AlBUQUERQUE
RIO RANCHO
SANTA FE
August 2020
BIRDS OF A FEATHER PARROT RESCUE of New Mexico
Meet BaBy!
Betty Bulldog's
Stay-cation in Albuquerque Our Exclusive Feature BROUGHT TO YOU BY... Your
yourpetnm.com
Report
@yourpetmagazine
ANIMAL HUMANE NEW MEXICO
Recieves Rachael Ray SAVE THEM ALL COVID-19 Relief Grant
STILL HERE
FOR YOU AND
YOUR PETS!
Open 10am-7pm Daily For In-Store Shopping, Curbside Pick-Up & Local Delivery*
(*3-mile radius and $40 minimum order)
Save $3 Save $5
on any 4 lb. bag of ACANA Cat Food, or
a 10 lb. bag.
Offer expires August 31, 2020.
$125 OFF The Bear & The Rat
Frozen Goat Milk Yogurt
4-Packs with Prebiotics & Digestive Enzymes!
Offer expires 9/30/2020. Offer good single visit only.
Mon-Fri: 9am-8pm Sat: 9am-8pm Sun: 10am-7pm
505-890-0757 www.boofysbest.com
8201 Golf Course Rd NW #C-2 Albuquerque, NM 87120 Golf Course & Paseo Del Norte
@boofysbest
KEEP YOUR PET HYDRATED!
2
$
OFF
PRIMAL BONE BROTH OR GOAT MILK!
Expires 8/31/2020. Limit 6 per customer. Offer good single visit only.
Kitties Need Wet Food!
3
buy
1FREE
get
& l o o C s p u P r u o Y p e e K Comfortable during the with: Dog DaysFroof Summer
zen Yogurt Treats
Bone Broth, Goat Milk, and
Cooling Mats
Kefir
Sunscreen for Pets Natural Flea & Tick R
Earthborn Holistic Moist Grain-Free Pouches for Cats Expires 8/31/2020. Limited to stock on hand
9&
Y R A S R E V I ANN
Keep Your Kit-
TH
YEAR
! N O I T A R B E CEL
During September Every “NEW” Customer will recieve One Big Bag of Dry Dog Food
or
One Big Bag of Dry Cat Food
Come Celebrate With Us On Saturday Sept 19th. ONLY
Receive 10% OFF Your Entire Purchase
Plus- On this date Sept. 19th you will be helping local rescues.
10% OF OUR PROCEEDS FOR THE DAY WILL BE DONATED TO OUR LOCAL RESCUES!
With Coupon. Must be a new customer that has never been to our store. Not valid with 10% OFF coupon or with any other offer.
With coupon Valid for 1 Grooming not valid for multiple groomings.Not valid with any other offer. Expires 9/30/20
DOG
GROOMING!
4
$ OFF
SELF SERVE DOG WASH
Self Serve Dog wash. One Coupon per household. Not vaild with Grooming. One coupon per visit. Expires 9/30/20
SHOP LOCAL!
505.994.0101 WAG ON OVER & ‘LIKE’ US
@PetFoodGoneWild
2415 SOUTHERN BLVD
RIO RANCHO, NM 87124
PETFOODGONEWILD.COM
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505-994-0101 2415 SOUTHERN BLVD. SE SUITE B • RIO RANCHO, NM 87124
www.PETFOODGONEWILD .com
Birds
Meet
www.YourPetNM.com August 2020 At Your Pet Magazine our mission is to be the Pet owner’s guide to information regarding events, lifestyles, trends, and wellness throughout the Albuquerque metro, Rio Rancho, and Santa Fe areas. Your Pet Magazine is a free publication.
Feather of a
Publisher David Lansa Art Director David Lansa DL Graphic Design, LLC David@yourpetnm.com Design Department Alissa Benavidez Celeste Parrish
Parrot Rescue @birdsofafeathernm www.birdsofafeathernmrescue.org
Editorial Contributors Chris Blazina, PhD Animal Humane of New Mexico Jill Lane Elizabeth Harvey Bobbi Valentine Heller Woof Gang Bakery Corporate Office Photography Contributors Woof Gang Bakery Corporate Office Patricia Humphries Allen Winston winstonfoto.com Advertising Sales & Marketing Lori Brown 505-235-8933 Lori@yourpetnm.com
Find us @!
Front Cover Photo Winston Foto Winstonfoto.com
Albuquerque Santa Fe Rio Rancho
Your Pet Magazine makes every effort to provide information that is informative and practical. The publisher, editor, writers and art director are not responsible for any adverse effects or consequences resulting from the use of suggestions or products that appear in this magazine. By accepting and publishing advertising the publisher in no way recommends, guarantees and endorses the quality of services or products within this publication. The contents of this magazine is copyrighted by Your Pet Magazine, all rights reserved. No part of this publication may be reproduced without the express written consent of the publisher.
Eldorado Supermarket
Your
Report @yourpetmagazine
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Betty Bulldog's
Stay-cation in Albuquerque By Jill Lane
S
ummertime means Vacation Time! But this year is unique because of the Coronavirus pandemic. How will this affect your summer vacation? Maybe that luxury vacation is out, but it does NOT mean giving up Vacation. Travel experts are saying that 3-4 day drive vacations will dominate the travel industry this season.
for our 1st overnight on our mini-vacation
Sheraton, a full-service hotel, welcomes everyone…from pets to people. The Sheraton group is univerWith that in mind, Betty Bulldog and I began our sally pet-friendly, so summer travels on a close-to-home trip…in fact a we love Sheraton! STAY-CATION! Right here in Albuquerque! Our After a friendly welgoals? To escape the house without a lengthy trav- come gift for Betty, we el trip. To explore places right here in Albuquer- settled in for the night que. In other words…BE tourists in our own city. with a Room Service Dinner followed by a So…we planned an active itinerary, packed the much needed comfy car….just like a regular vacation. And off we bed to rest, relax, chill went! We share our STAY-CATION itinerary out, and sleep well after this busy day! Zzzzz! with you, but we challenge you to create your own STAY-CATION itinerary and incorporate places Next morning we slept in….after all, this is vaand activities you want to experience! cation! We luxuriated in our room, then took a walk around the hotel’s grassy area where Betty Betty Bulldog’s Stay-Cation itinerary is pet friend- could do her business and start her day on the ly, family friendly….well fun for the entire family! right paw! Now we’re ready for Day 2! We headed to Bachechi Open Space on Rio Grande Blvd. Day 1. First stop. Elena Gallegos Open Space Originally an equestrian farm, Bernalillo County Outdoors Here We Come! The whole family will purchased this beautiful property and turned it love hiking this easy-going park. With choices ininto a public open space. Don’t be surprised to cluding hiking/biking trails, fabulous mountain see hikers, bikers and even horse riders enjoying views, pine scented fresh air followed by a tasty this lovely wooded setting. A true Albuquerque picnic in a shady picnic site, everyone in your treasure. party will enjoy. Ahh. Great outing in Albuquerque’s high-desert setting right on the outskirts of the city! NEXT STOP. When’s the last time you rode the Tram? Sandia Peak Tramway is the longest aerial tram in the Americas and offers a multi-faceted high-flying experience. Ride the tram, shop, dine and snag panoramic views from the top. But wait! How does Betty fit in here? It’s all cool! Literally. No pets on the Tram but Betty stayed landside in their complimentary pet zone! We brought along her blanket, toys and water so she safely relaxed while I took this spectacular tram ride. A full day, it’s now time to relax for the evening and night! We selected Sheraton Uptown Hotel
At the nearby Sawmill District, we checked into Albuquerque’s hidden gem-the Painted Lady Bed & Brew! That’s right! Brew. This former (during Albuquerque’s colored past) brothel is now home to a charming inn with shady courtyard…a welcoming spot to while away the hours topped off with their unique Brew Happy Hour, offering guests locally brewed beers!
Betty Bulldog gives Painted Lady B&B a 5-Paws rating*. Because……in addition to the guest lodging value, they even have a fabulous PET PACKAGE…inclusive of their very own nonalcoholic specially formulated ‘Dog Brew’! This package also includes doggie treats from Rude Boy Cookies, a doggie welcome gift, and even Soon we arrived at our next stop…. historic Old an autographed copy of New Mexico’s Pet Travel Town Plaza. Founded in 1706, it is the city’s his- Guide. Yes, it’s all about taking care of everyone at toric cultural center. Here we strolled through this unique Bed&Brew! That night, we slumbered Albuquerque’s past, taking in treasures like San in heavenly comfort in our cozy, well-appointed Felipe Church, museums, and shopping New suite. Mexico culture in the 100+ shops and galleries surrounding the Plaza. There’s something here Next morning, we enjoyed a leisurely coffee on for everyone! Noontime, our plaza stroll brought the veranda and snagged photos around the Trolon an appetite for some tasty New Mexico cuisine, ley Car. We plan to return for a Trolley Tour (also so we headed over to Church Street Café to dine pet-friendly) when they start running for the on authentic New Mexican cuisine in the flower- season! Alas, before we could blink a dog-blink, filled (and pet-friendly) patio! Ahhh! The perfect our mini vacation was over. We checked out and midday pause in Old Town! We continued our headed home--now rested, relaxed, and filled afternoon, browsing the Plaza…. while snagging with special memories, new discoveries, and awefabulous photo keepsakes. Finally, we headed to some moments from our little STAY-CATION the car for our next overnight stop! right here in Albuquerque! Happy Stay-Cation!
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Discount available at these participating stores. PET FOOD GONE WILD, CLARKS PET EMPORIUM, TULLIVERS PET EMPORIUM, LONG LEASH ON LIFE, VILLAGE MERCANTILE, Expires 08/30/2020
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and many other pet food retailers.
First Woof Gang Bakery & Grooming in New Mexico Opens in Albuquerque with a Fetching Grand Opening Event in August Article provided by Woof Gang Bakery Corporate Office
A
lbuquerque people and pets have something to bark about with dog treat and pet food giveaways, grooming specials and more pet pampering prizes
store is located at 9780 Coors Blvd NW, Suite F, Albuquerque, N.M. 87114; phone 505200-9198. The grand opening celebration will take
Albuquerque, N.M. (July 31, 2020) – Woof Gang Bakery, the leader in specialty pet retail and grooming with 130 locations across the U.S., will celebrate the opening of the company’s first New Mexico store with a grand opening event from August 8 through August 22. place from August 8 through August 22. Throughout the event, customers can enter The new Woof Gang Bakery & Grooming to win “pawsome” raffle prizes including location is a locally-owned franchise, offer- free pet food for a year, free dog treats for a ing professional pet grooming and a wide se- year, stylish collar and leash sets, a gift basket lection of healthy pet foods, gourmet baked filled with dog toys and more pet pampering treats, toys, accessories and pet supplies. The products. Customers will receive a free bag of
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YOUR PET MAGAZINE | @YOURPETNM
Woof Gang Bakery gourmet dog treats with all pet grooming appointments booked during the grand opening period. Plus, “pawdicures” (pet nail trims) will be half price. Lifelong New Mexico residents and Albuquerque locals Lucy Romero and Doug Wood are the franchise owners of the new Woof Gang Bakery & Grooming store. They are eager to provide customers and their pets with wholesome pet foods, quality products and full-service pet grooming in a welcoming, neighborhood setting. “We love animals and we know that pets are a part of our families. It’s our goal to provide caring, personalized service to meet the individual needs of our customers and their furry family members,” said Lucy Romero.
We are particularly excited to introduce our luxurious ‘paw spa’ offering an array of services and a cage-free waiting area. “We offer quality products and professional grooming to help keep pets healthy and happy. We are particularly excited to introduce our luxurious ‘paw spa’ offering an array of services and a cage-free waiting area.” With extensive experience in the pet and brick-and-mortar sectors, Lucy and Doug bring expertise and commitment to the wellbeing of their furry clientele. Lucy previously owned and operated the first and only mobile dog treat truck in New Mexico, so expanding further into the pet industry was a natural fit. Lucy and Doug also are owners of The company received Best Overall Multia successful Anytime Fitness franchise. unit Retailer and the Multiservice Excellence Doug is a military veteran and retired law Award from Pet Business Media, Retailer of enforcement officer. Doug and Lucy are hon- the Year Franchise Award from Pet Prodored to offer a 10% discount on retail items uct News and was recognized by Pet Insight to active military, veterans and law enforce- magazine as one of the nation’s fastest-growment officers. The couple is passionate about ing pet chains. An exceptional demand exbeing a positive force in the local commu- ists for pet products and services, according nity, including supporting several non-profit to the American Pet Products Association.
There are 85 million pet households in the U.S. and 95% of pet owners consider their pets to be a part of the family. In 2020, the pet industry is expected to reach $99 billion in sales. Growth in the dog grooming industry is expected to be 11% per year through 2023, according to the Bureau of Labor Statistics. To learn more, visit woofgangbakery.com.
charities and animal rescue organizations.
They share a customer-focused business approach and enjoy meeting neighbors and their pets. Their own furry family includes a pug named Brady, a rescued Boston Terrier named Winston, and a rescued American Bulldog mix named Rex.
About Woof Gang Bakery
Woof Gang Bakery is the leading specialty retailer of pet food, pet supplies and professional pet grooming in North America, with 130 locations open or under development in the U.S. Woof Gang Bakery offers the very best in pet care by providing quality products and grooming with a service-oriented approach. Each location is a neighborhood store committed to the well-being, health and happiness of pets. Woof Gang Bakery was named one of the top 10 largest retailers by Pet Business Media and one of central Florida’s top privately held companies by the Orlando Business Journal. @YOURPETNM
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AN IM A L H U M ANE NEW MEXICO RECE IV ES RACHAEL RAY SAVE THEM A L L COVI D - 19 RELIEF GRANT F R O M B E S T F R IENDS ANIM AL S O C I E T Y T O H E L P S A V E H O M E L E S S PETS Albuquerque, NM — Animal Humane New Mexico is pleased to have received a Rachael Ray Save Them All COVID-19 Relief Grant from Best Friends Animal Society to ensure we can provide safe, loving homes and vital resources for homeless & at-risk pets through this trying time.
erinary services. As our state’s leading private, nonprofit animal welfare organization, Animal Humane cares and provides vital resources for more than 20,000 New Mexico pets and people “This grant allows us to continue to fulfill annually. Learn more at our mission of supporting and improv- AnimalHumaneNM.org. ing the lives of New Mexico’s cats and dogs through sheltering, adoptions, humane edu- About Best Friends cation and veterinary services.” said Donna Animal Society Animal Humane New Mexico was awared $1000 for the RaM. Stumpf, Executive Director. “In this un- Best Friends Animal Sochael Ray Save Them All COVID-19 Relief Grant. This grant certain time, our goal is to save as many dogs ciety is a leading national is helping us save the lives of pets, including Reilly, by providand cats as we were on track to save prior to animal welfare organizaing funds to help get us through this trying time. Thank you the pandemic. We are grateful to our com- tion dedicated to ending for supporting our lifesaving work in Albuquerque! munity for their support and appreciate the the killing of dogs and Reilly was directly impacted by the Rachael Ray Save Them help from Best Friends Animal Society in cats in America’s shelters. All COVID-19 Relief Grant being placed into emergency making our work possible.” In addition to running Foster Care through our Fetch Some Fun program when lifesaving programs in our shelter was closed due to Covid. He was also adopted by Animal Humane is an active partner in the partnership with more his Foster Caregiver in April. Reilly is a 5-year-old Shepherd Best Friends Network, which offers resources than 2,800 animal welAustralian Cattledog cross. and support to fellow shelters, rescue groups, fare groups across the and animal welfare organizations across the country, Best Friends has killing and Save Them All. To check out our country. regional centers in New York City, Los Angeles, Atlanta, Salt Lake community lifesaving dashboard and for The Rachael Ray Save Them All COVID-19 City, and Houston and operates the nation’s more information, visit bestfriends.org. Relief Program, administered by Best largest no-kill sanctuary for companion Friends and funded by The Rachael Ray animals. Founded in 1984, Best Friends is Join the conversation! Foundation™, provides COVID-19 relief grants to shelters and rescue groups across the country. The Rachael Ray Foundation helps animals in need and is funded by a portion of proceeds from each sale of Rachael’s pet food, Nutrish®. About Animal Humane New Mexico Animal Humane New Mexico’s mission is to support and improve the lives of New Mexico’s cats and dogs through sheltering, adoptions, humane education and vet-
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YOUR PET MAGAZINE | @YOURPETNM
a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters nationwide from an estimated 17 million per year to around 733,000. That means there are still about 2,000 dogs and cats killed every day in shelters, just because they don’t have safe places to call home. We are determined to bring the country to no-kill by the year 2025. Working collaboratively with shelters, rescue groups, other organizations and you, we will end the
Facebook.com/ bestfriendsanimalsociety Twitter (@BestFriends) Instagram (@BestFriendsAnimalSociety)
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KABUL
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YOUR PET MAGAZINE | @YOURPETNM
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| YOUR PET MAGAZINE
S D R I B
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YOUR PET MAGAZINE | @YOURPETNM
of a
a
Feather
PARROT RESCUE of New Mexico
N
ew Mexico holds some of the most unique hidden gems in America, and the longer you live in the Land of Enchantment, your eyes begin to truly see and you soon discover the multilayers of exotic native beauty, a spectrum of color, uniqueness, diverness and.... Parrots!!! Yes! You read that right! @YOURPETNM
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| YOUR PET MAGAZINE
Rio & Rascal
W
elcome to the wonderful world These birds are extremely intelligent, full Your Pet Magazine, was lucky enough to of Birds of a feather Parrot Res- of lively energy and will keep you on your venture into the habitat of Birds of a Feather cue of New Mexico. For the last toes. Each unique bird has it’s own colorful Parrot Rescue. We sat down with the Direc7 years Birds of a Feather Parrot Rescue personality and each Parrot has his or hers tor, Dorothy Newbill and second in command has been dutifully takAlysandra Newbill. Both ing care of, well... Parare experienced Parrot rots. Now, here at Your caretakers and have truly The is , Parrots have a bonded with each ParPet Magazine, we have recently took a crash and just so you know, need to establish a , they , rot course in Parrotology, they have on hand about (if that is a word) and 30-40 Parrots at any they love being talked to boy have we learned a given time. Upon entertremendous amount ing the beautiful, tranof information about quil jungle found in NE Parrots and that’s just the tip of the iceberg. unique feather palette. There are Macaws, Albuquerque, the first question that popped From interacting, holding, taking photos, Military Macaws, Severe Macaw, Cockatoos, into my mind was, “where do all these Parrots getting nibbled on and talking with Parrots, Parakeets, Grey Parrots, Finch’s parakeet just come from?” I mean we live in New Mexico, I will tell you this.... wow! to name a few, as colorful as the rainbow, the the high desert, opposite of the Amazon junlist goes on! gle. I was flabbergasted.
bonding process vital true bond
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YOUR PET MAGAZINE | @YOURPETNM
love touch
LARGEST SELECTION OF PET SUPPLIES IN ALBUQUERQUE
Baby
DOGS • CATS • BIRDS • REPTILES FISH • SMALL ANIMAL SERVICE ANNOUNCEMENT
Clark’s reminds you that the temperature in your car may be as much as 20 degrees more than outside. 85 degrees outside could reach 102 to 120.
Please, don’t leave your pets in the car. Mellie Dorothy has been involved with rescue for about 27 years. They are a not for profit organization receives birds on a weekly basis for various reasons, neglect, death of a family member or the parents just cannot take on the responsibility of caring and loving for a Parrot. Birds of a Feather works with the state and also federal governments throughout the region, as I found out, in some states, Parrots are illegal. Upon receiving the bird or birds, they begin the rehab process, working with the Parrots on behavioral issues, and then eventually find them a loving home through the adoption process. All birds are brought into the veterinarian for check ups and to be examined thoroughly. Their day begins early in the morning, with all Parrots getting fed fresh fruits, vegetables, pellets, and an assortments of seeds and Continued next page
SHOT CLINICS ARE BACK
SERVING YOU AND YOUR PETS FOR ALMOST 50 YEARS! - Two Locations - 7 Days a week! 4914 Lomas Blvd NE, Albuquerque, NM (505) 268-5977
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nuts, along with water. Their cages are then cleaned out accordingly. The adoption process can be timely, there are a variety of factors that go into the adoption. Birds of a Feather wants to make sure each parrot finds the right family, the right situation, there are welfare checks, home checks, a detailed questionnaire is needed for each adoption. Also part of the process is bonding visits, these visits help the new family or person begin to establish the bond and trust that is needed for the Parrot. The bonding process is vital, Parrots have a need to establish a true bond, they love touch, they love being talked to, interacted with and most importantly, they need your full undivided attention.
Bilbo
Rosie Opus
Birds of a Feather is always looking for volunteers to help with caring for the Parrots. As a not for profit any monetary donations, food donations, or just lending your time to learn and care for these wonderful Parrots goes a long ways. If you are interested or curious and are looking for a lifelong 100% true relationship, one that gives, one that receives, and one that makes your heart smile, then contact Birds of A Feather Parrot Rescue of New Mexico to begin the journey into a world unlike any other, where true companionship can be attained, a world of everlasting, multi colored beauty that will pierce your soul.
Lillie
Article by David Lansa, Your Pet Magazine Photography by Allen Winston | winstonfoto.com A very special Thank You to Dorothy Newbill & Alysandra Newbill for sharing their wonderul world of Parrots!
Birds of a Feather
Parrot Rescue of New Mexico P.O. Box 21191 Albuquerque, NM 87154 (505) 980-6166
www.birdsofafeathernmrescue.org
Luca 20
YOUR PET MAGAZINE | @YOURPETNM
@birdsofafeathernm
BRING THIS AD IN AND RECEIVE $3 OFF YOUR FIRST GROOMING
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5700 4th St. NW Suite C / 505.342.1876 / Lois Landavazo
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(Owner)
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| YOUR PET MAGAZINE
YO U R P E T
Community
T HE COV I D-19 EP I DEMI C:
FI NDI NG
S T RENGT H IN A
PA NDEMI C
For 10 years Boofy’s Best for Pets has grown to become a vital part of this wonderful pet community here in New Mexico. Below is an in-depth interview about the COVID-19 Epidemic that has affected us all personally. Read below to find out how your own local business, Boofy’s Best for Pets, learns to adapt, strategize and brings unification in our own pet community.
Photos by Allen Winston, winstonfoto.com
Your Pet: When shutdowns and closures Your Pet: How has your businesses adapted, began to happen, what where the first strategies, procedures, etc. and the effects. changes you saw that affected your normal operations, the good/bad. Boofy’s: Our mission throughout all of this has been to keep the pets fed and their Boofy’s: The day after the initial school humans safe. We quickly implemented closing was announced was the single busiest phone and online ordering, curbside pickup, sales day in our 10-year history. Then we had and local delivery to give our customers double-volume sales days for the next two as many options as possible for shopping weeks. No one knew where the situation was with us. Unlike some stores, we chose going and how long shutdowns might be in to remain open to customers for in-store effect, so we were inundated with customers shopping, which has meant strict cleaning trying to make sure their pets would have and distancing procedures to maintain proper food for an extended period of time. a coronavirus-free environment for our Thankfully we have great customers, so folks customers and our team. were still reasonable about how much they bought and we didn’t have ugly scenes like stores in other states experienced.
Your Pet: How has this epidemic possibly changed the future of your business and possibly for all pet food retailers here in NM. Boofy’s: We’ve been joking for years about the Zombie Apocalypse, so we’re happy that we rose to the occasion when we actually found ourselves in the middle of one. Even though the foundation of our brickand-mortar business is providing superior Continued next page
@YOURPETNM
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| YOUR PET MAGAZINE
Soooo many
customers
were relieved and thankful that they didn’t have to
compromise the quality of food and care they give their pets due to limited
shopping options.
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YOUR PET MAGAZINE | @YOURPETNM
Photos by Allen Winston, winstonfoto.com
in-person customer service, going forward we’ll need to continue expanding contact less ways of shopping and interacting with customers. It’s all about connecting with customers where they feel safe and comfortable, while still effectively and conveniently meeting their needs. Your Pet: The responses from the pet community and or customers. Boofy’s: We’re fortunate that New Mexico (and other states across the country) recognized that pet food stores are essential businesses and allowed us to remain open during the public health crisis. Soooo many customers were relieved and thankful that they
didn’t have to compromise the quality of food and care they give their pets due to limited shopping options. Our customers have been very appreciative of our team’s hard work to keep the store clean, functional, and welcoming during these strange days. We’ve done our best to still be a fun oasis to visit -- virtually or in person -- during the Zombie Apocalypse. Your Pet: What do you think is the #1 reason that makes our New Mexico pet community the best, stand out from the rest. Boofy’s: When New Mexicans love their pets, they love them as family.
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sociated with dominal pain as ab r fo y ap er th r Lase
s. feline pancreatiti
V I S I T O U R W E B S I T E F O R M O R E I N F O R M AT I O N
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T HE COV I D-19 EP I DEMI C:
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Photos by Allen Winston, winstonfoto.com
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f you are familiar with the city of Rio Rancho, then you are familiar with Pet Food Gone Wild. Opening their doors in 2011, PFGW put their heart and soul into establishing a locally owned business that provides your four legged loved one quality and healthy choices in pet food. Pet Food Gone Wild has become an essential part of the pet community here in Rio Rancho and New Mexico, providing educational and professional service to their customers. When it comes to your furry loved one, PFGW truly cares. When the COVID-19 pandemic hit New Mexico, Susana Vasquez, owner of PFGW, was presented with a variety of hurdles, complications and new procedures that affected the everyday conduct of business. Below is an overview of what happened during this time and how a local business adapated to the new “normal” and learned to grow and strengthen Pet Food Gone Wild, from the inside out.
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YO U R P E T
Community
We stand behind
each other in a way of camaraderie, because we are all doing the same things and because of that, we pass that on to our community, why, because our communities are what have , supported us and got us to this
us
started
point
Your Pet: When shutdowns and closures began to happen, what where the first changes you saw that affected your normal operations, the good/bad. PFGW: Being an essential business, the community went into a frenzy and began to buy anything and everything . For us our days became very busy and it was outrageous compared to normal our days. But at the same time I realized I was not going to buy into this frenzy, thinking this was going to become a daily thing. People were being very cautious, and scared at the same time, thinking “what if ”. Their mind set was to stockpile food and supplies for their pets, because of the uncertainty of the future. This began to happen at the beginning, but for me to purchase pallets and pallets of supplies based on the surge of sales, was not going to happen,
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Photos by Allen Winston, winstonfoto.com
why? Because I knew it was going to slow down. I knew when the tight restrictions came for the businesses, it would be very different for us here at the store. Your Pet: How has your businesses adapted, strategies, procedures, etc. and the effects. PFGW: It was definitely reinventing the wheel. This country has never really been through something like this. So for us a lot of changes had to happen, such as, how many people are we going to let in, disinfecting on top of what we already do, using a safe disinfected that kills the Coronavirus and is safe for the pets and people coming into the store. As far as the amount of people in the store, I went ahead and implemented
no more that 2 people at a time, just because I already have a crew working in the store. we kept the door closed to keep the 2 in the store rule. Also we started with curb side service, call in orders, and delivery. Now delivery is something that has always been brought to my attention, from the community, it still is a work in progress but has been implemented as well. Also we are and will be introducing online ordering as well. Your Pet: How has this epidemic possibly changed the future of your business and possibly for all pet food retailers here in NM. PFGW: As far as other pet food retailers, here and possibly regionally and nationwide, as a retailer you have to learn to go and adapt with the changes , re
YO U R P E T
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Photos by Allen Winston, winstonfoto.com
invent the wheel, be innovative. One of the saddest things I’ve seen is businesses that have shut down permanently, because there was no way of them being able to get through this . But there are ways of figuring this out without shutting down or throwing your hands up and say I’m done. Fortunately and unfortunately we are in a technology world ,so technology does have it perks and has its downfalls as well. One of the biggest perks of technology for us is social media. There is a lot of avenues in social media for us and tools we can use to be innovative and creative, getting our brand out there for them letting know we are here. Some things I will continue on doing is offering curb side service, delivery service and online ordering, I won’t shut those down, I think it is a benefit for people who don’t want to go out, we really don’t know and maybe it is the new “norm”.
Your Pet: The responses from the pet community and or customers. PFGW: I will tell you it has been a 95% acceptance overall, people have been patient and supportive, which is amazing! They have understood were we stand with this. It is unfortunate, but yes, if we did not abide but the mandates that the governor has stated. Yes, we could lose our business license and for many businesses just like me, we have worked way to hard, its our passion, its our love, for it just to go down the drain. Its hard, but I know this isn’t going to last forever, do we want to go back to the way it was, yes, but it will never be the way it was. Your Pet: What do you think is the #1 reason that makes our New Mexico pet community the best, stand out from the rest.
PFGW: Well for my Rio Ranchoans, its always been about what the word really means “community, “ The empathy around everybody in the pet community. As far retailers in the region, Santa Fe, Albuquerque, Rio Rancho areas, we are all very amicable, so we stand behind each other in a way of camaraderie, because we are all doing the same things and because of that, we pass that on to our community, why, because our communities are what have started us, supported us and got us to this point, I will always thank this community, especially Rio Rancho. They know who Pet Food Gone Wild is and they are willing to stand behind PFGW because they know what we have done for them and also on the contrary I always say” what they the community has done for me”.
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FELINE
Update
What Does the term “No Kill” Shelter Actually mean? Nathan Winograd, founder of the No Kill Advocacy Center, says he developed the 90 percent target over a two decades ago, then popularized it in his 2007 www.fandfnm.org book “Redemption: The 505-316-2281 Myth of Pet Overpopulation and the No Kill Revolution he most common understanding in America.” of a “No Kill” shelter isn’t that it never kills, though that’s clearly “I wrote: ‘A shelter succeeds what it implies. Instead, it’s a shelter with at saving all healthy and a 90 percent “live release rate” — meaning treatable dogs and cats, including feral cats, that nine of every 10 animals admitted when it is saving roughly 90 to 95 percent of leaves alive. all impounded animals,’ ” According to the No Kill Advocacy Many in the “No Kill” movement, including Center, shelters that claim a 90% live Winograd, no longer consider the 90 percent release rate consider themselves “No benchmark to be gospel. Advances in Kill”. In reality, achieving a 90% rate veterinary care, widespread availability of is the start of shelter reform and low-cost spay/neuter programs reducing the modernization, not the realization of it. number of unwanted pets, and hundreds of
T
While we should celebrate the increasing success of cities with a 90% or better live release rate, the goal of the “No Kill” movement is not to reduce killing to some consensus-based level, such as 10%. It is to end killing for all animals who are not irremediably suffering, rigorously defined. Otherwise, the movement legitimizes the killing of animals who can and should be saved while betraying the very ethos at the heart of the term “No Kill.” There is no certifying body that bestows the “No Kill” label, and there is no universally held definition for it. There isn’t even consensus in animal welfare circles about whether the term or its aim are good; one thing you learn quickly in the animal welfare world is that trying to get people to agree is like herding cats.
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shelters meeting the 90 percent target, have raised the bar. Now, many are embracing the principle that euthanasia should be used only in cases in which it advances the word’s true meaning: a merciful end. Animals will be euthanized if their pain cannot be managed, if they aren’t enjoying their lives, or if they are deemed too dangerous to live safely in society and no safe place can be found for them. Under this definition, healthy animals will not be killed and sick animals will be treated or given palliative care. Animals with behavioral issues work with trainers. Old animals, too, are given the chance to be adopted. Those too elderly or sick for standard adoption may be placed into foster hospice homes.
This is where organizations such as Felines & Friends come into the picture. In order to give some of these cats and dogs a second chance and be part of the 90 to 95 percent, area shelters striving to maintain “No Kill” status turn to smaller rescue groups to take the animals rather than have them counted in the 5 to 10 percent who are killed. Felines & Friends regularly accepts cats who are old, “socially challenged”, in need of on-going vet care, as well as FIV and FELV positive cats. For far too long shelters and rescues did not work as partners with the common goal of saving the lives and companion animals; there was an underlying attitude of “us and them”. In recent years, thanks to forwardthinking shelter managers, dozens of cats and kittens have been transferred to Felines & Friends from shelters and organizations across New Mexico and given the second chance they deserve. However, while most shelters receive some type of funding from local government entities, Felines & Friends does not. Rescue organizations rarely receive any type of recognition for the important part we play in the “No Kill” movement. We are hoping this will change as we are all part of the solution to pet overpopulation.
Bobbi Valentine Heller - Executive Director FELINE & FßRIENDS NEW MEXICO - www.fandfnm.org
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