Essential Edge News
THE
NEWS OF THE WORLD LEADER IN ESSENTIAL OILS
YOUNG LIVING LOGOVolume OPTIONS 2 Issue 7 REVISED 06.12.2012
Founder’s Message
A Long-Awaited Transformation. A New Young Living Look. A Time To Shine. The original. The largest. The leader. Young Living, the worldwide leader in essential oils, is founded on the building blocks of discovering wellness, purpose, abundance, and vitality through the use of essential oils. Because of this, and because of Young Living’s dedication to progression, the new Young Living appearance centers on these precious gifts. A project more than a year in the making, the beautiful, progressive rebranding was unveiled at the 2012 International Grand Convention— perfectly fitted for the convention’s theme: Transformation. At the heart of the rebranding is the new logo: a golden essential oil drop embraced by a leaf, created by D. Gary Young. The “cupping” of the oil by the leaf is a visual symbol of Young Living’s continued desire to embrace our distributors and your efforts to be successful and to change lives. We hope that you feel
encompassed, as the oil is in the logo, with our support, appreciation, and products as you build your Young Living lifestyle. The reflection of the oil drop is a dramatic representation that we are dedicated to remembering where we came from while we move forward into a bright future with innovative thinking and aggressive, calculated action. The focus of this trendsetting look is on you—the exceptional Young Living distributor. The packaging—most
noticeably that of the labels on the essential oil bottles—is a realization that Young Living is the worldwide leader, who is constantly progressing and improving to help you live your dreams. The modern, beautiful packaging of our products will be vital in opening doors to a new, young, and enthusiastic market. Use them for this purpose. As we continue to roll out the rebranding in its entirety, we are confident you will experience increased success. On the following pages, you will become more familiar with the groundbreaking products released at the International Grand Convention. As you take pride in the transformed look of Young living, take pride in knowing that you are part of a global company that is responsible for transforming people throughout the world.
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The convention was so exciting that I was sorry to see it end! The five days we have just spent together at the International Grand Convention were filled with groundbreaking announcements and life-transforming moments. Thank you for coming to the convention with a hope—and even an expectation—of becoming something new, something better than you were before. I look forward to hearing how Young Living provided you with an environment that helped you along your road to transformation. Together we have thrilled at the unveiling of the new look of Young Living. The refreshed look and the new products are tangible evidence of the excitement brewing from within. With our new look, we feel positive and motivated and look forward to the fruition of the new things that were announced at the convention and those we have planned for the near future. A wonderful transformation is taking place within our company, ourselves, our distributors, and our Young Living environment that will thrust us into what promises to be a most exhilarating future. This issue of the Essential Edge News is dedicated to those new products introduced at convention. As you begin using them, you will become more familiar with them and discover how each can enhance your life. I guarantee that these products have been discovered, researched, and developed to provide you with the best that nature has to offer. That is the Young Living promise. In addition to learning about these powerful nutritional and lifestyle products, I am thrilled to reveal the new Young Living logo. I designed our new logo to carry us forward into a new dimension with the expectation of it being a standalone symbol to the world of Young Living: the world leader in essential oils. It’s modern, it’s beautiful, and I love it. These are great times for Young Living and you! Dare to be different. Dare to be a new you!
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