YOUR magalogue issue 6

FASHION / SHOES / BOOKS / MUSIC / ART HOME ACCESSORIES / COSMETICS / CARE HAIRDRESSER / PERFUMES / GADGETS JEWELLERY / WATCHES / PEOPLE

MAGALOGUE

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ISSUE 6 € 2,50

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ISSUE 6

welcome.

Concept YOUR premium store Editor-in-chief & Art Direction Maxime Heirbaut Fragrance Expert Wim Janssens

While writing this magazine, temperature keeps consistently rising, which could mean two things; our deadline is too damn tight and we’re working our asses off a little too hard or… spring is here! We don’t know about you guys, but we’re even more excited about the arrival of spring this year than ever before. How could it be otherwise, with such a colourful, new collection in store?

Hairdresser YOUR hairdresser Stijn

For warmer temperatures, you’ll have to wait a few more months, but there’s no harm in enjoying the first sun on the terrace in your brand new, bold spring-ish outfit. Perfect to chase away the wintry blues. Last summer, we were already introduced to the use of bold, striking colours. This season, we’re very happy to say that colour is here to stay. And we’re happy about it, because the right touch of it can make an outfit extra fresh and exciting.

Models YOUR favourites Renée Van Osta (FLAG models agency) Laura Helmer (A-town Dolls agency) Nicolas Robyn Tommy Chang Shana Van der Veken

In our premium-selected collections in store, you’ll find everything you need to enter spring in style. From cool men’s spring fashion till playful feminine fashion with a twist.

We at YOUR travelled around the world to collect the most unique brands, only to provide our precious clientele with a special selection of the best, new brands on the fashion radar.

Guest-photographer Joke Emmerechts (page 18-19)

We all know that no spring wardrobe is complete without a few basic shoe essentials. So it’s no coincidence our shoe collection is enormous this season. We’re not just talking about the ordinary pump here. From adorable wedge sandals till a pair of comfy kicks, we have it all. To perfectionize your pre-season outfit even more, YOUR fragrance expert Wim will make sure you’ll walk out the door with an exquisite perfume, while hairdresser Stijn instantly refreshes your style with a new, vibrant hairdo.

Make-up & Styling Gladys Ferro

Visit us www.your-antwerp.com Like us facebook.com/your.premium.store Follow us twitter.com/yourantwerp YOUR magalogue is published 4 times a year.

Reproduction, in whole or in part, without prior permission is strictly prohibited. All information correct up to the time of going to press. The publishers cannot be held liable for any changes in this respect after this date.

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Even denim lovers will adore our new spring collections.

There’s a lot of choice in store, but don’t worry yet.

We’ve created a superb range that will come in handy to help you find your best denim fix. And hey, if you still can’t decide, don’t hesitate to ask one of our experienced and up-to-date sales personnel. They always know what’s best.

The first sun is here.

Enjoy it while reading this colourful spring edition!

CREW

FASHION

Flower Gardens Looking back in time finding the all-time favourites and giving them new life, new contexts, new colours is what Modström has done this spring.

The collection brings inspiration from flower gardens, the ocean blue and the mix and match of colours and clean cuts in our everyday life. Trust us, the collection will make you smile and enjoy the season to come!

Fun fact: Since the year 2001 rvlt/revolution has produced 1679 t-shirt prints! Most of them coming from the hand of the founder and design director, Palle.

Everyday Heroes Dedicated to everyday life and those everyday heroes who make the most of it. Those who know what they want and are willing to work for it. A tribute to those who don’t fear the daily grind – they embrace it. RVLT (Revolution) salutes the everyday heroes.

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YOUR FAVOURITES

When our extensive range of brands becomes a little too much for you, don’t worry. We already made a premium selection of the best goodies in store, just to make sure you’ll look absolutely fabulous this spring.

Sandrina Fasoli

Vivienne Westwood Anglomania

POPcph

Modström

Sessùn Valérie

Maison Scotch

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Sessùn

FASHION

Perfect Harmony

Akha Boots is not the only young and ambitious shoe brand there is. However, they make deference with their team of creatives behind the brand. The Akha team is a melting pot of several creatives who all share a passion for shoes. Aiming to create special and beautiful products in an environmentally friendly way. Their boots are unique and inspired by the Indian boots, worn by the Hilltribe people in Thailand.

Let’s hit the streets with those soles!

Valerie’s collections represent modern femininity and natural elegance. Valerie is the given choice for a dynamic woman who is confident enough to affirm her femininity and refuses to give in to dull everyday. Her clothes are intelligent and easy to wear, sometimes sexy but never provocative. Dresses and skirts form the base of this remarkable collection.

Akha boots

Nostalgia at it’s best The work of Sandrina and Michael, designers of the brand Sandrina Fasoli, is based on continuity, stability, relevance and homogeneity. Their universe develops and matures gradually season after season. The signature elements of their style are refinement and grace, both issued from their shared passion and nostalgia for elegants of the 20’s to the 50’s. This interest for archives and history enables them to focus on details, finishing and cuts without omitting the body and sensuality and above all without ignoring that “in the end” a woman is wearing the garment. Their well-grounded choice for transparent and fluid materials and soft colour tones, inspired by female lingerie, states their desire for absolute femininity.

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A selection of damn fine products by Kloosterstraat 90, Antwerpen.

WATCHES

TIME TELLER P NIXON

CAP ITAL

MICHAEL KORS

AUTOMATIC

NIXON

RE RUN NIXON

PASS PORT

VOID

NIXON

ADIDAS

NIXON

ANO NIMO

EDI FICE

KEN SING TON LEATHER

CASIO

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NIXON

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

FASHION Pastel pinks, polka dot prints and cobalt blue, Parisian designer Vanessa Bruno has swept us away once again with her easy-chic femininity in this season’s Athé collection… Athé, the diffusion line from the doyenne of French cool shares the same beautifully, wearable aesthetic as Vanessa Bruno’s main line, offering stylish wardrobe staples with a contemporary twist.

The Perfect Mix of Authenticity and Chicness Picture a woman; a radiant beautiful woman in the bare light of her beauty. A fulfilled woman feeling good about her body and her life in general, whatever her age. It is a natural beauty whose good looks are not depending on clothes or accessories.

That is the spirit of American Vintage: easy, comfortable and never-to-date items with the trendy zest that makes the line suitable to all personalities. It is a fashion moving in the times giving back simplicity and authenticity their original grandeur.

“A fashion that will never date!”

Behind the scenes of the 5Preview-shoot

Sea Breeze Emeli martensson’s , designer of 5preview, inspiration comes from the daily life of people born in the 70-80’s. The globals who are always on the road with friends in every city. The individual that needs a wardrobe, catching up with the continuous movement. Simplicity, wearable & high quality fabrics are the key to this collection. “The clothes are made for me and my friends,” Emeli says “ I would never design anything I wouldn’t wear myself.” The teenage rebel has grown up and is now a very conscious and confident “femme fatale”.

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SHOES

Swedish Hasbeens

Marc by Marc Jacobs

Rivieras

Patrizia Pepe

Noë

Melissa by Vivienne Westwood Noë

Noë

TOMS

1 FOR 1 YOUR supports TOMS’ Barefoot day on 20/04! Be there!

Melissa by Vivienne Westwood

Sessùn

Converse Marc by Marc Jacobs Officine Creative

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Studswar

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

DENIM

WELCOME TO THE DENIM DEPT. Denim still is the ultimate wardrobe essential.

But how do you update your denim closet for spring? Easy! Try having some fun by choosing interesting prints, washes, colours and even textures… Because after all, that’s what this season is all about. Denim can be a smart way to add some unexpected tones in your closet. And the best thing is; you can wear it with everything. Next to our beloved denim, we added an amazing range of chino trousers to our Denim Department. Peep these new pieces in store by PRPS goods & co, Diesel, Elvine, Knowledge Cotton Apparel, Scotch&Soda, Gabba, Momotaro, Dr. Denim, Edwin, PRPS Noir,…

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DENIM

A Touch of Geeky, A Hint of Crazy.

Momotaro Created with only the best natural materials, Momotaro Jeans achieves in producing jeans of a superior quality at any time. All you have to do is try on a pair and you will see it for yourself. At Momotaro Jeans, the artisans have an inspring saying: “Made by hand without compromise”.

Dr. Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Seeking greatness through simplicity. For this season Dr Denim have studied hysteria - a mental disorder characterised by emotional outbursts. It shows in their crazy lookbook. The design philosophy is to create pieces than can be worn at any time, by anyone.

Even crazy people.

Focus on details, fit and qualities.

The Perfect Pair of Jeans The collection of PRPS goods and co. is an aesthetic reflection of the personality behind the brand and encompass an early American outdoor lifestyle. Based on the history of the brand, the brand has a strong denim foundation, which makes it one of the most anticipated brands on the planet. PRPS goods and co. stays true to the brand’s legacy and offers garments made with an exquisite election of Japanese pieced goods and finished with perfect detailing. One thing is sure, it is designed and crafted with supreme quality and an authentic vintage inspired look. The complete brand experience, which is relevant to today’s desire functional, purposeful and innovative clothing.

www.your-antwerp.com

Gabba is versatile utility apparel.

The concept is that each style can stand alone as a strong single piece while still being part of a homogeneous collection. Gabba Clothing is being developed with great enthusiasm and every detail in each piece is being carefully considered with the purpose to create a unique product, which expresses Individuality, High Quality & Contemporary Fashion.

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

FASHION

Cowboy Tendency

Minimum’s spring collection draws its main inspiration from the American work wear of the 50’s slightly touched by cowboy tendency.

Oversized shirts and broader lines give the collection a looser fit and a more casual appearance. Earthly colours and natural garments results in a desirable collection perfectly suited for the new spring season.

Minimum spring features combinations between confident looks, attitude and masculine expressions. Approach the summer feeling comfortable and creative, have fun and enjoy...

Life is a joke For for the Elevenparis Spring/Summer 2012 collection, photographer Terry Richardson captures edgy snapshots of Ash Stymest and Tali Lennox playfully posing in the label’s gear. The brand, which is known for its tagline, “life is a joke”, features oh so cool, casual pieces with a rock and roll image. This branding is conveyed perfectly in Richardson’s images with the use of Annie Lennox’s daughter starring in the series as she hangs of off her male counterpart and shares a lollipop with him. Add some skinny jeans into the mix, and what you get with the ELEVENPARIS Spring/ Summer 2012 campaign is a message that appeals to youth looking for alternative forms of representation in regards to their style.

Orlando Bloom on a Deus Customs bike

Skeers Trucker Charcoal-Brown

Loxton Navy

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“A step bigger than a brand: it’s a culture.”

Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘runwhat-you-brung’ resourcefulness and streethonest industrial art. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine.

Inclusiveness, authenticity, enthusiasm.

It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice.

FASHION

Bon Voyage Moving on from FW11’s theme of an Englishman in New York, Ben Sherman’s SS12 collection has been inspired by the journey from Brighton to Tokyo, resulting in a contemporary take on a Modernist Cruise Collection.

With this voyage in mind and in acknowledgement of the sheer breadth of influence that created the line, they are proud to present the Spring collection.

Favourite Scene Everything is stereotyped and predictable nowadays.

Nothing really stands out quietly. Artu Napoli strives to bring the excitement back into your wardrobe. They created an impeccable look with the coolest blazers combined with rugged chino’s, the finest shirts, great knitwear and even excellent shoes.

The brand puts beauty in the detail and wants you to feel and look great! Wear them formally or casually - they work both ways!

Italian tailoring specialist Not just one of Italy’s leading tailors, Boglioli also likes to be characterised as a family, indicating the traditional approach and rigorous standards maintained by the company. Based in the Brescia region of Italy, Boglioi’s signature is lightweight tailoring with a neat cut. Boglioli is great during the summer when a structured jacket becomes quite the discomfort, the lining, canvasing and padding all can be very restricting. The dyed garments really gives the jacket it’s own unique characteristics.

www.your-antwerp.com

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

SHOES

Life evolves, and so do young, selfconscious women. Gradually kicking off their sneakers and exchanging them for stylish pumps that make a journey through our challenging world worthwhile.

Noë tells the captivating story of 19-year old Noëmie and her true passion for nice, fashionable shoes made of 100% leather and sold at reasonable prices.

Shoes designed for any type of woman of any age. Collections in vivid colours, fitting your life's ambitions and taking you anywhere you want. Are you ready to walk in Noë's shoes? Then don’t wait to pass by our Noë by YOUR store in our beloved Kloosterstraat. Pumps in 65 colours. They match everything.

Barry M Match your nails with the colour of your pumps!

Available in so many colours, you can’t imagine!

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FASHION

The modern vagabond Caftans with deep v-necks and graphic cuts. Loose and fluid silhouettes. Spring collections 2012 of Folk & Dagmar are greatly inspired by the relaxed lifestyle as well as modern urban graphics – it is a wardrobe tailored for the modern vagabond.

Clinch

This collection is the perfect suitcase for the contemporary vagabond; people who travel around the world in both business and pleasure, leading a life with frequent jet-set parties, urban working days and moments of leisure, and with a profound interest in eco-travelling and of the visual and performing arts.

Clinch

Astrid jane was born in Nashville, Tennessee and raised in europe.

Crafted in italy’s finest workshops it couples refinement with a large dose of americana and denim ancestry. Clean, dark silhouettes made out of premium denim with unique fiber technology result in great looking and feeling jeans with unparalleled fit properties. The use of hand hammered buttons and rivets and carefully selected mother of pearl buttons is just an example of the great attention to detail that is going into each and every garment. Raw, yet lived in. Vintage, yet sophisticated.

Silhouettes Men: Folk Women: Dagmar

Folk

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FASHION

Today, Converse Inc. debuts its Spring/Summer 2012 Chuck Taylor All Star footwear collection, which celebrates its position as a modern icon, and pays tribute to the Summer season.

Erik&Emilia’s inspiration comes partly from the Swedish fashion arena when they were in the process of making our spectacles. The stylishness that are deeply rooted in Swedish design is something that they wanted to recreate into the area which spectacles are in, they want to turn spectacles into an accessory that can be worn by everybody everyday. Throughout the Nordic culture and the design E&E aims to map out Swedish Lapland.

Inspired by the exotic Nordic environment

Knowledge Cotton Apparel tells us that the definition of a good story is one that gets better with every new chapter.

Spring/Summer 2012 is all about bold Scandinavian looks with a spirit of work wear and high-class tailored details.

Living our lives dominated by technology and fast living, we feel and see an increasingly urgent need for an authentic and solid experience. We want to feel with all our senses and we buy what we believe in. Natural and honest designs are a part of our own legacy. All our designs are inspired by our own history — simple but yet very sophisticated and rich in its presence.

Natural, beautiful authentic fabrics such as linen, chambray and twills are combined with an authentic kind of elegance that revisits classic styles. While we love summer we also always remember to keep in mind that a cold winter always follows warm summer.

Keep cool for now — we look forward seeing you again soon wearing knits and parkas.

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BOOKS

New deliveries of the coolest must-have books!

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FASHION

It’s all about COLOUR

R

T

G B

I

H

Reiko Spot on, as usual We know it’s hard to believe, but spring is around the corner, closely followed by summer.

If last year is anything to go by we’re in for a good one.

With a new season come new collections from our brands in store. Sessùn offers an array of colours, prints and textures.

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FASHION

O

S O

L

C R

Reiko Crazy Girls Wildfox Couture’s Spring 2012 collection is a nod to the western film genre, encapsulating its movie stars like Faye Dunaway and Clint Eastwood on set in costume with big hair, cowboy boots, prop guns strapped to their hips, and the romanticism behind spaghetti westerns of the 1960’s. Spring graphics are inspired by vintage style western t-shirts and western gothic romance with crosses and guns, cow skulls and birds, and old sayings in western fonts. The colour palette is an array of soft pastels focused on lavender, baby blue and baby pink, with splashes of Desert Sun neon yellow and Cactus Cooler tangerine.

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“Kissing is the supreme achievement of the Western world.”

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

BEHIND THE SCENES

You call this a shoe?

I’ll have what she’s having.

I’m wasted. Where am I?

Forget to shave my legs!

You know what time it is?

Brothers in... “kanarie-gele broek”?

Work it GIRL!

Come on! Swan it up!

HOLA CHOLA

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EAT ME

HAIRDRESSER

“ I picked out the most premium hairproducts I think you will like during Spring. This selection includes the J Beverly Hills Platinum kit, a healthy scalp shampoo, a proactive conditioner and a volumizing conditioner.

Come and ask in store and I will be happy to help! ”

Hola Chola!

Did you guys miss me?

In the spring edition of our Magalogue, I’d like to tell you a bit more about the hair trends this season. I’ll start with the men, as they will have the most difficulties in transitioning between winter-spring hairdos.

Dear guys, men, gentlemen, the temperatures are rising every day and I know some of you are struggling with the fact that hats were the ultimate winter accessory, but it’s time to put them back in your closet now, as well as your winter coat by the way. A new season means a new, short hairstyle. And oh yes I’m talking trim style here. The sides and backsides of your hair go short, while the top stays a bit longer. No more hair in the face this season. The longer part of the hair goes straight or diagonally behind your head. Consider it a James Dean meets Mad Men look. The perfect snit for all you chino-lovers out there, but the tough Diesel fans will definitely like this style too.

Much to my regret, we are also evolving back to a no-go on facial hair (a trend I do not intend to follow, but who knows…). This summer, we all have to look like cleanshaven teenagers AKA the baby faces are back. Hey I’m just spotting the trends, not making them, don’t kill the messenger, kill the beard!

Now girls, I don’t have to tell you that clothes and hairstyles walk hand in hand. As you probably noticed in this magazine, this season is all about colour, colour and colour. But we also see more prints, less flat surfaces and bolder combinations. In your hair, this is translated to texture.

The last decade, we’ve seen many different trends, many different colours and haircuts, but they had one thing in common; they were smooth and shiny. That chapter is over now. Colours are duller and often not that smooth (the tip-dye is a trend that will soon disappear, but a natural looking fade-out is here to stay). A fade out is a colour transition in which your hair gradually lightens to the tips of your hair, so it looks natural. That combined with a natural-looking wave or curl gives you a very romantic look.

This spring, we still see a lot of long hair with center separations and like I said, this time the hair moves naturally. So throw away those round brushes and use the CHI curling irons. Then, I promise you, I’ll make a clear tutorial on how to create that lovely, sexy and light hairdo… WORD. I wish you a lot of peace, love and hair like you see on TV xxx STIJN

www.your-antwerp.com

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

BEHIND THE SCENES

‘SUP

BANG BANG

From YOUR with LOVE!

Captain Gio, ready for take-off!

It’s HULK - time!

I’m stuck! HELP AAAAAAH TIGHT PANTS!

Weirdos Billie Jean is not my lover!

Héééhéé!

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PERFUMES

YOUR Fragrance specialist’s

personal top 10 1/

Erolfa

2/

Eau de Parfum Millésime Creed

Inédite

3/

Monocle Laurel 4/ Only For Her 5/ Undergreen White Eau de Parfum Comme des Garçons

Eau de Parfum Lubin

Eau de Parfum Hayari

Eau de Parfum Undergreen Natural Perfumes

Welcome springtime, the most wonderful season for fragrance lovers and perfumers. The season where the finest flowers will be harvest-ready and the top-notch citrus fruits are getting their shape. Spring is a nice transition season, perfect for forgetting the cold, dark winter and thinking about the upcoming summer.

Happiness fulfils us and we can’t wait to enjoy life at the fullest.

Spring is the season to change your fragrance wardrobe and sprinkle yourself with fresh floral, citrus or aromatic scents.

At YOUR, we offer you a wide selection of the most outstanding quality perfumes. Our collection will amaze you with happy associations connected to springtime. Fragrance is an evocation, but it can also be a provocation. It’s one of the most intense forms of memory and forgotten associations.

Let yourself be indulged by the memory of your most exceptional associations and let us, find together, your inner self… as a liquid in a bottle.

Wim

6/

CdG 5

7/

Eau de Parfum Comme des Garçons

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Silver Mountain Water Eau de Parfum Millésime Creed

8/

L de Lubin Eau de Parfum Lubin

9/

Fleurissimo

Eau de Parfum Millésime Creed

10/

Cologne Series

Eau de Cologne Comme des Garçons

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

GADGETS

TEXAS FOLD’EM Wouldn’t you rather spend more time having fun and less time folding clean laundry? The T-Shirt Folder is kind of the closest thing we have to a time machine.

TERRORIST TEA POT A cover for a teapot, traditionally made of cloth or wool, used to keep the tea warm while it brews.

What can I say, some tea cosies are just evil.

SIGNING OFF When it’s too hard to say with words, and too time consuming to write down, the most touching way to (rapidly) declare your feelings.

INCOGNITO Is that a tatty old envelope I see poking out from under your arm? It may look like it but actually it’s a laptop case designed to deter even the best of thieves.

Undercover Laptop Sleeve - every laptop needs one.

RUBBER ASHTRAY A lifetime guaranteed pecial formulation silicone rubber: Will NOT burn or melt!

NINJABREAD MEN PARTY BULLSEYE! Ninjabread Men Cookie They’re an effort aren’t they, Chromed steel coat hooks with a Cutters are cut out for kids parties? Musical chairs, screw-in wall fixing. They look so action! These stealthy making the jelly, deciding cool you may not want to cover shinobi warriors are set to how many bits of cheese and them by hanging up your coats! sneak into your kitchen and sausages on sticks is too many. stage a cookie coup! Cut, And then there’s the bit where bake, decorate… and then you hire an overweight man in watch them disappear! big shoes to come and burst

HOMEMADE Take a stand against profitdriven global expansion: Bake your own biscuits ... mark them with our HOME MADE Cookie Stamper ... shout ‘Power To The People!’

balloons in the faces of your children. Better then if you do the balloon animals yourself.

MEET THE GANG

TEDDY 3-dimensional soft toy that does everything a greetings card should…

Stuffed and stitched like a real teddy bear it’s the perfect way to record how you feel with messages and doodles, then send through the post (by fixing a stamp/address somewhere) to arrive at anything from the birth of a baby to the retirement of a colleague.

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ike yM m um M an St

LIKE You like coffee right?

That’s reason enough to buy this mug right there. And you like Facebook. It’s the most appropriate mug for you ever. And now others will know that you like them as well.

What’s not to like really?

OMG Our patented Extreme Voice Enhancing formula instantly puts the sizzle in your s’s.

Peppermint Flavor.

lat

CAUTION Do not apply directly to penis. Leaves hands feeling soft and relieved.

Hanging Harry

Sp

SHUT IT Seriously, how about a nice big pack of shut the hell up!

8 cinnamon pieces to chew all at once. You’ve got more that one person in your life that you’d wish would stop their yakkin’. Check out our Candy-dept. for 50 different chewing gums!

CARDBOARD RADIO The radios form is simple and concise and adds to its no nonsense appeal – which is an opportunity for you to let your creative self go!

Book Mark

Death Fred

FASHION Finally, a label for self-confessed style addicts…

Stylestalker is the lovechild of Sue-Ann San and Rachel Zeilic. Drawn together by their mutual addiction to ‘stylestalking’; scouring magazines, trawling the web and travelling to all parts of the world to devour all things style. They decided to create a label to satisfy their fashion cravings.The result is stylestalker.

We hope you like.

The Chuck Taylor All Star comes in a variety of seasonal colours fresh picked fresh for the season. Spanning the spectrum from saturated to subtle, this sneaker is prepped and ready to express through a spirited Summer palette.

FRED PERRY Worn By

xo stylestalker Fun fact: We have the Elvine Chinos available in 16 different colours!

The only thing you need to know is your size!

Tjie-No

FRED PERRY

www.your-antwerp.com

Sophisticated clothes for unsophisticated behaviour, that’s what the Swedish brand Elvine is all about. The story of Elvine goes way back to the Second World War, where she worked as a seamstress in Estonia. It’s her grandson who made her famous, when he decided he wanted to create a clothing brand that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother.

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

FASHION

Travel often!

Herschel Supply Co. was started with the goal of bringing well-designed quality built product to market. Inspiration is drawn from vintage mountaineering, American heritage, world travel and fashion. Herschel reinvents these products with modern shapes, fits and feels, with fine regard for detail. Our product endeavors to compliment the consumer’s passion for individuality and personal style in a new way. Herschel is about our past, present and future. We are creating an environment that supports the new generation of fashion forward individuals.

MUSIC

Frends is a brand platform that follows the theory that “there is no I in Frends”. We believe that frends are the family we choose.

We are a collective family who celebrates life though sport, art, music and fashion.

Frends provides a platform to share our passion for life and we creatively weave this inspiration through our products. We believe that innovation consists of seeing what everybody has seen and doing what nobody has thought. Welcome to Frends.

X-mini: Sound Beyond Size

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Inoui Paris

JEWELLERY Founded by Danish born Jannik Olander, the headquarters for the Niayala brand is in Hollywood.

‘Niayala’, the name of the brand, is the name of a shaman Jannik met in India, who had an life-changing effect on his life. Each bead and stone used in the collection have been handsourced by the designer on his world travels. Jannik combines fashion know-how, an eye for luxury, a taste for the exotic with utter finesse. Armed with a background in fashion – having worked with fashion houses such as Ralph Lauren and Tommy Hilfiger – and his extensive travels to India and the Far East, all of the designs in the Niayala collection beautifully translate his skills, passions and dreams.

Hanna Wallmark created a new mixed line; bracelets in denim.

The jean returns with force in all tendencies for spring summer 2012. The idea of this line is to offer continuity to the “total” or to bring the “trendy” touch to wake a classic style. With the washed-out blue or the raw-jean blue she plays on the contrasts of the colours of jeans and allows each one to choose a model according to their own personality.

YOUR FAVOURITES

5Preview Ganni

Sess첫n

Folk

Fine Collection

Odd Molly Worn By

Sess첫n

American Vintage

PRPS goods & co

Folk American Vintage

Worn By

RVLT

Maison Scotch

Folk Eleven Paris Stylestalker

www.your-antwerp.com

American Vintage After Pants

Ben Sherman Vito

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

SHOES

Officine Creative Rivieras Folk

Viktor & Rolf

Folk

Converse

Converse

Officine Creative

Skive

TOMS

Adidas

Fred Perry

Officine Creative

Swe

di s h

Hasb

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Mark McNairy

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YOUR FAVOURITES When our extensive range of brands becomes a little too much for you, don’t worry. We already made a premium selection of the best goodies in store, just to make sure you’ll look absolutely fabulous this spring.

RVLT

Scotch & Soda

Folk RVLT

Eleven Paris

Eleven Paris

C.P. Company

www.your-antwerp.com

Dr.Denim

Deus

RVLT Ben Sherman

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

FASHION

Another SUPER day The future is yet to come.

RETROSUPERFUTURE

WEAVING THE OF SUMMER. Survival ofCOLOURS the Fittest Conquer the urban jungle in style. Men’s label SCARVES ARE WORLD. Cold Method wanders from theOUR well-beaten path and pursues the perfect balance between dressed and casual. The 2012 Spring/Summer collection – inspired by the classic film Lord of the Flies – smoothly blends a preppy college look with traditional workwear. Army influences give a nonchalant twist to the dressy look, while at the same time emphasising the rugged, informal character of the collection.

IMMERSE YOURSELF IN A SEA OF BRIGHT COLOURS. SCARVES ARE OUR WORLD.

www.fraas.com www.fraas.com

The Great Escape

Inspired by a man who travels for work and for pleasure. He’s always on the run, always packing and unpacking. He needs a wardrobe that delivers every time, between business and pleasure – full of timeless classics with an extravagant twist.

The combination of luxurious style with functional quality provides the casual-chic look of BOSS Black.

BEAUTIFUL IN BLUE. SCARVES ARE OUR WORLD.

BEAUTIFUL IN BLUE. SCARVES ARE OUR WORLD.

www.fraas.com

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BEAUTIFUL IN BLUE. SCARVES ARE OUR WORLD. www.fraas.com

YOUR PEOPLE

Daniel Mänd

Elvine prides itself on a strong denim philosophy, but aims to produce a varied line that goes beyond denim, incorporating different materials, washes and treatments in order to give the clothes an effortless elegance. YOUR got to speak with founder Daniel Mänd.

“We strive to produce clothes that transcend seasons, that are easy to wear and combine with the rest of your wardrobe, clothes with a good fit and clean cut, ornamented with innovative details that force others to take notice.”

Y: D:

Can you describe what Elvine clothes are all about?

I’ve always tried to create clothes that me and my friends can’t seem to find elsewhere on the market. Casual yet sophisticated clothes with a great fit. Clothes that you can feel comfortable wearing everyday and everywhere.

Y:

D:

How do you find inspiration before you design a collection?

What inspires you?

Late nights, Gothenburg, traveling and Japanese people. But most of all, my friends. You can read about some of them in this booklet.

Y: D:

Can you describe your design process in a few sentences?

It usually starts with a group discussion within our company, in order for me to find the framework for the collection and get a feeling about where we want to go with it. then I travel to interesting places in order to get loads of impressions and inspiration. I always bring my sketch book and usually sketch about half the collection really fast in order to get myself started, and to get something on paper. But when I get back home I tend to revise the whole thing and start all over, before finishing the collection in two intense weeks. Designing goes really fast for me when I find the flow.

Y: D:

What about the production?

During the whole design process I’m very conscious about the production process, thinking ahead in regards to which textiles to use, how it’s going to be produced and which details might be suitable for the different garments. Quality is really important to us. I love visiting our factories and finding out about new textiles and techniques, and to get a feel for the production process. I hope this is something you’ll notice and feel wearing our clothes.

Dare Jennings Director of the brand Deus

Mr.Jennings came to YOUR to check out our wide range of Deus Customs clothing, we asked him if he could explain the background and philosophy of the brand.

Deus ex Machina is a custom motorcycle company. We design, build and endlessly gas-bag over bikes at the Deus Temple of Enthusiasm in Camperdown, Sydney. There you’ll find our 350sq-m workshop, showroom, accessories store and the renowned Deus Café. What makes Deus different is that the adventure neither begins nor ends with some tick-the-box, out-the-door ‘custom’ bike. A Deus custom motorcycle builds on modern components, but strips away the plastic panels to begin discovering a soul as unique as its owner’s.

Deus is about celebrating more than a century of tinkering, fidgeting and fettling with motorcycles. Making them simpler, lighter. Faster, or more practical. More colourful, or more complicated. More yours.; The Deus is in the doing.

We just don’t buy the notion that the coolest means the latest.

Not when you can create something that’s timeless. We feel the same way about surfing, bicycles, music, skateboards, art and food. And to those who say you can’t have a foot in each camp (for that would mean having seven feet), we say: phooey. Our Camperdown hangout regularly resembles a Woodstock of wheeled weirdness. We’ve hosted swap meets and celebrations for not only several different species of motorcycles, but surfboards,bicycles and vintage BMX. Deus Café, open every day, is a moveable feast of eccentrics and experts. And what we’ve discovered is that the Deus culture of creating, learning and getting involved, isn’t only a sub-strain of Aussie rebellion and resourcefulness. We’ve found homes in Canggu, Bali;Auckland, New Zealand; and Los Angeles, California. But wherever somebody invests something more than money into their machine, Deus is there, too.

Fabio Gambone

For people who want to spend a lovely night in Italy, but don’t want to leave the country, I Famosi is the place to go. If you set foot in this typical Roman trattoria, you can actually imagine spending an evening in “La Bella Italia”. The interior was inspirited by Italian actors of the 50’s and 60’s and let me tell you, the atmosphere is probably the coziest it gets. Chef Fabio Cambone and his team will make sure you taste the best Italian dishes. Pasta, carni, pesce…everything is made with a touch of love. Add a glass of delicious wine to it and your evening is complete. Everybody who loves the typical Southern sphere combined with finger-licking dishes will be in for a treat! Chef and owner Fabio is a premium shopper at YOUR. So it’s no coincidence he’s glad to see that our stores and his restaurant share the same philosophy; to create and run a place that “serves” top quality products in a unique way. Providing only the best in a matching setting. Sharing the same neighborhood, we both try to create an area where everyone can just relax and be their selves. While you are having a drink, talk to new and interesting people, we take the customer to a premium level of guidance and assistance. www.ifamosi.be — Steenbergstraat 11, 2000 Antwerpen

www.your-antwerp.com

— 03 2312901

A selection of damn fine products by Kloosterstraat 90, Antwerpen.

ANTWERP FASHION / SHOES BOOKS / MUSIC HOME ACCESSORIES COSMETICS / CARE PERFUMES / GADGETS JEWELLERY / WATCHES ART / HAIRDRESSER

Kloosterstraat 90 / 2000 Antwerp Belgium hello@your-antwerp.com / www.your-antwerp.com Opening Hours Tuesday - Saturday: 10.00 - 18.30 Every Sunday: 13.00 - 18.30