A Premium Resort Collection.
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Index Brands at a Glance Brand overview ··············································································································································································································································································· 2-4 Unique Selling Point ········································································································································································································································································· 5 Authentic Journeys ·········································································································································································································································································· 6 Signature Standards ········································································································································································································································································ 7 Personalized Experiences ································································································································································································································································· 8 Brand Architecture ·········································································································································································································································································· 9 Zaluna 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······································································································································································································································································· 14-16 Adona ·····························································································································································································································································································17 Positioning Statement ····································································································································································································································································· 18 Brand overview ··········································································································································································································································································· 19-20 Brand Application ······································································································································································································································································· 21-22 Ademar ·····························································································································································································································································································23 Positioning Statement ······································································································································································································································································ 24 Brand overview ··········································································································································································································································································· 25-26 Brand Application ······································································································································································································································································· 27-28 Zommer ··························································································································································································································································································· 29 Positioning Statement ······································································································································································································································································ 30 Brand overview ··········································································································································································································································································· 31-32 Brand Application ········································································································································································································································································ 33-35 QR code Brands at a Glance ······························································································································································································································································ 36
Brand Overview
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BR AND POSITIONING
YOUR STORY RESORTS
A Premium Resort Collection.
From every curated detail, Your Story Resorts is a personalized resort experience that is a true expression of each and every guest.
For some of us, relaxation is where we recharge, for others, it’s pulse-pounding adventures that make us feel most alive. Whether it’s vacationing with family, a romantic getaway, or a relaxing escape, The Your Story Resorts, A Premium Resort Collection, is re-imagining all-inclusive travel where thoughtfully crafted explorations and breathtaking Caribbean beauty are included with your stay.
Brand Overview
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BRAND OVERVIEW Your Story Resorts was designed to address new trends, tastes and generations for the all-inclusive market.
CHANGING DEMOGRAPHICS
Brand Overview
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DEMAND FOR PERSONALIZATION
FOCUS ON LOCAL AND CULTURAL IMMERSION
DESIRE TO RENEW, RECONNECT AND REDISCOVER
REDEFINED SPACES
R E I M A G E D A L L- I N C L U S I V E T R AV E L AU T H E N T I C J O U R N E YS ™ – I N C L U D E D
Reimaged All-Inclusive Travel Your Story Resorts is a premium resort collection providing Authentic Journeys, Personalized Experiences and Signature
PERSONALIZED EXPERIENCES
Standards in some of the world’s most beautiful settings, enabling guests to write their very own vacation story.
Your Story Resorts is re-imagining all-inclusive travel where thoughtfully crafted explorations, deeper cultural connections and breathtaking Caribbean beauty are included with each visit. S I G N AT U R E S TA N D A R D S
Unique Selling Point
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Authentic Journeys™ A curated collection of captivating adventures that engage today’s luxury, lifestyle and family travelers with the local culture. We encourage exploration among spectacular settings so guests can connect with their surroundings, reconnect with the ones closest to them and rediscover themselves.
Authentic Journeys™
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Global Culinary Crusades: Discover the unique flavors of the destination, sensory experiences, creative menus and fresh ingredients.
Local and Cultural Immersion: Rooted in the local communities that surround the resort, we present the destination in the purest form.
Health & Wellness Paths: Balance the body and mind where you return home healthier and happier.
Signature Standards
Smart Stays: Technology designed to create a personalized experience, provide the utmost in convenience and respond quickly to guests needs.
Sustainable Surroundings: Dedicated to the environment and social impact.
Distinctive ideals that set the scene to surpass our guests’ expectations for unique and
Innovative Music and Arts Programming:
personalized travel experiences. With an array
World-class entertainment and creative arts evoking the spirit of the destination.
of amenities from smart and sustainable stays to global culinary crusades, culturally inflected programming, and exceptional service, it’s a new
Redefined Spaces: Design inspired by a sense of place that echoes the destination’s character, culture, and uniqueness with premium room design, transformative and communal areas, and experiential social spaces.
era of luxury all-inclusive travel. Tailor-Made Events: Delightfully uncommon and distinctly local. From one-of-a-kind venues to picture-perfect backdrops filled with inspiration and celebration. Signature Standards
Exceptional Service:
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An unwavering passion and dedication to exceptional customer service.
Artisans of Adventure™
Personalized Experiences
Our Artisans of Adventure are always available to help families create and navigate their customized journeys.
Free of structured itineraries with room for interpretation, we thrive on anticipation of the unexpected.
Exploration Connoisseurs™
Personalized Experiences
No two guest’s stories are the same and our Exploration Connoisseurs are specialized in planning unique explorations for all.
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BR AND ARCHITECTURE A Pre miu m Reso r t C olle c tio n .
More Than One Story To Tell Because every story deserves a unique setting. Your Story Resorts are hand-selected for their natural beauty, inspired by local culture as guests savor some of the most stunning destinations in the Caribbean and Mexico. Luxury Family Vacation Experience
Brand Architecture
Adventures for Families and The Young At Heart
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Luxury Adult Exclusive Resort
Lifestyle Adults-Only Escape
Luxury Family Vacation Experience
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Renew. Reconnect. Rediscover. Zaluna Resorts is a breathtaking paradise of lush landscapes and sun-kissed adventures curated to entertain, enrich and connect. It is the perfect balance of excitement matched equally with effortless luxury in a new chapter of the all-inclusive travel experience. Guests of all ages will immerse themselves in unscripted adventures and page-turning explorations, creating Positioning Statement
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new travel stories worth sharing - together.
Overview
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The Zaluna Traveler
Overview
Multigenerational Families 14 1 3
Millennial Parents
Brand Application
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Zaluna Resorts
Imagine The Stories You Will Make Here Zaluna Resorts delights in reconnecting families through enriching expeditions that entertain and engage all ages. Learn More
Brand Application
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Brand Application
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Luxury Adult Exclusive Resort 17
Alluring Luxury, Designed for Desire Adona is an adult exclusive luxury resort for travelers that seek intimate settings and exquisite service. It’s an Authentic Journey™ where guests are enticed to form deeper connections with their cultural surroundings and with each other.
Positioning Statement
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Brand Overview
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The Adona Traveler Honeymooners Intimate Weddings Millstone Celebrations Adult Exclusive Getaways Health and Wellness Retreats
Brand Overview
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Image Carousel
Brand Application
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Brand Application
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Campaigns are not final campaigns and are used to demonstrate the brand in practical application. Images are for illustrative use only. Rights must be purchased from image stock provider or photographer.
Lifestyle Adults-Only Escape 23
Bold Moments. Vibrant Views. Eccentric Escapes. Ademar is an adults-only escape that is filled with striking scenery and vibrant accommodations. This is where a guest’s dream comes into existence. Ademar is a reflection of true authenticity that embraces its surroundings and all those that join in on the journey. The resort perfectly pairs eccentric adventure with electrifying vibes to unveil a true sense of place. This is an oasis designed to Positioning Statement
be discovered through thoughtful, forward-thinking touches that stimulate the mind, curate connection, and deliver effortless stays.
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Brand Overview
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The Ademar Traveler Adventurous Adult Travelers LGBTQ Guests Millennial Groups Corporate Retreats
Brand Overview
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Brand Application
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Brand Application
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Campaigns are not final campaigns and are used to demonstrate the brand in practical application. Images are for illustrative use only. Rights must be purchased from image stock provider or photographer.
Adventures for Families and T he Young At Hear t
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Where Carefree Comes Alive Zommer is a playful, carefree, upscale resort for families and the young at heart. It’s a place where guests discover that sometimes you have to disconnect to connect, and they vacation to celebrate the many chapters of their lives.
Each stay is packed with worldly experiences, global culinary crusades, lively adventures, and leisurely pursuits, and the best part - it’s all included.
Positioning Statement
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Brand Over view
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The Zommer Traveler Active Families For The Young At Heart That Seeks A Casual Resort Style Family/Group Destination Weddings
Brand Over view
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B r a n d Ap p l i c a t i o n
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B r a n d Ap p l i c a t i o n
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Let us Make a Great Story Together WWW.YOURSTORYRESORTS.COM
Your Story Resorts Headquarters ANEX OFFICE 8950, SW 74 Court Suite 22nd Floor, suite 2255 Dadeland, Miami, FL 33156 USA +1 (786) 363 0182