USING THE BRAND POWER

Your Retail Coach

4. USING THE BRAND POWER

 In the post lockdown era, big brands might remain advantageous over brands with lesser visibility or customer awareness or the necessary resourcefulness  Given the capabilities of the big companies in terms of their supply chain, logistics and infrastructure, financial prowess, and their brand value, these companies can serve as an umbrella organization for

smaller, local businesses

 Small businesses can associate with big brands via suitable franchising arrangements and keep their business running  The associated brand and reputation of the franchisor company will also help the smaller businesses in

catering to their local markets