YLC Your Local Crowd - Autumn 2015 by YLC Your Local Crowd

YOUR LOCAL CROWD LOCAL CROWD AUTUMN 2015

Promoting and supporting local business in print & online

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Publishing 30,000 copies, distributing to homes & businesses throughout Ceredigion, Pembrokeshire and beyond

CREATIVITY CARVED

The inspirational journey behind the hands of sculptor Paul Clarke Page 8 PLUS Y Gwyll/Hinterland returns with Ceredigion playing a star role Pages 16 & 17 PLUS local police news, history, recipes, shopping, green advice & much more....

To advertise simply visit www.bit.ly/ylcbook @ylcrowd yourlocalcrowd

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CONTENT DIRECTORY AUTO Poppit Campers Ltd ..............................3 Ultimate Alloys .....................................4 Classic Cars Wanted ..............................4 TCD Tanygroes Car Dismantlers Ltd ....15 Celtic Scooters & Motorcycles..............15 Wynford Williams Used Car Sales ......17 BUILDING TRADES/SUPPLIES Granicol Ltd ..........................................7 Penstar Pumps.....................................11 Welsh Slate...................................9 & 15 Davies & Jenkins................................. 15 Filter It Out.......................................... 15 Kevin Davies....................................... 15 J Harries Electrical & Plumbing ..........31 Brooks Electrical..................................23 GT Plumbing....................................... 23 Gerallt Davies ..................................... 23 LBS Builders Merchants...................... 22 Celtic Sustainables..............................25 DPW Lampeter.................................... 31 DL Williams......................................... 31 Mark Jukes Storage & Woodworking..35

Toby Fashions......................................13 FINANCE & BUSINESS SERVICES Clay Shaw Butler Accountants.............33 Brodwaith Teifi Embroidery.................15 Pension Wise.......................................33 Cottage Harmony Picture Framers...... 29 Coffee & Quilts.................................... 23 BT Superfast Broadband......................21 HOMES & GARDENS AAA Decorating..................................... 2 Pembrokeshire Dental Practice........... 25 Riverside Storage Solutions.................. 3 Croeso Care......................................... 27 Teifi Furniture Ltd ..................................4 Midway Motors....................................27 Grow It Mow It ...................................... 7 Project Linus....................................... 29 Y Goleudy.............................................11 Spotty Zebra........................................ 29 Needle Rock ....................................... 11 Tribal Dragon Tattoo............................ 29 Teifi Tree Services.................................. 9 Peter Evans Photography.................... 29 DeClutter............................................ 11 Norris Carpets..................................... 31 IT Cavenhouse Blinds ............................16 Eco Pcâ&#x20AC;&#x2122;s..................................................1 Audrey Johns ..................................... 16 Cliand Computers..................................9 Teifi Social............................................29 OTHER Sprint Printers........................................4 RESTAURANTS & CAFES Siop Hoffnant Stores..............................9 Castle Cafe & Cellar Bar........................13 Diane Mathias ...................................... 9 The Old Sailors.....................................25 Parkhill Pictures.....................................9 Brasserie Ty Croes................................36 Office Space available to rent................9 Ferry Inn..............................................36 IPC Pest Control.....................................9

ESSENTIAL NUMBERS Police/Fire/Ambulance.....................999 Police: Non emergency....................101 Crimestoppers crimestoppers-uk.org ......0800 555111 FIRE & RESCUE Mid & West Wales Fire & Rescue Services: mawwfire.gov.uk ......................................0370 60 60 699 COASTGUARD MRCC Milford Haven, Carmarthen to Friog ...........................01646 690909 MRCC Swansea, Marsland Mouth North Devon/ Cornwall border to river Towy, Carmarthen. dft.gov.uk/mca ........................................01792 366534 NHS Direct ........................................111 www.nhsdirect.nhs.uk Official Web site for the NHS 24 hour telephone helpline, NHS Direct. Information about health problems. How to keep healthy. Advice on when to call for help. Environment Agency Floodline .............

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........0345 988 1188 or 0845 988 1188 www.environment-agency.gov.uk ELECTRICITY Western Power Distribution .....................................0800 052 0400 GAS British Gas .....................0800 107 6204 National Gas Emergency Service .........................................0800 111 999 WATER Dwr Cymru Welsh Water. Water..............................0800 052 0130 Sewerage.......................0800 085 3968 COUNCILS Carmarthen County Council ................................. ......01267 234567 Ceredigion County Council ................................. ......01545 570881 Pembrokeshire County Council ........................................01437 764551 HELPLINES Age Cymru .....................01792 648866 The All Wales Domestic Abuse and

Sexual Violence Helpline ....................... .....................................0808 80 10 800 Carers Direct ..................0300 1231053 Cruse Ceredigion..... ......01239 621141 Disabled Living Foundation Helpline ..... .................................0845 130 9177 Drinkline .......................0800 917 8282 Frank (24hr) Drug problems ........................................0800 77 66 00 National Domestic Violence Helpline (24hr) ............................0808 2000 247 NSPCC Helpline (24hr) .......................................0808 800 5000 Samaritans (24h) ..........08457 90 90 90 RSPCA (24hr) .................0300 1234 999 Missing People (24hr) ..............116 000 Alcoholics Anonymous ................................ ......0845 769 7555 Childline................................0800 1111 childline.org.uk Runaway helpline(24hr)............116 000 missingpeople.org.uk

UPLOAD YOUR BUSINESS FREE TO OUR DIRECTORY www.bit.ly/ylcdirectory MAG AUTUMN 2015 36pp .indd 5

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Reading this? Then so are your potential customers Advertise with us, simply visit www.yourlocalcrowd.co.uk

CONTENTS DIRECTORY/ESSENTIAL NUMBERS.................5 INTERVIEW With sculptor Paul Clarke..............8 DYFED-POWYS POLICE Community Speedwach.....................................................10 PROFILE The regeneration of Cardigan Market....................................................12 & 13 HISTORY The Monks of St Dogmaels..............14 S4C Why Ceredigion is the pefect backdrop to the gripping crime drama Y Gwyll/Hinterland, back for it second series..........................16 & 17 TRIED & TESTED Brasserie Ty Croes................20 GO GREEN the benefits of using sheep’s wool for home insulation .......................................24 LOCALLY SOURCED Clothes & giftware..........26 SOCIAL MEDIA Find the missing piece in the marketing jigsaw ...............................................28 BACK TO SCHOOL ........................................30 FINANCE Advice on borrowing from family & friends.........................................................32 RECIPE Pork with Madeira & Cream Sauce.....33 PUZZLES Test the grey matter........................34 Cover Image: Sculptor Paul Clarke on the Eisteddfod chair he created, situated in the grounds of Cardigan Castle ©Peter Evans

YOUR LOCAL CROWD WELCOME TO LOCAL CROWD

With a circulation of 30,000 and door to door delivery by Royal Mail across Ceredigion, Pembrokeshire & Carmarthenshire, YOUR LOCAL CROWD Magazine is guaranteed to reach your target audience. Added to this any advert placed within our printed magazine will also receive a 3 month promotion over our social media platforms.

N award winning digital & print marketing company, Your Local Crowd is committed to energetically promoting local businesses across Ceredigion, Pembrokeshire & Carmarthenshire. We do this through our quarterly printed magazine delivered to 30,000 homes and businesses, in a monthly digital magazine, on our interactive website and on our Facebook and Twitter pages. Combining print and digital platforms gives us an exceptionally wide reach and great visibility for your business across your local area and beyond. In 2015/16 we are extending our advertising opportunities by the introduction of a bi-annual Directory Card, offering exclusivity to individual businesses, delivered by Royal Mail to targeted areas throughout the three counties. All these advertising opportunities are available at extremely competitive rates. Your Local Crowd prides itself on catering for all budgets, so do get in touch to discuss how we can work with you to promote your business. We will also be promoting Private Classified Ads, so if you have something you would like to sell or buy, or have lost or found, please get in touch. “YLC Design” offers various design packages working alongside quality local printers, for your professionally designed advertisements, business stationary, leaflets etc. CONTRIBUTORS Feature Writer: Sally Sellwood................... www.sallysellwood.co.uk Dyfed Powys Police.................................www.dyfed-powys.police.uk Recipes: ....................................................................Cathrine Moon Fashion & Interiors: Vicky Walker.......................www.mundos.co.uk Go Green: Celtic Sustainables. ............www.celticsustainables.co.uk History: Glen K Johnson.................................... ..www.glen-johnson.co.uk Finance: Clay Shaw Butler. .................................www.clayshawbutler.com S4C................................................................................ www.s4c.co.uk

UN CA

yourlocalcrowd @ylcrowd

Sam Jones Owner/Editor info@yourlocalcrowd.co.uk 01239 460210

Neither Your Local Crowd, nor it’s employees or agents shall be liable to the consumer, or the recipient of services advertised herein for any loss or damage howsoever arising from the provision of such services by the persons, companies or bodies advertised in this magazine. Your Local Crowd hereby warrants that care has been taken to ensure the details displayed are correct at the time of printing, but accepts no liability for changes occurring after print or failure by the advertiser to provide the services as advertised.

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INTERVIEW

Sally Sellwood

You may not have heard of Aberporth-based sculptor, Paul Clarke, but you’ll probably know his work, which is starting to become an integral part of the landscape both in Ceredigion, and further afield. We found out a bit more about his career as a sculptor and the inspiration that feeds his creativity.

A SENSE OF LIFE WITHIN SCULPTURE

ISIT the newly refurbished and now opened Cardigan Castle, you’ll see one of Paul’s latest and perhaps most ambitious, commissions, the Eisteddfod chair. Head to Aberporth, and both the iconic Dolphin and the recently ‘launched’ Big Ship are Paul’s work. But despite his clear skill, Paul’s path to his chosen career was by no means straightforward. “I was always interested in art at school but it wasn’t really considered as something I would do as a job. I took a four year apprenticeship with the RAE (Royal Aircraft Establishment) at the Range in Aberporth and worked there for 11 more years with British Aerospace. After a further 11 years in engineering research, I started reviving my interest in more creative pursuits, with small carvings and cabinet making” With no formal training in sculpture, Paul has worked hard to build a reputation, taking advice and inspiration from others. However he’s keen to stress that he considers it very important to plough your own course. “I’ve worked with some really fantastic woodcarvers and sculptors, been inspired by them. Ed Harrison, for example, he’s been a great influence for me, but as a sculptor – as with any kind of artist – you need to create your own style”. The works we’ve already mentioned, the Dolphin, the Eisteddfod Chair, and the Big Ship, all have very clear roots in the places they now reside, but it’s not simply the history of Ceredigion that inspires Paul, who moved to the area at the age of 12. “I’m inspired a lot by nature. I’m always out doors and am very much influenced by the natural world, but also by the way things were and the way things change. One of my pieces, Nostalgia,

was inspired by memories of how milk came in bottles, and the race was on to get to them before the blue tits pecked through the foil lid to get at the cream; another, ‘Thumbs’, came about watching children playing on gaming toys. I also think about where a finished piece is going to be and how it will sit in its surroundings. ” Working mainly to commission, Paul explains the tender process that often needs to be gone through by artists to secure work. “Organisations that want a piece of sculpture will often tender for work, but on many occasions, you know they have already got someone in mind, or you know that there’s another sculptor working locally to the company who will get the work. I tend to work on word of mouth for commissions. I’ve also been involved in projects at Westonbirt Arboretum where I’ll spend 7 days there carving with the results being auctioned off at the end of the week. I do restoration work for Cadw, and have also done some work on St Dogmaels Abbey.” With the Big Ship now completed and Paul moving on to his next commissions, we asked what he thought was important for him as a sculptor, and what advice he might give to someone wanting to follow a similar path “I think my practical experience as an engineer has helped me to understand the materials I work with, how they will respond as I work with them. And if you want to do it, to be creative, it will come out in some way. Be as diverse as possible, and don’t be disheartened if things don’t always work out how you expected them: if you are good, people will find you and you will get work.” You can view Paul’s portfolio on his new website www.paulclarkesculptor.co.uk

FOR MORE INTERVIEWS & PROFILES www.bit.ly/ylcinterviews1 MAG AUTUMN 2015 36pp .indd 8

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COMMUNITY SPEED WATCH A Community Speed Watch (CSW) is a group of volunteers who together with support from their local Neighbourhood Policing Team monitor the speeds of vehicles in their towns and villages.

NUMBER of CSWs have recently been started in Ceredigion Policing area, which has been the pilot area for the scheme within Dyfed-Powys Police. The scheme will be rolled out across the Force area in the near future, and the CSW scheme has the support of GoSafe, the Wales Road Casualty Reduction Partnership. In order to set up a CSW, a minimum of three adult volunteers are required, and a safe and suitable location from which to operate has to be identified in the area. Following initial training and observation by their local Neighbourhood Policing Team, the volunteers, working as a team of three, will be able to conduct the CSW independently, with all the equipment being provided by the police. The volunteers will record details of the vehicles which were exceeding the speed limit and these details

are passed to the police. The registered owners of these vehicles will be sent a letter alerting them to the fact that the speed of their vehicle was excessive, with the emphasis being on education and raising awareness rather than prosecution. However, a maximum of two letters only will be sent to registered owners, with a view to enforcement action being taken by police should it become necessary. Sgt Alison Rees states â&#x20AC;&#x153;time and again when we speak to people, speeding is identified as a community concern. A CSW provides an opportunity for the community to become involved in addressing local issues and to work in partnership with the policeâ&#x20AC;?. Anyone wanting further information regarding the scheme can contact Sgt Alison Rees at Cardigan Police station via 101 or cardiganNPT@dyfed-powys.pnn.

FOLLOW THE MONTHLY BLOG FROM DYFED-POWYS POLICE www.bit.ly/ylcpolice1 MAG AUTUMN 2015 36pp .indd 10

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PROFILE

WHAT’S GOING ON AT CARDIGAN

Stroll down Cardigan High Street and you’ll notice that the market has become a bit more visible. Banners, tables & chairs in the courtyard, outdoor stalls – it’s clear that something’s afoot. So just what IS going on down at Cardigan Guildhall Market?

UNDED by a grant from the Coastal Communities Fund, there’s an exciting 2 year project underway to regenerate Cardigan Guildhall Market. MenterAberteifi has recruited a team to focus solely on the market, with the aim of putting it firmly back on the shopping map of this lively town. A modern Gothic market to be proud of Cardigan was ahead of its time in the 19th century, commissioning a complex of civic buildings in the ‘modern Gothic’ style advocated by John Ruskin. Begun in 1857, the new Guildhall and market project even made the pages of ‘The Building News’. Meat, poultry, butter and cheese was sold on the upper floor, and live animals were sold from the lower floor and taken to slaughter at the local abbatoir. Sadly, though, this once thriving hub of commerce within Cardigan fell almost silent, with changing shopping habits hitting many of the traders. The longest standing trader in the market is Carol Pearce, pictured below, who has been running the wool stall in the market for just over 40 years. She has seen plenty of change – and been instrumental in change too. The wool stall has remained successful, with Carol and her daughter working hard to offer a high level of customer service to locals and visitors. She explains: “When we started in the market we were in a different spot, and only allowed to open 2 days a week. We moved to the corner stall and pushed to be allowed to open 5 days a week. We now cover 4 units and open 6 days a week. We’re always available, and have a strong base of loyal customers who keep coming back” Hitting on the theme of how online shopping impacts on local shops, she says “If you buy wool on the internet, you can’t tell the true colour, feel it and see if it’s really what you want. We also sell haberdashery products in the quantities people want – loose buttons, so people can just buy one or twenty, and we sell things like Velcro and

ribbon off a reel, so if you only need half a metre, you only need to buy half a metre.” Carol and her daughter run a well-supported business, but she explained that often people come to her stall, buy what they need and leave without looking round the rest of the market. She says “There are a lot of people in Cardigan who haven’t come into the market for a long time. I’d say they should come in and have a look around, see what’s available”. New opportunities for business Mandy Clarke, pictured top right, of Deli Delights patisserie and coffee stall on the upper level of the market, echoes that. Trading for the last 8 years, on Cardigan High Street and then in St Dogmaels, Mandy returned to Cardigan in October 2014 and has seen her business go from strength to strength, taking over the coffee stall. “It’s lovely to be back in the centre of the town. I’ve reconnected with old customers, and people who used to come to the Deli in St Dogmaels now come to me here. I’m gaining new customers all the time, but there are still people who say ‘I didn’t know you were here’. There’s a perception that there’s nothing in the market, but once people come in and see what is here, they’re coming back. There are lots of stalls selling good quality products.” Another relative newcomer to the market, Ingrid Williams at Inky Pinky, pictured bottom right, specialises in Welsh pottery. Her business is growing and she feels that being in the market has helped that. “Customers return regularly to see what I have in stock. Some people are looking for

FOR MORE INTERVIEWS & PROFILES www.bit.ly/ylcinterviews1 MAG AUTUMN 2015 36pp .indd 12

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Sally Sellwood

GUILDHALL MARKET?

this is to increase footfall into the market. It’s a wonderful building and there’s already a diverse range of stalls, and we’re working to get more people to come in and shop here.” Rhian’s passion for supporting local producers and traders extends to buying in services as part of the project. The striking red and grey logo, which mirrors the red brick and Cilgerran slate in the building itself, is the brainchild of local design firm LogoPro. The striking logo appears on the Market’s Facebook and Twitter pages, giving a strong brand on social media to promote the market and individual stalls more widely. Social media is a great way to promote the market, but going back to Carol Pearce’s words – there’s no substitute for coming in to the market and having a look round. If you haven’t visited the market recently, why not step inside and see what’s going on for yourself?

specific pieces from particular Welsh potteries.” And by concentrating on Welsh pottery, she’s flying the flag for Cardigan all over the globe. Her pottery pieces have gone to Europe and the States, with visitors wanting to take a piece of Wales back home with them. She’s recently branched out stocking exclusive lines of gift wrap and gift boxes made in Brynhoffnant, supporting another local business. The next steps Rhian Blackford, the new market manager, explained the next steps for the project. “MenterAberteifi now holds a management agreement with Ceredigion County Council for the market, to develop it for the future. It makes more sense to have the market managed from Cardigan so that stall holders can speak to the manager on site.”To encourage a wider diversity of traders, there are ‘casual stalls’ available, and a Thursday local producers’ market which currently has 4 regular stall holders - plant stall, preserves, pasta and a woodturning stall. Rhian is keen to get more people on board “We can host up to about 10 stalls and we’re looking for traders to complement what’s already inside the market. The aim of all

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Glen K Johnson The Teifi Estuary History Man

HISTORY

THE MONKS OF ST DOGMAELS If the mention of monks at St. Dogmaels Abbey conjures up a mental image of some rosy cheeked corpulent men in food-stained brown habits sitting in silent meditation, then here’s an account that might surprise you

Abbey ruins (c) Glen K Johnson & The Medieval seal of St. Dogmaels Abbey

HE monks of St. Dogmaels were only Benedictine’s in the sense that they followed the Rule of St. Benedict. In actual fact they were members of a new Monastic Order founded in Tiron, Normandy, and they were a stricter and more industrious bunch than were found at most of the Welsh monasteries. They wore habits of undyed wool, which looked off-white or greyish. The head of the house was the Abbot, who ruled firmly but fairly over his brethren, who numbered 26 in the early days and may have reached as many as forty by the early 1300’s. They were quite democratic, and difficult decisions would be made by a counsel of all the monks together in the Chapter House. The Chapter House, incidentally, is so named because each day a chapter from the Rule of the Order was read to the monks there. The monks took vows of poverty, chastity and obedience. They also practised humility, and physical labour. Many of the monks became excellent stone masons and they built most of the abbey buildings themselves. The observance of silence was not one of complete silence, but monks were encouraged to keep conversation to a minimum, and signs were adopted for mealtimes when total silence would be observed save for the Bible Reader, who would intone chapters from the good book while the others ate. Laughter, however, was discouraged. The monks were expected to attend lots of religious services. There was Matins or Lauds at first light, Prime at sunrise, or around 6 am, Terce at 9 am, Sext at mid-day; Nones at 3pm; Vespers at dusk, Compline at bedtime, and then a midnight mass. On special Feast Days or Saint’s Days there would be longer services or public services. Many hours daily were spent in the choir chanting, singing or praying. At night they slept in a dormitory, still clad in their habits, so as to be ready for the next service. Each monk was allowed two tunics and

two cowls to allow for a change of clothing. The monks also had to take turns to serve in the kitchens and as the Bible reader. There was one main meal of the day consisting of two cooked courses plus any fruits or vegetables which were available. As this was unpopular, a second meal was added in later years. To stave off hunger, each monk would receive a pound of rather gritty bread to munch on between meals. Only fish and poultry were eaten for meat dishes, except in the infirmary where a little mutton might be allowed. About half a pint of wine was allowed daily. At least five hours a day were to be given over to manual labour. In order to be found a fit person for this lifestyle, a would-bemonk would first attend the monastery as a guest, and if considered a fit person, become a novice. If they were found suitable following a number of tests of faith they might gradually rise from the ranks to become an acolyte; a sub-deacon, a deacon, and ultimately a priest. Only ordained priests joined the choir monks and became fully fledged monks, and it often took many years of study and trials. There were specialist jobs available too for herbalists, conductors of singing, scribes and so forth. So let us reconsider the popular image. The monks of St. Dogmaels, in the heyday of the Abbey at least, were probably thin, willowy men with good muscle tone, and off-white tunics, who spent most of their days labouring like serfs, and most of their nights singing themselves hoarse to the glory of God. Glen K Johnson: The Teifi Estuary History Man www.glen-johnson.co.uk

FOLLOW THE HISTORY BLOG www.bit.ly/ylcHistory MAG AUTUMN 2015 36pp .indd 14

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S4C

www.s4c.co.uk

CEREDIGION PLAYS A STAR ROLE Here executive producer Ed Thomas of Cardiff-based Fiction Factory explains why Ceredigion plays the perfect backdrop to the TV series Y Gwyll/Hinterland

UNDAY, 13 September 2015, put it in your calendar now – Y Gwyll/ Hinterland is back on S4C. The second series of the ground-breaking, gripping crime drama, starring Richard Harrington, pictured, as DCI Tom Mathias will be premiered in Welsh on S4C. It will be broadcast in the prime drama slot of 9.00pm on Sunday nights on S4C, with English language subtitles available. And the county of Ceredigion will be at the heart of all the action. Produced back-to-back in Welsh and English, bilingual versions will be broadcast on BBC Cymru Wales and BBC Four at later dates, yet to be announced. A feature length Y Gwyll special broadcast on New Year’s Day on S4C has set the scene for the series, with DCI Mathias still very much in emotional turmoil as past demons still plague him. With his wife Meg, played by the BAFTA winning Romanian actress Anamaria Marinca, appearing out of the blue, the intrigue grows and grows. The second series continues with four new cases over eight nail-biting 60 minute episodes. They will

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S4C be available with English subtitles. Series 2 was filmed on location in the striking, beautiful and, sometimes desolate, hinterland of Ceredigion in west Wales. Financed by broadcast partners S4C and BBC Cymru Wales, together with all3media International, Tinopolis and Welsh Business Finance, it is produced by award-winning production company Fiction Factory. It reunites Richard Harrington with the production team which includes co-creators Ed Talfan and Ed Thomas, and producer Gethin Scourfield. The stellar cast also features Mali Harries as DI Mared Rhys, pictured above right, Aneirin Hughes as Chief Superintendent Brian Prosser, Hannah Daniel as DS Siân Owens and Alex Harries as DC Lloyd Elis. They are joined by Mark Lewis Jones for the first episode of the series. The series is distributed internationally by all3media International and has now sold to 30 countries and is available on Netflix worldwide.

“The landscape is breathtaking, almost like a character in itself ” Executive Producer Ed Thomas of Cardiff-based Fiction Factory said: “We have been thrilled by the great response from viewers to Y Gwyll/Hinterland both in the UK and beyond. A strong sense of place is central to the success of the series and the stories have grown from our time in Ceredigion. The landscape is breathtaking, almost like a character in itself and the new series will feature four brand new stories with Mathias and the revelation of his backstory at the heart of it. “The sense of belonging and heritage, the importance of land and family run through the whole series and these values are very important to communities in Ceredigion. That’s why we have always wanted to film a drama series in the county.” Ed, an established playwright, film producer and director, says that the response locally to the series has been

overwhelming. “We have established key partnerships with local organisations such as the county council and Aberystwyth University. Local support has been remarkable and this was reflected in the number of local people who applied to be extras in the second series, with approximately 800 wanting to be part of the production.” A number of the cast members are from Ceredigion, including Aneirin Hughes who plays Prosser, originally from Pontrhydybeddau in north Ceredigion. The scripting team also includes a number of people from the county. But, as S4C’s Drama Content Commissioner, Gwawr Martha Lloyd emphasised, the emphasis on the local angle added to its universal appeal as a series. Gwawr Martha Lloyd said, “We are extremely proud to have commissioned a drama series that puts Wales on a world stage. It has made its mark internationally because it is an ambitious, high quality crime drama, combining gripping storylines with fascinating characters, acting of the highest calibre, with production values and directorship that meets our ambition. We look forward greatly to the second series.” A BOOST FOR THE ECONOMY Filming productions for S4C also has a positive effect on the economy of the areas where the programmes are made, irrespective of where the independent production company might be based. For example, during much of 2013, filming of Y Gwyll / Hinterland (Fiction Factory, Tinopolis, All3Media International and S4C) took place in Ceredigion. The combined effect of the direct, indirect and induced rounds spending of Y Gwyll equated to an estimated £1,040,000 spend in Aberystwyth over the course of the production. Every pound of direct expenditure made in Aberystwyth as a result of filming Y Gwyll generated an additional spend of 57p in the local economy.

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TRIED & TESTED Sam Jones

BRASSERIE TY CROES

ETS face it, we are not short on choice for places to eat locally. There are a few great establishments, but all to often they open sporadically, or are some distance from home, meaning you can’t share that great bottle of wine, as one of you is designated driver. So I was delighted to see the new restaurant, Brasserie Ty Croes, open in my hometown, within walking distance, on Cardigan High Street. I swiftly booked a table knowing we’d be in good hands, the owners run the popular & well established Ferry Inn just over the Teifi in St Dogmaels, a popular place to eat thanks to its river views and delicious dishes. So I was looking forward to see what was on offer at Brasserie Ty Croes. Although on the High Street, don’t be deterred by the large windows found at the front of the restaurant. Frosted glass offers diners privacy from the street outside, creating a warm and cosy atmosphere within. Contemporary in design, with rich dark wood furniture, soft lighting, and twinkling candles in jewelled tea lights, the new owners have successfully managed to create a relaxed, calm and ambient atmosphere once inside. The restaurant has several levels, with tables and sofa’s set over two floors. Giving you the choice to dine or simply pop in for a glass of wine. We visited on a Friday evening and while it was busy, the service was quick, with friendly staff who worked efficiently and confidently around the tables. The menu features a small but good selection of dishes – allowing the chef to clearly focus his or her efforts on the superb creations we watched come from the kitchen. Over a bottle of crisp Pinot Grigio, we pondered the menu which featured soup of the day and garlic mushrooms among the starters and lamb & baked sea bass among the mains. But it was the Seafood Tian, Bwyd Môr (£7.95) and Smoked Duck Salad, Hwyaden wedi’i Mygu (£7.50) which caught our eye when it came to the appetisers. The smoked duck was served with apple & celeriac slaw,

parsnip crisps, plum dipping sauce and orange oil. The meat was pink and tender with the smokiness combining really well with rich plum and orange sauce. The apple in the slaw added the sharpness needed to cut through the duck and the parsnip crisps were deliciously sweet, all finished with a small scotch egg, delicious. The Seafood Tian was expertly layered with a generous amount of crayfish tails, and white crab meat, topped with succulent smoked salmon. The delicate flavours of the crab meat, combined well with the salty crayfish tails and the smooth smoked salmon, but it would have been nice to have some crunch with this creamy dish, perhaps some toasted bread to add some texture. For our mains, we chose Roast Rump of Lamb, Cig Oen, (16.95) served on a bean puree with wilted spinach, fondant potato, shallot puree with a garlic and lamb jus. Served tender and pink, just the way it should be. Well seasoned and with plenty of the rich & sweet garlic jus surrounding the meat. We chose not to order any sides, but on reflection some crisp vegetables would have been a good choice to accompany this dish. The Salmon (£13.95) was also a good choice. The pan seared fillet was served with a butternut squash puree, and carefully sat on top of asparagus spears and roasted red peppers, drizzled in a lemon butter and parsley sauce. The generous-sized seared fillet was perfectly cooked, moist and free of bones. The butternut squash was sweet and worked well with the sharp fresh taste of the lemon butter sauce. Again, a beautifully presented dish. Although the deserts all sounded tempting, we were by now a little full, so resisted ordering. But a good selection was on offer, ranging from seasonal fresh fruit salad (£5.25) to berry Eton mess (£5.95). We instead decided to settle for a Cointreau liquor and a coffee. We sat on the mid level overlooking the tables below and although we had plenty of space, felt that the music was a little too hushed at times, allowing us to clearly hear the tables conversation below. But this is a minor gripe as overall the meal was fantastic. Offering excellent value for money, delicious and beautifully presented meals, Brasserie Ty Croes is a very welcome addition to Cardigan High Street and a restaurant I shall certainly be visiting again. Brasserie Ty Croes, Cross House, 3 High Street, Cardigan, SA43 1HJ. Tel 01239 758088. www. cardiganbrasserie.co.uk

MORE TRIED & TESTED REVIEWS www.bit.ly/ylctt1 MAG AUTUMN 2015 36pp .indd 20

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Morag Embleton Celtic Sustainables

GO GREEN

SOAK UP CARBON WITH SHEEP’S WOOL

Many of the things we can do to combat carbon emissions don’t take much more than a simple change of habit. A switch such as taking a shopping bag with you to the grocer’s instead of accruing a mountain of plastic carriers in the kitchen means making a simple swap from one way of doing things to another.

HE same can apply to home-building, where more environmentally-friendly materials can easily replace fossil fuel-reliant products. Wool is one of the greatest of the environmentally-friendly building materials available, and it grows in abundance here in Wales. Nature’s insulator removes carbon from the atmosphere and stores it for the rest of its long life. Carbon is absorbed by grass and other plants through the process of photosynthesis. When this grass is eaten by sheep, it is stored in their fleeces and kept from re-entering the atmosphere. At the point of purchasing sheep wool insulation, the carbon has most likely already been safely kept out of the atmosphere for 1-2 years. Because wool can go on to be recycled, it can keep its carbon safely locked away for a very long time. Pure, organic carbon actually makes up 50% of the weight of wool, which is a far higher amount than either cotton (40%) or wood pulp-derived materials such as viscose (24%) can boast. This is in stark contrast with synthetic materials such as polyester or acrylic, the carbon in which is extracted from fossil fuels which have stored the carbon for millions of years until being disturbed today. Using wool as an insulator means that you are quite literally hiding carbon in a helpful way. By almost sweeping carbon under the carpet you are helping to ensure that it doesn’t end up further polluting the atmosphere

as other materials do. The environmental benefits of using sheep wool don’t stop with its carbon storing capabilities, however, as thanks to its excellent insulating properties it is able to regulate the amount of carbon-releasing energy needed to keep the home warm. Sheep wool is also an excellent absorber, grabbing and breaking down pollutants such as formaldehyde from the home’s atmosphere and keeping them from harming you or the environment. Thermafleece insulation was the first British sheep wool insulation available, and it has grown to include a range of different products suited to all kinds of projects. The NatraHemp insulation is made with added hemp, a fast-growing, low-impact crop that produces fine fibres just right for use in insulating materials. Thermafleece uses home-grown hemp fibres which as they grow also absorb carbon from the atmosphere, making the NatraHemp insulation a super carbon absorber. The full range of Thermafleece insulation materials is available from Celtic Sustainables, located at Unit 9, Parc Teifi, Cardigan, SA43 1EW. Call on 01239 623506 to speak to one of the team who will be able to offer additional guidance towards the right product and the correct quantity of wool for your project. You can also order online at www.celticssustainables.co.uk

FOLLOW THE MONTHLY GO GREEN BLOG www.bit.ly/ylcgreen1 MAG AUTUMN 2015 36pp .indd 24

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Fresh local fish and produce all cooked on the premises MAG AUTUMN 2015 36pp .indd 25

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MAG AUTUMN 2015 36pp .indd 27

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TEIFI SOCIAL Sally Sellwood

SOCIAL MEDIA – A PIECE IN THE MARKETING JIGSAW

Social media is a great tool to help you market your business. Allowing you to engage directly with your customers, to deal with their queries in an informal environment, to ‘meet’ people on their terms. But it takes time and effort, and, crucially, needs to be seen as part of a bigger marketing picture.

OFF P

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BUSINESS CONTACTS BUSINESS CONTACTS BUSINESS CONTACTS

It’s a common cry: “I’ve got a Facebook page but it’s not making a difference… I’m just not very busy”

for Facebook advertising. You can increase your chances of your page being shared by creating engaging interesting content that people interested in your business will enjoy – but even then, a Facebook post has a shelf life of around 2-3 hours to reach its full potential. If that discourages you, on Twitter, it’s only about 18 minutes… You need to be posting regularly – and enthusiastically. That’s not all though – Facebook’s clever coding means that post too much and your posts will start to be hidden. The rule of thumb is no more than 2 Facebook posts a day – so they really have to count. You see, Facebook is ultimately about making money (isn’t everything ?) – just as you want to achieve your business goals, so does Facebook, so what you’re encouraged to do is to spend money on Facebook marketing. This is certainly an option provided you spend time targeting your advertising, and you can get good results. However, concentrating your marketing spend in the local area, in print advertising, to get your business known among people who are actually going to come and buy from you, can be very effective. Choose the right marketing company, and not only will they market your business in print, but will promote you on their own website and social media channels, immediately extending your reach. If you have your own Facebook page, the interconnectivity will reap rewards from your marketing efforts that are exponentially greater than working in isolation. There can be a reluctance to embrace social media to its full extent – suspicion of ‘giving too much away’. Our experience indicates the reverse is true – be generous on social media and you will reap the rewards. Combine this with print marketing with an agency that will also support your social media marketing, and you’ll reap the rewards.

OCIAL media is a great tool to help you market your business. Allowing you to engage directly with your customers, to deal with their queries in an informal environment, to ‘meet’ people on their terms. But it takes time and effort, and, crucially, needs to be seen as part of a bigger marketing picture. It’s a common cry: “I’ve got a Facebook page but it’s not making a difference… I’m just not very busy”. As we’ve explored in previous articles, having a Facebook page, or ‘being on Twitter’ is just one part of a bigger marketing picture, an interlocking jigsaw of marketing activity that taken together will give your business visibility, and mark it out as the ‘business of choice’ in your area – whether that’s geographic or, if you sell online or to a wider geographic area, in your sector. The fact is that your customers need to find you – they need to know you are there in the first place. Using Facebook as a free platform, posting the occasional photo of comment, simply won’t give you the visibility you need. That isn’t to say you shouldn’t bother with Facebook – you absolutely should. The statistics around social media use are staggering. Back in 2012, it was revealed that if Facebook was a ‘country’ – in terms of population numbers – it would be the third largest in the world. 3 years on, it’s a hugely powerful marketing tool if used effectively. But as a small business where do you start? You set up your page, you invite your friends to like it – and then, you’re on your own, at the mercy of ‘organic reach’, hoping that more people will come across your page through the people who already like your page, unless you start paying

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29 High Standards, Quality and Service MAG AUTUMN 2015 36pp .indd 29

High Standards, Quality and Service 05/08/2015 14:50

PLANNING

Sam Jones

BACK TO SCHOOL...

Going back to school after a long lazy summer can be a major shock to the system. What can we do as parents to ease our offspring back into some kind of routine?

S a parent myself, I know all to well the battle that lies ahead over the next few weeks and have over the years attempted many of these methods. Some work, others start with good intention but often fall at the first hurdle. Make of it what you will, but rest assured, you are not alone with the challenges that face many households this week. Reset the body clock For me, it’s been a real treat, relaxing the bedtime routine for my teenage son over the holidays, not having to worry about the late meal out or the what time the film finishes, then allowing him that indulgent holiday lie-in the following day, but how do you get them back into any kind of routine without the arguments? A tough one, I won’t lie to you! But if you want said child to be at all responsive when returning to school, this one really needs to be cracked! Here are a few of my own tried & tested tips... • Shift the To-Bed and Wake-Up times a couple of weeks before they go back to school, so it’s less of a shock. • Calculate the average time your child needs to sleep, easily done with my own teenage son, always grumpy when lacking sleep! Then try to ensure they are getting the necessary number of hours sleep a good week or so before getting back into the routine. Encourage them to turn off electrical devices, phones, tv and computer games, a good hour before bed, allowing them time to mentally switch off and wind down. • Don’t rush them in the morning, make getting up worth it, allow some time for them to watch tv or txt their friend for the first couple of days before going back to school, but wake them at the time they will need to be getting up for school a week or so before, setting the pattern, allowing them to tire earlier at night. By the start of school, their body and mind will be in the habit of getting up earlier. • The last night of the holidays are usually taken up with the chaos of organisation of school uniform, books, bags etc. Don’t stress your child by forcing them to bed on time. Allow for this chaos and excitement, it’s not a big deal if they are half an hour late to bed.

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Make some room and an organised space Bedrooms! Mess, chaos, toys, broken bits of lego? • In theory organising your child’s room will help organise the mind. I fail at this every year, but persevere regardless! Encourage them to find a place in their room which can be organised, yes, a place to do homework! Spend some time with your child encouraging them to create that space themselves, allowing them to fill it with just the things they will need to help focus the mind. A desk with new ruler, pens, notepads, free from toys and unnecessary clutter. • DON’T organise this area for them, what works for you may not necessarily work for them. They have to feel this is their space not a forced corner in which you want them to study! Deal with resistance “I don’t want to go back to school!” An idyllic summer spent, messing around on the beach, doing fun stuff with your friends, pretty much when you want, only to be marched back to the school gates and the classroom at the end of the holidays with a heavy back pack full of books can be a daunting thought for any child, but it needn’t be. • Remind your child of the things he/she enjoyed in the previous term, the friends he made, the cool teacher who made the lessons so much fun, the great school trip. Small reminders usually do the trick. • If however there are more worrying signs that your child is reluctant to return to school, gently ask key questions, what it is that’s troubling them and address each issue as they arise, don’t ignore the signs and get irritated by their lack of enthusiasm, we all lead very hectic lives these days but make time to listen and understand your child’s concerns. • For younger children, why not organise some play days to reconnect with friends who you know are going to be in his/her class when they return to school, then arrange to meet them at the school gates so they can go into school together on their first day back. • And last but by no means least, reassure them that the first few weeks back is all about playing catch up as everyone has had a break, the teachers included

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FINANCE

David Butler, director of Clay Shaw Butler

FINANCIAL HELP FROM FAMILY & FRIENDS Most of us know the famous Shakespeare quotation taken from Lord Polonius in Hamlet – Neither a borrower nor a lender be; For loan oft loses both itself and friend, And borrowing dulls the edge of husbandry. In this modern age, many cannot afford to be as strict as Polonius. But, be warned, there are pros and cons in borrowing from family and friends.

HEN it’s successful, borrowing from a family member can provide emergency money and help you avoid forms of borrowing with very high interest rates, such as payday loans or doorstep lending. If both parties are certain that – should a debt not be repaid – it will not harm a relationship with a family member then this is a good option as it is normally interest free. If you’re borrowing from a friend, be aware that if the loan isn’t repaid it could end the friendship. If you do enter into a borrowing arrangement with family or a friend make sure you draw up a budget beforehand, to see how much money you have left over once you have met your current living expenses. The key question is: What if you can’t afford to repay it? It’s always stressful if you can’t afford repayments but it can be even worse if you’re leaving a loved one out of pocket and it may harm the relationship. That’s why it’s important to work out your budget and make a new repayment plan as soon as you find yourself in difficulties. On the other side of the fence, what should you consider before lending money? If a friend or family member asks for financial help, it can be really hard to refuse. But there’s no point getting into difficulties yourself because you want to help, or because you feel bad about saying no. You also don’t want to lose a good friend or fall out with a family member because of money. So here are some important things to consider before lending any cash. Can you afford it? Take the time to work out your

own budget before lending to anyone. Can they afford it? Don’t be embarrassed to encourage the would-be borrower to work out their budget as well. What will you do if the borrower can’t pay? You might be confident the person you’ve lent money to will be able to pay it back in full, but you still need to consider what you’ll do if they can’t. This is a deeply personal decision but one you should think about before handing over any cash, no matter how sure you are that they will repay you. It’s a good idea to get something in writing when you’re lending to family members. Be aware that if you lend money to family and friends regularly (and make a business out of it) you may need to be authorised by the Financial Conduct Authority (FCA). Having a formal agreement in place can protect you. It’s hard to think about, but if the borrower died with the debt still outstanding, you’d need proof to claim from their estate. The team at Clay Shaw Butler can be contacted on 01267 228500. The team at Clay Shaw Butler are on Twitter. Look for @clayshawbutler.

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RECIPE

Cathrine Moon

A unique, innovative firm of experienced accountants who deliver the highest possible standard of expertise

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Please call us today for a free coffee and chat!! Quote YLC2 Clay Shaw Butler Limited Chartered Accountants, 24 Lammas Street, Carmarthen, SA31 3AL

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Pensionwise.gov.uk Are you aged 50 or over? Do you have a Defined Contribution pension pot*? From 6 April 2015, pensions have changed, giving you more freedom to decide what to do with your pension pot. Pension Wise is the free Government service that will help you go through your options so you can make informed and confident decisions. Pension Wise appointments are available locally throughout west Wales. *(a private or work place pension which is not a final salary scheme) Simply phone 0300 330 1001 to find out more, or email pensionwise@cabceredigion.org

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PORK WITH MADEIRA & CREAM SAUCE Delicious for a dinner party Serves 4 HIS recipe will serve 4 with lots of delicious sauce. If you want to serve 6, just increase the amount of pork to 1 and a half lbs and the sauce will stretch perfectly. Serve with creamy mashed potato, or fluffy rice and your choice of vegetables or salad. It is ideal for a dinner party as it can be made in advance and frozen. Just leave out the cream until reheated and stir in as per the recipe. INGREDIENTS • 1 whole fillet of pork • 2 tablespoons of cooking oil • 40g/1.5oz butter • 1 finely chopped onion • 1 table spoon paprika pepper • 24g/1oz flour • Half a pint of stock (I use vegetable stock) • 5 tablespoons Madeira or sherry (sherry is just as good) • 1 tablespoon tomato puree • 175g/6 oz button mushrooms – sliced (larger closed cup is fine) • salt and freshly ground black pepper • 150ml/quarter of a pint of double cream METHOD Slice the pork into (1 cm)/half inch discs, pour the oil into a large pan and brown the meat on both sides. Remove from the pan with a slotted spoon and set aside. Add the flour and paprika to the pan and cook for a minute, then gradually bend in the stock, stir until a smooth and thickish sauce. Season to taste and gradually stir in the Madeira/ Sherry and tomato puree. Next add the mushrooms and return the meat to the pan. Bring back to the boil and simmer gently for about 3 mins. (If you plan to freeze the dish, remove from the heat at this stage and allow to become cold before placing in a freezerproof dish and putting in the freezer. Allow plenty of defrosting time before reheating until thoroughly hot and adding the cream.) Otherwise continue and add the cream just before serving.

FOR MORE RECIPES www.bit.ly/ylcrecipes1

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CRYPTIC CROSSWORD ACROSS 1 Got the wrong order in deprived area of town (6) 4 Bloodshed involving Italian brings a lump to the throat (6) 8 Salvages planter, back about 1st March (7) 9 Arabs in theory partial to a drink (7) 11 Left-winger returning with illness to train offtrack? (10) 12 National draw announced (4) 13 Rig tennis games at university (3-2) 14 Inferior silver from the Orient – it’s not mature enough (8) 16 Brush etc discarded by creator of unfinished work? (8) 18 Game ambassadors in the Civil Service (5) 20 Geordie Sunday school head (4) 21 Flat tyre, it sounds like, on old banger (6-4) 23 Appeals to a radio presenter leading to silly ruse (7) 24 Rubble includes pound of Irish stone (7) 25 Con lied terribly about doctor (6) 26 Dress supported back east (6) DOWN 1 Uplifting, say, hiding to watch birds (5) 2 Stylish Eastside worker (7) 3 Photographic technique using plate semi-developed (4-5) 5 Alternative part of range (5)

Test the grey matter

Set by Troll www.alberichcrosswords.com

6 Tango with ones better half leads to bad wind! (7) 7 Loses affection for sergeants’ mess! (9) 10 Discount reasoned argument (9) 13 Broadcast about upstart cricketers was a winner (9) 15 Contest where clan do the fling? (9) 17 Not fit for a French stable! (7) 19 Boycott’s MBE misplaced on ship (7) 21 Great increase (5) 22 Former official to queen risen to first lady (5)

oS oC oW s oC oS o oA o

ANSWERS ACROSS: 1.Ghetto; 4. Goitre; 8. Redeems; 9. Absinth; 11. Derailment; 12. Thai; 13. Setup; 14. Underage; 16. Schubert; 18.Chess; 20. Ness; 21. Smoothbore; 23. Adzures; 24. Blarney; 25. Diddle; 26. Enrobe. DOWN: 1. Geese; 2. Elegant; 3. Timelapse; 5. Orbit; 6 Twister; 7. Estranges; 10. Deduction; 13. Succeeded; 15. Decathlon; 17. Unsound; 19. Embargo; 21. Swell; 22 Reeve.

We hope you have enjoyed reading the your edition of YOUR LOCAL CROWD. The next will be delivered to your door during the winter. If there are any local community members you would like featured, or indeed subjects you would like us to cover, please get in touch at info@yourlocalcrowd.co.uk. Both contributors and advertisers are welcome, we aim to share and promote all that’s great across Ceredigion, Carmarthenshire and Pembrokeshire. The Magazine is duplicated at www.yourlocalcrowd.co.uk along with many more articles of interest. For updates follow us on Facebook and Twitter @ylcrowd

Larg

UPLOAD YOUR BUSINESS TO OUR DIRECTORY www.bit.ly/ylcdirectory

MAG AUTUMN 2015 36pp .indd 34

For

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info@markjukes.co.uk o Secure self storage yard in Cardigan o Containers available for rental weekly, monthly or annually o We also sell and rent new and second hand shipping containers, stores and offices, on and off site o Competitive rates to suit all budgets o Stocks continuously changing so give us a ring with your requirements or come and see what we have available o Also available for rent offsite are storage containers and anti-vandal offices/stores www.markjukes.co.uk

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info@markjukes.co.uk For all your purpose made windows including: Sash windows, doors, Conservatories, Staircases etc Mark Jukes Ad Woodworking 9 10 Mark Jukes Ad Woodworking 9 10 Large selection of quality ironmongery also available 04 October 2010 12:25:49 04 October 2010 12:25:49

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YLC Interview with Mark Jukes http://bit.ly/ylcrowdjukes1 MAG AUTUMN 2015 36pp .indd 35

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Restaurant &Wine Bar Coffee & Wifi

01239 758088

www.cardiganbrasserie.co.uk

Cross House, 3 High Street, Cardigan, Ceredigion. SA43 1HJ email: cardiganbrasserie@hotmail.com Opening Times Monday - Saturday 10.00am - 3.30pm & 5.00pm - late

Christmas menus available online soon

ferry inn

riverside pub restaurant 01239 615172

Poppit Road, St Dogmaels, Pembrokeshire. SA43 3LF

VOTED ONE OF THE BEST BEER GARDENS IN WALES (WalesOnline 2015) “Is this a burger which I see before me” W. Steakspeare The Ferry Inn is a beautiful, historic and welcoming pub/restaurant in the picturesque village of St Dogmaels, Pembrokeshire. Ferry Inn sits on the bank of the river Teifi estuary and the beautiful location coupled with our contemporary decor and high quality food and drink make this the ideal place for a relaxing drink or meal. Dogs drink free! PUB OPEN: All Day, Every Day from 11.30am FOOD SERVICE: Monday - Saturday: Lunch 12 noon - 3.00pm. Evening: 6.00pm - 9.00pm Sunday: Lunch 12 noon - 3.00pm. Evening: 6.00pm - 8.30pm Children, families & dogs are welcome.

For the full menu, please visit www.ferry-inn.co.uk

READ YLC TRIED & TESTED REVIEW http://bit.ly/ylcrowdttferry1

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