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New products
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New necessities &
Inn The Dog House box from Sniffe & Likkit
A groomful of natural scented luxury pampering products, this is the ulti-mutt at home grooming set for pampered dogs. A houseful of natural aromatherapy scented grooming products with a bonus Scent Somethin’ Nice fragrance sachet to help waft away woofy whiffs! What’s inside the box: ● Give A Dog Cologne Fur Coat Conditioning Mist 50ml. ● Fragrant Fur Coat 3-in-1 Shampoo 50ml. ● 4 x Wippets fragrant and refreshing paw-kit cleansing wipes. ● Scent Somethin’ Nice hanging scented sachet.
Feliway Help!
FELIWAY Help! helps support cats struggling with stressful situations and reduces signs of stress w which include scratching, urine spraying, and hiding. It is an ideal solution for temporary stressful situations including parties or having house guests to stay, changes at home such as new furniture and decorating, and during holidays or short breaks. Eighty three percent of cat owners saw an improvement in their cat’s signs of stress after using FELIWAY Help!, which complements the FELIWAY range and provides more cat owners with the opportunity to use FELIWAY for temporary stressful situations. FELIWAY Help! is available as a FELIWAY Help! starter kit comprising an innovative, new device and cartridge providing pheromone support for seven days and covering 50m. The device is plugged into an electrical socket which warms the cartridge and holds a matrix impregnated with feline facial pheromones which are released into the environment. The device and cartridge should be plugged in two days before the stressful event. An extra free cartridge is available, offering seven days additional support, and can be claimed by following the instructions on the pack. A box of three cartridges can also be purchased to provide extra support in case of additional stressful situations.
Abigail King, senior behaviour product manager at Ceva Animal Health, says: “FELIWAY Help! has been developed with cat owners in mind to help reduce signs of stress and support cats during temporary stressful situations and will perfectly complement the FELIWAY range.”
The FELIWAY range now includes: FELIWAY Help!, FELIWAY Optimum Diffuser, FELIWAY Classic Diffuser, FELIWAY Friends Diffuser and FELIWAY Classic Spray.
Fit & Wild aquarium fi sh food
Interpet has unveiled a new balanced, nutritious, every day, fi shmeal-free food based on the natural diet of most aquarium fi sh — insects and small crustaceans.
The Fit & Wild Aquarium Fish Food range includes fl akes and pellets for goldfi sh and tropical fi sh, and veggie wafers and fl akes for bottom feeders and more herbivorous fi sh.
Adrian Exell, Development and Marketing Manager at Interpet, which is part of the Central Garden & Pet company, explains: “Our new Fit & Wild Aquarium Fish Food is a complete range of food, which offers a more natural diet for most freshwater aquarium fi sh and contains all the high quality, palatable protein that is closer to what they would eat in the wild, including Mealworm meal, Daphnia, Bloodworms, and Black Soldier Fly Larvae.
“This new range offers aquarium fi sh keepers the chance to prioritise the health and well-being of their aquatic pets and lessen their environmental impact at the same time.
“Fit & Wild is free from fi shmeal, one of the traditional main ingredients of most aquarium fi sh foods. Fishmeal is mostly made of small oily fi sh, unsustainably harvested from the sea. Millions of tonnes of these fi sh are taken from the wild annually, which adds to the over-fi shing issues that we face as a planet. These forage fi sh are also fundamentally important for supporting and feeding the marine food web, including animals like dolphins, sharks and whales. Feeding fi sh an insect-based food is much kinder to the oceans and wider environment.”
As Interpet’s Fit & Wild food is an everyday fi sh food, closer to a fi sh’s natural diet and a more sustainable option, it should help bricks and mortar and online retailers develop a stronger relationship with their customers too.
Adrian said: “Starting people with our high-quality fi sh food will help stores selling our products foster a long-term, brand-aware, loyal customer, who sees great results and makes return visits. As well as offering this new food as a standalone product, free samples will be included with our Interpet Bioactive Tapsafe, Greenaway and Gold Tapsafe treatments for consumers to try.”
The Fit & Wild range is available for retailers to order now.
For further trade information, retailers should contact their Interpet Area Sales Manager or sign-up to Interpet’s new online ordering system: https://trade.interpet.co.uk To fi nd out more about the new Fit & Wild range, please visit www.interpet.co.uk/Products/Feeding/Fit-Wild.
Lily’s Kitchen adds to kitten and puppy ranges
Lily’s Kitchen has expanded its kitten and puppy ranges with the launch of two new products: Tasty Cuts in Gravy Multipack for Kittens and Chicken & Turkey Puppy Nibbles.
Designed to give puppies and kittens the best start in life, the vet-approved Tasty Cuts in Gravy multipack for kittens and Chicken & Turkey Nibbles for puppies recipes have been specially formulated to support growth, made with proper meat that’ll have them running back for more.
The Tasty Cuts in Gravy for kittens multipack includes two nutritionally complete recipes, Chicken & Ocean Fish and Chicken & Turkey. Each of these mouth-watering meals is brimming with freshly prepared meat and responsibly sourced fi sh, served up in a sumptuous gravy. Suitable for kittens from two months old, each pack contains eight mini-tins.
Chicken & Turkey Nibbles for puppies have been developed following the success of the popular Chicken and Salmon Puppy Nibbles. Packed full of proper meat, the nibbles are perfect for training puppies… or when they give you those big puppy-dog eyes in-between meals! Gently baked for a lovely chewy, fl exible texture, this vet- and nutritionist-approved recipe is suitable for puppies from two months old.
Lily’s Kitchen Tasty Cuts in Gravy Multipack has an RRP of £7 for 8 85g mini-tins. While Lily’s Kitchen Chicken & Turkey Puppy Nibbles have an RRP of £2.65 per 70g pack.
Lily’s Kitchen is dedicated to providing proper food for pets, a mission which has clearly resonated with the UK’s growing population of dedicated pet parents. Latest IRI data shows that as a brand Lily’s Kitchen is outperforming the pet care category with +41% sales growth — four times more than sector averages. n Gravy k for h, made n Fish sponsibly s eight and hey give et- and ken &
Trade details: visit lilyskitchen.co.uk or email sales@lilyskitchen.co.uk
Natural Cornish Pet natural treats treats
Furbulosa
Fragrance-led home and lifestyle brand Fabulosa has extended its product range with the launch of a new pet-specifi c collection. Formulated to specifi cally target pet owners and with pets’ gentle noses in mind, the Furbulosa collection includes a trio of products: Furbulosa Carpet Stain Remover, Furbulosa Disinfectant Spray, and Furbulosa Pet Freshener & Odour Eliminator. The range, which has been developed to eliminate pet odours and kill 99.9% of bacteria and viruses, has been introduced in the fragrance Mediterranean Woods; a rich, sophisticated and woody scent with bergamot, olibanum, cypress, mint and basil leading to a heart of clove and verbena, resting on a complex heart of patchouli, velvet woods, tonka, benzoin, moss, amber and a hint of leather. The Furbulosa collection is suitable for inside usage on items such as pet beds and blankets, crates, and other hard surfaces, rugs, and soft furnishings — just ensure the area is dry before allowing pets to return.
Adam Burnett, Group Marketing Director at Fabulosa commented on the launch: “Developed for pet lovers by pet lovers, the new Furbulosa collection is yet another exciting addition to our extensive product range, as we continue to innovate and disrupt further market categories with the power of fragrance.”
First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. g,
Trade details: For more info on Fabulosa, visit: www.myfabulosa.co.uk or email adam@ myfabulosa.co.uk with trade enquiries. Natural Cornish Pet has added to their range of natural treats by introducing two new varieties of 100% sweet potato treats.
Packed full of chewy goodness, Sweet Potato Chunks and Sweet Potato Fries offer a natural low fat treat option for dogs. Perfect for training and rewarding good behaviour, they provide the ideal snack and are suitable for dogs of all shapes and sizes.
Sweet potato is a rich source of vitamins C and B6, as well as being a good source of manganese, potassium, and other B vitamins. Vitamin C can help to reduce infl ammation in dogs and can also be helpful in improving their cognitive function. Vitamin B6 is absolutely vital in the functioning of the red blood cells that are responsible for carrying oxygen around your pet’s body and is also essential in maintaining a healthy central nervous system, as well as helping to regulate hormone distribution. Potassium aids electrical function in the brain and nervous system in your dog and manganese aids in the preservation of strong bones and cartilage. The common dark orange coloured sweet potato is also an awesome source of beta-carotene which is converted to vitamin A and can help to maintain and nurture your dog’s eyesight, as well as improving immune function. Sweet potato can also help to balance blood-sugar levels so is a good alternative treat for those dogs suffering from diabetes.
This richly nutritious food source is also great for the environment as it reduces the amount of meat that your dog consumes in their dinner or treats. It’s also irresistible to dogs with its sweet and sticky fl avours and textures, making it a top choice for any dog owner who is looking for a sustainable and nutritious option for their canine companions.
Trade details: For more product information visit www. naturalcornishpet.co.uk or for trade enquiries visit www. naturalpetwholsale.co.uk
Scoop’s Ice Cream for Dogs mint fl avour
Marshfi eld Farm Scoop’s Ice Cream for Dogs is a complementary feed designed as an occasional ice cream treat for dogs. Made to a dog-friendly recipe, Scoop’s Ice Cream is now available in two tail-wagging worthy fl avours: Vanilla, with added Joint Aid for Dogs, and a new Mint fl avour, with added Odour Aid for Dogs from GWF Nutrition.
New to 2022, Scoop’s new mint fl avoured ice cream is made with added Odour Aid for Dogs from industry leading, pet supplement specialists GWF Nutrition. This is a natural breath freshener with chlorophyll and omega 3 that helps to fi ght nasty bacteria in the mouth and gut.
Dawn Hawking, joint owner at Marshfi eld Farm Ice Cream, says: “Scoop is our family farm dog who is always at our side. Fast forward a few years and Scoop’s dog ice cream is one of our biggest selling ice cream fl avours, including our ‘human’ Marshfi eld Farm fl avours, with over one million tubs made since we fi rst launched!
“Our expansion into a new mint fl avour dog ice cream has been welcomed by trade who see great success with our dog ice cream being sold at hundreds of pet stores, shops, cafes, parks, walks, and even a handful of dog hotels! In fact, in January 2022 we were voted “Best Ice Cream Brand” by the readers of Fine Food Digest in the Best Brands Award, and it was noted that ‘the producer’s mini-tubs range was the big hit with customers, while another even nominated its Scoop’s Ice Cream for Dogs!’”
Scoop’s Ice Cream for Dogs is available to buy in 125ml tubs for national trade and DTC home delivery (trade cases of 24 with national wholesale distribution, freezers deals and point of sale available).
Glove My Dog from Sniffe & Likkit
This super-soft light-weight towel glove is made of a special blend of natural bamboo fi bres using a patented technology, Tamboocel. Unlike many traditional fabrics, bamboo has an ultrafi ne microporous structure that gives it superior benefi ts over cotton, which can harbour malodours (and takes ages to dry).
Environmentally friendly, these super soft towels are highly absorbent and fast drying — perfect for soggy doggies: ● Luxury, silky soft light weight texture. ● Soft and comfortable to touch — no squeaks! ● Perfect fabric for allergies and sensitive skin conditions. ● Super absorbent — up to 40% more than cotton, and breathable. ● Hypo-allergenic and antibacterial, resistant to odour, mould, and mildew. ●One size stretches to suit most dogs.
For the Love of Birds wild bird feed range FortheLoveofBirdswildbirdfeedrange
ROUND HAUS cat furniture
For the Love of Birds includes four core varieties, each using high quality ingredients and bright, impactful recyclable packaging. There are four specially blended, high nutrition products in the range including Premium Blend Seed Mix, Sunfl ower Hearts, High Energy No Grow Mix, and Peanuts. RRPs start at £2.65 and in addition to carrying the reassuring RHS stamp of approval, the range features the Fair to Nature accreditation as many of the seeds are sourced from farms which deliver the highest level of biodiversity through habitat and farm management. The range’s 100% recyclable packaging features seasonal ROUND HAUS is a new multi-functional furniture family for curious cats and design-loving humans from advice and tips along with the wild bird varieties that each feed luxury cat accessories brand Cheshire & Wain and furniture designer-makers Lozi Designs. is suited to, providing customers with all the information they
Designed in East London and crafted by the highly skilled Lozi team, the creative union sees both brands’ need to make the best choice for feeding small garden birds. expertise combine to create innovative designs that serve a cat’s complex needs and desires, with multi- Speaking about the new range, Empathy director Simon Taylor purpose human use for placement throughout the home. said: “Empathy has a strong reputation for providing high quality
Aesthetically and functionally inspired by the Mid-Century Modern movement, the Round Haus Cat furniture and natural products that are endorsed by the RHS. The new family is beautifully minimal in its design using sustainably sourced, strong, and durable birch ply, which is For the Love of Birds range aligns perfectly with Empathy’s cleverly engineered using only one piece of wood. ROUND HAUS is available in two elegant and intelligent values; the high quality seeds offer great value and provide all iterations; each piece is crafted with the strictest attention to detail and includes a sumptuous faux shearling of the nutrients needed to look after garden birds naturally and cushion for cosy catnaps inside the enclosed circular base. For the warmer summer months, the shaded, sustainably.” open structure promotes airfl ow and ventilation to offer cats a place to keep cool. ROUND HAUS 01 offers a hideaway, cosy Trade details: For the Love of Birds is available now, enclosed bed and perch for cats, and a for more information contact sales@rootgrow.co.uk or call step, seat, and side table for human use. 01795 411527. ROUND HAUS 02 combines a bed with a raised observation tower for cats to explore and is a side table, storage, or plant stand for their owner. ROUND HAUS 02 can also be placed upside down - perfect for cats that prefer sleeping in an elevated position. Lightweight for easy movement around the home, the seamless construction ensures each design is strong and durable enough to take the weight of a human. To ensure minimal waste, the fi nal offcut created in the manufacture of ROUND HAUS 02 has been made into a small circular tray with an engraved cat design on the reverse. This little plaque can be used as a tray or hung on the wall to confi rm a cat’s place of residence.
Trade details: visit cheshireandwain.com for more information and for trade enquiries, email wholesale@cheshireandwain.com
Furr Boost smoothies for dogs
The new smoothie drink from Furr Boost will provide healthy hydration to dogs this summer.
Furr Boost manufacturers a selection of new smoothie drinks created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal. Louise’s Beagle, Phoebe, became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. Using her technical background, Louise then started experimenting with protein shakes to help fl ush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.
Louise says: “There is no one else making a product like ours. Yes, there are drinks on the market that are botanical, broth based and electrolyte based, but none that are like a natural smoothie. Each of our recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.”
Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration.
Furr Boost is available in three tasty varieties which all use the best quality 100% natural human grade ingredients: Chicken, Butternut Squash and Cranberry; Pork, Apple & Sweet Potato; and Beef, Broccoli and Blueberry. Other added ingredients include fl axseed, coconut, and salmon oils, dried sea kelp, chicory root extract, yeast beta glucan, vitamins B&C and water.
Furr Boost is also a sustainable product using packaging materials which are recyclable, avoiding single use plastic as each smoothie is available in a Tetra Pak Carton.
Since launching, Furr Boost has seen its customer base grow online with a healthy presence on e-commerce websites but it is also now looking to expand its retail operation. The business is receiving a high level of international enquiries for the drinks and is currently exploring export opportunities. There also plans to introduce new varieties in the near future.
Trade details: For further information visit: www.furrboost.com or for trade enquiries contact Louise Toal on tel. 01746 785 410, email: customerservices@furrboost.com, or visit the wholesale page: www.furrboost.com/wholesale
