Market Analysis

Your Retail Coach

2. Market Analysis

 Identifying the market segments, defining your target segment, market size, competition, substitute products, etc

 A report from 2018 shows that software products hold 41% of the country’s eCommerce market while clothing and fashion accessories hold 17% and 14% respectively

It is evident that there is low penetration in the fashion and clothing

segment

 But only further market research could tell whether there is market

potential or not

 Presence of similar competitors is a quick way to shed some light on market potential