Product highlights
New&necessities Fit & Wild aquarium fish food
Inn The Dog House box from Sniffe & Likkit A groomful of natural scented luxury pampering products, this is the ulti-mutt at home grooming set for pampered dogs. A houseful of natural aromatherapy scented grooming products with a bonus Scent Somethin’ Nice fragrance sachet to help waft away woofy whiffs! What’s inside the box: ● Give A Dog Cologne Fur Coat Conditioning Mist 50ml. ● Fragrant Fur Coat 3-in-1 Shampoo 50ml. ● 4 x Wippets fragrant and refreshing paw-kit cleansing wipes. ● Scent Somethin’ Nice hanging scented sachet. Trade details: All Sniffe & Likkit items are available from Pedigree Wholesale and direct from sniffeandlikkit.com
Feliway Help! FELIWAY Help! helps support cats struggling with stressful situations and reduces signs of stress w which include scratching, urine spraying, and hiding. It is an ideal solution for temporary stressful situations including parties or having house guests to stay, changes at home such as new furniture and decorating, and during holidays or short breaks. Eighty three percent of cat owners saw an improvement in their cat’s signs of stress after using FELIWAY Help!, which complements the FELIWAY range and provides more cat owners with the opportunity to use FELIWAY for temporary stressful situations. FELIWAY Help! is available as a FELIWAY Help! starter kit comprising an innovative, new device and cartridge providing pheromone support for seven days and covering 50m. The device is plugged into an electrical socket which warms the cartridge and holds a matrix impregnated with feline facial pheromones which are released into the environment. The device and cartridge should be plugged in two days before the stressful event. An extra free cartridge is available, offering seven days additional support, and can be claimed by following the instructions on the pack. A box of three cartridges can also be purchased to provide extra support in case of additional stressful situations. Abigail King, senior behaviour product manager at Ceva Animal Health, says: “FELIWAY Help! has been developed with cat owners in mind to help reduce signs of stress and support cats during temporary stressful situations and will perfectly complement the FELIWAY range.” The FELIWAY range now includes: FELIWAY Help!, FELIWAY Optimum Diffuser, FELIWAY Classic Diffuser, FELIWAY Friends Diffuser and FELIWAY Classic Spray.
Interpet has unveiled a new balanced, nutritious, every day, fishmeal-free food based on the natural diet of most aquarium fish — insects and small crustaceans. The Fit & Wild Aquarium Fish Food range includes flakes and pellets for goldfish and tropical fish, and veggie wafers and flakes for bottom feeders and more herbivorous fish. Adrian Exell, Development and Marketing Manager at Interpet, which is part of the Central Garden & Pet company, explains: “Our new Fit & Wild Aquarium Fish Food is a complete range of food, which offers a more natural diet for most freshwater aquarium fish and contains all the high quality, palatable protein that is closer to what they would eat in the wild, including Mealworm meal, Daphnia, Bloodworms, and Black Soldier Fly Larvae. “This new range offers aquarium fish keepers the chance to prioritise the health and well-being of their aquatic pets and lessen their environmental impact at the same time. “Fit & Wild is free from fishmeal, one of the traditional main ingredients of most aquarium fish foods. Fishmeal is mostly made of small oily fish, unsustainably harvested from the sea. Millions of tonnes of these fish are taken from the wild annually, which adds to the over-fishing issues that we face as a planet. These forage fish are also fundamentally important for supporting and feeding the marine food web, including animals like dolphins, sharks and whales. Feeding fish an insect-based food is much kinder to the oceans and wider environment.” As Interpet’s Fit & Wild food is an everyday fish food, closer to a fish’s natural diet and a more sustainable option, it should help bricks and mortar and online retailers develop a stronger relationship with their customers too. Adrian said: “Starting people with our high-quality fish food will help stores selling our products foster a long-term, brand-aware, loyal customer, who sees great results and makes return visits. As well as offering this new food as a standalone product, free samples will be included with our Interpet Bioactive Tapsafe, Greenaway and Gold Tapsafe treatments for consumers to try.” The Fit & Wild range is available for retailers to order now. For further trade information, retailers should contact their Interpet Area Sales Manager or sign-up to Interpet’s new online ordering system: https://trade.interpet.co.uk To find out more about the new Fit & Wild range, please visit www.interpet.co.uk/Products/Feeding/Fit-Wild.
Trade details: Visit www.feliway.com/uk, call the Ceva Animal Health head office on 01494 781510, or email cevauk@ceva.com 8 July 2022
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www.petproductmarketing.co.uk
15/06/2022 09:05
