Market Analysis

Your Retail Coach

4c. Promotional

 A promotional strategy should present how a business is going to

create awareness in its targeted market segment

 The key forms of promotion are: Advertising (television, print media, social media, billboard, SEM etc.) Sales Promotion (discounts, stock clearance sales, freebies, etc.) Personal Selling (one-to-one communication) Direct marketing (SMS, emails, door to door, etc.) Public Relations