2. Market Analysis Your Retail Coach
Identifying the market segments, defining your target segment, market size, competition, substitute products, etc A report from 2018 shows that software products hold 41% of the country’s eCommerce market while clothing and fashion accessories hold 17% and 14% respectively It is evident that there is low penetration in the fashion and clothing segment But only further market research could tell whether there is market potential or not Presence of similar competitors is a quick way to shed some light on market potential
Index
