INTRODUCTION

Your Retail Coach

In franchising, there’s a franchisor that grants license or rights to a franchisee to carry out business on behalf of the former based on an agreed framework and bound by a contract

1. INTRODUCTION

Franchising helps small

businesses reach out to new and bigger markets and improve their visibility

and profitability

Bigger firms use this model to reduce their operational costs, focus on their core competencies, and

penetrate existing and new markets