blogging Our team is proud to deliver original & fresh blogging seo solutions
think big, win the world The world has just become your client base - reach out and share your vision with them.
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Blogging Expand your reach. Go Beyond.
The internet has revolutionized the way the world shares information. Anyone with a computer and internet connection is now able to write and publish their thoughts for the entire world to access. The world of blogging is not only a fantastic way for someone to share the vision of their business or project, but used correctly, it can be a strategic marketing tool to enhance the visibility of your business or project and allow you to expand your reach well beyond your immediate market. Some of top global leaders in business use a blog as a means to expand their reach and drive traffic to their websites and this ebook is designed to teach you how to utilize this magnificent tool for your business and help you face blogging with confidence and finesse.
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bloggingWORKS! Blogging statistics you probably don’t know, but should!
61% of US consumers have made a purchase based on a blog post 70% of consumers learn about a company through articles rather than ads 53% More Traffic once you accumulate 51 posts, blog traffic increases by 53% 4X Leads Blogs that post every day generate 4 times more leads than those that post weekly or less A well-organized, attractive, consistent and frequently updated blog has incredible marketing power. People searching keywords about an industry can stumble upon your blog and be connected with your product or service in just a few clicks. Blogs = Increased Business.
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blog
vision
personal. honest. authentic.
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Getting Started 01. Find your voice. Do your homework. Read other blogs and find a style of writing that you like and think will work for you. Learn about what is trending in your field and watch how other bloggers are responding. Learn what works and doesn’t work.
03. Be consistent. Update your blog regularly - set a schedule and stick to it so people who follow you will be encouraged to check in regularly. If you are going to be away, set timed posts. If you can’t keep up, hire a ghostwriter to keep up for you. Consistent content is key for keeping your blog high in search rankings.
02. Find your niche. Your blog should be focused on a specific topic or theme that is reflected in your business or project. When people search for keywords about your niche, they’ll be directed to your blog and the product/service you offer.
04. Interact. Your readers want to hear from you. Interact with them through comments, respond to their suggestions and emails. Let them know you hear them. Be authentic and respond with integrity and you’ll keep your dedicated followers coming back for more.
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Steps to Success Breaking it Down - A blog is only as good as each post - each paragraph - each word. Being strategic with your thoughts and learning how to be authentic at the same time is a balancing act that takes time to master, but this is very achievable!
THE MESSAGE
CALL TO ACTION
SEO & KEYWORDS
SOCIAL MEDIA
Determine the Goal what exactly do you want to say? What is the value of what you’re saying to your readers? Make one, solid point for each post do not overwhelm with multiple points or your message can get lost.
What Do You Want Your Readers to Do? With each post you create, your ultimate goal is to transfer readership into profit. You need to encourage and direct your readers to where they can have their needs met with a call to action placed strategically in mid-post and/or near the end.
Be Strategic With Your Words - The kind of words and how you use them even where you place them - can make a huge impact on your readership and how people find you.
Expand Your Reach Utilizing social media platforms to make it easy for your readers to share your message for you is KEY to your blog’s success.
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Step 1
the message
Determine Your Message - you need to nail down your WHAT and your WHY. What are you trying to say and WHY is it important that you share it? People will not invest their time and attention in your blog or business unless you share your vision in a real, honest, vulnerable and authentic way. When you establish your integrity, they will offer you their trust … and their patronage. ✓ Make a list of things you might like to share about yourself and your journey: ● ● ●
How did you achieve various accomplishments? What led you to where you are today? What or who motivated or inspired you to start the path you’re on?
✓ Why do you do what you do? ✓ How might your audience benefit from you sharing your vision with them? ✓ What type of people do you want to build a connection with? ✓ What type of problems does your target audience have that you can help them with? While your main intention is to drive traffic to your business or project sales page, it’s important to keep in mind that the intention of a blog is to connect with people on a personal level. The more time you spend connecting with your audience, the more likely they are to keep coming back and use your product or service when they find the need for what you offer. A blog also offers an excellent opportunity for your business or project to stand out - set yourself apart from your competition.
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Step 2
call to action
A call-to-action (CTA) is an engaging button or link that you place on your website to drive prospective customers to convert to leads through landing page forms. There are many different types of CTAs. They range from offering a free download to linking to a document to enticing you to fill out a form.
Best Practices
Follow these guidelines to create CTAs that adhere to established best practices. ●
Visually striking with copy that compels you to click the offer
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Brief: A couple of words is best, no more than five is ideal
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Action-oriented: Begin with a verb like "Download" or "Register"
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Located in an easy-to-find spot that follows organically from the flow of the webpage
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Place a call to action in the middle and end of the article. Dont be afraid to stand out! The offer might have been skimmed over in the beginning so be sure to remind them again at the end of your article.
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In a contrasting color from the color scheme of the webpage, while still fitting in with the overall design.
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Large enough to see from a distance, but not so large as to detract attention from the main content on the page
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Easy to understand and clear: State exactly what the visitor will get if they click on the CTA and go to the landing page.
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SEO & keywords
Step 3
Be Strategic With Your Words
The kind of words and how you use them - even where you place them can make a huge impact on your readership and how people find you.
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meetYoast At Yoast, they optimize websites. Not just one aspect of websites, but every aspect. They make websites more usable, easier to navigate, faster and more reliable. In other words: they make websites work. Not just for the owner, but for the visitor. The added bonus is that if you do all that right, a website becomes easier to find too.
Reach Out and Touch the World WordPress SEO Plugin
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Easily optimize your WordPress site with one plugin
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Yoast WordPress SEO is the most complete SEO plugin available for WordPress. It offers everything you need to optimize your site.
The Rundown On-Page SEO
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Content analysis functionality
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Learn how to write better content with the built-in content analysis function, and easily optimize your site’s titles and descriptions for Google.
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Ease of use WordPress
Plus many more features to streamline your site at the click of a button
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Automatically generate XML Sitemaps, quickly tidy up permalinks, and remove unnecessary bloat from your website’s code.
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Yoast Services You can extend the functionality of the WordPress SEO Plugin with:
News SEO
Local SEO
Optimize your website to have your articles found in Google News!
Rank better locally and in Google Maps, without breaking a sweat!
WordPress Premium
Video SEO
The premium version of WordPress SEO with more features and support
Yoast WooCommerce Seamlessly integrate WooCommerce and get extra features.
Optimize your videos to show them off in search results and get more clicks.
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digDEEPERYoast Take a closer look at what Yoast can do for you as you explore the possibilities with your website and blog. Take your site to the next level and goBEYOND with Yoast! Keyword
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Set the phrase and then repeat it in the key areas title, and description Is your target search phrase in the page headline, and in at least one sub-headline. Have it repeated 3 to 10 times within body copy. Don’t overdo it, or the page may get downgraded as spam.
goGreen
Meta-Title/Description
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Meta description tags, while not important to search engine rankings, are extremely important in gaining user clickthrough from SERPs. These short paragraphs are an opportunity to advertise content to searchers and to let them know exactly whether the given page contains the information they're looking for.
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After filling in these the next thing you need to do is look at the Page Analysis tab, this is like a scoring for your page to see how well you are doing on certain standard SEO metrics. You need to make as many of the little circles turn green as possible. The more ticks (green circles) the better search engine optimised your page will be.
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step 3 Keywords If you’re using WordPress, start by navigating to the bottom of post and locate the the SEO plug-in section.
1. Enter the focus LONG TAIL KEYWORD for your post 2. Confirm that you have used this keyword in the heading, title, URL, content, and meta description
3. Write a compelling SEO title. The title does not have to be the same as the article title. Think of it as a mini call to action when this is discovered via search
4. Craft a meta description. Ask a question, then tell them what to expect. It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product. The longer and more specific the search terms are, the higher the chances of conversion are.
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SECRETSof SEO Behind the scenes of every great blog is a myriad of carefully constructed, strategically placed words, captions, codes and algorithms. Fine tuning of these variables leads to a website and blog with near flawless quality, functionality and appearance.
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Captions: Descriptors and image/graphic captions should include the target search phrase. Don’t forget to include your keyword in the alt and title tags of the featured image.
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Quality: Make sure content, tools and any resources on the page are so good that visitors will want to share your link with others and post your link elsewhere.
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Location: If you are optimizing for specific country, state, city or regional names, be sure they are in your copy and perhaps in a page footer.
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Words: Aim for 300-500 words total per post. Give attention to spelling and grammar as search engines downgrade for errors in either area.
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Growth is never by mere chance; it is the result of forces working together. The global human network is like gossamer, connecting us through various degrees of separation. Learning how to utilize available resources is a surefire way to maximize the success and reach of your business or project.
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blogMOBILE The world is mobile-friendly, your blog should be too! Phones do so much more than they used to. They are no longer just for making calls. We check our e-mail, video chat with friends around the world, play games and search the web. Phones are our TV remotes, GPS and even our wallets. Your website needs to be set up for your mobile audience - almost more than it needs to be set up for your desktop browsers. The statistics now lean in the direction of mobile users and so, we must optimize the readability of websites to cater to those followers ‌ and keep them coming back for more!
38%
Visit via computers
62%
Visit via tablet/phone
Mobile Exceeds PC Internet Usage for First Time in History The use of mobile devices to access the internet has increased by 67% worldwide over the last 12 months
Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.
In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
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Step 4
social media
Revolutionize How People Share - Social media plays an enormous role in the potential of your global reach. However, simply giving your audience the opportunity to share isn’t enough. They need to be able to share your material quickly and easily, otherwise it’s not worth their time - no matter how great the material is. The more ways your audience has to share, the greater your reach will be!
Facebook | Twitter | Google+ The world of social media can be daunting. Start slow. Open your own accounts, browse and get familiar with their layouts. Using these 3 major platforms to begin the global sharing process for your blog is a great start!
Did you know that Twitter has 255 million active users who collectively send 500 million tweets each and every day? What if I told you that there are more than 50 million Facebook Pages, that 20 billion photos have been uploaded to Instagram or that 5 percent of all selfies on social media are shared on Snapchat 6.7 million+ people blog via blogging sites! 77% of internet users read blogs! Even better is that 12 million + people blog via Social Networks
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SHARE your blogVISION Be personal. Be honest. Be authentic. With the tools we’ve given you in this E-Book, you are well on your way to taking your dream - your business or project - and sharing your greater vision with the world! The team at Saucal is ready to help you stretch yourself and REACH for your global audience. The time is now. Every day you spend not reaching out through the blogging world is another day of missed opportunity. People are thirsty for your product or service, they just don’t know it yet!
Saucal’s blogging solutions can take your website to the next level and revolutionize the way in which your vision touches the world.
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blog
ready
personal. honest. authentic.
Allow your blogging adventures to be organic and authentically you. Challenge your readers and be smart about how you present your material using the right words and get your followers to share your message. You are blogready. Let’s DO this!
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Let’s talk Our team is qualified to help you analyze your company’s online presence and help you effectively expand your reach and meet your goals with a fresh, cutting edge approach! Let’s talk!
Dominik Sauter, CEO Mitchell Callahan, COO Saucal Studios 909 17th Avenue SW, 4th Floor Calgary, Alberta T2T 0A4 587.887.4706 info@saucal.com
You can also find us at: twitter.com/saucal facebook.com/Saucal plus.google.com/+Saucal