1. INTRODUCTION Your Retail Coach
Franchising helps small businesses reach out to new and bigger markets and improve their visibility and profitability In franchising, there’s a franchisor that grants license or rights to a franchisee to carry out business on behalf of the former based on an agreed framework and bound by a contract
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Bigger firms use this model to reduce their operational costs, focus on their core competencies, and penetrate existing and new markets
INDEX
