YOUR LOCAL CROWD LOCAL CROWD
JULY 2015
MONTHLY DIGITAL MAGAZINE
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PLUS Advice on keeping your valuables safe, dental health & eco kitchens
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ESSENTIAL NUMBERS Police/Fire/Ambulance.....................999 Police: Non emergency....................101 Crimestoppers crimestoppers-uk.org ......0800 555111 FIRE & RESCUE Mid & West Wales Fire & Rescue Services: mawwfire.gov.uk ......................................0370 60 60 699 COASTGUARD MRCC Milford Haven, Carmarthen to Friog ...........................01646 690909 MRCC Swansea, Marsland Mouth North Devon/ Cornwall border to river Towy, Carmarthen. dft.gov.uk/mca ........................................01792 366534 NHS Direct ........................................111 www.nhsdirect.nhs.uk Official Web site for the NHS 24 hour telephone helpline, NHS Direct. Information about health problems. How to keep healthy. Advice on when to call for help. Environment Agency Floodline .............
........0345 988 1188 or 0845 988 1188 www.environment-agency.gov.uk ELECTRICITY Western Power Distribution .....................................0800 052 0400 GAS British Gas .....................0800 107 6204 National Gas Emergency Service .........................................0800 111 999 WATER Dwr Cymru Welsh Water. Water..............................0800 052 0130 Sewerage.......................0800 085 3968 COUNCILS Carmarthen County Council ................................. ......01267 234567 Ceredigion County Council ................................. ......01545 570881 Pembrokeshire County Council ........................................01437 764551 HELPLINES Age Cymru .....................01792 648866 The All Wales Domestic Abuse and
Sexual Violence Helpline ....................... .....................................0808 80 10 800 Carers Direct ..................0300 1231053 Cruse Ceredigion..... ......01239 621141 Disabled Living Foundation Helpline ..... .................................0845 130 9177 Drinkline .......................0800 917 8282 Frank (24hr) Drug problems ........................................0800 77 66 00 National Domestic Violence Helpline (24hr) ............................0808 2000 247 NSPCC Helpline (24hr) .......................................0808 800 5000 Samaritans (24h) ..........08457 90 90 90 RSPCA (24hr) .................0300 1234 999 Missing People (24hr) ..............116 000 Alcoholics Annonymous ................................ ......0845 769 7555 Childline................................0800 1111 childline.org.uk Runaway helpline(24hr)............116 000 missingpeople.org.uk
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ARE YOU A LOCAL BUSINESS?
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CONTENTS ESSENTIAL NUMBERS....................................3 DYFED-POWYS POLICE Ensure you look after your valuables.................................................7 INTERVIEW with local businessman Mark Jukes..........................................................8 & 9 ROCK POOL GUIDE Discover the creatures found in rock pools ........................................12 RECIPE...................................................14 & 15 TRIED & TESTED.............................................17 GO GREEN Top eco kitchen hygeine tips........19 HISTORY 26 reasons to visit Cardigan castle..............................................................20 PHOTO GALLERY Focus on Andrew Warren ....21 SOCIAL MEDIA Find your voice online ...........22
Cover Image: © FreeDigitalPhotos.net See a fantastic selection of coastal images sumbitted by local photographers at www.bit.ly/ylcCoastPathGuide along with our full Coast Path Guide
YOUR LOCAL CROWD WELCOME TO LOCAL CROWD
Welcome to the July edition of our new monthly digital magazine. Here you will find all the latest articles and images from local contributors sharing news, articles of interest and community events. If you have anything you would like to contribute or know of a local business or member of the community you would like featured, please get in touch. sam@yourlocalcrowd.co.uk Advertising on this platform is available at extremely competitive rates and as a digital magazine, has an extremely wide reach, posted on our social media platforms but also shared amongst many others. Compliment your printed advertising by also placing your business here. For a fraction of the price you’d pay for advertising in your local paper, and you will be seen by a far wider audience. AN award winning digital marketing company, Your Local Crowd is committed to energetically promoting local businesses across Ceredigion and Pembrokeshire. We do this through our quarterly printed magazine delivered to 30,000 homes and businesses, our interactive website and on our Facebook and Twitter pages and now also in our new monthly digital magazine. Combining print and digital platforms gives us an exceptionally wide reach and great visibility for your business across your local area and beyond. Your Local Crowd prides itself on catering for all budgets, so do get in touch to discuss how we can work with you to promote your business. We will also be promoting Private Classified Ads, so if you have something you would like to sell or buy, or have lost or found, please get in touch. “YLC Design” offers various design packages working alongside quality local printers, for your professionally designed advertisements, business stationary, leaflets etc. REGULAR CONTRIBUTORS Feature Writer: Sally Sellwood................... www.sallysellwood.co.uk Dyfed Powys Police.................................www.dyfed-powys.police.uk Fashion & Interiors: Vicky Walker; Mundos. ........www.mundo.co.uk Go Green: Celtic Sustainables. ............www.celticsustainables.co.uk Education: Jon Bell. ......................................Twitter: @Pembs_tutor History: Glen K Johnson.................................... ..www.glen-johnson.co.uk Finance: Clay Shaw Butler. .................................www.clayshawbutler.com
yourlocalcrowd @ylcrowd Sam Jones Owner/Editor info@yourlocalcrowd.co.uk 5
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ENSURE YOU LOOK AFTER YOUR VALUABLES Local police are urging residents and holidaymakers not to leave any valuables on display in their vehicles to minimise the risks of losing items to opportunist thieves. Sgt Alison Rees of the South Ceredigion neighbourhood policing team, said: “While the level of crime in Dyfed Powys is among the lowest in the UK opportunist criminals are a persistent problem. We are urging motorists not to give thieves the opportunity to steal by being vigilant and making sure they take simple security measures. There are a number of simple steps to secure belongings left in a vehicle: • Always activate the security system on your vehicle • Don’t leave valuables such as handbags, wallets or any other items on display (Leaving even low value items on display makes your vehicle more vulnerable to attack from thieves) • Remove all valuables from sight including any gadget holders
• Secure valuables and other items in the boot • Close all windows and lock all doors and the boot • Be wary of where you park your car If you witness a theft from a vehicle please contact Dyfed Powys Police immediately on 101. In an emergency, call 999. For more information about Dyfed Powys Police visit the Force website: www. dyfed-powys.police.uk
Sgt Alison Rees said “Over the summer months, we will be patrolling car parks in towns and tourist areas, and if we spot valuables left on display in vehicles, we will send a letter to the owner of the vehicle reminding them of this simple crime prevention advice”.
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FOLLOW THE MONTHLY BLOG FROM DYFED-POWYS POLICE: www.bit.ly/ylcpolice1
INTERVIEW
WE TALK TO LOCAL BUSINESSMAN MARK JUKES Who is Mark Jukes? I was brought up in the Rhydlewis area and after leaving school started working as a joiner, I started my own joinery company in 1987 firstly from a shed in my mothers back garden then in 1992 I moved to a workshop on the outskirts of Cardigan. I currently employ 4 local people making purpose made wooden windows including traditional sash windows, doors, stairs, conservatories, in fact anything made from wood. When did you start the container business? I diversified and set up a storage business in 2004 . I started with half a dozen storage containers and gradually the business has grown and now I have over a hundred. How has the present economic climate affected your business? Fortunately even though there was a slow down during the peak of the recession the economic downturn hasn’t affected either business too much. Tells us a little about how the container business operates? Customers can hire the containers for any length of time that suits them. Access to the storage containers on our storage yard are available at all times, seven days a week, although the gates are locked about 8pm so customers would need to ring us up for access if they needed to get in between 8pm and 8am. Each storage unit has its own key and padlock and customers have their own key. Storage containers can be delivered to most customers premises. We also have 20ft anti-vandal office containers/stores available for offsite hire, and these are becoming very popular as they have a small 10ft office which includes a table, chairs, sink, worktop, water heater and coat hooks and a small 10ft store also. We have a range of sizes of storage containers, 6ft, 8ft, 10ft, 20ft and 40ft. Prices vary depending on how long the unit is required for and what size it is.
We always encourage clients to come and view the site and containers before they hire so that they can see the yard and containers. Obviously the containers are used for storage, but explain your typical client demographic? We have a range of clients, we have several people who store their furniture during a house move or renovation, some local builders who may not have access to a garage or shed at home and so store all of their tools and materials in the storage containers. Others might just need extra storage as they have run out of room at home. Clients come from near and far. How secure are the storage containers and will anyone else have access to them say for example, should I lose a key? The storage yard has gates which are locked overnight from 8pm to 8am. Pentood site has a security guard who we subscribe to also, he has his own security cameras which also cover our yard. The hirer has a key but should they require additional keys this can be arranged. We have procedures in place for lost keys. Offsite hiring: Can you put a container anywhere or do you need planning permission and what footings are required? It is up to the customer to find out if they require planning permission for the container but in general we have only had 2 customers who have come across planning issues. Ground conditions underneath the container will determine what the customer needs to do before siting the container. Do you sell containers? Yes we sell new and second hand containers in various sizes and colours. It’s always a good plan to visit us or give us a call to see what we have in stock any stock changes continuously. Do storage containers have a problem with condensation?
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FOR MORE INTERVIEWS & PROFILES www.bit.ly/ylcinterviews1
INTERVIEW
Quality Bespoke Joinery Established in 1988
01239 614129 07811 208428
info@markjukes.co.uk
For all your purpose made windows including: Sash windows, doors, Conservatories, Staircases etc
es Ad Woodworking 9 10
In 10 years of hiring containers we have had less than a handful of problems. Several of our customers take preventative measures and put tubs of salt or cat litter in there to stop condensation especially if they have had to load the container in wet weather. Even though we have had couple of issues with condensation we are mindful that it can happen and as such all our new hire stock and some of our existing stock now have insulated anti-condensation roofs.
er 2010 12:25:49
Markon Jukes Ad Woodworking 10 containIf I have a long-term lease your yard, will9 the
Mark Jukes Ad Woodworking 9 10 04 October 2010 12:25:49
er ever be moved? Generally we do not need to move the containers once they are sited but sometimes they do need to be moved but this would be very unusual. Contact Mark Jukes on 01239 614129 07811 208428 07813 895082 info@markjukes.co.uk Parc Pillau, Pentood, Cardigan. SA43 3AL
04 October 2010 12:25:49
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FOR MORE INTERVIEWS & PROFILES www.bit.ly/ylcinterviews1
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ROCK POOL GUIDE
FUN AT THE BEACH...EXPLORING ROCK POOLS
pincers!
Crabs: Who didn’t love to go crabbing as a kid? Hours spent leaning over harbour walls tempting the crabs out with the lure of tasty bait. There a a variety of crabs to be found in rocks. Hermit crabs, (found living in a conical shell) shore crabs (small and often with a dirty looking orange shell), velvet crabs (darker in colour with spiny hair) and if you are really lucky you may come across a spider crab ( large orange, spiky and with very long legs) Handle carefully and watch out for those
Starfish: These have to be my favourite creature to be found in a rock pools. There are two types, the common starfish, with its short thick arms and brightly coloured in orange or yellow and the brittle star, with a smaller body and much longer spiny arms. These creatures are delicate so handle with care, as they can easily shed one or more of their limbs and often have spines Limpets: You will see these stuck to many rocks. Cones shaped and fixed firmly. The empty shells are often found on the beach, characterised by their striped pattern. Shrimps: You can spend an afternoon chasing these little devils around a rock pool, they are not easy to spot and appear to disappear in front of your very eyes. The common variety, oddly named, the ‘common prawn’, with it’s stripy, translucent body are easier to spot than the other variety, the ‘brown shrimp’, which are often disguised by their colour in the sand.
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Fish: Most of the fish found in rock pools are masters of disguise and remane well hidden, so if you do catch sight of one, well done! It will probably be a type of goby, small fish, with thicker heads and dark bodies. Sea Anemones: Beautiful red jewels commonly found clinging to the rocks in many rock pools, waving their tentacles, which quickly retract with the slightest disturbance. Look out for the strawberry anemone – red with lighter coloured spots. Jelly Fish: Warning, however magnificent these creatures look, they do sting! They may look dead when they are washed ashore but they do sting you. The Moon jellyfish has four half moons on its back but other than that is completely translucent and can be found in many parts of the world. The Lion’s Mane jelly fish, is characterised by its large frilly ring on its back and is easily recognisable. Periwinkles: Did you know there are 2 types of periwinkle, the flat periwinkle and the edible periwinkle. Different in size the flat, being the smaller of the two and more colourful, with colours ranging from purple through to orange and yellow. The larger edible variety are bigger and not so colourful, often grey-brown banded with white.
Have fun exploring, but be careful and return any creatures to where you found them. Rock pools can be slippery so climb over them with caution, taking care not to avoid walking on any slippery seaweed.
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offers we may have, either on sundry items or dental treatment itself. Our promotion for July & August will be teeth whitening. You may have a special occasion coming up, a wedding or anniversary. Treat yourself to a brighter smile for your special day. All our staff are highly qualified and each member plays an important part in providing our patients with high quality treatment and excellent customer service. If you would like to register or would like to find out more about our practice we welcome your call. Alternatively visit our website where we have an on-line registration facility.
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JULY & AUGUST 2015
RECIPE
THE DELICIOUS TASTE OF THE SEA With our stretch of coastline its hardly surprising that West Wales has many local eateries offering a great selection of fine seafood caught locally within or shores, but have you tried cooking any yourselves?
Mussels, Clams, and Scallops are just a few varieties of shellfish in ample supply locally. Over the next few months we will feature recipes for various seafood dishes, for those of you wishing to try something new & delicious. Look out for that local fisherman, there are plenty of them about, as there is nothing like buying fresh from the harbour side or in the local farmers markets, and lets get cooking.
Clams: A classic taste
One variety of shell fish often overlooked is the humble clam. All to often mussels get all the glory, but with an increasingly good variety of clams available at different times of the year, we thought we’d start with a recipe including clams. They are usually sold live in their shells (like mussels). If you struggle to get hold of them you can also find canned and bottled clams already cooked but get fresh locally caught if possible. They come in a variety of sizes, large and meaty ‘quahogs’ to the smaller cherrystones and littlenecks. There is also the distinctive long
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and narrow razer shell clam. As with most shellfish, they can be gritty and sandy, so soaking before cooking is a good idea. Place them in a large bowl of cold water with some salt and leave for about an hour before draining. Give the shells a good scrub to remove any dirt under cold running water. Remember to discard any damaged shells or ones that don’t close when tapped. Small clams and razer clams can be eaten raw like oysters, but more often are served cooked, like muscles. Large clams do need to be cooked. The easiest way to cook clams is to steam them for about 5 minutes, but discard any that remain closed.. You can them eat them as they are or remove them from the shell and drop into soups, sauces or stews just before serving them. You can also cook clams by dropping them raw into soups and sauces or put them on top of paella or risotto. Avoid making them chewy and rubbery by overcooking them – place them into the dishes at the last minute just before serving, covering them with a tight lid or foil and serve as soon as the shells open. Another way to cook them is to remove them from the shell, coat them in seasoned flour, egg and
RECIPE breadcrumbs and then drop them into hot sun flower oil for 2-3 minutes until they are crisp and golden. However you cook them, clams are an excellent low-fat, high protein seafood choice, containing healthy minerals such as selenium, zinc, iron and magnesium as well as B vitamins like niacin. Spaghetti Mariana Not a quick meal, but you will be rewarded with a superb spaghetti dish packed with the rich flavours of the sea. Ingredients • 100ml/3½fl oz olive oil • 1 onion diced • 1 garlic clove, crushed • 300g/10½oz fresh ripe tomatoes, chopped • 50ml/2fl oz good white wine • 100g/3½oz mussels, cleaned and debearded, discarding any mussels broken shells and any that refuse to close when tapped • 200g/7oz clams, cleaned • 8 whole large prawns heads and shells removed but reserved • 50ml/2fl oz vegetable oil • 80g/2¾oz butter • 400g/14oz spaghetti • 6 scallops, shelled and sliced in half • 150g/5½oz white fish, such as pollock, skinned and cubed • 2 long red chillies, chopped • 1 handful fresh parsley, chopped • salt and freshly ground black pepper
Method In a heavy based lidded pan heat half the olive oil over a moderate heat. Add the onion and cook for a few minutes, stirring constantly. Add the garlic, season with salt and pepper and cook for a further 2 minutes. Add the tomatoes and bring to the boil, reduce the heat to a simmer and cook with the lid on for 2 minutes, add the wine and then the mussels and clams. Cover and cook until the shellfish opens, this is the base of the sauce. Discard any mussels and clams that remain closed. Meanwhile, in a frying pan put the heads and shells of the prawns and crush them with the back of a spoon, turn up the heat and let them roast a little moving once or twice, they will go pink and start to smell like barbeque prawns. When they have some colour add the vegetable oil and let it sizzle, move the pan off the heat and add half of the butter, again it should sizzle. Season with salt and pepper. Strain off the liquid from the prawn shells and squeeze out all of the juice, this is your prawn flavoured butter. For the spaghetti, bring a large saucepan of salted water to the boil and cook for 10-12 minutes, or until al dente. In a separate pan put the remaining olive oil and butter. Add the prawns, scallops and white fish. Cook on one side and turn carefully then add the chillies and cook for 2 minutes. Add the prawn flavoured butter and then pour over the tomato sauce and let it bubble. Season with salt and pepper. Drain the spaghetti and drop into the pan with the seafood and sauce. Add the parsley, give it a good mix and let it bubble. Divide between four bowls and serve. Enjoy!
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TRIED & TESTED
THE OLD SAILORS
Sam Jones The Old Sailors, an absolute hidden gem, one which I’ve visited many times over the years both as a tourist and now more frequently as a local resident. Set in a beautiful location, The Old Sailors restaurant stands behind the beach of Pwllgwaelod. A rustic pub/ restaurant dating from 1593, formally known as the Sailors Safety named for the light it once kept burning as a guide to ships, now well known for it’s fine selection of fresh seafood, a must for seafood lovers. With its sheltered bay and great beer garden, it’s also the perfect place to pit stop on your coastal walk as it’s conveniently situated on the Wales Coast Path in Pembrokeshire. On our recent visit, we chose to go for the sunset. Warmly greeted and sat overlooking the beach we settled down to study the specials and evening menu, over a crisp glass of Sauvignon Blanc. To start I chose the Moules Marinere, followed by pan-fried sea bass with vierge sauce. My companion went for a starter of dressed crab followed by a mighty portion of fish and chips. The Moules, little orange jewels were presented, deliciously fat, and smothered in a rich creamy garlic sauce, served with a couple of slices of garlic bread. Perfect! The crab, lovingly devoured, was neatly packed into a ramekin, well
seasoned and very tasty. Served simply with a neat side salad and some bread. Onto the main event, Pan Fried Sea Bass. Beautifully filleted, served with a crispy skin & presented simply with a tomato, shallot, caper and olive oil, vierge sauce, I was delighted with my choice. Not a bone in sight, it was moist and tender and partnered very well with the light dressing. My companion was served a large and meaty haddock with mashed peas and tartare sauce. Chunks of fresh white meat sat beneath the lovely crisp batter, this particular fish would have made any fisherman proud…he was a beast and very tasty! Accompanying the two mains were a side of salad and a bowl of chips. By now the restaurant was in full swing with both the staff and owners proudly presenting beautiful dishes caught that very morning. Accompanied by some light chatter, I got the impression it was a satisfying and rewarding job to be doing in such a lovely setting. If you get the opportunity, I’d definitely recommend a visit to the Old Sailors, be it for lunch or dinner. I may even see you there! The Old Sailors Pwllgwaelod, Near Dinas 01348 811491
WINE TASTING AT THE HARBOURMASTER by Dr Jacqueline Jeynes I have reviewed the Harbourmaster before, including wine tasting evenings, but thought I would add this update. Rather than just the standard tasting of six different wines on a particular theme, this one was referred to as “Call my Wine Bluff”. We had three different experts who described the wines and we had to decide which one was telling the truth. It was difficult to tell mostly as they were all very confident in their description, constantly referring to the ‘rubbish’ their colleagues were talking! It was a great atmosphere, extremely well organised with each wine accompanied by an appropriate canapé. This really does make a difference to how you view the wine, of course. The creamed ©FreeDigitalPhotos.net smoked fish was excellent,
and the others included some interesting combinations of taste and textures. I hated the savoury muffin – just seems a contradiction in terms really – and the fifth wine, well what an odd smell! I later found out it was a Malbec which I knew from previous experience that I didn’t like. Even if you do not learn very much, you can always tell the grape variety you definitely don’t like. Overall, it was a fascinating insight into wines, grape varieties and regions of the world. Exam results were pretty poor, though. The best six teams only had two correct out of six (we only had one right) and it was suggested that this was actually a reflection on the experts’ ability to lie! A great evening’s entertainment, it is certainly worth going out in the cold to get there. At £10 per person it is very good value, especially if you actually do learn something about wine. Dr Jacqueline Jeynes has just received the award “Writer of the Year 2015” from the magazine Freelance Market News/ Writer’s Bureau in recognition of the wide range of publications she has worked on over the last year. www.silvertraveladvisor.com
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GO GREEN
Morag Embleton Celtic Sustainables
TOP ECO KITCHEN HYGIENE TIPS Although the kitchen is commonly considered the most hygienic area in the home, it often contains many times more bacteria than even the bathroom. A supposedly sterile kitchen sink contains 100,000 times more germs than even the toilet itself.
Maintaining a clean kitchen is important as it helps avoid becoming one of the 850,000 cases of food poisoning reported in the UK each year, but what should be used to clean a kitchen without the worktop becoming a chemical wasteland? When fitting new worktops, start as you mean to go on. Osmo TopOil from Celtic Sustainables is an oil and wax mixture ideally suited to use on kitchen worktops. As it is water repellent, it stops liquids from entering the worktop and encouraging the growth of germs. With clear, natural, and tinted finishes to choose from, TopOil is certified as Food Safe under European law and is not harmful to people, animals, or plants. Eco Cleaning Recipes To clean your newly protected kitchen, all you need is a kit of a few very basic products. With these, you’ll be set to shine up your surfaces with very little effort, minimal environmental impact, and with far fewer pennies than A kitchen painted using earthborn paints you might expect. water. Dip a sponge or mop into the solution and wipe For cleaning glass, mix 2 cups of water, ½ cup white over surfaces. Rinse the area with clean water. or cider vinegar, ¼ cup rubbing alcohol (70% concenMix up a multi-purpose cleaner for worktops, applitration), and 1 to 2 drops of any essential oil you might ances, and the fridge, using 2 tablespoons baking soda like your home to smell of. Add all of the ingredients and and 1 litre of warm water. Pour the solution onto a clean keep in a spray bottle. Spray onto a cloth, and then wipe sponge and wipe down surfaces. the glass clean. It’s best to avoid cleaning glass on a hot, sunny day as the solution can dry too quickly and leave Osmo TopOil is available from Celtic Sustainables streaks over the surface. at Unit 9, Parc Teifi, Cardigan, SA43 1EW, or at www. To create a heavy-duty scrub for porcelain or enamel celticsustainables.co.uk. To speak to one of the team, sinks and tubs, simply dip the wet surface of half a lemon call 01239 623506. into ½ cup borax, scrub your surfaces, and rinse. Beware that this is not advisable for use on marble or granite. Author: Morag Embleton For a brilliant grease remover for oven hoods and Celtic Sustainables grills, combine ½ cup sudsy ammonia with 4.5 litres of 19
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HISTORY
Glen K Johnson The Teifi Estuary History Man
26 REASONS TO VISIT CARDIGAN CASTLE 1. The cottages at the entrance were both pubs, and are listed buildings Ty Castell at the entrance is a listed building and was once a private school. 2. The main entrance is listed separately as the most ornate entrance in the town. 3. The restored gates were cast by W. Moss of Carmarthen more than 200 years ago. 4. The Georgian garden has been extensively restored and replanted. 5. The gardens contain several rare species of holly, and fine oak and
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beech trees. 6. There are great views of the town and river from the walls. 7. The World War II pill-box is the only one in the country to be part of a Scheduled Monument. 8. The remains of four medieval towers and two medieval walls can be seen. 9. The garden was landscaped in 1713 to make a bowling green. 10. There is a restored whalebone arch in the garden – the only one in Wales. 11. The East Tower has a unique design containing two passageways
and garderobes. 12. There is a superbly carved Eisteddfod Chair sculpture by Paul Clarke in the grounds. 13. The Turkey Oak is believed to be one of the oldest specimens in the country 14. There is an old well – if you can find it! 15. The Stores in the stable yard are 18th Century – older than the stables and the present house. 16. Some Neolithic flint scrapers have been found on the site. 17. Remains of Lord Rhys castle were found during restoration and may be exposed at a later date. 18. Cardigan Castle was the first stone castle ever built by a Welshman, in 1171. 19. The site has been continually used since 1110. The first castle was made of wood. 20. The North Tower, built in 1244, is believed to be the earliest of its’ type in Britain. 21. The present Castle Green House was built in about 1808 onto the North Tower. 22. The site covers nearly 3 acres of the town centre. 23. The Kitchen contains the original fitted dresser and pot cupboard. 24. The Kitchen walls are 12 feet thick inside the medieval North Tower. 25. The Rainbow Room is said to be haunted. Oh yes, and No.26 Don’t forget that Cardigan Castle is the Birthplace of the National Eisteddfod, first held here in 1176! Author: Glen K Johnson 2015 The Teifi Estuary History Man www.glen-johnson.co.uk
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©IMAGES COURTESY OF ANDREW WARREN www.andrewwarrenphotography.com
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SOCIAL MEDIA
Sally Sellwood Teifi Social
FIND YOUR VOICE ONLINE One of the most common things people say to me when discussing social media for their business – and usually just after they’ve told me that “Well, everyone says I should be on Facebook…” - is “I wouldn’t know what to say”. If this applies to you, here are some pointers to get you started.
Social media is a way of engaging with people – customers, potential customers, suppliers, competitors even. It is a ‘channel’ that allows you to communicate your business and what it stands for in a more holistic way. What you say, the ‘content’ – is as important as the ‘how you say it’ – in the same way that you would use a printed magazine to advertise in order to reach a particular audience, the design of your advert is as important as the publication it appears in. It’s not enough to ‘be on social media’ – what you say there matters too. Whichever social media platforms you are using, the golden rule is “Don’t say anything you wouldn’t say in person”. Sure, you can take the impersonal edge social media allows you – that fact that you’re not actually making eye contact with anyone – to be perhaps a little
Think about your strategy on social media before you start posting
bolder than you might be face to face, but it’s crucial that you are honest, and respectful. This is particularly important as a business – if you’ve made claims on social media that can’t be substantiated, someone will call you out – in public. And if you do have a gripe with a particular business – a competitor, perhaps or a supplier who has let you down, deal with it offline. Think about your strategy on social media before you start posting. If you think about what you want social media to do for you, why you are going to invest time developing a Facebook page or a business account. Ultimately, you want sales, but think about which aspect of that social media will help with: giving your business more visibility, fostering brand loyalty or reaching new customers, for example. Spend time seeing what other businesses are saying on social media too. See what you like and what you don’t like and consider how different approaches can work for your business As you have gone through this process, you’ll probably already have had some ideas about the nitty gritty of what to post. Here are some more ideas: • Advice: be helpful; this is also a great way to get involved in conversations on social media, where people often g o if they have a problem. You’ll set yourself up as an expert in public. • Humour: everyone likes a laugh. You don’t need to be cranking out the jokes every 5 minutes, but relating a funny story, telling a joke, or just offering a lighter perspective every now and then will be appreciated • Share what’s on in your area or industry – even if it doesn’t relate directly to you • Video and photos are good And remember what works for one channel may not work quite so well on another, so you may need to adapt accordingly, and don’t go for the hard sell: social media is more subtle than that. Finding your voice online doesn’t always come easily. Your Local Crowd, in partnership with TeifiSocial can offer assistance with your social media marketing strategy and content creation, and can actively promote your business online, even if you don’t use social media. For more details, please get in touch. sam@yourlocalcrowd.co.uk
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We know that multiple sclerosis is a potentially We know that multiple sclerosis (MS) is a(MS)potentially devastating condition of the nervous system. We know it’s most often diagnosed in people’s 20s and 30s. We know devastating condition of the nervous system. Wedisabled. know it’s most some have mild symptoms, others are severely But there is still so much we need We to knowknow to find a cure. often diagnosed in people’s 20s and 30s. some have Help us. Text HOPE to 70099 to donate £5 to our mild symptoms, others are severely disabled. But there is still so groundbreaking research, or visit www.mssociety.org.uk. much we need to know to find a cure.
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