name that represents the exploring nature of the company, which thus resulted in Exploreium which stands for an Explorers Emporium.