IMA Article: What does it mean to be a professional artist? There is no template for being an artist, no manual, no set career path and no single right way to negotiate our way through the art world. We often have to make it up as we go along, learning new skills and using trial and error to see what works and what doesn’t. Being professional If you’re an artist, then you are a one-person business. We may love to focus on making our art but everything else should have a similar attention at some point. Sometimes this is clear communication with those around us, sometimes it’s making sure that our framing is professionally done, our publicity has no errors, our pricing is consistent, that we are respectful of others, that we turn up and deliver on time and that we are polite.
Of course, you don’t have to be an arts professional. Plenty of artists are happy making art as a hobby, but if you want to sell your work or be employed in some capacity as an artist then you’ll need to give this some consideration. Sometimes the only difference between one artist making a lot a sales and another getting none is a professional attitude. And, it isn’t just about getting our work under the noses of the right people, it’s about building relationships. People want to work with artists who are easy to get along with and who are professional in their approach.
It’s also about making sure we have the right insurance and remembering to document our work, particularly at exhibitions, comprehensively and as professionally as we can. Rather than use our phone, ask a photographer who will know how to control and work with the light. These documents may be crucial at a later date when we are looking for future opportunities. It also gives a sense of our work in a 3D space rather than flat on a screen or print. Something else to bear in mind is that when we interact with non-arts people, we are to some extent a representative for all artists. Being polite and professional goes some way to ensuring that other artists are seen favourably now and in the future.
Bea Davidson
Your Online Presence Social media is just one of a number of windows onto our world and our work as an artist. If we want to communicate our ideas to a larger number of people then we need to think about it seriously and behave accordingly. It is most likely the first place people will look if they hear our name and it can reflect how serious we are about our art. A lot of artists will know this instinctively and some will have had professional careers in other areas and can bring that approach to their art. But it is easy to let things slip when we are overwhelmed or engrossed in our work. We want to spend our time making stuff, but unfortunately, there’s this whole other side to being a one-person artist/business that needs our attention. 20
Kieran Cook
Going forward As a general philosophy, I think we can strive to be as open, transparent and honest as possible in all our transactions, and back this up with a level of professionalism that brings mutual respect and a sense of responsibility to all our endeavours in the future. Now, let’s go and make some work. Find out more at imastudio.org/blog re-IMAgining the Art World www.imastudio.org | @ima_studio_uk
