TICKET TO RIDE

Leading British lifestyle brand, Ted Baker, has launched its new timepiece collection in conjunction with the brand’s SS23 Ticket to Ride campaign.

Meticulously designed to ensure the iconic British brand’s DNA is front and centre, the new launch is In keeping with the brand’s commitment to sustainability and features new 90% recycled stainless steel cases.

Much like their clothing lines, Ted Baker ladies’ collections are a celebration of occasion, a joyous projection of positivity through design. The Lilabel Jewel watch features a see-through magnolia dial centred around a petite 28mm round polished case.

Lilabel Jewel is designed with rose gold and crystals creating a sense of modern decadence. This seamlessly compliments the dials floral imagery, which is always at the heart of the Ted Baker ladies design aesthetic.

Elsewhere, the Ammy Floral watch pulls inspiration from Ted Baker’s SS23 accessory collection and features two different eye-catching British wildflower prints on both the strap and dial in either a bold black or subtle pink colourway. The Phylipa Bow takes its inspiration from the iconic bow motif that the brand has become renowned for, and is available in a number of stand-out colourways, including glamorous polished gold. Finally, the Fleure timepiece provides a fresh take on the iconic Ted Baker magnolia brand motif, featuring a magnolia golden detail applied on a dial. A vegan leather strap in multiple colourways accents this new pared back design.

The new Ted Baker watches designed for him feature stylish accents for the modern man, such as a T-embellished crown and a sophisticated “T” pattern on the case back. True to the Ted Baker design philosophy Caine draws on traditional reference points and reimagines them to create something more contemporary. Considered use of colour is synonymous with the Ted Baker brand and the use of orange at the sweep and the sub dials defines the juxtaposition of modern and heritage together.

Finally, the Dempsey style also combines modern and traditional characteristics, featuring an eco- genuine leather strap on a 41mm round case adorned with playful Ted Baker lettering on the dial.

This lively collection of timepieces celebrates the convergence of Ted Baker’s iconic design heritage, with its desire to look to and embrace a