Case Study: Grofers Dark Stores India
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Dark Stores
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Advantages of Dark Stores
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Grofers
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Conclusion
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01 DARK STORES
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DARK STORES MEANING
These stores are generally large e-commerce warehouses that cater to an online order fulfillment platform or distribution center.
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Click-and-collect’ service, where the customer picks up items they have ordered online.
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DARK STORES FUNCTIONING
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02 ADVANTAGES OF DARK STORES
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Advantages of Dark Stores
Customer-centric, servicing densely populated areas and neighborhoods
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Greater product variety and availability
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Reduced operational costs
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Round-the-clock customer service
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03 GROFERS
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Grofers: One of the Pioneers of Dark Stores India
Grofers was founded in December 2013 and is based out of Gurugram, with estimated revenues of around Rs. 177 crores in FY2020
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Grofers currently operates in 38 cities in India supported by Dark Stores.
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After the onset of the Covid-19 pandemic in 2020, Grofers among the select few online grocery platforms that continued to operate.
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Grofers Business Model Explained
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Promising future ahead for Grofers and its Dark Store Model
It is expected that Grofers will continue its revenue growth in FY21
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Grofers path to profitability speeded up during this lockdown, as new consumer households were added to its buyer mix.
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Grofers has also started preparations for its IPO to be launched in the latter half of 2021.
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04 CONCLUSION
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CONCLUSION
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India adopting the dark stores rapidly
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Dark stores increases the efficiency of online grocery platform in india
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Grofers expanding with the concept of dark stores in india
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Grofers dream run may continue in near future
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