ESSENTIAL EDGE
THE
NEWS OF THE WORLD LEADER IN ESSENTIAL OILS
Volume 4.6 June 2014
A Growing Influence
At the Growth Conference 2014, Young Living was featured as a company that is getting it right!
Founder’s Message ARE YOU READY to dream? Are you ready to achieve and live your dreams? Now is the time! The 20th Anniversary International Grand Convention is FINALLY here! Later this month a record number of you, our amazing Young Living members, will converge on Salt Lake City and dare to dream big—I’m so excited! We will be elevated, motivated, and inspired to break out of the boxes we and society have built around us and get back to our real reality: that we can be whoever we choose to be, we can accomplish whatever we desire, and we can obtain anything for which we are willing to work. Before others started telling us “no” or “you can’t do that,” we were all so brave that we dared to dream. We wanted to be astronauts, allstars, rock stars, or doctors. We set our sights for the sky and believed we could be anything. We wanted to change the world. We were dreamers. Somewhere along the way, many of us lost sight of that and settled for something good instead of striving for something great. Over time, life lost its magic. Worse, some lost the personal belief that greatness is rightfully theirs. The good news? You can change your path today! Whatever it takes, come to the convention and let us help you find the magic again! We believe in you. We love you. We will support you as you build your dreams and consistently do the small and simple things that over time will lead you to the life you want to live. We are looking forward to seeing you at the biggest Young Living International Grand Convention in history!
“Ours is a story that’s been in the making for 20 years, and in our 20th year, we have found a way to multiply our growth times 12. That statement got everyone hooked for the rest of the talk.” –Travis Ogden, YL COO YOUNG LIVING’S SENSATIONAL growth in our 20th year is raising eyebrows throughout the direct-selling industry. Never has this been more apparent than in late April, when Travis Ogden, Young Living chief operating officer, represented the World Leader in Essential Oils® at the Growth Young Living COO Travis Ogden presenting at the Growth Conference 2014. Conference 2014 in Texas, an event focused on “uber-successful” network-marketing companies. “It was an honour and privilege to represent Young Living at this event,” said Travis. “To share the stage with top executives from the industry’s largest and fastest growing companies was humbling. However, given what we’ve accomplished with our members, we deserved to be there.” Travis spoke on Young Living’s totally unique story that began more than 20 years ago and on how we are experiencing growth that is 12 times greater than the old historical average—a number that really piqued the interest of many top executives. “Young Living has a unique story to tell, and in our 20th year, the story is being told on a bigger scale than ever before. Our story will continue to be told in bigger, bolder ways, as we fulfil Gary’s vision of taking Young Living oils into every home in the world,” said Travis. Travis joined 17 top executives and industry experts who shared advice and insights into finding the keys to exceptional, continuous growth.
Hej! YL Launches in Sweden By John F. Doughty
Managing Director, Young Living Europe
IN APRIL, I attended the much-anticipated grand opening of Sweden— and what a brilliant experience it was! It was great to hear the stories and testimonies of members from Sweden, other European countries, and even the United States. It touches me every time to see the positive impact that Young Living has on so many people’s lives! Everybody who participated in this momentous occasion will agree that it was thrilling to hear Jared Turner, chief global sales and marketing officer, talk about Young Living from a global perspective and recent developments at Global Headquarters. Jared emailed me Young Living leaders who attended GO Sweden included shortly after the event to express his thanks and appreciation: “Thanks (from left to right): Catarina Griffin, Jared Turner, Marcella Vonn Harting, Olof Liljestrom, Eva Stern, Dallas Harting, to all of you for your hard work on this event. As usual, the European Dietfried Wruss, and John F. Doughty. office exceeded expectations! We appreciate all of you and what you do to support our leaders in Europe.” Marcella Vonn Harting, Royal Crown Diamond, shared Jared’s opinion and told me she felt blessed to have been able to attend and speak at the event. Scott Johnson, director of global education and sales, whose presentation on the everyday use of essential oils was very well received, concluded: “I want to say an enthusiastic thank you to you and your team for inviting me and for your great work in pulling off a fantastic event.” Everybody, staff and attendees alike, contributed to making this event so unique, and it fills me with pride to be working with such amazing people from all over the world! Europe’s diversity when it comes to legal requirements, languages, and cultures can be a challenge; but above all, it is an amazing opportunity with endless potential for expansion. Sweden alone is such a beautiful, stunning country; and I am looking forward to seeing continued growth in the future! GO Sweden was the third grand opening in Europe. The first was Austria; and about a year ago, we celebrated the grand opening of Germany. In the past 12 months, we have gained great momentum, generated by this wonderful event. I am very proud to say that Europe is growing strong; and more people are learning about our message of wellness, purpose, and abundance every day! Exciting new opportunities are arising, with countries such as the UK, Czech Republic, Slovakia, Finland, and Romania growing exponentially. It is fascinating to see the drive and energy of our members! We look forward to seeing many of you at the UK grand opening the weekend of September 20! The EssentialThe Edge Essential Edge | 1
Gary Young: A Somalian Adventure
This is part of an adventure series highlighting real events from Gary’s frankincense exploration in Somalia, written by Gary himself. THE FRANKINCENSE GROVES were only 5 or 6 kilometres away, and I was anxious to get there. When we left the village, we drove up through a wadi (valley) about 300 yards wide, and Boswellia carterii trees were growing up both sides. I gathered a little of the carterii resin, and then we drove down another wadi about 3 kilometres to see the Boswellia frereana trees. While we were driving that short distance, I was surprised to see a Commiphora gileadensis tree. Imagine, the Balm of Gilead growing right along with the frankincense trees! I was thrilled to see the frereana trees and bring home more information. There is so little published information about this species of frankincense, and no pictures seem to be accurate. I questioned those I met because I had been told that carterii grew in eastern Somalia and frereana grew in western Somalia. They laughed and told me that both species grow together in the same area. Neither of the trees grow in western Somalia. What I had been told was just misinformation made up by people who had never been to see the frankincense groves. One of the most amazing things I learned was that the carterii trees grow out of the dirt and the frereana trees grow out of the rocks, yet they can be growing practically side by side (although they were usually about 20 feet apart). It was a thrill to see and to finally know the truth. No more “other opinions” for me. Gathering the frereana resin is quite an arduous task. It takes a total of 12 bark-cuttings to finally be able to harvest the resin. The first three cuttings produce very little resin. Thereafter, with each cutting there is a little more resin. By the sixth cutting, the resin really starts to flow. By the eighth cutting, the volume of resin doubles and starts to turn to a slightly yellowish, opaque color. On the 10th and 11th cuttings, the resin is highlighted with white stripes that, as they harden, look like snow on the ridges of the mountains. It’s an exquisite colour that is very different from the carterii and sacra resins. By the 12th cut, the resin is so voluminous that it runs down the entire length of the tree trunk. The colours are more luminescent and absolutely exquisite. Of all the many resins that I have seen, frereana is the Gary Young researching a carterii tree in the Golis Mountains in northern Somalia. most beautiful. I had one resin that was almost 21 inches long, but it broke in half during the trip home. Frereana is harvested only every other year in Somalia. Altogether, I collected about 70 pounds of resin that I brought home with me. That was just as exciting knowing that I would be able to distil both carterii and frereana resins in my lab and really see what the compounds and the compound ratios are in the pure oils of Somalia. I also brought home different grades of carterii and frereana so I could distil them and see the difference. In spite of all the difficulties of the travel and the anxieties of the unknown, the discoveries are like a lifetime of research Resin flowing from a frereana tree in Somalia. being put into my hands.
Building Dreams Brick by Brick CELEBRATE OUR 20-YEAR ANNIVERSARY
with us at our Lavender Day event!
JUNE 28TH
THE D. GARY YOUNG Foundation has spent the past year raising the thousands of dollars needed to build a new school building for the influx of students at the popular Young Living Academy (YLA) in Ecuador. Thanks to many generous donors—along with the hard work of Gary Young and the YLA staff—first- and second-grade students moved into the new building when New school building built with bricks from the brickyard at the school started in early May! Young Living farm. This has been a special project throughout the construction process, because of what it means in the lives of those young students and because the school was built with bricks that came from the Young Living brickyard at the farm. This is a perfect example of Young Living’s sustainability and self-sufficiency in action. With the start of a new school year, the academy is busy getting to know new, smiling faces: 18 new kindergarten students and 27 other new students, for a total of 222 YLA students! Of course, our new students will need sponsors. In order to make such donations easier, the foundation website is undergoing an upgrade and redesign. There is much to see, and we invite you to check it out at DGaryYoungFoundation.org.
DGYF Convention Fundraiser You can also support our important work by attending the D. Gary Young Foundation fundraising event, Walk a Mile for a Child, at this year’s International Grand Convention. We are anticipating a record number of participants for this monumental event. Together we are helping children fulfil their dreams! Visit DGaryYoungFoundation.org for more information.
2 | The Essential TheEdge Essential Edge
The Lab: YL Lifeline
IN THE NEXT few months, you will see exciting changes coming to the Essential Edge. One of these changes will be the addition of a research column. This new section will take you on an amazing journey through Young Living’s Research and Development (R&D) department. We will explore how new oils are developed, discuss the latest in world-class research, and take an inside look into Young Living’s unmatched laboratories. Here’s the Research and Development department at a glance: • D. Gary Young is the chief science officer and is heavily involved in the formulation of each new oil blend and product. He spends many of his office hours in the lab working with the oils. • When you see “Formulated by D. Gary Young” on a label, that’s not just a marketing ploy; Gary is involved in everything, and each product has his final stamp of approval. • Mary Young is heavily involved in the development of our personal-care products, dietary supplements, and packaging and labelling. • Dr. Cole Woolley, vice president of research and development, and Dr. Richard Carlson, senior manager, have a combined experience of more than 50 years in analytical chemistry. • R&D employs PhDs, chemists, scientists, and microbiologists with decades of experience in the pharmaceutical and nutraceutical fields. • This department consults weekly with Young Living’s Dr. Scott Johnson, ND, and pharmacist Clell Fowles. Now that you know what’s behind the scenes, watch for thrilling stories to come, including the development of new products launched at the convention, discoveries from around the world, and partnerships with hospitals doing mind-blowing research.
Gary Honoured in Peru
Helping Hands
Farm Activity by the Numbers
18,000 6,600 5,200 2,388 848,234
More than 18,000 spruce were planted during the spring reforestation.
Ponderosa pine trees were planted during the spring reforestation. Balsam fir trees were planted during the spring reforestation.
litres of Balsam fir oil were produced during the Winter Harvest. 5ml bottles that can be filled from the Winter Harvest oil production!
THANK YOU FOR HELPING MAKE YOUNG LIVING THE WORLD LEADER IN ESSENTIAL OILS!
DURING A FESTIVE reception in Peru in April, Young Living Founder and CEO D. Gary Young was awarded an honorary doctorate degree from the Universidad Nacional de la Amazonia Peruana. The event was filled with more than 200 dignitaries, including politicians, military leaders, professors, and Catholic Church officials. Yail Simon, Young Living general manager in Peru, accompanied Gary at the event. “Being awarded the honorary degree from such a prestigious university is a great, great honour,” said Gary. “I love the people of Peru! Young Living is excited about developing a new farm in Peru and about future opportunities with the university.” The honorary degree, the highest recognition that universities worldwide may grant, was given to Gary because of his many contributions, research, and studies that have a proven value to the people of Peru. The degree is given “in the name of the nation” and is approved by the Peruvian government. Through his relentless efforts, insatiable studies, and philanthropic ventures, Gary is fulfilling his lifelong commitment to helping people.
s i h t nt! s s i ve m t ic e ’ n D on t a s t fa
GO UK
20th September 2014 London, UK
Walk a Mile for a Child We are pleased to host a special event during the convention to raise funds for the D. Gary Young Foundation and benefit its efforts to spread education in underserved areas. Find details about this great event at YoungLiving.com/Convention. Thursday, June 26: 7–8 a.m. Packet pickup and activities: 6–8 a.m.
CELEBRATING 20 YEARS
Essential Edge page| 3 The EssentialThe Edge
Young Living’s World News AUSTRALIA
More than 100 Australians will travel to Salt Lake City to celebrate Young Living’s 20th anniversary with members from all around the world at the International Grand Convention. Congratulations to the five well-deserving winners of the Bolt to the 20th Anniversary Bash incentive, which includes airfare, accommodation, and registration for this lifechanging event! Hong Kuai essential oil is also now available in the Australian market. This oil has a pleasing, woody fragrance that supports a deep sense of relaxation.
JAPAN
We are going through a very active time in Japan. Dale Billeter, global trainer, recently visited four cities in Japan to train members about the compensation plan. Most attendees were quite new, and they quickly understood that Young Living’s compensation plan
is easy to learn and that knowing the plan is very important for their success. Young Living Japan recently launched four new products: NingXia Red® singles, Lavender essential oil sample packs, the Home Diffuser, and the new Starter Kit. These items will help Japanese members share Young Living with even more people!
EUROPE
Anticipation for the International Grand Convention is building quickly, and we are looking forward to welcoming many European members to Salt Lake City. The 20 lucky winners of our Share to Win challenge have been confirmed; and with more than 100 registered attendees, we have a bigger-than-ever group of European members attending this highlight of the year! We are also looking forward to our Lavender Harvest in Simianela-Rotonde, France,
throughout July. All three harvest weeks were booked within a few days, and we are excited to welcome members from all over Europe and even a group from Asia eager to experience our Seed to Seal® process in the rolling hills of Provence. The UK grand opening has been announced for the weekend of September 20. Plan now to come celebrate with us!
CANADA
Young Living Canada is extremely excited for the upcoming International Grand Convention! The registrants from this market are nearly triple what they were last year, proving the excitement and growth experienced in Canada since the market opened in March 2013.
SOUTHEAST ASIA
May was a very exciting month for the region. Dale Billeter conducted product
and compensation plan trainings in Singapore and in Kuala Lumpur and Penang, Malaysia. This was followed by a very special presentation in Singapore by Royal Crown Diamond Marcella Vonn Harting on what motivates and inspires Young Living members and the company to move forward sharing essential oils with the world. Congratulations to all of the winners of the Sky High Challenge. Winners from Singapore, Malaysia, and Indonesia will be travelling to the YL Lavender Farm in France and to the International Grand Convention in Salt Lake City. We send our biggest congratulations to Frances Fuller, who reached a massive milestone: Young Living’s first international Royal Crown Diamond! Registration for the Young Living Malaysia grand opening on October 10–11 is now open, and you are all invited to join us! To register, please go to GoMalaysia.EventBrite.sg.
Upcoming Global Events Raindrop Training July 19 San Antonio, TX
Nature’s Remedies July 12 Des Moines, IA
Introductory Meetings July 8 Anchorage, AK July 9 Fairbanks, AK July 10 Bismarck, ND July 14 Charleston, WV July 15 Saratoga Springs, NY July 16 Lancaster, PA July 17 Akron, OH July 22 Houston, TX
Harvests July 7–25 Provence, France
June • PROMOTIONS
JUNE 2014 PROMOTIONS
Receive this lavish Lavender collection free with your June order when you spend 195 PV! Being one of the most versatile essential oils and many people’s all-time-favourite, Lavender Essential Oil should be a staple in every home! The lovely scent, reminiscent of the rolling hills of Provence, calms, relaxes, and balances both mind and body. The oil is extracted from the flowering top of the plant through steam distillation and may help reduce mental stress and increase alertness.
Spend 250 PV and also receive an enrolment coupon* worth £17 (€20)
Spend 300 PV and you’ll also get 10% back in Essential Rewards points!
LavaDerm Cooling Mist uses the soothing properties of lavender and aloe vera to cool and rejuvenate skin – ideal for sunny summer days! Nurture your hands whenever you wash them! Lavender Foaming Hand Soap works wonders and is suitable even for sensitive skin. Fancy a revitalising shower or bath, filled with natural ingredients and indulging scents? Try our Lavender Bath & Shower Gel which will cleanse your skin and relax your mind in no time! Avoid dry skin after your shower or bath – use 10% OFF Lavender Hand & Body Lotion each Juniper 15ml time! The moisturising, all natural Code: 357208 formula contains lavender, myrrh, Discounted pricing: Whsl. lemon, and davana essential oils £18.68 € 22.05 PV 25.88 which provide your skin with longNo limit per customer/distributor. Offer does not apply to Essential Reward point redemption orders. PV reduced as lasting hydration. well as price. Offer available in June 2014. Includes: Lavender (5ml), LavaDerm Cooling Mist (59ml), Lavender Foaming Hand Soap, Lavender Bath & Shower Gel, Lavender Hand & Body Lotion (all 236ml)
Due to rebrand, transition product labels may vary.
Lavender Love
Forfor allJune, current promotions and terms conditions, please youngliving.com For full details of the promotions please visit the Virtual Officeand where you can view andvisit: download the complete version of this month’s flyer! This offer is only available in June 2014. Maximum of 1 qualifying order per member. While stocks last. Cannot be ordered with Essential Rewards points. * This is a code that is printed on your invoice that you give to a new member who then enters it in their first order and receives a discount.
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