10/5/2017
Business Opportunities in Small Towns | Your Retail Coach
Business Opportunities in Small Towns | YRC Jul 18, 2017
In a vast country like ours, population distribution is highly dispersed. The small towns, which include the class IV & V towns, constitute more than 10% of the urban population and close to 50% of the total number of towns. In terms of numbers, the total population in small towns roughly stands at 3.77 crores spread over approximately 4000 town locations. The numbers itself speak how vast and promising these small towns collectively stand as a market segment. These small towns continue to grow on various critical parameters which are vital for business – health, education, infrastructure, internet penetration, mobile phone usage, computer literacy, uniform tax structure and so on. Without speci c market research and studies, it would be naïve to assume that these small towns do not possess any favorable platform or the statistics for the conduct of business. From an entrepreneur’s perspective, there could be a host of possible business Message us opportunities. [(1), (2)] http://www.yourretailcoach.in/blog/business-opportunities-in-small-towns/
1/6
10/5/2017
Business Opportunities in Small Towns | Your Retail Coach
1. Travel & Tourism Although, sounds like an old business idea but traveling never gets old. Thousands of people from every town and city, for at least once in a year, travel with their families and friends to di erent parts of the country or even abroad. These could be annual family trips, adventure trips with friends, educational or business trips, pilgrimages, honeymoon destinations, travel enthusiasts and so on. The improved connectivity (road, rail and air) between villages, towns and cities has signi cantly brought down the perceptive barriers of long-distance traveling and time-consuming journeys. The increasing competition in this sector is an indication of its business prospect. Full range of services can include ticket and hotel booking, organizing destination-based tours, pick-up and drop facility, adventure camps, mountaineering and trekking trips and so on. Present day ecommerce and communication technologies provide an easy and convenient platform for the customers to explore and avail these services. However, the real challenge in this sector is creating a strong USP amidst sti
competition from
national brands.
Thousands of people from every town and city, for at least once in a year, travel with their families and friends to di erent parts of the country or even abroad 2. Departmental Store Over the last decade or so, departmental stores have edged past the oldfashioned grocery stores. Customers save a lot of time and e ort with a one-stop shopping destination. Secondly, in departmental stores, customers can take their time to pick their products from a wide range of brands available in di erent quantity packs according to their preferences and priorities. Thirdly, because of the organized merchandising in departmental stores, it is easier for customers to pick their products even if they are not carrying a shopping list. While departmental stores are already very popular in the big cities and towns, it has begun to pick up momentum in the small towns. With increasing popularity and preference for departmental stores over grocery stores as a shopping destination for monthly household needs, departmental stores o er a promising business opportunity for entrepreneurs in the small towns.
With increasing popularity and preference for departmental stores over grocery stores as a shopping destination for monthly household needs, departmental stores o er a promising business opportunity for entrepreneurs in the small towns. Message us
3. Educational Coaching Centre
http://www.yourretailcoach.in/blog/business-opportunities-in-small-towns/
2/6
10/5/2017
Business Opportunities in Small Towns | Your Retail Coach
Education continues to be a booming sector. Many students travel to di erent education hubs of the country to stay there and prepare for various competitive examinations like engineering, medical, civil services and management to have access to competitive exam-oriented study centers. With the demographics in support and increasing competition, this sector is only growing at a phenomenal rate. This can be an expensive process for parents and guardians along with sending their wards to a di erent city away from the care and comfort of their homes and convenience of their hometown. While this has resulted in many popular coaching centers of national repute spreading out to several small towns and cities, it also is an indication of the presence of a prospective market segment in these places. One of the key requirements for establishing a strong brand name for an institute is the superlative performance of the students being coached by that Institute in various competitive exams and this invariably necessitates recruitment of competent and experienced teaching sta
and a
suitable environment and infrastructure for study.
Many students travel to di erent education hubs of the country to stay there and prepare for various competitive examinations like engineering, medical, civil services and management to have access to competitive exam-oriented study centers 4. Garden and Lawn Care Garden is a space-consuming luxury in metropolitan and other big cities limited only to a few and for the rest; gardening is restricted to ower pots in balconies. However, in small towns, the situation is better in terms of availability of space for gardens and lawns in residences. At the same time, not many people possess professional skills for managing their gardens and lawns. Gardening and lawn services are often rendered by local mail or gardener. It is not yet a very popular business in the organized and professional format making it a potential business opportunity to be explored. The requirements for a business in this eld include skilled manpower, gardening and lawn care tools and accessories, a collection of various types of lawn grasses, access to a variety of seeds and saplings of plants and
owers. The crucial considerations in this
eld are the geographical and
climatic conditions.
It is not yet a very popular business in the organized and professional format making it a potential business opportunity to be explored 5. Electronics & Electrical Appliances Store Electronicusand electrical appliances like refrigerators, air-conditioners, washing Message machines, microwaves, smartphones, televisions, desktop computers and laptops, http://www.yourretailcoach.in/blog/business-opportunities-in-small-towns/
3/6
10/5/2017
Business Opportunities in Small Towns | Your Retail Coach
printers etc are products which make life a whole lot easier, convenient and fun. With an expanding consumer market and rising disposable income, the demand for these products is always on the rise. This is especially true for small towns where markets have started to open up for consumer electronics and electrical appliances. It is an appropriate time for entrepreneurs in small towns to explore business opportunities in this product segment and capture the market before competition sets in. Logistics is a critical area in this business especially in small towns where the distance factor may cause time lags in the order and delivery process of goods from the companies’ distributors and may necessitate maintaining higher reorder levels and additional storage space.
It is an appropriate time for entrepreneurs in small towns to explore business opportunities in this product segment and capture the market before competition sets in There could be plenty of business opportunities available in small towns than the ones described above. The key is to foresee the speci c problems and needs of the customers and the markets and come up with a solution that could be pro tably delivered. With professional help or guidance in retail business management from start-up business consultants, entrepreneurs in small towns can build a solid start-up business plan for their retail business or even brainstorm innovative retail business ideas.
The and and pro
key is to foresee the speci c problems needs of the customers and the markets come up with a solution that could be tably delivered
Author Bio Rupal Agarwal Chief Strategy O cer
Get Advice Message us
http://www.yourretailcoach.in/blog/business-opportunities-in-small-towns/
î ?
4/6
10/5/2017
Business Opportunities in Small Towns | Your Retail Coach
Related Blogs How Celebrities can Leverage
How Do I Build Up a New
Their Brand Name !!! | YRC
Brand?
03 Biggest Failures of the
How to Start a Retail
“Startup Era� | YRC
Business in India
Search
RSS Feed
Subscribe to our Newsletter Email *
Subscribe
Recent Posts 5 Things to Check Before Investing in a Franchise Brand | YRC
6 Things you Must Keep a Check on Before Entering Into Retail | YRC
How can an Indian SME Attract Investment? | YRC
HowMessage SOPs willushelp in Franchise Business Expansion? | YRC
http://www.yourretailcoach.in/blog/business-opportunities-in-small-towns/
5/6