YLC Your Local Crowd - June 2016 - Digital Magazine by YLC Your Local Crowd

YOUR LOCAL CROWD LOCAL CROWD JUNE 2016

Promoting and supporting local business in print & online DIGITAL MAGAZINE

SEINE NET FISHING INSIDE The traditions of local salmon fishing explained by historian Glen Johnson P.6 & 7

Â© Images: Circa 1905 by Tom Desmond

PLUS local news, reviews, guides & much more....

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Councils

Carmarthen County Council ........................................01267 234567 Ceredigion County Council ........................................01545 570881 Pembrokeshire County Council ........................................01437 764551

Helplines

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Editors Letter

Who else is enjoying this warm weather, not wanting to jinx it, has summer has finally arrived? Lets hope it’s here to stay! Look out for the Summer Edition of our printed magazine dropping though your letterbox any day and if you are planning a wedding, you’ll find this issue very useful. In this issue of our monthy digital magazine we’ve some local history from Glen Johnson on salmon fishing, along with the regular column from Dyfed Powys Police talking about cyber crime and online fraud, well worth a read, some summer gardening tips, reviews and if you are looking for a summer project, make sure you check out the products and advice given by Celtic Sustainables. I’d love to hear from you to discover your local business & events or just to hear your veiws on Your Local Crowd. Get in touch via Facebook or Twitter, or email the team on info@yourlocalcrowd.co.uk. Don’t forget to check out our website where you will find our What’s On Guide, magazine archives, articles and interviews of local interest, recipes, guides and not forgetting, our directory of local businesses, but most importantly use the local businesses in this magazine and tell them you found them here & recommend the services they provide. If you would like to promote your business or would like to contribute articles, guides or recipes to Your Local Crowd, please do get in touch. With a distribution of 30,000 free magazines, door to door with Royal Mail, we offer great reach and exposure.

Contributors Features & Guides:

Contents

Sam Jones sam@yourlocalcrowd.co.uk

Sally Sellwood www.sallysellwood.co.uk

Police News:

Dyfed Powys Police. www.dyfed-powys.police.uk

H istory: Glen K Johnson www.glen-johnson.co.uk

Interiors: Janey Evers www.janeyeversinteriors.co.uk

Gardening: Sam Jones sam@yourlocalcrowd.co.uk

Keep in touch with us by following Your Local Crowd on Twitter

(@ylcrowd) and liking our Facebook page (facebook/yourlocalcrowd) Neither Your Local Crowd, nor it’s employees or agents shall be liable to the consumer, or the recipient of services advertised herein for any loss or damage howsoever arising from the provision of such services by the persons, companies or bodies advertised in this magazine. Your Local Crowd hereby warrants that care has been taken to ensure the details displayed are correct at the time of printing, but accepts no liability for changes occurring after print or failure by the advertiser to provide the services as advertised.

www.yourlocalcrowd.co.uk YOUR LOCAL CROWD 5

Cover Story When the monks arrived from Tiron in 1113 to build the Abbey at St. Dogmaels, they brought with them their Norman tradition of Seine Net fishing. Here local historian Glen Johnson explains the detail of this traditional fishing method.

The St. Dogmaels Seine Net Fishermen WHEN the monks arrived from Tiron in 1113 to build the Abbey at St. Dogmaels, they brought with them their Norman tradition of Seine Net fishing. The Welsh term for the local fishermen was “Bois y San”, derived from the Latin word “sagena” which means a drag-net. The boats were called “llestri san” (san receptacles). The boats were about 25 feet long, clinker built and painted with black tar. The oars were curved and the boars had no row-locks. Instead there were holes in the sides through which the oars went. The boats also carried a simple lanteen-sail. The nets were generally made in the winter months by the fishermen themselves, and were 200 yards long and up to 12 feet deep with a four inch mesh. The ropes were made from horse-hair because it did not shrink. In the Nineteenth Century a net called

“Y Shot Fawr” was used. This consisted of two draft nets tied together, and was 400 yards long. The catches were enormous, regularly netting between 140 and 170 salmon. The fish were usually smoked or salted for the winter or exported to Ireland, Bristol and London.

The catches were enormous, regularly netting between 140 & 170 salmon 6 YOUR LOCAL CROWD

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Each member of the crew on the salmon boats had an alloted task. The boat owner invariably also owned the net and was called the “Cabden”, and the rest of the crew were the “gweision” (servants). Before fishing, lots would be drawn on the first day of the season to decide who would fish where. The boats would leave St Dogmaels under sail or powered by oar to their allotted stations. The fishing took place at the ebb tide, and the crews would wait on the shore until they considered the tide to be right. The “Capten” took all the decisions, such

This ancient tradition is now under threat of extinction

as when the first cast or “ergyd” would be made. The ergyd was always carried out on the starboard side of the boat. The boat was taken out on a half moon or semi-circular course, with the bowman monitoring the depth. The “Capten” would steer and a crewman would cast the net. The junior member of the crew would be on shore to take care of the head rope. After the net had been cast, the boat would steer for the shore – the entire process taking about fifteen minutes.

The crew would then take each side of the net and slowly and steadily haul it in. The fish caught would be picked out of the net and struck with a wooden knocker, known as “the priest”, and then cast on to the beach, from where the catch was retrieved when the process was completed. If any flat fish had been caught they might be given away to any children present. Old fishermen believed that the “priest” should not be taken from the boat until it was certain that there were fish in the net.

The fish would be taken ashore and weighed, and put into baskets and sold as quickly as possible. The fishermen would share the proceeds. On a Saturday the nets would be taken out and placed on the stays at Netpool to dry out. Once a month they were boiled in oak bark. In 1860 there were 42 Seine nets – 16 teams fishing from St Dogmaels, two from Llechryd and one at Cilgerran. In 1871 300 salmon were caught in one tide. At that time they fetched between 3d and 6d a pound. In April 1895, following much complaint by the anglers and coraclemen, the “Shot Fawr’ was made illegal. In the 1920’s there were 20 boats fishing at St. Dogmaels. In 1939 there were 13 boats, with crews reduced from seven men to five by the use of outboard motors since 1935. By 1970 there were three or four boats manned by three men fishing at St. Dogmaels. In 2015 there were two licenses kept, though only one crew fished occasionally, rarely catching a salmon. This ancient tradition is now under threat of extinction.

www.yourlocalcrowd.co.uk

YOUR LOCAL CROWD 7

Police News

Cybercrime & Online Fraud

Advice on how to protect yourself

Cybercrime and on-line fraud comes in many forms, and if you have a personal computer (PC), Laptop, iPad etc. then it can affect you. There are some very simple steps that you can take to protect yourself. • Don’t give any personal information (name, address, bank details, email or phone number) to organisations or people before verifying their credentials. • Many frauds start with a phishing email. Remember that banks and financial institutions will not send you an e mail asking you to click on a link and confirm your bank details. Do not trust such emails, even if they look genuine. You can always call your bank using the phone number on a genuine piece of correspondence, website (typed directly into the address bar) or the phone book to check if you’re not sure. • Destroy and preferably shred receipts with your card details on and post with your name and address on. Identity

fraudsters don’t need much information in order to be able to clone your identity. • Make sure your computer has up-to-date anti-virus software and a firewall installed. Ensure your browser is set to the highest level of security notification and monitoring to prevent malware issues and computer crime. • Sign-up to Verified by Visa or Mastercard Secure Code whenever you are given the option when shopping on-line. This involves you registering a password with your card company and adds an additional layer of security to on-line transactions with signed-up retailers. • If you receive bills, invoices or receipts for things you haven’t bought, or financial institutions you don’t normally deal with contact you about outstanding debts, take action. Your identity may have been stolen. • You should regularly get a copy of your credit file and check it for entries you don’t recognise. Callcredit, Equifax and Experian

Destroy and preferably shred receipts with your card details on and post with your name and address on

8 YOUR LOCAL CROWD

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can all provide your credit file. An identity protection service such as “ProtectMyID” monitors your Experian credit report and alerts you by e mail or SMS to potential fraudulent activity. If it’s a fraud, a dedicated caseworker will help you resolve the issue. • Be extremely wary of post, phone calls or emails offering business deals out of the blue. If an offer seems too good to be true, it probably is. Always question it. • If you have been a victim of fraud , be aware of “fraud recovery fraud”. This is when fraudsters pretend to be a lawyer or a law enforcement officer and tell you they can help you recover the money you’ve already lost. • If you need advice about fraud, call Action Fraud on 0300 123 2040 to discuss your situation with one of their specialist fraud advisors. To report a fraud, you can either use the on-line fraud reporting form or make your report on the above telephone number. Read more from Dyfed-Powys Police at www. yourlocalcrowd.co.uk

Advertorial

Are you a local business who...

would like to feature in a new Guide Book?

Be included and get your business seen across the three counties? Following the success of the magazine, Your Local Crowd will be launching a new Guide Book for 2017 and would love to hear from local businesses who would like to be invovled.

Some sample pages

The new Guide Book will include a variety of local articles on where to go, what to see and where to stay locally across Ceredigion, Pembrokeshire & Carmarthenshire. It will also hold several guides, showcasing the various festivals, museums, gardens, walks, beautiful beaches, galleries, craft centres and activities that West Wales has to offer. The handy pocket sized book will be available to in many local shops, hotels and cafes throughout the three counties. A useful source of information for both locals and the visiting tourist. If you would like to be included, please get in touch, weâ&#x20AC;&#x2122;d love to hear from you. To be included contact our team on 01239 460210 or email your enquiry to sales@yourlocalcrowd.co.uk

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YOUR LOCAL CROWD 9

Summer Gardening

How to make your garden bloom

and surround yourself with glorious colour

UMMER’S here, and the question is not so much ‘what to do’ as ‘what to do first’ to keep on top of the garden and ensure you have some time to enjoy relaxing outside too. Here’s our guide to some of the major jobs that need to be done. Cut the grass - Some insist on regimented stripes, while others take a more ‘free form’ approach. However you do it, cutting the grass regularly is an inevitable part of the summer. Spread the clippings in shallow layers on your compost heap, or spread them at the base of hedges to prevent weeds growing. Pest Control - If you are enjoying the warmer weather, you can guarantee that the garden pests will be out in force. Blackfly and aphids thrive in warm weather.

Greenhouse chic - Don’t forget that it’s possible for your greenhouse to get too warm. You can paint special shade paint on the panes, and if the forecast is for high temperatures, try hosing the floor in the morning to create humidity during the day.

TOP TIPS 1. Water – water everywhere! 2. Cut the grass 3. Keep an eye on the greenhouse 4. Watch out for pests 5. Regular hoeing will keep the weeds down 6. Prune your spring -flowering shrubs 7. Add instant colour with hanging baskets and summer bedding 8. Support tall or floppy plants with stakes 9. Start to harvest 10. Take advantage of drier weather for maintenance jobs

Water, water everywhere - Even with all the rain we had over the winter, the garden needs to be kept watered. Avoid watering in the heat of the day and be mindful of your overall water consumption, using rainwater stored in water butts or domestic grey water where possible.

Hoe, hoe, hoe… - The weeds will try to flourish in the summer months just as much as the plants you want to be in your garden, so regular hoeing will keep them under control. Little and often is a better approach

Keep on top of dead-heading to prolong flowering 10 YOUR LOCAL CROWD

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than blitzing everything in one hit. Clear up after Spring - Spring-flowering shrubs will be ready for pruning by June. As bedding and repeat flowering perennials get going, keep on top of dead-heading to prolong flowering. Support tall plants - Your plants and flowers will make the most of the warmer temperatures to do what they do best – grow. Make sure you keep an eye on taller plants, or those that have a tendency to flop, and stake them to avoid damage. Add instant colour - The summer is time to celebrate colour and vibrancy and planting out summer bedding and positioning hanging baskets will bring an instant holiday vibe to your garden, making everything cheerful! A lick of paint - With drier weather comes the opportunity to give a bit of TLC to any exterior woodwork, benches, picnic tables etc. Take the opportunity to add a coat of paint or wood preservative. Reap the benefits - Those of you who were organised enough to get planting early will be able to start harvesting the first crops – early potatoes, lettuces and radishes will start to become available from your plot. Above all – enjoy your garden over the next few months!

Picture Pink Cosmos Flowers. Image courtesy of Winnond at FreeDigitalPhotos.net

With the weather warming up and the garden really getting going, there are a million and one jobs to be doing around the garden before settling down with a cup of tea (or a glass of Pimms) and really enjoying your outdoor haven.

Events

Host a Blooming Great Tea Party

for Marie Curie

Marie Curie is calling on people in West Wales to hold a Blooming Great Tea Party between 20-29 June and support the charity which provides care and support for people living with a terminal illness.

HETHER it’s a garden party for family and friends or a small bake sale at work, every donation from a Blooming Great Tea Party will be helping Marie Curie Nurses care for more people living with a terminal illness across the UK. Chris Roberts, Community Fundraiser for Marie Curie said: “It’s easy to support Marie Curie with a Blooming Great Tea Party and it really is up to you how you decide to join in. Every pound raised will enable us to help even more people living with a terminal illness which includes those we support directly in West Wales through the Marie Curie Nursing

Service and our telephone and online support services.” To register or for tea party inspiration visit www.mariecurie. org.uk/teaparty or call 0800 716 146. Follow updates on social media and share photos using Marie Curie – care and support through terminal illness Marie Curie is the UK’s leading charity for people with any terminal illness. The charity helps people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance. Marie Curie employs more than 2,700 nurses, doctors and other healthcare professionals,

and with its nine hospices around the UK, is the largest provider of hospice beds outside the NHS.

For more information visit www.mariecurie.org.uk Like us at www.facebook. com/mariecurieuk Follow us on www.twitter. com/mariecurieuk Marie Curie Support Line 0800 090 2309* If you’ve got questions about terminal illness or simply want someone to talk to, call the Marie Curie Support Line for free confidential support and practical information on all aspects of terminal illness. *Calls are free from landlines and mobile phones.

www.yourlocalcrowd.co.uk YOUR LOCAL CROWD 11

Tried & Tested

Trust the experts

to look after your dental health

Put your dental health in the reassuring hands of the Pembrokeshire Dental Centre, Newport. WORDS: Sally Sellwood

E have history with teeth – everything from rugby accidents to painful wisdom teeth extraction, so when we moved to Cardigan we were keen to make sure we found a good dentist. Pembrokeshire Dental Centre in Newport was recommended to us, and we duly signed up. Before we’d even had our new patient check, our son was involved in a bicycle accident which involved him knocking out 2 of his front teeth. Although initially treated in hospital, Dr Alexander took over his treatment and has provided us with nothing but excellent service. We received a straightforward explanation of possible outcomes and the reassurance of regular but not over-frequent check ups to moni-

12 YOUR LOCAL CROWD

All the staff at Pembrokeshire tor the progress of healing. Dental Centre are helpful and Back to the more regular extremely competent. Dr Alexander visits to the dentist (fortunately and his team inspire confidence we have had no more accidents) and put us at ease during appointcheck-ups are always thorough, ments and enquiries are always and well organised - starting with dealt with efficiently by the staff a text reminder the day before who answer the phone. It’s also the appointment just to make good to know that the team take sure you don’t forget to go along! an interest in the wider community On arrival, there is a ‘details’ with their status as a Dementia form to update if necessary, and Friendly business. As private paotherwise, a comfortable waiting tients, I always feel we receive good room with a TV (good for kids) and value for money and that we are a selection of reading material not pushed towards appointments (good for taking your mind off or treatment that aren’t necessary. the forthcoming appointment if If you’re looking for peace of mind you’re of a nervous disposition). as far as your dental health is The dental check-ups and treatconcerned, I would recommend ment we have received always Pembrokeshire Dental Practice. go ahead smoothly. The practice accommodates family appointIf you’d like to book a dental ments without fuss so there’s no check-up at the Pembrokeshire worry about what your children Pembrokeshire are up to while you are having Dental CentreDental Centre, they are based in Newport, Pembrokeshire. your own examination, and I am always impressed by how well 01239 820083 my own children respond to the www.pembrokeshiredental treatment here. centre.co.uk.

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www.yourlocalcrowd.co.uk

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Pembrokeshire Dental Centre

Advertorial 01239 820083 Teeth Whitening? Use a professional

Newport, Pembs, SA42 0LT

WE look at why professional tooth whitening is preferable to ‘off the shelf’ kits - and explain the dangers of DIY tooth whitening No one likes a mouthful of yellowing teeth – and teeth whitening is available from many your teeth which is activated using dental practices to improve your a laser. The process takes about smile – and your confidence and an hour, and is a more expensive self-esteem. However, some option, but proves effective. people choose to attempt the The problems with DIY kits process themselves, using DIY Professional teeth whitening can kits. While these kits may appear seem expensive especially when to offer a low cost alternative to there are DIY kits available but professional treatment, it’s worth people considering their options considering the risks of ‘DIY teeth should remember that there are whitening’ and why it’s always risks associated with off the shelf better to use a professional. products. Most worryingly, home What does teeth whitening kits – which work with a gum involve? shield and bleaching gel – expose Professional teeth whitening users to gum damage. If the involves a number of visits to shield is incorrectly fitted, gel can your dentist over a period of time. leak out, causing blistering and The most common treatment sensitivity. Many home kits are involves use of bleaching gel. The simply not as effective as the prodentist makes an impression of fessional service, containing less your mouth to create a bespoke active whitening ingredient. Teeth mouth guard, which is then whitening is also offered in some used with a bleaching gel at beauty salons which can seem like home. Precautions are taken to good compromise. However, Pembrokeshireawithout protect your gums. Treatments a dental professional Centrepresent, it is illegal to offer this needDental to be applied regularly. Depending on the type of gel service, so check first. that is prescribed, the process The benefits of professional may be complete as quickly as a teeth whitening week – or may take up to 4 weeks. Visiting a dentist or properly Also available is laser (‘power’) 01239 820083 qualified dental professional, such whitening whichPembs, involves applias a hygienist, means that you will Newport, SA42 0LT www.pembrokeshiredentalcentre.co.uk cation of a bleaching product to benefit from the treatment that’s

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right for you. Importantly, the process is not suitable for everyone. Your dentist can advise you as about any risks from the treatment given your existing oral hygiene, and can ensure that your treatment is carried out safely, without any risk to your gums. He or she will be on hand to advise and help if you experience any side effects from whitening. Your dentist Your smile is such an important asset – if you’re concerned about staining on your teeth, it really pays to talk to your dentist about it, find out if whitening is a good option for you, and work out an appropriate treatment plan with him or her. Pembrokeshire Dental Centre are offering Your Local Crowd readers 1/3rd off professional teeth whiting throughout June. Simply mention Your Local Crowd on booking your appointment and present the voucher below on arrival at the surgery. Download your voucher from www.yourlocalcrowd.co.uk

1/3 OFF PROFESSIONAL TEETH WHITENING Valid for the month of June 2016 ON PRESENTATION OF THIS VOUCHER

Simply mention Your Local Crowd when booking your appointment

www.yourlocalcrowd.co.uk YOUR LOCAL CROWD 13

Spring Interiors Foxglove wallpaper, Graham & Brown, Homebase or AAA decorating

Interior designer Janey Evers has complied a mood board capturing this season. 07710 273211 Use this board to inspire info@janeyeversinteriors.co.uk www.janeyeversinteriors.co.uk you with colours and trends when you are out shopping on your local High Street.

Fern wallpaper, Gran Deco, AAA decorating £12.99 £24.99 p roll

Boston ivy pillowcase, Clarissa Hulse £20, Janey Orchid print glass vase Laura Ashley £20.16

Gardener’s bag, Laura Ashley £25.20

Janey Evers Interior design. Design, co-ordinate & project managment of engaging interiors for residential, business and tourism. www. janeyeversinteriors.co.uk

07710 273211

info@janeyeversinteriors.co.uk www.janeyeversinteriors.co.uk 1 Gower View, Tenby, Pembrokeshire SA70 8RB

Arcturus Astrology Consultations & Healing ruth@arcturusastrology.co.uk

01239 682578 YLC 2016Magazine magazine YLCSpring Autumn

COPY DEADLINE FEBRUARY 1 AUG 2016 1st 2016 01239 460210 or 07805 343141

30,000 copies delivered by Royal Mail across Ceredigion, Pembrokeshire & Carmarthenshire

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Tried & Tested

The perfect day out with mum Looking for a day out that didn’t involve the usual shopping or cake, we headed to Lamphey Court for some well deserved R&R. WORDS Sam Jones They Say: The Spa at Best Western Lamphey Court Hotel has been created to provide a complete spa and leisure retreat overlooking the fabulous Pembrokeshire countryside. A great location with fine food and an unrivalled selection of treatments and therapies to help you towards a state of total rejuvenation. We Say: We booked the Bespoke Spa Package, £35, for mum, which included use of the thermal bathing suite, infinity pool, aromatic sauna & steam room, two course lunch, robe & slippers and the Revive Spa £55, for myself, as above but with a 25 minute treatment. Lamphey Court is an impressive Georgian building, surrounded by beautifully manicured gardens. On

arrival, it stood bathed in glorious sunshine and we were a little reluctant to step inside on such a lovely day. We need not have worried as on entering the spa, it became apparent that the purpose built building had been designed to capture the stunning views. Relaxing on the comfortable recliners poolside, we soaked up the warmth of the early summer sunshine through the large windows that ran the length of the building. A 14metre infinity pool was surrounded by loungers and although there were around 15 guests using the spa, we did not feel crowded. After a dip in the pool and jacuzzi, it was time for my back neck and shoulder massage where my knots were gently unravelled with

a relaxing but firm massage, using warmed oils. Lunch was served in the main hotel, in the large and bright conservatory. Sat in our robes we enjoyed two courses of delicious food. A good but small selection was on offer for this package. We opted for Welsh rarebit, followed by Honeyed Ham with Salad. Other choices included Smoked Salmon, and Fish & Chips. The portions were generous and we struggled to finish the main, but enjoyable none the less. After lunch we headed back to the spa for a further hour of blissful relaxation. After Effects: We left feeling stress free and rejuvenated. What I liked about this spa is how bright and airy it feels, being able to relax overlooking the manicured gardens and catch up with mum over gentle natter made it the perfect mother & daughter retreat. 01646 672273 www.lampheycourt.co.uk

Patio cafe Llangrannog A little taste of Italy can be found on Wales’ wild West Coast for those who want it.. WORDS Joseph Raine Regardless of the time of year, many of us would love to be riding along the Amalfi Coast in the back of an old Ferrari 363 with Pavarotti’s voice whistling through our ears and feeling a million miles away from home as we watch the Italian sun set. However we don’t really need any of this when we’ll be looking out over Cardigan Bay, somewhere between St Dogmaels and Aberaeron in our old Peugeot 206, reassured by the sound of Radio Ceredigion’s Gareth Morris booming through the stereo, that we have our own beautiful coastal haven in West Wales. A little taste of Italy can be found on Wales’ wild West Coast for those who

want it. If you can brave very limited, or no phone signal at all and the narrowest roads possibly anywhere in the world, then you should most definitely come to Llangrannog. The Patio Cafe situated right in front of Llangrannog beach has been making home made ice-cream for well over a decade now and the cafe has even featured in Rick Stein’s “food heroes” series. There’s quite a wide variety of flavours from Amaretto biscuit, bubblegum and even peanut butter for those of you who aren’t scared away by the calorie intake. Something that has to be tried by all gelato lovers at a very reasonable price. Don’t be fooled

into thinking this is an ice-cream shop as homemade light lunches, hot drinks and cakes are all sold at fair prices. The family friendly atmosphere and smiling staff make everyone feel welcome too. So what if it’s not the Mediterranean? The Patio Cafe will make any trip down to Ceredigion’s seaside jewel worthwhile.

www.yourlocalcrowd.co.uk YOUR LOCAL CROWD 15

Advertorial

Try it, it really does work... Why our print advertising not only delivers, but delivers better than other forms of advertising.

16 YOUR LOCAL CROWD

whilst at the hairdressers, or in the local café. 7.Print Persuades Purchasers – How many of us have purchased a new product or service as a direct result of the advertisement found whilst flicking through a magazine? 8. Drives Online Research – According to the Retail Advertising and Marketing Association, 47.2 percent of shoppers are most likely to start an online search after viewing a magazine ad. 9. All Round Approach – It’s not just all about digital advertising. The attitude of companies that ‘digital is the future/print is dead’ are threatening the future of their businesses. Your Local Crowd currently publish 30,000 free magazines, delivering 27,500 magazines direct to door across Ceredigion, Pembrokeshire & Carmarthenshire. The remainder are dropped into local garages, doctors’ surgeries and local café’s over a three month period. On average, each edition is read by over 120,000 people. Combining both print and digital platforms gives an exceptionally wide reach for local business. All magazine content is also available at www.yourlocalcrowd.co.uk

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9 Reasons why you should place your business with us in print… 1. Trust – Believe it or not, readers do trust print more than the web, according to new research by MediaVest, people are seven times more likely to turn to print publications for fashion & beauty content. 2. Prestige – With prints rich history, if an article or advertisement appears in print, its more respected. 3. Reach your target audience – Advertisers can have their adverts placed alongside relevant editorial. With digital advertising, you can never be sure if your advert is reaching the right audience at the right time. 4. Engagement is high – When you are reading a newspaper or magazine, you are not doing much else. It holds your attention. 5. Branding – It’s easy to remember an eye-catching visual advert seen in a magazine. Research has shown that magazine ads have the second highest receptivity of any media, second only to TV. 6. Longevity– Magazines get shared and passed on in households and among friends and stick around for months, even years. Think about where you can pick up a magazine... at the doctors’ surgery,

Added to this, local advertisers receive a three month social media promotion, driving traffic back to their own website, and free entry onto our digital business directory. YOUR LOCAL CROWD LOCAL CROWD We firmly believe that ‘supOUR WINTER GIFT GUIDE port local’ – local business, local community – is the way to grow and strengthen the economy, to create jobs and to keep money where it will make the most difference – on our high streets, our farm shops, in our local markets, craft fairs and galleries, our restaurants, cafés and bars. Your Local Crowd offers greater visibility and exposure to visitors and locals alike. YOUR LOCAL CROWD LOCAL CROWD Offering more than either a local newspaper or a pure printed advertising magazine, by combining the best of both – engaging features, extensive visibility alongside current local information about where to go, what to do & where to stay in both print and digital formats. It provides an excellent return on Investment with 80% of our advertisers returning for repeat business. Read our testimonials from local businesses at www.yourlocalcrowd.co.uk To advertise with us contact our sales team on 01239 460210 or email your enquiry to sales@yourlocalcrowd.co.uk PLUS local police news, historical images, recipes, interviews, green advice & much more....

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Go Green

Eco-Chic Getaways Do you sometimes dream of getting away from it all? Hitting the open road and leaving all your worries behind? Perhaps in a super cool Volkswagen Campervan, a stylishly modern converted VW T5 or in an eco-chic tiny home of your own making? WORDS Morag Embleton Celtic Sustainables

EFORE you start your own conversion project it’s a great idea to find out as much as you can about what it’s like to live in a small space for a while and to experience the finishes and materials that you could use. One way to try out different types of living accommodation is to holiday in them. Celtic Sustainables have recently supplied local eco holiday, training and retreat centre, The Ceridwen Centre in Drefelin, with Thermafleece cosywool sheep’s wool insulation for their unusual new accommodation. Cosywool Sheep’s wool insulation is the perfect material for insulating living space, no

matter what the size or construction, as it is long-lasting, safe and easy to handle - you can use a pair of normal household scissors to cut it to size. It also has low embodied energy so great for your carbon footprint as it is produced using British Wool and manufactured in the UK. Most importantly though, because it is made of 75% wool it acts as a moisture buffer by absorbing and releasing excess moisture - even at a moisture content of 20%, the wool fibre will feel dry to the touch and its insulating performance will not be affected! This is in contrast to mineral fibre that can lose a lot of its thermal performance as a result of small increases in moisture level. Simone from the Ceridwen Centre said “Cosywool sheep’s wool insulation was the obvious choice for

The perfect material for insulating living space, no matter the size or construction, as it is long-lasting, safe and easy to handle.

Therma Fleece was used as insulation for both the bus conversion, above and the eco-pod below.

us when we were sourcing insulation for two recent projects - the eco-pod and the double-decker bus; local supplier, British wool, British manufacturer, effective, safe for the team to handle, and above all, GREEN.” Find out more about staying in The Ceridwen Centre’s Eco-Pod, Bus, or other green accommodation, see their website at www.ceridwencentre.co.uk or call 01559 370517

To find out more about insulation, paints and other decorating and renovation products that are great for you and the environment pop into the Celtic Sustainables shop and showroom at Unit 9, Parc Teifi, Cardigan, SA 43 1EW or go online at www.celticsustainables.co.uk. You can also get in touch by email at info@ celticsustainables.co.uk or by phone on 01239 623506. Read more from Celtic Sustainables at www. yourlocalcrowd.co.uk www.yourlocalcrowd.co.uk YOUR LOCAL CROWD 17

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AUG 15 - SEPT 15

Help us Help usput MS on the onmap put MS Help us. the map Text HOPE to 70099 to donate £5 to our groundbreaking research, or visit www.mssociety.org.uk

We are a charitable organisation aiming to relieve the effects poverty for are individuals and families within Pembrokeshire. We a charitable organisation

aiming relieve effects of Yourtohelp is the invaluable. poverty for individuals and families Donations of non-perishable foods, within Pembrokeshire clothing and small household items are always welcome. Thank you.

Your help is invaluable. http://patchcharity.org.uk We know that multiple sclerosis (MS) is a potentially devastating condition of the nervous system. We know it’s most often diagnosed in people’s 20s and 30s. We know some have mild symptoms, others are severely disabled.

tracy@patchcharity.org.uk Donations of non-perishable

01646 699275 foods, clothing and small houshold items are always welcome. Thank you But there is still so much we need to know to find a cure.

We know that multiple sclerosis is a potentially We know that multiple sclerosis (MS) is a(MS)potentially devastating condition of the nervous system. We know it’s most often diagnosed in people’s 20s and 30s. We know devastating condition of the nervous system. Wedisabled. know it’s most some have mild symptoms, others are severely But there is still so much we need We to knowknow to find a cure. often diagnosed in people’s 20s and 30s. some have Help us. Text HOPE to 70099 to donate £5 to our mild symptoms, others are severely disabled. But there is still so groundbreaking research, or visit www.mssociety.org.uk. much we need to know to find a cure.

Multiple Sclerosis Society. Registered charity nos. 1139257 / SC041990. Registered as a limited company in England and Wales 07451571.

Texts cost £5 plus standard network text rate. The MS Society receives at least £5. We may use your number in future. If you’d prefer we don’t contact you, add OUT after the keyword when making your donation or at a later date text OUT to 70099 Multiple Sclerosis Society. Registered charity nos. 1139257 / SC041990. Registered as a limited company in England and Wales 07451571.

Together we can put MS on the map.

Together we can put MS on the map Texts cost £5 plus standard network text rate. The MS Society recieves at least £5. We may use your number in the future. If you’d prefer we don’t contact you, add OUT after the keyword when making your donation or at a later date text OUT to 70099. Multiple Sclerosis Society. Registered charity nos.1139257 / SC041990. Registered as a limited company in England and Wales 07451571

A.R.C.

Animal Rescue Cymru registered charity 1146676

Help us. Text HOPE to 70099 to donate £5 to our groundbreaking research, or visit www.mssociety.org.uk.

Together we can put MS on the map.

http://patchcharity.org.uk tracy@patch.org.uk 01646 699275

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01970 625 585

We support anyone affected by Domestic Abuse

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0845 475 5958

DONATIONS: Text ARCS12 £2/£5/£10 to 70070 (eg. ARCS12 £5) rehoming@animalrescuecymru.co.uk www.animalrescuecymru.co.uk

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Text WWWA01 £2 to 70070 to donate In an emergency, if you or any of your family are in danger, call 999

Enabling families to live safely, free from domestic abuse