PorAmoral Tequila

The Legend

It’s early morning in Atotonilco, Mexico. The sun has just risen above the crest of the ochre hills and illuminates the silhouette of a man bent over neatly planted rows of agave plants as the cool of the dawn slowly gives way to the heat of the day. The man is Julio Gonzales and he is doing what he does every morning because it’s his passion. Julio carefully trims around each succulent, making sure that no invading weeds or grass can steal precious water and nutrients from his treasured agave, as he knows that only healthy plants can produce the high-quality tequila that he loves making.

It was with this devotion that the legend of Don Julio and his La Primavera tequila distillery was born in 1942. The craft of working with the rich red soil of Jalisco ran in Julio’s blood. He had been a farmer for most of his life, so where the unforgiving highlands of Atotonilco struck fear into the hearts of lesser men, Julio saw only opportunity. More than 80 years later, we have Don Julio and his humble passion to thank for a range of extraordinary tequilas that evoke the spirit of Mexico, of entrepreneurship, of family and the Jimadores community that make Don Julio possible.

The Spirit

Step into the Don Julio family circle and taste the soul of Mexico through the fruits of Julio’s labour. The distillery still uses the original recipe and distilling techniques founded by Don Julio back in 1942, but has infused these timehonoured traditions with a modern twist, appealing to a new generation of tequila lovers that appreciate quality based on years of expertise. Don Julio would be proud.

The Tequila

New to our shores, Don Julio Blanco is the perfect addition to a tequila cocktail. Its fresh, crisp notes of agave and citrus brighten up any mix. While Reposado is already well-known to South African tequila afficionados – its distinctive amber bottle revealing a hint of its mellow flavours – the Don Julio Anejo is best served at celebrations where family and friends come together. The aroma and palette are rich and complex, a result of being perfectly aged, and so are the signature flavour profiles of this iconic Mexican tequila.

The Don Margarita

The perfect cocktail made with Don Julio Blanco; use a rocks glass to release the aromas and flavours.

INGREDIENTS sea salt, to prepare the glass rim

50ml Don Julio Blanco

25ml fresh lime juice

15ml agave syrup ice zest of the lime, to garnish

1. Once you have prepared the rim of your rocks glass with sea salt, add the liquid ingredients to a cocktail shaker.

2. Add the ice and shake passionately.

3. Strain the margarita into the glass over ice.

4. Garnish with lime zest and serve.